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Cricut (CRCT) Competitors

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$4.90 +0.11 (+2.32%)
Closing price 08/4/2026 03:59 PM Eastern
Extended Trading
$4.94 +0.04 (+0.90%)
As of 08/4/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CRCT vs. SEI, HAYW, EFXT, ATS, and DNOW

Should you buy Cricut stock or one of its competitors? MarketBeat compares Cricut with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Cricut include Solaris Energy Infrastructure (SEI), Hayward (HAYW), Enerflex (EFXT), ATS (ATS), and DNOW (DNOW).

How does Cricut compare to Solaris Energy Infrastructure?

Cricut (NASDAQ:CRCT) and Solaris Energy Infrastructure (NYSE:SEI) are related companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability, earnings and media sentiment.

Cricut currently has a consensus target price of $3.88, indicating a potential downside of 20.93%. Solaris Energy Infrastructure has a consensus target price of $85.50, indicating a potential upside of 47.34%. Given Solaris Energy Infrastructure's stronger consensus rating and higher probable upside, analysts clearly believe Solaris Energy Infrastructure is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25
Solaris Energy Infrastructure
1 Sell rating(s)
1 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, Solaris Energy Infrastructure had 4 more articles in the media than Cricut. MarketBeat recorded 9 mentions for Solaris Energy Infrastructure and 5 mentions for Cricut. Solaris Energy Infrastructure's average media sentiment score of 1.49 beat Cricut's score of 0.60 indicating that Solaris Energy Infrastructure is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Solaris Energy Infrastructure
7 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a beta of 0.19, indicating that its stock price is 81% less volatile than the broader market. Comparatively, Solaris Energy Infrastructure has a beta of 1.23, indicating that its stock price is 23% more volatile than the broader market.

19.6% of Cricut shares are held by institutional investors. Comparatively, 67.4% of Solaris Energy Infrastructure shares are held by institutional investors. 16.5% of Cricut shares are held by company insiders. Comparatively, 20.2% of Solaris Energy Infrastructure shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 4.1%. Solaris Energy Infrastructure pays an annual dividend of $0.48 per share and has a dividend yield of 0.8%. Cricut pays out 57.1% of its earnings in the form of a dividend. Solaris Energy Infrastructure pays out 53.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Cricut has a net margin of 10.36% compared to Solaris Energy Infrastructure's net margin of 6.69%. Cricut's return on equity of 21.37% beat Solaris Energy Infrastructure's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
Solaris Energy Infrastructure 6.69%13.33%5.82%

Cricut has higher revenue and earnings than Solaris Energy Infrastructure. Cricut is trading at a lower price-to-earnings ratio than Solaris Energy Infrastructure, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.45$76.71M$0.3514.00
Solaris Energy Infrastructure$622.21M6.86$30.17M$0.8965.20

Summary

Solaris Energy Infrastructure beats Cricut on 12 of the 18 factors compared between the two stocks.

How does Cricut compare to Hayward?

Cricut (NASDAQ:CRCT) and Hayward (NYSE:HAYW) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, dividends, institutional ownership, earnings, valuation, profitability, analyst recommendations and risk.

In the previous week, Hayward had 14 more articles in the media than Cricut. MarketBeat recorded 19 mentions for Hayward and 5 mentions for Cricut. Hayward's average media sentiment score of 0.79 beat Cricut's score of 0.60 indicating that Hayward is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Hayward
7 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut presently has a consensus target price of $3.88, indicating a potential downside of 20.93%. Hayward has a consensus target price of $17.50, indicating a potential upside of 8.87%. Given Hayward's stronger consensus rating and higher probable upside, analysts clearly believe Hayward is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25
Hayward
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Hayward has a net margin of 13.83% compared to Cricut's net margin of 10.36%. Cricut's return on equity of 21.37% beat Hayward's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
Hayward 13.83%11.61%5.91%

19.6% of Cricut shares are held by institutional investors. 16.5% of Cricut shares are held by insiders. Comparatively, 4.7% of Hayward shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Hayward has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Hayward, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.45$76.71M$0.3514.00
Hayward$1.12B3.04$151.57M$0.7421.72

Cricut has a beta of 0.19, meaning that its share price is 81% less volatile than the broader market. Comparatively, Hayward has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

Summary

Hayward beats Cricut on 12 of the 16 factors compared between the two stocks.

How does Cricut compare to Enerflex?

Enerflex (NYSE:EFXT) and Cricut (NASDAQ:CRCT) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, profitability, analyst recommendations, dividends and media sentiment.

Enerflex has a beta of 1.86, suggesting that its share price is 86% more volatile than the broader market. Comparatively, Cricut has a beta of 0.19, suggesting that its share price is 81% less volatile than the broader market.

46.5% of Enerflex shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 16.5% of Cricut shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Cricut has lower revenue, but higher earnings than Enerflex. Cricut is trading at a lower price-to-earnings ratio than Enerflex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Enerflex$2.57B1.06$64M$0.6733.27
Cricut$708.78M1.45$76.71M$0.3514.00

Enerflex currently has a consensus price target of $36.00, indicating a potential upside of 61.51%. Cricut has a consensus price target of $3.88, indicating a potential downside of 20.93%. Given Enerflex's stronger consensus rating and higher possible upside, equities research analysts clearly believe Enerflex is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Enerflex
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
Cricut
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25

In the previous week, Cricut had 1 more articles in the media than Enerflex. MarketBeat recorded 5 mentions for Cricut and 4 mentions for Enerflex. Enerflex's average media sentiment score of 1.20 beat Cricut's score of 0.60 indicating that Enerflex is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Enerflex
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a net margin of 10.36% compared to Enerflex's net margin of 3.19%. Cricut's return on equity of 21.37% beat Enerflex's return on equity.

Company Net Margins Return on Equity Return on Assets
Enerflex3.19% 14.53% 5.89%
Cricut 10.36%21.37%12.13%

Enerflex pays an annual dividend of $0.13 per share and has a dividend yield of 0.6%. Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 4.1%. Enerflex pays out 19.4% of its earnings in the form of a dividend. Cricut pays out 57.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enerflex has increased its dividend for 1 consecutive years.

Summary

Enerflex beats Cricut on 11 of the 19 factors compared between the two stocks.

How does Cricut compare to ATS?

ATS (NYSE:ATS) and Cricut (NASDAQ:CRCT) are related companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

Cricut has a net margin of 10.36% compared to ATS's net margin of 2.40%. Cricut's return on equity of 21.37% beat ATS's return on equity.

Company Net Margins Return on Equity Return on Assets
ATS2.40% 9.40% 3.73%
Cricut 10.36%21.37%12.13%

Cricut has lower revenue, but higher earnings than ATS. Cricut is trading at a lower price-to-earnings ratio than ATS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ATS$2.15B1.28$51.85M$0.5254.13
Cricut$708.78M1.45$76.71M$0.3514.00

75.8% of ATS shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 16.5% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

ATS presently has a consensus target price of $42.50, indicating a potential upside of 50.98%. Cricut has a consensus target price of $3.88, indicating a potential downside of 20.93%. Given ATS's stronger consensus rating and higher possible upside, equities research analysts clearly believe ATS is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ATS
2 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.29
Cricut
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25

ATS has a beta of 1.22, suggesting that its stock price is 22% more volatile than the broader market. Comparatively, Cricut has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

In the previous week, ATS had 2 more articles in the media than Cricut. MarketBeat recorded 7 mentions for ATS and 5 mentions for Cricut. Cricut's average media sentiment score of 0.60 beat ATS's score of 0.33 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ATS
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

ATS beats Cricut on 9 of the 16 factors compared between the two stocks.

How does Cricut compare to DNOW?

DNOW (NYSE:DNOW) and Cricut (NASDAQ:CRCT) are related companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, media sentiment, risk and earnings.

DNOW currently has a consensus target price of $17.00, suggesting a potential upside of 18.12%. Cricut has a consensus target price of $3.88, suggesting a potential downside of 20.93%. Given DNOW's stronger consensus rating and higher probable upside, equities analysts clearly believe DNOW is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DNOW
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.67
Cricut
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25

DNOW has a beta of 0.82, meaning that its stock price is 18% less volatile than the broader market. Comparatively, Cricut has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market.

97.6% of DNOW shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 1.9% of DNOW shares are held by insiders. Comparatively, 16.5% of Cricut shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, DNOW had 6 more articles in the media than Cricut. MarketBeat recorded 11 mentions for DNOW and 5 mentions for Cricut. DNOW's average media sentiment score of 0.64 beat Cricut's score of 0.60 indicating that DNOW is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
DNOW
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a net margin of 10.36% compared to DNOW's net margin of -4.14%. Cricut's return on equity of 21.37% beat DNOW's return on equity.

Company Net Margins Return on Equity Return on Assets
DNOW-4.14% 4.94% 2.97%
Cricut 10.36%21.37%12.13%

Cricut has lower revenue, but higher earnings than DNOW. DNOW is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
DNOW$2.82B0.93-$89M-$0.73N/A
Cricut$708.78M1.45$76.71M$0.3514.00

Summary

DNOW beats Cricut on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$1.01B$5.28B$13.44B$12.76B
Dividend Yield4.18%3.52%53.31%10.01%
P/E Ratio14.0029.9347.8025.53
Price / Sales1.4569.6687.6794.27
Price / Cash10.019.3224.6949.39
Price / Book3.013.904.586.11
Net Income$76.71M$273.19M$444.55M$347.58M
7 Day Performance2.42%2.66%1.15%4.91%
1 Month Performance9.89%0.53%1.37%-2.06%
1 Year Performance1.05%-0.10%3.34%21.03%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
2.5529 of 5 stars
$4.90
+2.3%
$3.88
-20.9%
+3.8%$1.01B$708.78M14.00830
SEI
Solaris Energy Infrastructure
4.5981 of 5 stars
$47.38
-9.9%
$86.25
+82.0%
+87.7%$3.48B$622.21M53.24338
HAYW
Hayward
2.804 of 5 stars
$14.77
+1.5%
$17.50
+18.5%
+4.0%$3.21B$1.15B20.291,980
EFXT
Enerflex
4.7342 of 5 stars
$21.62
-3.9%
$36.00
+66.5%
+187.1%$2.65B$2.60B32.424,400
ATS
ATS
3.2113 of 5 stars
$26.48
-0.4%
$42.50
+60.5%
-7.0%$2.61B$2.97B51.217,000

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This page (NASDAQ:CRCT) was last updated on 8/5/2026 by MarketBeat.com Staff.
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