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Cricut (CRCT) Competitors

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$4.13 +0.02 (+0.49%)
Closing price 06/4/2026 04:00 PM Eastern
Extended Trading
$4.14 +0.01 (+0.36%)
As of 06/4/2026 07:31 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CRCT vs. HAYW, CECO, HSAI, FLOC, and DNOW

Should you buy Cricut stock or one of its competitors? MarketBeat compares Cricut with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Cricut include Hayward (HAYW), CECO Environmental (CECO), Hesai Group (HSAI), Flowco (FLOC), and DNOW (DNOW). These companies are all part of the "machinery" industry.

How does Cricut compare to Hayward?

Cricut (NASDAQ:CRCT) and Hayward (NYSE:HAYW) are both machinery companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, valuation, analyst recommendations, media sentiment, earnings, profitability and institutional ownership.

Hayward has a net margin of 13.98% compared to Cricut's net margin of 10.36%. Cricut's return on equity of 21.37% beat Hayward's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
Hayward 13.98%11.45%5.77%

Cricut presently has a consensus target price of $3.88, suggesting a potential downside of 6.17%. Hayward has a consensus target price of $17.50, suggesting a potential upside of 23.38%. Given Hayward's stronger consensus rating and higher possible upside, analysts clearly believe Hayward is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Hayward
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

19.6% of Cricut shares are held by institutional investors. 18.6% of Cricut shares are held by insiders. Comparatively, 4.7% of Hayward shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Hayward has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Hayward, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.22$76.71M$0.3511.80
Hayward$1.12B2.74$151.57M$0.7319.43

Cricut has a beta of 0.22, meaning that its stock price is 78% less volatile than the broader market. Comparatively, Hayward has a beta of 1.12, meaning that its stock price is 12% more volatile than the broader market.

In the previous week, Cricut had 1 more articles in the media than Hayward. MarketBeat recorded 5 mentions for Cricut and 4 mentions for Hayward. Cricut's average media sentiment score of 0.25 beat Hayward's score of 0.10 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hayward
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Hayward beats Cricut on 10 of the 16 factors compared between the two stocks.

How does Cricut compare to CECO Environmental?

CECO Environmental (NASDAQ:CECO) and Cricut (NASDAQ:CRCT) are both machinery companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, valuation, dividends, profitability, earnings, institutional ownership and risk.

Cricut has lower revenue, but higher earnings than CECO Environmental. Cricut is trading at a lower price-to-earnings ratio than CECO Environmental, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CECO Environmental$774.38M3.76$50.05M$0.37219.19
Cricut$708.78M1.22$76.71M$0.3511.80

68.1% of CECO Environmental shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 18.4% of CECO Environmental shares are held by company insiders. Comparatively, 18.6% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

CECO Environmental currently has a consensus price target of $86.83, suggesting a potential upside of 7.07%. Cricut has a consensus price target of $3.88, suggesting a potential downside of 6.17%. Given CECO Environmental's stronger consensus rating and higher possible upside, analysts plainly believe CECO Environmental is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CECO Environmental
0 Sell rating(s)
1 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
3.00
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, CECO Environmental and CECO Environmental both had 5 articles in the media. CECO Environmental's average media sentiment score of 0.96 beat Cricut's score of 0.25 indicating that CECO Environmental is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CECO Environmental
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Cricut has a net margin of 10.36% compared to CECO Environmental's net margin of 1.70%. Cricut's return on equity of 21.37% beat CECO Environmental's return on equity.

Company Net Margins Return on Equity Return on Assets
CECO Environmental1.70% 13.69% 4.66%
Cricut 10.36%21.37%12.13%

CECO Environmental has a beta of 1.49, meaning that its stock price is 49% more volatile than the broader market. Comparatively, Cricut has a beta of 0.22, meaning that its stock price is 78% less volatile than the broader market.

Summary

CECO Environmental beats Cricut on 11 of the 16 factors compared between the two stocks.

How does Cricut compare to Hesai Group?

Hesai Group (NASDAQ:HSAI) and Cricut (NASDAQ:CRCT) are both machinery companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

Cricut has lower revenue, but higher earnings than Hesai Group. Cricut is trading at a lower price-to-earnings ratio than Hesai Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hesai Group$3.18B0.89$62.33M$0.4446.02
Cricut$708.78M1.22$76.71M$0.3511.80

In the previous week, Cricut had 4 more articles in the media than Hesai Group. MarketBeat recorded 5 mentions for Cricut and 1 mentions for Hesai Group. Hesai Group's average media sentiment score of 0.94 beat Cricut's score of 0.25 indicating that Hesai Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hesai Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

48.5% of Hesai Group shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 18.6% of Cricut shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Hesai Group has a net margin of 14.75% compared to Cricut's net margin of 10.36%. Cricut's return on equity of 21.37% beat Hesai Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Hesai Group14.75% 6.03% 4.77%
Cricut 10.36%21.37%12.13%

Hesai Group currently has a consensus target price of $29.96, suggesting a potential upside of 47.95%. Cricut has a consensus target price of $3.88, suggesting a potential downside of 6.17%. Given Hesai Group's stronger consensus rating and higher probable upside, equities research analysts clearly believe Hesai Group is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hesai Group
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.00
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Hesai Group has a beta of 1.33, meaning that its stock price is 33% more volatile than the broader market. Comparatively, Cricut has a beta of 0.22, meaning that its stock price is 78% less volatile than the broader market.

Summary

Hesai Group beats Cricut on 11 of the 17 factors compared between the two stocks.

How does Cricut compare to Flowco?

Cricut (NASDAQ:CRCT) and Flowco (NYSE:FLOC) are both machinery companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership.

Cricut presently has a consensus price target of $3.88, suggesting a potential downside of 6.17%. Flowco has a consensus price target of $29.40, suggesting a potential upside of 25.02%. Given Flowco's stronger consensus rating and higher possible upside, analysts plainly believe Flowco is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Flowco
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, Cricut had 4 more articles in the media than Flowco. MarketBeat recorded 5 mentions for Cricut and 1 mentions for Flowco. Flowco's average media sentiment score of 0.50 beat Cricut's score of 0.25 indicating that Flowco is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Flowco
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

19.6% of Cricut shares are held by institutional investors. 18.6% of Cricut shares are held by company insiders. Comparatively, 69.8% of Flowco shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Cricut has a net margin of 10.36% compared to Flowco's net margin of 5.49%. Flowco's return on equity of 48.49% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
Flowco 5.49%48.49%7.70%

Cricut has higher earnings, but lower revenue than Flowco. Cricut is trading at a lower price-to-earnings ratio than Flowco, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.22$76.71M$0.3511.80
Flowco$759.72M2.80$41.40M$1.1720.10

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 4.8%. Flowco pays an annual dividend of $0.36 per share and has a dividend yield of 1.5%. Cricut pays out 57.1% of its earnings in the form of a dividend. Flowco pays out 30.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Cricut has a beta of 0.22, meaning that its share price is 78% less volatile than the broader market. Comparatively, Flowco has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market.

Summary

Flowco beats Cricut on 12 of the 18 factors compared between the two stocks.

How does Cricut compare to DNOW?

Cricut (NASDAQ:CRCT) and DNOW (NYSE:DNOW) are both machinery companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Cricut has higher earnings, but lower revenue than DNOW. DNOW is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.22$76.71M$0.3511.80
DNOW$2.82B0.87-$89M-$0.73N/A

19.6% of Cricut shares are owned by institutional investors. Comparatively, 97.6% of DNOW shares are owned by institutional investors. 18.6% of Cricut shares are owned by company insiders. Comparatively, 1.9% of DNOW shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Cricut had 2 more articles in the media than DNOW. MarketBeat recorded 5 mentions for Cricut and 3 mentions for DNOW. Cricut's average media sentiment score of 0.25 beat DNOW's score of 0.00 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
DNOW
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Cricut presently has a consensus target price of $3.88, indicating a potential downside of 6.17%. DNOW has a consensus target price of $17.00, indicating a potential upside of 25.88%. Given DNOW's stronger consensus rating and higher probable upside, analysts clearly believe DNOW is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
DNOW
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Cricut has a net margin of 10.36% compared to DNOW's net margin of -4.14%. Cricut's return on equity of 21.37% beat DNOW's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
DNOW -4.14%4.94%2.97%

Cricut has a beta of 0.22, meaning that its stock price is 78% less volatile than the broader market. Comparatively, DNOW has a beta of 0.82, meaning that its stock price is 18% less volatile than the broader market.

Summary

Cricut beats DNOW on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutTechnology Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$862.68M$4.27B$6.66B$12.43B
Dividend Yield4.87%2.07%3.03%5.33%
P/E Ratio11.8046.3529.5324.34
Price / Sales1.2251.33415.96113.51
Price / Cash8.5941.9024.3855.53
Price / Book2.535.086.006.72
Net Income$76.71M$31.69M$205.99M$337.03M
7 Day Performance-0.48%3.30%2.01%-0.13%
1 Month Performance-2.13%1.24%2.30%3.76%
1 Year Performance-36.27%37.01%38.39%34.36%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
2.8557 of 5 stars
$4.13
+0.5%
$3.88
-6.2%
-35.7%$862.68M$708.78M11.80830
HAYW
Hayward
3.7961 of 5 stars
$13.86
+0.1%
$17.50
+26.2%
+0.2%$3.00B$1.12B18.991,980
CECO
CECO Environmental
3.7313 of 5 stars
$81.71
flat
$86.83
+6.3%
+203.5%$2.93B$774.38M220.841,540
HSAI
Hesai Group
4.6129 of 5 stars
$20.63
flat
$29.96
+45.2%
+0.5%$2.89B$432.94M46.891,118
FLOC
Flowco
4.734 of 5 stars
$27.29
+0.1%
$29.00
+6.3%
+41.4%$2.46B$759.72M23.321,281

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This page (NASDAQ:CRCT) was last updated on 6/5/2026 by MarketBeat.com Staff.
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