comScore (SCOR) Stock Price, News & Analysis

Company Overview

comScore, Inc. is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics. These tools combine panel-based measurement with census-level data to deliver both granular and broad-scale insights, allowing organizations to assess cross-platform consumption, audience demographics and competitive performance.

In 2016, comScore significantly expanded its TV measurement capabilities through the acquisition of Rentrak, enabling the integration of box office and television viewership data with digital analytics. This convergence of data sources supports a comprehensive approach to audience measurement, bridging the gap between online and traditional media consumption.

comScore serves clients in more than 75 countries across North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific. Its solutions are utilized by broadcasters, publishers, advertisers and agencies seeking to make data-driven decisions on content strategy, media buying and audience engagement across multiple platforms.

Key Stats

• Today's Range: $7.23 to $8.05
• 50-Day Range: $6.20 to $8.33
• 52-Week Range: $4.39 to $10.18
• Volume: 65,727 shs
• Average Volume: 59,773 shs
• Market Capitalization: $120.00 million
• P/E Ratio: 3.40
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Hold

comScore Stock Analysis - MarketRank™

comScore scored higher than 22% of companies evaluated by MarketBeat, and ranked 236th out of 290 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Hold

Consensus Rating

comScore has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

comScore has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of comScore is 3.40, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.94.

Price to Earnings Ratio vs. Sector

The P/E ratio of comScore is 3.40, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 28.87.

Price to Book Value per Share Ratio

comScore has a P/B Ratio of 1.06. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.12% of the float of comScore has been sold short.

Short Interest Ratio / Days to Cover

comScore has a short interest ratio ("days to cover") of 0.73, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in comScore has recently decreased by 1.77%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

comScore does not currently pay a dividend.

Dividend Growth

comScore does not have a long track record of dividend growth.

News and Social Media

• Score: 0.6 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for comScore this week, compared to 5 articles on an average week.

Search Interest

2 people have searched for SCOR on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 0.6 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, comScore insiders have not sold or bought any company stock.

Percentage Held by Insiders

3.10% of the stock of comScore is held by insiders.

Percentage Held by Institutions

42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 3/04/2025
• Today: 6/20/2026
• Next Earnings (Estimated): 8/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: BUSINESS SVCS
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:SCOR
• CIK: 1158172
• Web: www.comscore.com
• Phone: (703) 438-2000
• Fax: 703-438-2051
• Employees: 1,200
• Year Founded: 1999

Profitability

• EPS (Trailing Twelve Months): $2.34
• Trailing P/E Ratio: 3.40
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$10 million
• Net Margins: 24.81%
• Pretax Margin: -2.21%
• Return on Equity: 230.75%
• Return on Assets: 23.84%

Debt

• Debt-to-Equity Ratio: 0.33
• Current Ratio: 0.69
• Quick Ratio: 0.69

Sales & Book Value

• Annual Sales: $357.08 million
• Price / Sales: 0.34
• Cash Flow: $7.72 per share
• Price / Cash Flow: 1.03
• Book Value: $7.49 per share
• Price / Book: 1.06

Miscellaneous

• Outstanding Shares: 15,094,000
• Free Float: 14,626,000
• Market Cap: $120.00 million
• Optionable: No Data
• Beta: 1.09