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Cricut (CRCT) Competitors

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$5.81 -0.06 (-1.02%)
As of 08/26/2026 04:00 PM Eastern

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

Should you buy Cricut stock or one of its competitors? Cricut's main competitors and comparable companies include Whirlpool (WHR), Helen of Troy (HELE), Hamilton Beach Brands (HBB), Traeger (COOK), and Viomi Technology (VIOT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does Cricut compare to Whirlpool?

Cricut (NASDAQ:CRCT) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment.

Cricut has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market. Comparatively, Whirlpool has a beta of 1.16, indicating that its share price is 16% more volatile than the broader market.

19.6% of Cricut shares are held by institutional investors. Comparatively, 90.8% of Whirlpool shares are held by institutional investors. 16.5% of Cricut shares are held by insiders. Comparatively, 2.0% of Whirlpool shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Whirlpool has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.72$76.71M$0.4313.51
Whirlpool$15.52B0.17$318M$2.9213.74

In the previous week, Whirlpool had 1 more articles in the media than Cricut. MarketBeat recorded 10 mentions for Whirlpool and 9 mentions for Cricut. Whirlpool's average media sentiment score of 1.03 beat Cricut's score of 0.73 indicating that Whirlpool is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Whirlpool
7 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut currently has a consensus price target of $4.07, suggesting a potential downside of 30.01%. Whirlpool has a consensus price target of $46.33, suggesting a potential upside of 15.46%. Given Whirlpool's stronger consensus rating and higher possible upside, analysts clearly believe Whirlpool is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
Whirlpool
3 Sell rating(s)
8 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
Whirlpool 1.17%4.18%0.82%

Summary

Whirlpool beats Cricut on 11 of the 17 factors compared between the two stocks.

How does Cricut compare to Helen of Troy?

Cricut (NASDAQ:CRCT) and Helen of Troy (NASDAQ:HELE) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership.

Cricut has higher earnings, but lower revenue than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.72$76.71M$0.4313.51
Helen of Troy$1.79B0.38-$898.98M-$17.99N/A

19.6% of Cricut shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 0.7% of Helen of Troy shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Cricut had 1 more articles in the media than Helen of Troy. MarketBeat recorded 9 mentions for Cricut and 8 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 1.16 beat Cricut's score of 0.73 indicating that Helen of Troy is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Helen of Troy
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut presently has a consensus price target of $4.07, suggesting a potential downside of 30.01%. Helen of Troy has a consensus price target of $26.50, suggesting a potential downside of 9.06%. Given Helen of Troy's stronger consensus rating and higher possible upside, analysts plainly believe Helen of Troy is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
Helen of Troy
1 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.20

Cricut has a net margin of 12.71% compared to Helen of Troy's net margin of -22.70%. Cricut's return on equity of 24.57% beat Helen of Troy's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
Helen of Troy -22.70%6.46%2.47%

Cricut has a beta of 0.19, meaning that its share price is 81% less volatile than the broader market. Comparatively, Helen of Troy has a beta of 1.31, meaning that its share price is 31% more volatile than the broader market.

Summary

Cricut beats Helen of Troy on 10 of the 15 factors compared between the two stocks.

How does Cricut compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings, risk and media sentiment.

Cricut has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hamilton Beach Brands$606.85M0.72$26.45M$4.257.65
Cricut$708.78M1.72$76.71M$0.4313.51

Hamilton Beach Brands has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market. Comparatively, Cricut has a beta of 0.19, suggesting that its stock price is 81% less volatile than the broader market.

In the previous week, Cricut had 7 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 9 mentions for Cricut and 2 mentions for Hamilton Beach Brands. Cricut's average media sentiment score of 0.73 beat Hamilton Beach Brands' score of 0.53 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hamilton Beach Brands
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a consensus price target of $4.07, suggesting a potential downside of 30.01%. Given Cricut's higher probable upside, analysts plainly believe Cricut is more favorable than Hamilton Beach Brands.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hamilton Beach Brands
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

Cricut has a net margin of 12.71% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat Cricut's return on equity.

Company Net Margins Return on Equity Return on Assets
Hamilton Beach Brands9.41% 30.70% 14.62%
Cricut 12.71%24.57%15.42%

50.6% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by insiders. Comparatively, 16.5% of Cricut shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 1.5%. Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.4%. Hamilton Beach Brands pays out 11.8% of its earnings in the form of a dividend. Cricut pays out 46.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hamilton Beach Brands has increased its dividend for 2 consecutive years.

Summary

Cricut beats Hamilton Beach Brands on 11 of the 20 factors compared between the two stocks.

How does Cricut compare to Traeger?

Traeger (NYSE:COOK) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

Traeger has a beta of 1.97, meaning that its stock price is 97% more volatile than the broader market. Comparatively, Cricut has a beta of 0.19, meaning that its stock price is 81% less volatile than the broader market.

Cricut has a net margin of 12.71% compared to Traeger's net margin of -23.23%. Cricut's return on equity of 24.57% beat Traeger's return on equity.

Company Net Margins Return on Equity Return on Assets
Traeger-23.23% -13.76% -3.59%
Cricut 12.71%24.57%15.42%

Cricut has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Traeger$559.52M0.28-$115.18M-$42.04N/A
Cricut$708.78M1.72$76.71M$0.4313.51

46.8% of Traeger shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 16.2% of Traeger shares are owned by insiders. Comparatively, 16.5% of Cricut shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Traeger presently has a consensus target price of $50.50, indicating a potential downside of 10.84%. Cricut has a consensus target price of $4.07, indicating a potential downside of 30.01%. Given Traeger's stronger consensus rating and higher probable upside, equities analysts plainly believe Traeger is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Traeger
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67

In the previous week, Cricut had 9 more articles in the media than Traeger. MarketBeat recorded 9 mentions for Cricut and 0 mentions for Traeger. Cricut's average media sentiment score of 0.73 beat Traeger's score of 0.00 indicating that Cricut is being referred to more favorably in the news media.

Company Overall Sentiment
Traeger Neutral
Cricut Positive

Summary

Cricut beats Traeger on 12 of the 17 factors compared between the two stocks.

How does Cricut compare to Viomi Technology?

Cricut (NASDAQ:CRCT) and Viomi Technology (NASDAQ:VIOT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.4%. Viomi Technology pays an annual dividend of $0.09 per share and has a dividend yield of 11.0%. Cricut pays out 46.5% of its earnings in the form of a dividend.

Cricut currently has a consensus price target of $4.07, indicating a potential downside of 30.01%. Given Cricut's stronger consensus rating and higher possible upside, analysts plainly believe Cricut is more favorable than Viomi Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.67
Viomi Technology
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Cricut has a net margin of 12.71% compared to Viomi Technology's net margin of 0.00%. Cricut's return on equity of 24.57% beat Viomi Technology's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut12.71% 24.57% 15.42%
Viomi Technology N/A N/A N/A

Cricut has higher earnings, but lower revenue than Viomi Technology.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.72$76.71M$0.4313.51
Viomi Technology$2.43B0.02$20.26MN/AN/A

Cricut has a beta of 0.19, indicating that its share price is 81% less volatile than the broader market. Comparatively, Viomi Technology has a beta of 0.43, indicating that its share price is 57% less volatile than the broader market.

In the previous week, Cricut had 8 more articles in the media than Viomi Technology. MarketBeat recorded 9 mentions for Cricut and 1 mentions for Viomi Technology. Viomi Technology's average media sentiment score of 0.93 beat Cricut's score of 0.73 indicating that Viomi Technology is being referred to more favorably in the news media.

Company Overall Sentiment
Cricut Positive
Viomi Technology Positive

19.6% of Cricut shares are owned by institutional investors. Comparatively, 1.2% of Viomi Technology shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Comparatively, 34.3% of Viomi Technology shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Cricut beats Viomi Technology on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutHousehold Durables IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$1.23B$5.47B$13.18B$12.81B
Dividend Yield3.41%3.49%56.31%11.02%
P/E Ratio13.5117.5846.7424.11
Price / Sales1.7262.1092.6193.89
Price / Cash12.279.4629.1153.65
Price / Book3.302.536.026.20
Net Income$76.71M$270.85M$445.86M$348.07M
7 Day Performance7.59%0.97%0.23%1.11%
1 Month Performance29.69%3.03%1.00%4.27%
1 Year Performance0.35%-4.16%-2.31%16.48%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
2.4955 of 5 stars
$5.81
-1.0%
$4.07
-30.0%
+1.9%$1.23B$708.78M13.51830
WHR
Whirlpool
3.9649 of 5 stars
$39.80
+0.5%
$46.88
+17.8%
-57.7%$2.59B$15.52B13.6341,000
HELE
Helen of Troy
1.5997 of 5 stars
$28.64
+1.7%
$26.50
-7.5%
+19.8%$668.22M$1.82BN/A1,854
HBB
Hamilton Beach Brands
2.0806 of 5 stars
$33.95
-0.1%
N/A+126.3%$456.36M$610.31M7.99700
COOK
Traeger
1.7311 of 5 stars
$56.33
+1.7%
$50.50
-10.4%
-11.2%$157.74M$559.52MN/A880

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This page (NASDAQ:CRCT) was last updated on 8/27/2026 by MarketBeat.com Staff.
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