Cricut (NASDAQ:CRCT) (NASDAQ: CRCT) is a leading provider of consumer-focused crafting tools and technologies, specializing in precision cutting machines, design software, and a broad range of accessories and materials. The company’s integrated platform allows hobbyists, educators, and small businesses to design, personalize, and produce custom projects such as home décor, apparel, paper crafts, and more. Through its proprietary Design Space software, Cricut offers an intuitive user experience, enabling customers to bring their creative ideas to life whether they are new to crafting or experienced artisans.
Founded in 1969 under the name Provo Craft and Novelty, Cricut has evolved over decades from a providers of die-cutting machines to a global creative technology company. It launched its first Cricut-branded cutting machines in 2005, quickly gaining traction in the craft and DIY community. In 2019, the company pursued an initial public offering, rebranding to Cricut, Inc. to reflect its flagship product line. Today, Cricut continues to innovate, introducing connected machines like the Maker and Explore series, as well as smart iron-on, vinyl, cardstock and a growing library of custom materials and tools.
Cricut operates through a diversified distribution network that includes direct-to-consumer sales via its e-commerce platform, as well as partnerships with major retail chains and specialty craft stores across North America, Europe, Australia, New Zealand, and parts of Asia. The company’s subscription-based membership, Cricut Access, offers access to an extensive library of digital designs, fonts, and project ideas, fostering a recurring revenue model and strengthening customer loyalty. This global footprint positions Cricut to serve both established and emerging craft markets.
Under the leadership of Executive Chairman and Interim Chief Executive Officer Frederic B. Kerrest, Cricut is focused on expanding its product ecosystem, enhancing software capabilities, and driving operational efficiency. The management team emphasizes innovation, community engagement, and strategic partnerships to support long-term growth. With a dedicated research and development center in Utah and a commitment to digital transformation, Cricut aims to maintain its market leadership and inspire creativity worldwide.
