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Cricut (CRCT) Competitors

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$4.73 +0.25 (+5.58%)
Closing price 04:00 PM Eastern
Extended Trading
$4.74 +0.00 (+0.11%)
As of 07:02 PM Eastern
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CRCT vs. HAYW, OUST, CECO, ATS, and EFXT

Should you buy Cricut stock or one of its competitors? MarketBeat compares Cricut with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Cricut include Hayward (HAYW), Ouster (OUST), CECO Environmental (CECO), ATS (ATS), and Enerflex (EFXT). These companies are all part of the "machinery" industry.

How does Cricut compare to Hayward?

Hayward (NYSE:HAYW) and Cricut (NASDAQ:CRCT) are both machinery companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, dividends, earnings, institutional ownership and analyst recommendations.

19.6% of Cricut shares are owned by institutional investors. 4.7% of Hayward shares are owned by company insiders. Comparatively, 18.6% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Hayward has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market. Comparatively, Cricut has a beta of 0.18, indicating that its stock price is 82% less volatile than the broader market.

In the previous week, Cricut had 1 more articles in the media than Hayward. MarketBeat recorded 6 mentions for Cricut and 5 mentions for Hayward. Cricut's average media sentiment score of 0.59 beat Hayward's score of 0.29 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hayward
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hayward has higher revenue and earnings than Cricut. Cricut is trading at a lower price-to-earnings ratio than Hayward, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hayward$1.12B2.86$151.57M$0.7320.24
Cricut$708.78M1.40$76.71M$0.3513.51

Hayward has a net margin of 13.98% compared to Cricut's net margin of 10.36%. Cricut's return on equity of 21.37% beat Hayward's return on equity.

Company Net Margins Return on Equity Return on Assets
Hayward13.98% 11.45% 5.77%
Cricut 10.36%21.37%12.13%

Hayward presently has a consensus target price of $17.50, indicating a potential upside of 18.44%. Cricut has a consensus target price of $3.88, indicating a potential downside of 18.08%. Given Hayward's stronger consensus rating and higher probable upside, analysts clearly believe Hayward is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hayward
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Hayward beats Cricut on 10 of the 16 factors compared between the two stocks.

How does Cricut compare to Ouster?

Ouster (NASDAQ:OUST) and Cricut (NASDAQ:CRCT) are both machinery companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk.

Ouster presently has a consensus target price of $51.00, indicating a potential upside of 34.39%. Cricut has a consensus target price of $3.88, indicating a potential downside of 18.08%. Given Ouster's stronger consensus rating and higher probable upside, analysts clearly believe Ouster is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ouster
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Cricut has a net margin of 10.36% compared to Ouster's net margin of -30.12%. Cricut's return on equity of 21.37% beat Ouster's return on equity.

Company Net Margins Return on Equity Return on Assets
Ouster-30.12% -21.49% -15.37%
Cricut 10.36%21.37%12.13%

31.5% of Ouster shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 5.7% of Ouster shares are held by insiders. Comparatively, 18.6% of Cricut shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Cricut has higher revenue and earnings than Ouster. Ouster is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ouster$185.33M12.86-$60.38M-$0.97N/A
Cricut$708.78M1.40$76.71M$0.3513.51

In the previous week, Ouster had 3 more articles in the media than Cricut. MarketBeat recorded 9 mentions for Ouster and 6 mentions for Cricut. Cricut's average media sentiment score of 0.59 beat Ouster's score of 0.45 indicating that Cricut is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ouster
2 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ouster has a beta of 3.17, suggesting that its share price is 217% more volatile than the broader market. Comparatively, Cricut has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market.

Summary

Cricut beats Ouster on 9 of the 16 factors compared between the two stocks.

How does Cricut compare to CECO Environmental?

CECO Environmental (NASDAQ:CECO) and Cricut (NASDAQ:CRCT) are both machinery companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, media sentiment, profitability and institutional ownership.

68.1% of CECO Environmental shares are held by institutional investors. Comparatively, 19.6% of Cricut shares are held by institutional investors. 18.4% of CECO Environmental shares are held by company insiders. Comparatively, 18.6% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

CECO Environmental currently has a consensus price target of $106.71, indicating a potential upside of 32.56%. Cricut has a consensus price target of $3.88, indicating a potential downside of 18.08%. Given CECO Environmental's stronger consensus rating and higher possible upside, research analysts clearly believe CECO Environmental is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CECO Environmental
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Cricut has lower revenue, but higher earnings than CECO Environmental. Cricut is trading at a lower price-to-earnings ratio than CECO Environmental, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CECO Environmental$774.38M3.73$50.05M$0.37217.57
Cricut$708.78M1.40$76.71M$0.3513.51

In the previous week, CECO Environmental had 5 more articles in the media than Cricut. MarketBeat recorded 11 mentions for CECO Environmental and 6 mentions for Cricut. CECO Environmental's average media sentiment score of 1.04 beat Cricut's score of 0.59 indicating that CECO Environmental is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CECO Environmental
4 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cricut has a net margin of 10.36% compared to CECO Environmental's net margin of 1.70%. Cricut's return on equity of 21.37% beat CECO Environmental's return on equity.

Company Net Margins Return on Equity Return on Assets
CECO Environmental1.70% 13.69% 4.66%
Cricut 10.36%21.37%12.13%

CECO Environmental has a beta of 1.47, meaning that its stock price is 47% more volatile than the broader market. Comparatively, Cricut has a beta of 0.18, meaning that its stock price is 82% less volatile than the broader market.

Summary

CECO Environmental beats Cricut on 12 of the 17 factors compared between the two stocks.

How does Cricut compare to ATS?

Cricut (NASDAQ:CRCT) and ATS (NYSE:ATS) are both machinery companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, media sentiment, profitability, earnings and risk.

In the previous week, Cricut had 4 more articles in the media than ATS. MarketBeat recorded 6 mentions for Cricut and 2 mentions for ATS. Cricut's average media sentiment score of 0.59 beat ATS's score of 0.05 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ATS
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

19.6% of Cricut shares are held by institutional investors. Comparatively, 75.8% of ATS shares are held by institutional investors. 18.6% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Cricut has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market. Comparatively, ATS has a beta of 1.21, suggesting that its share price is 21% more volatile than the broader market.

Cricut has a net margin of 10.36% compared to ATS's net margin of 2.40%. Cricut's return on equity of 21.37% beat ATS's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
ATS 2.40%9.40%3.73%

Cricut has higher earnings, but lower revenue than ATS. Cricut is trading at a lower price-to-earnings ratio than ATS, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.40$76.71M$0.3513.51
ATS$2.15B1.25$51.85M$0.5252.73

Cricut presently has a consensus target price of $3.88, suggesting a potential downside of 18.08%. ATS has a consensus target price of $42.50, suggesting a potential upside of 55.00%. Given ATS's stronger consensus rating and higher possible upside, analysts plainly believe ATS is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
ATS
2 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

Cricut and ATS tied by winning 8 of the 16 factors compared between the two stocks.

How does Cricut compare to Enerflex?

Cricut (NASDAQ:CRCT) and Enerflex (NYSE:EFXT) are both machinery companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations, media sentiment and profitability.

In the previous week, Cricut had 2 more articles in the media than Enerflex. MarketBeat recorded 6 mentions for Cricut and 4 mentions for Enerflex. Cricut's average media sentiment score of 0.59 beat Enerflex's score of 0.46 indicating that Cricut is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cricut
0 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Enerflex
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 4.2%. Enerflex pays an annual dividend of $0.13 per share and has a dividend yield of 0.5%. Cricut pays out 57.1% of its earnings in the form of a dividend. Enerflex pays out 19.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Enerflex has increased its dividend for 1 consecutive years.

Cricut has higher earnings, but lower revenue than Enerflex. Cricut is trading at a lower price-to-earnings ratio than Enerflex, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cricut$708.78M1.40$76.71M$0.3513.51
Enerflex$2.57B1.13$64M$0.6735.58

19.6% of Cricut shares are held by institutional investors. Comparatively, 46.5% of Enerflex shares are held by institutional investors. 18.6% of Cricut shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Cricut has a net margin of 10.36% compared to Enerflex's net margin of 3.19%. Cricut's return on equity of 21.37% beat Enerflex's return on equity.

Company Net Margins Return on Equity Return on Assets
Cricut10.36% 21.37% 12.13%
Enerflex 3.19%14.53%5.89%

Cricut has a beta of 0.18, indicating that its stock price is 82% less volatile than the broader market. Comparatively, Enerflex has a beta of 1.83, indicating that its stock price is 83% more volatile than the broader market.

Cricut currently has a consensus target price of $3.88, suggesting a potential downside of 18.08%. Enerflex has a consensus target price of $36.00, suggesting a potential upside of 51.03%. Given Enerflex's stronger consensus rating and higher possible upside, analysts clearly believe Enerflex is more favorable than Cricut.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cricut
4 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Enerflex
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63

Summary

Enerflex beats Cricut on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CRCT vs. The Competition

MetricCricutTechnology Services IndustryBusiness SectorNASDAQ Exchange
Market Cap$940.35M$3.87B$6.82B$12.56B
Dividend Yield4.46%2.20%3.11%9.46%
P/E Ratio13.5134.1528.5124.35
Price / Sales1.4042.96351.2877.47
Price / Cash9.3635.6823.2860.00
Price / Book2.904.165.736.31
Net Income$76.71M$31.76M$202.53M$331.55M
7 Day Performance10.51%-1.07%-0.37%0.15%
1 Month Performance4.88%-7.82%-2.61%-0.68%
1 Year Performance-7.98%3.29%15.22%20.73%

Cricut Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CRCT
Cricut
3.0567 of 5 stars
$4.73
+5.6%
$3.88
-18.1%
-13.8%$940.35M$708.78M13.51830
HAYW
Hayward
3.9317 of 5 stars
$16.65
-1.0%
$17.50
+5.1%
+7.3%$3.61B$1.12B22.781,980
OUST
Ouster
3.1683 of 5 stars
$47.28
-5.1%
$48.17
+1.9%
+69.8%$2.89B$169.38MN/A280
CECO
CECO Environmental
4.6631 of 5 stars
$80.10
-0.7%
$102.83
+28.4%
+172.9%$2.87B$803.60M216.481,540
ATS
ATS
3.5527 of 5 stars
$28.28
-0.7%
$42.50
+50.3%
-9.3%$2.77B$2.15B54.397,000

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This page (NASDAQ:CRCT) was last updated on 7/15/2026 by MarketBeat.com Staff.
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