Cricut (CRCT) Stock Price, News & Analysis

Company Overview

Cricut, Inc. develops and sells digital crafting technology that enables users to design, make and personalize projects. Its ecosystem includes connected cutting, heat-press, engraving and other crafting machines, along with the company’s Design Space software, which allows users to create projects, prepare designs and operate compatible devices.

The company also offers a broad selection of consumable materials and accessories, including vinyl, iron-on materials, paper, specialty fabrics, cutting tools, replacement components and related crafting supplies. Cricut generates additional engagement through digital content and subscription features associated with its Design Space platform, which provides access to images, fonts, ready-to-make projects and other creative resources.

Founded in 2003 and headquartered in South Jordan, Utah, Cricut serves a global customer base through direct sales, online channels and retail partners. Its products are marketed to consumers, educators, small businesses and other makers seeking tools for home crafting, customization and creative production. Ashish Arora serves as the company’s chief executive officer.

Key Stats

• Today's Range: $6.44 to $6.53
• 50-Day Range: $5.40 to $6.55
• 52-Week Range: $3.73 to $6.66
• Volume: 64,972 shs
• Average Volume: 602,589 shs
• Market Capitalization: $1.36 billion
• P/E Ratio: 15.04
• Dividend Yield: 3.08%
• Price Target: $4.07
• Consensus Rating: Strong Sell

Cricut Stock Analysis - MarketRank™

Cricut scored higher than 45% of companies evaluated by MarketBeat, and ranked 333rd out of 487 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Strong Sell

Consensus Rating

Cricut has received a consensus rating of Strong Sell. The company's average rating score is 1.33, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 4 sell ratings.

Downside Risk

Cricut has a consensus price target of $4.07, representing about 37.9% downside from its current price of $6.55.

Amount of Analyst Coverage

Cricut has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: -31.25%

Earnings Growth

Earnings for Cricut are expected to decrease by -31.25% in the coming year, from $0.32 to $0.22 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Cricut is 15.23, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 35.82.

Price to Earnings Ratio vs. Sector

The P/E ratio of Cricut is 15.23, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 42.33.

Price to Book Value per Share Ratio

Cricut has a P/B Ratio of 4.02. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.59% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 6.36.

Change versus previous month

Short interest in Cricut has recently decreased by 8.36%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Cricut pays a meaningful dividend of 3.09%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Cricut does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Cricut is 46.51%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on EPS estimates, Cricut will have a dividend payout ratio of 90.91% in the coming year. This indicates that Cricut may not be able to sustain their current dividend.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.23

News Sentiment

Cricut has a news sentiment score of 0.23. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Cricut this week, compared to 3 articles on an average week.

Search Interest

4 people have searched for CRCT on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

1 people have added Cricut to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Cricut insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,504,600.00 in company stock.

Percentage Held by Insiders

16.48% of the stock of Cricut is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

19.60% of the stock of Cricut is held by institutions.

Company Calendar

• Record date for 7/21 Dividend: 7/07/2026
• Ex-Dividend for 7/21 Dividend: 7/07/2026
• Dividend Payable: 7/21/2026
• Last Earnings: 8/04/2026
• Today: 10/14/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NASDAQ:CRCT
• CIK: 1828962
• Web: www.cricut.com
• Phone: 385-351-0633
• Fax: N/A
• Employees: 700
• Year Founded: 1962

Price Target and Rating

• Average Price Target for Cricut: $4.07
• High Price Target: $4.50
• Low Price Target: $3.70
• Potential Upside/Downside: -36.9%
• Consensus Rating: Strong Sell
• Rating Score (0-4): 1.33
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.43
• Trailing P/E Ratio: 14.99
• Forward P/E Ratio: 20.14
• P/E Growth: N/A
• Net Income: $76.71 million
• Net Margins: 12.71%
• Pretax Margin: 16.94%
• Return on Equity: 24.57%
• Return on Assets: 15.42%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.49
• Quick Ratio: 1.96

Sales & Book Value

• Annual Sales: $708.78 million
• Price / Sales: 1.90
• Cash Flow: $0.48 per share
• Price / Cash Flow: 13.54
• Book Value: $1.63 per share
• Price / Book: 3.95

Miscellaneous

• Outstanding Shares: 209,440,000
• Free Float: 174,928,000
• Market Cap: $1.35 billion
• Optionable: Optionable
• Beta: 0.25