Which has higher valuation and earnings, CRCT or WHR?

Whirlpool has higher revenue and earnings than Cricut. Whirlpool is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Cricut $708.78M 1.89 $76.71M $0.43 14.86 Whirlpool $15.52B 0.12 $318M $2.92 9.88

Is CRCT or WHR more profitable?

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity. Company Net Margins Return on Equity Return on Assets Cricut 12.71% 24.57% 15.42% Whirlpool 1.17% 4.18% 0.82%

Does the media refer more to CRCT or WHR?

In the previous week, Cricut had 2 more articles in the media than Whirlpool. MarketBeat recorded 12 mentions for Cricut and 10 mentions for Whirlpool. Whirlpool's average media sentiment score of -0.01 beat Cricut's score of -0.01 indicating that Whirlpool is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Cricut 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Whirlpool 2 Very Positive mention(s) 3 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has stronger earnings & valuation, CRCT or HELE?

Cricut has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Cricut $708.78M 1.89 $76.71M $0.43 14.86 Helen of Troy $1.79B 0.35 -$898.98M -$17.99 N/A

Is CRCT or HELE more profitable?

Cricut has a net margin of 12.71% compared to Helen of Troy's net margin of -5.43%. Cricut's return on equity of 24.57% beat Helen of Troy's return on equity. Company Net Margins Return on Equity Return on Assets Cricut 12.71% 24.57% 15.42% Helen of Troy -5.43% 7.78% 2.97%

Does the media favor CRCT or HELE?

In the previous week, Helen of Troy had 17 more articles in the media than Cricut. MarketBeat recorded 29 mentions for Helen of Troy and 12 mentions for Cricut. Helen of Troy's average media sentiment score of 0.65 beat Cricut's score of -0.01 indicating that Helen of Troy is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Cricut 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Helen of Troy 8 Very Positive mention(s) 6 Positive mention(s) 6 Neutral mention(s) 6 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend HBB or CRCT?

Cricut has a consensus target price of $4.07, indicating a potential downside of 36.36%. Given Cricut's higher probable upside, analysts clearly believe Cricut is more favorable than Hamilton Beach Brands. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hamilton Beach Brands 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Cricut 4 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33

Does the media favor HBB or CRCT?

In the previous week, Cricut had 11 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 12 mentions for Cricut and 1 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.62 beat Cricut's score of -0.01 indicating that Hamilton Beach Brands is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hamilton Beach Brands 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Cricut 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has stronger earnings & valuation, COOK or CRCT?

Cricut has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Traeger $559.52M 0.26 -$115.18M -$42.04 N/A Cricut $708.78M 1.89 $76.71M $0.43 14.86

Is COOK or CRCT more profitable?

Cricut has a net margin of 12.71% compared to Traeger's net margin of -23.23%. Cricut's return on equity of 24.57% beat Traeger's return on equity. Company Net Margins Return on Equity Return on Assets Traeger -23.23% -13.76% -3.59% Cricut 12.71% 24.57% 15.42%

Does the media refer more to COOK or CRCT?

In the previous week, Cricut had 9 more articles in the media than Traeger. MarketBeat recorded 12 mentions for Cricut and 3 mentions for Traeger. Traeger's average media sentiment score of 0.46 beat Cricut's score of -0.01 indicating that Traeger is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Traeger 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Cricut 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer CRCT or VIOT?

Cricut presently has a consensus target price of $4.07, indicating a potential downside of 36.36%. Given Cricut's higher probable upside, research analysts plainly believe Cricut is more favorable than Viomi Technology. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Cricut 4 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33 Viomi Technology 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has better valuation & earnings, CRCT or VIOT?

Cricut has higher revenue and earnings than Viomi Technology. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Cricut $708.78M 1.89 $76.71M $0.43 14.86 Viomi Technology $347.23M 0.32 $20.26M N/A N/A

Does the media favor CRCT or VIOT?

In the previous week, Cricut had 9 more articles in the media than Viomi Technology. MarketBeat recorded 12 mentions for Cricut and 3 mentions for Viomi Technology. Viomi Technology's average media sentiment score of 0.00 beat Cricut's score of -0.01 indicating that Viomi Technology is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Cricut 4 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Viomi Technology 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Cricut (CRCT) Competitors

$6.39 -0.01 (-0.16%)

Closing price 10/9/2026 04:00 PM Eastern

Extended Trading

$6.38 -0.01 (-0.22%)

As of 10/9/2026 07:30 PM Eastern

Compare

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

Should you buy Cricut stock or one of its competitors? Cricut's main competitors and comparable companies include Whirlpool (WHR), Helen of Troy (HELE), Hamilton Beach Brands (HBB), Traeger (COOK), and Viomi Technology (VIOT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does Cricut compare to Whirlpool?

Cricut (NASDAQ:CRCT) and Whirlpool (NYSE:WHR) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, profitability, risk, valuation, earnings, analyst recommendations and media sentiment.

19.6% of Cricut shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 2.0% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	12.71%	24.57%	15.42%
Whirlpool	1.17%	4.18%	0.82%

Cricut currently has a consensus price target of $4.07, indicating a potential downside of 36.36%. Whirlpool has a consensus price target of $44.33, indicating a potential upside of 53.72%. Given Whirlpool's stronger consensus rating and higher possible upside, analysts plainly believe Whirlpool is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	4 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Whirlpool	4 Sell rating(s)	7 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75

Whirlpool has higher revenue and earnings than Cricut. Whirlpool is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$708.78M	1.89	$76.71M	$0.43	14.86
Whirlpool	$15.52B	0.12	$318M	$2.92	9.88

In the previous week, Cricut had 2 more articles in the media than Whirlpool. MarketBeat recorded 12 mentions for Cricut and 10 mentions for Whirlpool. Whirlpool's average media sentiment score of -0.01 beat Cricut's score of -0.01 indicating that Whirlpool is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Whirlpool	2 Very Positive mention(s)	3 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Cricut has a beta of 0.25, meaning that its share price is 75% less volatile than the broader market. Comparatively, Whirlpool has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market.

Summary

Whirlpool beats Cricut on 9 of the 16 factors compared between the two stocks.

How does Cricut compare to Helen of Troy?

Cricut (NASDAQ:CRCT) and Helen of Troy (NASDAQ:HELE) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, profitability, dividends and earnings.

In the previous week, Helen of Troy had 17 more articles in the media than Cricut. MarketBeat recorded 29 mentions for Helen of Troy and 12 mentions for Cricut. Helen of Troy's average media sentiment score of 0.65 beat Cricut's score of -0.01 indicating that Helen of Troy is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Helen of Troy	8 Very Positive mention(s)	6 Positive mention(s)	6 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Positive

Cricut presently has a consensus target price of $4.07, indicating a potential downside of 36.36%. Helen of Troy has a consensus target price of $27.50, indicating a potential upside of 3.73%. Given Helen of Troy's stronger consensus rating and higher probable upside, analysts clearly believe Helen of Troy is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	4 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Helen of Troy	1 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.20

Cricut has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$708.78M	1.89	$76.71M	$0.43	14.86
Helen of Troy	$1.79B	0.35	-$898.98M	-$17.99	N/A

Cricut has a beta of 0.25, indicating that its share price is 75% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.34, indicating that its share price is 34% more volatile than the broader market.

19.6% of Cricut shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 0.7% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Cricut has a net margin of 12.71% compared to Helen of Troy's net margin of -5.43%. Cricut's return on equity of 24.57% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	12.71%	24.57%	15.42%
Helen of Troy	-5.43%	7.78%	2.97%

Summary

Cricut beats Helen of Troy on 9 of the 16 factors compared between the two stocks.

How does Cricut compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

50.6% of Hamilton Beach Brands shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 39.0% of Hamilton Beach Brands shares are held by company insiders. Comparatively, 16.5% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Cricut has a net margin of 12.71% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat Cricut's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hamilton Beach Brands	9.41%	30.70%	14.62%
Cricut	12.71%	24.57%	15.42%

In the previous week, Cricut had 11 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 12 mentions for Cricut and 1 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 0.62 beat Cricut's score of -0.01 indicating that Hamilton Beach Brands is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hamilton Beach Brands	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Cricut	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Cricut has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hamilton Beach Brands	$606.85M	0.77	$26.45M	$4.25	8.17
Cricut	$708.78M	1.89	$76.71M	$0.43	14.86

Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 1.4%. Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.1%. Hamilton Beach Brands pays out 11.8% of its earnings in the form of a dividend. Cricut pays out 46.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hamilton Beach Brands has increased its dividend for 2 consecutive years.

Hamilton Beach Brands has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market. Comparatively, Cricut has a beta of 0.25, meaning that its stock price is 75% less volatile than the broader market.

Cricut has a consensus target price of $4.07, indicating a potential downside of 36.36%. Given Cricut's higher probable upside, analysts clearly believe Cricut is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hamilton Beach Brands	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Cricut	4 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

Summary

Cricut beats Hamilton Beach Brands on 10 of the 19 factors compared between the two stocks.

How does Cricut compare to Traeger?

Traeger (NYSE:COOK) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

Traeger currently has a consensus price target of $50.50, suggesting a potential downside of 2.20%. Cricut has a consensus price target of $4.07, suggesting a potential downside of 36.36%. Given Traeger's stronger consensus rating and higher probable upside, research analysts plainly believe Traeger is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Cricut	4 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33

In the previous week, Cricut had 9 more articles in the media than Traeger. MarketBeat recorded 12 mentions for Cricut and 3 mentions for Traeger. Traeger's average media sentiment score of 0.46 beat Cricut's score of -0.01 indicating that Traeger is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Cricut	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Cricut has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.26	-$115.18M	-$42.04	N/A
Cricut	$708.78M	1.89	$76.71M	$0.43	14.86

Cricut has a net margin of 12.71% compared to Traeger's net margin of -23.23%. Cricut's return on equity of 24.57% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-23.23%	-13.76%	-3.59%
Cricut	12.71%	24.57%	15.42%

46.8% of Traeger shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 16.2% of Traeger shares are held by company insiders. Comparatively, 16.5% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Traeger has a beta of 1.93, indicating that its share price is 93% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, indicating that its share price is 75% less volatile than the broader market.

Summary

Cricut beats Traeger on 10 of the 16 factors compared between the two stocks.

How does Cricut compare to Viomi Technology?

Cricut (NASDAQ:CRCT) and Viomi Technology (NASDAQ:VIOT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, media sentiment, analyst recommendations, risk, dividends and valuation.

In the previous week, Cricut had 9 more articles in the media than Viomi Technology. MarketBeat recorded 12 mentions for Cricut and 3 mentions for Viomi Technology. Viomi Technology's average media sentiment score of 0.00 beat Cricut's score of -0.01 indicating that Viomi Technology is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Viomi Technology	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Cricut presently has a consensus target price of $4.07, indicating a potential downside of 36.36%. Given Cricut's higher probable upside, research analysts plainly believe Cricut is more favorable than Viomi Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	4 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.33
Viomi Technology	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

19.6% of Cricut shares are owned by institutional investors. Comparatively, 1.2% of Viomi Technology shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 34.3% of Viomi Technology shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Cricut has higher revenue and earnings than Viomi Technology.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$708.78M	1.89	$76.71M	$0.43	14.86
Viomi Technology	$347.23M	0.32	$20.26M	N/A	N/A

Cricut has a beta of 0.25, suggesting that its share price is 75% less volatile than the broader market. Comparatively, Viomi Technology has a beta of 0.34, suggesting that its share price is 66% less volatile than the broader market.

Cricut has a net margin of 12.71% compared to Viomi Technology's net margin of 0.00%. Cricut's return on equity of 24.57% beat Viomi Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	12.71%	24.57%	15.42%
Viomi Technology	N/A	N/A	N/A

Summary

Cricut beats Viomi Technology on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CRCT vs. The Competition

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Metric	Cricut	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$1.34B	$5.17B	$12.37B	$13.21B
Dividend Yield	3.12%	3.51%	70.37%	16.37%
P/E Ratio	14.86	12.26	45.07	26.16
Price / Sales	1.89	20.01	87.79	107.53
Price / Cash	13.37	9.09	31.63	53.09
Price / Book	3.92	2.61	3.98	6.33
Net Income	$76.71M	$266.48M	$444.34M	$382.15M
7 Day Performance	-1.99%	-2.48%	-0.03%	-1.40%
1 Month Performance	17.03%	-3.46%	-2.33%	-3.47%
1 Year Performance	23.84%	-5.26%	-4.14%	1.18%

Cricut Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CRCT Cricut	2.2012 of 5 stars	$6.39 -0.2%	$4.07 -36.4%	+17.9%	$1.34B	$708.78M	14.86	700
WHR Whirlpool	4.039 of 5 stars	$31.14 -0.8%	$45.44 +45.9%	-61.2%	$2.04B	$15.52B	10.70	41,000	Analyst Forecast
HELE Helen of Troy	2.3662 of 5 stars	$28.67 -1.7%	$26.50 -7.6%	+28.0%	$669.82M	$1.79B	N/A	1,854	Trending News Earnings Report Analyst Forecast
HBB Hamilton Beach Brands	1.9702 of 5 stars	$38.31 +2.8%	N/A	+143.3%	$514.89M	$606.85M	9.01	660	Analyst Upgrade
COOK Traeger	1.8963 of 5 stars	$47.16 +4.1%	$50.50 +7.1%	-4.3%	$132.91M	$559.52M	N/A	433

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This page (NASDAQ:CRCT) was last updated on 10/10/2026 by MarketBeat.com Staff.

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Cricut (CRCT) Competitors

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

How does Cricut compare to Whirlpool?

Summary

How does Cricut compare to Helen of Troy?

Summary

How does Cricut compare to Hamilton Beach Brands?

Summary

How does Cricut compare to Traeger?

Summary

How does Cricut compare to Viomi Technology?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CRCT vs. The Competition

Cricut Competitors List

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Cricut (CRCT) Competitors

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

How does Cricut compare to Whirlpool?

Do institutionals & insiders believe in CRCT or WHR?

Is CRCT or WHR more profitable?

Do analysts recommend CRCT or WHR?

Which has higher valuation and earnings, CRCT or WHR?

Does the media refer more to CRCT or WHR?

Which has more volatility & risk, CRCT or WHR?

Summary

How does Cricut compare to Helen of Troy?

Does the media favor CRCT or HELE?

Do analysts recommend CRCT or HELE?

Which has stronger earnings & valuation, CRCT or HELE?

Which has more risk & volatility, CRCT or HELE?

Do institutionals and insiders have more ownership in CRCT or HELE?

Is CRCT or HELE more profitable?

Summary

How does Cricut compare to Hamilton Beach Brands?

Do insiders & institutionals have more ownership in HBB or CRCT?

Is HBB or CRCT more profitable?

Does the media favor HBB or CRCT?

Which has higher earnings and valuation, HBB or CRCT?

Is HBB or CRCT a better dividend stock?

Which has more volatility & risk, HBB or CRCT?

Do analysts recommend HBB or CRCT?

Summary

How does Cricut compare to Traeger?

Do analysts recommend COOK or CRCT?

Does the media refer more to COOK or CRCT?

Which has stronger earnings & valuation, COOK or CRCT?

Is COOK or CRCT more profitable?

Do insiders and institutionals believe in COOK or CRCT?

Which has more risk & volatility, COOK or CRCT?

Summary

How does Cricut compare to Viomi Technology?

Does the media favor CRCT or VIOT?

Do analysts prefer CRCT or VIOT?

Do institutionals and insiders believe in CRCT or VIOT?

Which has better valuation & earnings, CRCT or VIOT?

Which has more risk and volatility, CRCT or VIOT?

Is CRCT or VIOT more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CRCT vs. The Competition

Cricut Competitors List

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