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Cricut (CRCT) Competitors

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$5.99 +0.15 (+2.59%)
As of 01:09 PM Eastern
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CRCT vs. WHR, HELE, HBB, COOK, and VIOT

Should you buy Cricut stock or one of its competitors? MarketBeat compares Cricut with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Cricut include Whirlpool (WHR), Helen of Troy (HELE), Hamilton Beach Brands (HBB), Traeger (COOK), and Viomi Technology (VIOT). These companies are all part of the "household appliances" industry.

How does Cricut compare to Whirlpool?

Cricut (NASDAQ:CRCT) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
Whirlpool 1.17%4.18%0.82%

Cricut currently has a consensus price target of $3.82, indicating a potential downside of 36.29%. Whirlpool has a consensus price target of $46.88, indicating a potential upside of 12.12%. Given Whirlpool's stronger consensus rating and higher probable upside, analysts plainly believe Whirlpool is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
Whirlpool
3 Sell rating(s)
7 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.82

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.3%. Whirlpool pays an annual dividend of $3.60 per share and has a dividend yield of 8.6%. Cricut pays out 46.5% of its earnings in the form of a dividend. Whirlpool pays out 123.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

19.6% of Cricut shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 16.5% of Cricut shares are held by insiders. Comparatively, 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Cricut has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market. Comparatively, Whirlpool has a beta of 1.16, suggesting that its share price is 16% more volatile than the broader market.

In the previous week, Whirlpool had 13 more articles in the media than Cricut. MarketBeat recorded 32 mentions for Whirlpool and 19 mentions for Cricut. Cricut's average media sentiment score of 0.65 beat Whirlpool's score of 0.25 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
7 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
6 Very Positive mention(s)
5 Positive mention(s)
14 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Whirlpool has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.77$76.71M$0.4313.93
Whirlpool$14.92B0.18$318M$2.9214.32

Summary

Whirlpool beats Cricut on 11 of the 19 factors compared between the two stocks.

How does Cricut compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

Helen of Troy has a beta of 1.31, suggesting that its stock price is 31% more volatile than the broader market. Comparatively, Cricut has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

Cricut has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Helen of Troy$1.79B0.37-$898.98M-$17.99N/A
Cricut$708.78M1.77$76.71M$0.4313.93

In the previous week, Cricut had 17 more articles in the media than Helen of Troy. MarketBeat recorded 19 mentions for Cricut and 2 mentions for Helen of Troy. Cricut's average media sentiment score of 0.65 beat Helen of Troy's score of 0.33 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Helen of Troy
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
7 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Helen of Troy presently has a consensus price target of $26.50, indicating a potential downside of 7.46%. Cricut has a consensus price target of $3.82, indicating a potential downside of 36.29%. Given Helen of Troy's stronger consensus rating and higher probable upside, analysts plainly believe Helen of Troy is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

19.6% of Cricut shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Cricut has a net margin of 12.71% compared to Helen of Troy's net margin of -22.70%. Cricut's return on equity of 24.57% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Helen of Troy-22.70% 6.46% 2.47%
Cricut 12.71%24.57%15.42%

Summary

Cricut beats Helen of Troy on 11 of the 15 factors compared between the two stocks.

How does Cricut compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

Cricut has a net margin of 12.71% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
Cricut 12.71%24.57%15.42%

50.6% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Cricut has a consensus price target of $3.82, indicating a potential downside of 36.29%. Given Cricut's higher possible upside, analysts clearly believe Cricut is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 1.6%. Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.3%. Hamilton Beach Brands pays out 11.8% of its earnings in the form of a dividend. Cricut pays out 46.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hamilton Beach Brands has raised its dividend for 2 consecutive years.

Cricut has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$606.85M0.71$26.45M$4.257.49
Cricut$708.78M1.77$76.71M$0.4313.93

In the previous week, Cricut had 10 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 19 mentions for Cricut and 9 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.87 beat Cricut's score of 0.65 indicating that Hamilton Beach Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hamilton Beach Brands
1 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
7 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Hamilton Beach Brands has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, Cricut has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market.

Summary

Cricut beats Hamilton Beach Brands on 10 of the 19 factors compared between the two stocks.

How does Cricut compare to Traeger?

Cricut (NASDAQ:CRCT) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

Cricut has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.77$76.71M$0.4313.93
Traeger$559.52M0.30-$115.18M-$42.04N/A

Cricut has a net margin of 12.71% compared to Traeger's net margin of -23.23%. Cricut's return on equity of 24.57% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
Traeger -23.23%-13.76%-3.59%

19.6% of Cricut shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 16.2% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Cricut presently has a consensus target price of $3.82, suggesting a potential downside of 36.29%. Traeger has a consensus target price of $50.50, suggesting a potential downside of 16.94%. Given Traeger's stronger consensus rating and higher probable upside, analysts clearly believe Traeger is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Cricut had 5 more articles in the media than Traeger. MarketBeat recorded 19 mentions for Cricut and 14 mentions for Traeger. Cricut's average media sentiment score of 0.65 beat Traeger's score of 0.05 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
7 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Traeger
0 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Cricut has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market. Comparatively, Traeger has a beta of 1.97, suggesting that its stock price is 97% more volatile than the broader market.

Summary

Cricut beats Traeger on 12 of the 17 factors compared between the two stocks.

How does Cricut compare to Viomi Technology?

Viomi Technology (NASDAQ:VIOT) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, analyst recommendations, valuation, risk, dividends, media sentiment and institutional ownership.

Cricut has a consensus price target of $3.82, suggesting a potential downside of 36.29%. Given Cricut's stronger consensus rating and higher possible upside, analysts plainly believe Cricut is more favorable than Viomi Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viomi Technology
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

In the previous week, Cricut had 19 more articles in the media than Viomi Technology. MarketBeat recorded 19 mentions for Cricut and 0 mentions for Viomi Technology. Cricut's average media sentiment score of 0.65 beat Viomi Technology's score of 0.00 indicating that Cricut is being referred to more favorably in the news media.

Company Overall Sentiment
Viomi Technology Neutral
Cricut Positive

1.2% of Viomi Technology shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 34.3% of Viomi Technology shares are held by company insiders. Comparatively, 16.5% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Cricut has higher revenue and earnings than Viomi Technology.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viomi Technology$347.23M0.14$20.26MN/AN/A
Cricut$708.78M1.77$76.71M$0.4313.93

Viomi Technology has a beta of 0.43, suggesting that its stock price is 57% less volatile than the broader market. Comparatively, Cricut has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

Cricut has a net margin of 12.71% compared to Viomi Technology's net margin of 0.00%. Cricut's return on equity of 24.57% beat Viomi Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Viomi TechnologyN/A N/A N/A
Cricut 12.71%24.57%15.42%

Summary

Cricut beats Viomi Technology on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$1.26B$5.43B$13.38B$12.92B
Dividend Yield3.42%3.46%53.98%10.20%
P/E Ratio13.9230.4546.6624.82
Price / Sales1.7765.9391.30108.09
Price / Cash12.209.7519.3137.44
Price / Book3.683.954.546.44
Net Income$76.71M$270.30M$443.65M$347.27M
7 Day Performance25.07%1.98%0.63%2.55%
1 Month Performance35.85%2.47%1.79%-1.02%
1 Year Performance5.48%0.12%2.87%23.33%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
1.5646 of 5 stars
$5.99
+2.6%
$3.82
-36.3%
+2.8%$1.26B$708.78M13.92830
WHR
Whirlpool
4.1075 of 5 stars
$43.42
+10.7%
$46.63
+7.4%
-48.4%$2.80B$15.18B14.7141,000
HELE
Helen of Troy
1.5999 of 5 stars
$29.51
+1.6%
$26.50
-10.2%
+36.5%$687.24M$1.79BN/A1,854
HBB
Hamilton Beach Brands
1.7008 of 5 stars
$23.87
+0.9%
N/A+121.4%$322.90M$606.85M11.40700
COOK
Traeger
1.4132 of 5 stars
$66.64
-0.3%
$50.08
-24.8%
-11.8%$186.00M$559.52MN/A880

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This page (NASDAQ:CRCT) was last updated on 8/10/2026 by MarketBeat.com Staff.
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