comScore (SCOR) Stock Price, News & Analysis

Company Overview

comScore, Inc. is a media measurement and analytics company that provides data and insights to help media owners, advertisers, agencies and other businesses understand audiences, content consumption and advertising effectiveness. Its services cover digital media, television, connected television, movie theaters and other cross-platform environments.

The company’s products and solutions are designed to measure audience reach, engagement and demographics, as well as campaign delivery and performance. comScore combines consumer panels, census-level digital data and other measurement sources to support media planning, audience segmentation, competitive analysis and evaluation of advertising results.

Founded in 1999 by Gian Fulgoni and Magid Abraham, comScore has developed an international presence serving clients across multiple markets. The company is headquartered in Reston, Virginia, and its data and analytics are used by organizations throughout the media and advertising industries.

Key Stats

• Today's Range: $4.72 to $5.01
• 50-Day Range: $4.84 to $7.87
• 52-Week Range: $4.60 to $10.18
• Volume: 27,319 shs
• Average Volume: 47,120 shs
• Market Capitalization: $73.41 million
• P/E Ratio: 1.18
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Hold

comScore Stock Analysis - MarketRank™

comScore scored higher than 43% of companies evaluated by MarketBeat, and ranked 143rd out of 246 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Hold

Consensus Rating

comScore has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

comScore has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of comScore is 1.18, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.94.

Price to Earnings Ratio vs. Sector

The P/E ratio of comScore is 1.18, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 22.81.

Price to Book Value per Share Ratio

comScore has a P/B Ratio of 0.65. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.19% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 0.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently increased by 44.83%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

comScore does not currently pay a dividend.

Dividend Growth

comScore does not have a long track record of dividend growth.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.08

News Sentiment

comScore has a news sentiment score of 0.08. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.49 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for comScore this week, compared to 4 articles on an average week.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

3 insiders have purchased shares of comScore in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $348,468.00 in company stock, which represents 0.4747% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, comScore insiders have bought more of their company's stock than they have sold. Specifically, they have bought $348,468.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

3.10% of the stock of comScore is held by insiders.

Percentage Held by Institutions

42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 3/04/2025
• Today: 9/24/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:SCOR
• CIK: 1158172
• Web: www.comscore.com
• Phone: (703) 438-2000
• Fax: 703-438-2051
• Employees: 1,200
• Year Founded: 1999

Profitability

• EPS (Trailing Twelve Months): $4.10
• Trailing P/E Ratio: 1.17
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$10 million
• Net Margins: 24.01%
• Pretax Margin: -4.77%
• Return on Equity: 133.03%
• Return on Assets: 24.12%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.76
• Quick Ratio: 0.76

Sales & Book Value

• Annual Sales: $346.94 million
• Price / Sales: 0.21
• Cash Flow: $7.77 per share
• Price / Cash Flow: 0.62
• Book Value: $7.49 per share
• Price / Book: 0.64

Miscellaneous

• Outstanding Shares: 15,184,000
• Free Float: 14,713,000
• Market Cap: $73.16 million
• Optionable: No Data
• Beta: 1.07