Which has stronger earnings & valuation, WHR or CRCT?

Whirlpool has higher revenue and earnings than Cricut. Whirlpool is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Whirlpool $15.52B 0.14 $318M $2.92 11.10 Cricut $708.78M 1.65 $76.71M $0.43 13.00

Is WHR or CRCT more profitable?

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity. Company Net Margins Return on Equity Return on Assets Whirlpool 1.17% 4.18% 0.82% Cricut 12.71% 24.57% 15.42%

Does the media prefer WHR or CRCT?

In the previous week, Whirlpool had 9 more articles in the media than Cricut. MarketBeat recorded 12 mentions for Whirlpool and 3 mentions for Cricut. Cricut's average media sentiment score of 0.77 beat Whirlpool's score of -0.21 indicating that Cricut is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Whirlpool 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 5 Negative mention(s) 1 Very Negative mention(s) Neutral Cricut 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Which has better earnings & valuation, HELE or CRCT?

Cricut has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Helen of Troy $1.79B 0.35 -$898.98M -$17.99 N/A Cricut $708.78M 1.65 $76.71M $0.43 13.00

Is HELE or CRCT more profitable?

Cricut has a net margin of 12.71% compared to Helen of Troy's net margin of -22.70%. Cricut's return on equity of 24.57% beat Helen of Troy's return on equity. Company Net Margins Return on Equity Return on Assets Helen of Troy -22.70% 6.46% 2.47% Cricut 12.71% 24.57% 15.42%

Does the media prefer HELE or CRCT?

In the previous week, Helen of Troy had 1 more articles in the media than Cricut. MarketBeat recorded 4 mentions for Helen of Troy and 3 mentions for Cricut. Cricut's average media sentiment score of 0.77 beat Helen of Troy's score of 0.47 indicating that Cricut is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Helen of Troy 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Cricut 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer HBB or CRCT?

Cricut has a consensus price target of $4.07, suggesting a potential downside of 27.25%. Given Cricut's higher possible upside, analysts clearly believe Cricut is more favorable than Hamilton Beach Brands. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hamilton Beach Brands 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Cricut 4 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 1.67

Which has stronger earnings and valuation, HBB or CRCT?

Cricut has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hamilton Beach Brands $606.85M 0.68 $26.45M $4.25 7.25 Cricut $708.78M 1.65 $76.71M $0.43 13.00

Which has higher valuation & earnings, COOK or CRCT?

Cricut has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Traeger $559.52M 0.24 -$115.18M -$42.04 N/A Cricut $708.78M 1.65 $76.71M $0.43 13.00

Is COOK or CRCT more profitable?

Cricut has a net margin of 12.71% compared to Traeger's net margin of -23.23%. Cricut's return on equity of 24.57% beat Traeger's return on equity. Company Net Margins Return on Equity Return on Assets Traeger -23.23% -13.76% -3.59% Cricut 12.71% 24.57% 15.42%

Does the media prefer COOK or CRCT?

In the previous week, Cricut had 2 more articles in the media than Traeger. MarketBeat recorded 3 mentions for Cricut and 1 mentions for Traeger. Cricut's average media sentiment score of 0.77 beat Traeger's score of 0.00 indicating that Cricut is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Traeger 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Cricut 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate CRCT or VIOT?

Cricut currently has a consensus target price of $4.07, indicating a potential downside of 27.25%. Given Cricut's higher possible upside, equities research analysts clearly believe Cricut is more favorable than Viomi Technology. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Cricut 4 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 1.67 Viomi Technology 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has preferable valuation and earnings, CRCT or VIOT?

Cricut has higher revenue and earnings than Viomi Technology. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Cricut $708.78M 1.65 $76.71M $0.43 13.00 Viomi Technology $347.23M 0.24 $20.26M N/A N/A

Does the media favor CRCT or VIOT?

In the previous week, Cricut and Cricut both had 3 articles in the media. Viomi Technology's average media sentiment score of 1.60 beat Cricut's score of 0.77 indicating that Viomi Technology is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Cricut 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Viomi Technology 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Cricut (CRCT) Competitors

$5.59 -0.06 (-1.06%)

Closing price 09/16/2026 04:00 PM Eastern

Extended Trading

$5.58 -0.01 (-0.18%)

As of 09/16/2026 07:30 PM Eastern

Compare

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

Should you buy Cricut stock or one of its competitors? Cricut's main competitors and comparable companies include Whirlpool (WHR), Helen of Troy (HELE), Hamilton Beach Brands (HBB), Traeger (COOK), and Viomi Technology (VIOT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "household appliances" industry.

How does Cricut compare to Whirlpool?

Whirlpool (NYSE:WHR) and Cricut (NASDAQ:CRCT) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.

Whirlpool has a beta of 1.18, indicating that its share price is 18% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, indicating that its share price is 75% less volatile than the broader market.

Whirlpool has higher revenue and earnings than Cricut. Whirlpool is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Whirlpool	$15.52B	0.14	$318M	$2.92	11.10
Cricut	$708.78M	1.65	$76.71M	$0.43	13.00

In the previous week, Whirlpool had 9 more articles in the media than Cricut. MarketBeat recorded 12 mentions for Whirlpool and 3 mentions for Cricut. Cricut's average media sentiment score of 0.77 beat Whirlpool's score of -0.21 indicating that Cricut is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Whirlpool	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	5 Negative mention(s)	1 Very Negative mention(s)	Neutral
Cricut	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Cricut has a net margin of 12.71% compared to Whirlpool's net margin of 1.17%. Cricut's return on equity of 24.57% beat Whirlpool's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Whirlpool	1.17%	4.18%	0.82%
Cricut	12.71%	24.57%	15.42%

Whirlpool currently has a consensus target price of $45.44, suggesting a potential upside of 40.18%. Cricut has a consensus target price of $4.07, suggesting a potential downside of 27.25%. Given Whirlpool's stronger consensus rating and higher possible upside, equities research analysts plainly believe Whirlpool is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Whirlpool	3 Sell rating(s)	8 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.83
Cricut	4 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.67

90.8% of Whirlpool shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Whirlpool beats Cricut on 9 of the 17 factors compared between the two stocks.

How does Cricut compare to Helen of Troy?

Helen of Troy (NASDAQ:HELE) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability, media sentiment and valuation.

Cricut has lower revenue, but higher earnings than Helen of Troy. Helen of Troy is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Helen of Troy	$1.79B	0.35	-$898.98M	-$17.99	N/A
Cricut	$708.78M	1.65	$76.71M	$0.43	13.00

19.6% of Cricut shares are owned by institutional investors. 0.7% of Helen of Troy shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Cricut has a net margin of 12.71% compared to Helen of Troy's net margin of -22.70%. Cricut's return on equity of 24.57% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Helen of Troy	-22.70%	6.46%	2.47%
Cricut	12.71%	24.57%	15.42%

Helen of Troy presently has a consensus target price of $26.50, indicating a potential downside of 2.65%. Cricut has a consensus target price of $4.07, indicating a potential downside of 27.25%. Given Helen of Troy's stronger consensus rating and higher possible upside, research analysts clearly believe Helen of Troy is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Helen of Troy	1 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.20
Cricut	4 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.67

Helen of Troy has a beta of 1.31, indicating that its share price is 31% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, indicating that its share price is 75% less volatile than the broader market.

In the previous week, Helen of Troy had 1 more articles in the media than Cricut. MarketBeat recorded 4 mentions for Helen of Troy and 3 mentions for Cricut. Cricut's average media sentiment score of 0.77 beat Helen of Troy's score of 0.47 indicating that Cricut is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Helen of Troy	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Cricut	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Cricut beats Helen of Troy on 10 of the 15 factors compared between the two stocks.

How does Cricut compare to Hamilton Beach Brands?

Hamilton Beach Brands (NYSE:HBB) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, earnings, institutional ownership, media sentiment, profitability, valuation and analyst recommendations.

Cricut has a consensus price target of $4.07, suggesting a potential downside of 27.25%. Given Cricut's higher possible upside, analysts clearly believe Cricut is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hamilton Beach Brands	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Cricut	4 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.67

50.6% of Hamilton Beach Brands shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 39.0% of Hamilton Beach Brands shares are owned by insiders. Comparatively, 16.5% of Cricut shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Cricut has higher revenue and earnings than Hamilton Beach Brands. Hamilton Beach Brands is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hamilton Beach Brands	$606.85M	0.68	$26.45M	$4.25	7.25
Cricut	$708.78M	1.65	$76.71M	$0.43	13.00

Hamilton Beach Brands pays an annual dividend of $0.50 per share and has a dividend yield of 1.6%. Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.6%. Hamilton Beach Brands pays out 11.8% of its earnings in the form of a dividend. Cricut pays out 46.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hamilton Beach Brands has increased its dividend for 2 consecutive years.

In the previous week, Cricut had 3 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 3 mentions for Cricut and 0 mentions for Hamilton Beach Brands. Hamilton Beach Brands' average media sentiment score of 1.00 beat Cricut's score of 0.77 indicating that Hamilton Beach Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Hamilton Beach Brands	Positive
Cricut	Positive

Hamilton Beach Brands has a beta of 0.29, meaning that its share price is 71% less volatile than the broader market. Comparatively, Cricut has a beta of 0.25, meaning that its share price is 75% less volatile than the broader market.

Cricut has a net margin of 12.71% compared to Hamilton Beach Brands' net margin of 9.41%. Hamilton Beach Brands' return on equity of 30.70% beat Cricut's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hamilton Beach Brands	9.41%	30.70%	14.62%
Cricut	12.71%	24.57%	15.42%

Summary

Hamilton Beach Brands and Cricut tied by winning 10 of the 20 factors compared between the two stocks.

How does Cricut compare to Traeger?

Traeger (NYSE:COOK) and Cricut (NASDAQ:CRCT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

Cricut has a net margin of 12.71% compared to Traeger's net margin of -23.23%. Cricut's return on equity of 24.57% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-23.23%	-13.76%	-3.59%
Cricut	12.71%	24.57%	15.42%

Traeger currently has a consensus price target of $50.50, indicating a potential upside of 3.35%. Cricut has a consensus price target of $4.07, indicating a potential downside of 27.25%. Given Traeger's stronger consensus rating and higher probable upside, equities research analysts clearly believe Traeger is more favorable than Cricut.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Cricut	4 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.67

46.8% of Traeger shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 16.2% of Traeger shares are owned by company insiders. Comparatively, 16.5% of Cricut shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Cricut has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$559.52M	0.24	-$115.18M	-$42.04	N/A
Cricut	$708.78M	1.65	$76.71M	$0.43	13.00

In the previous week, Cricut had 2 more articles in the media than Traeger. MarketBeat recorded 3 mentions for Cricut and 1 mentions for Traeger. Cricut's average media sentiment score of 0.77 beat Traeger's score of 0.00 indicating that Cricut is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Cricut	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Traeger has a beta of 1.93, indicating that its stock price is 93% more volatile than the broader market. Comparatively, Cricut has a beta of 0.25, indicating that its stock price is 75% less volatile than the broader market.

Summary

Cricut beats Traeger on 12 of the 17 factors compared between the two stocks.

How does Cricut compare to Viomi Technology?

Cricut (NASDAQ:CRCT) and Viomi Technology (NASDAQ:VIOT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.

Cricut has a net margin of 12.71% compared to Viomi Technology's net margin of 0.00%. Cricut's return on equity of 24.57% beat Viomi Technology's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cricut	12.71%	24.57%	15.42%
Viomi Technology	N/A	N/A	N/A

Cricut has higher revenue and earnings than Viomi Technology.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cricut	$708.78M	1.65	$76.71M	$0.43	13.00
Viomi Technology	$347.23M	0.24	$20.26M	N/A	N/A

Cricut currently has a consensus target price of $4.07, indicating a potential downside of 27.25%. Given Cricut's higher possible upside, equities research analysts clearly believe Cricut is more favorable than Viomi Technology.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cricut	4 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	1.67
Viomi Technology	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

19.6% of Cricut shares are owned by institutional investors. Comparatively, 1.2% of Viomi Technology shares are owned by institutional investors. 16.5% of Cricut shares are owned by company insiders. Comparatively, 34.3% of Viomi Technology shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Cricut and Cricut both had 3 articles in the media. Viomi Technology's average media sentiment score of 1.60 beat Cricut's score of 0.77 indicating that Viomi Technology is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cricut	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Viomi Technology	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Cricut has a beta of 0.25, suggesting that its share price is 75% less volatile than the broader market. Comparatively, Viomi Technology has a beta of 0.48, suggesting that its share price is 52% less volatile than the broader market.

Summary

Cricut beats Viomi Technology on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CRCT vs. The Competition

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Metric	Cricut	Household Durables Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$1.18B	$5.21B	$12.49B	$14.93B
Dividend Yield	3.54%	3.53%	59.87%	12.31%
P/E Ratio	13.00	12.58	44.32	25.33
Price / Sales	1.65	60.09	93.46	87.33
Price / Cash	11.81	9.11	28.47	50.90
Price / Book	3.43	2.69	3.97	6.24
Net Income	$76.71M	$270.86M	$445.74M	$358.55M
7 Day Performance	2.38%	-0.34%	-1.03%	-1.17%
1 Month Performance	1.45%	-3.02%	-4.61%	-4.26%
1 Year Performance	-15.43%	-8.07%	-7.54%	5.47%

Cricut Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count
CRCT Cricut	2.1747 of 5 stars	$5.59 -1.1%	$4.07 -27.3%	-16.6%	$1.18B	$708.78M	13.00	700
WHR Whirlpool	4.0521 of 5 stars	$39.19 -0.3%	$46.33 +18.2%	-64.0%	$2.56B	$15.52B	13.44	41,000
HELE Helen of Troy	1.3798 of 5 stars	$28.27 -0.5%	$26.50 -6.3%	+16.2%	$658.87M	$1.79B	N/A	1,854
HBB Hamilton Beach Brands	2.1851 of 5 stars	$30.77 -0.8%	N/A	+110.0%	$410.74M	$606.85M	7.19	700
COOK Traeger	1.6997 of 5 stars	$49.69 -0.6%	$50.50 +1.6%	-27.9%	$139.12M	$559.52M	N/A	880

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This page (NASDAQ:CRCT) was last updated on 9/17/2026 by MarketBeat.com Staff.

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Cricut (CRCT) Competitors

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

How does Cricut compare to Whirlpool?

Summary

How does Cricut compare to Helen of Troy?

Summary

How does Cricut compare to Hamilton Beach Brands?

Summary

How does Cricut compare to Traeger?

Summary

How does Cricut compare to Viomi Technology?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CRCT vs. The Competition

Cricut Competitors List

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Cricut (CRCT) Competitors

CRCT vs. WHR, HELE, HBB, COOK, and VIOT

How does Cricut compare to Whirlpool?

Which has more risk & volatility, WHR or CRCT?

Which has stronger earnings & valuation, WHR or CRCT?

Does the media prefer WHR or CRCT?

Is WHR or CRCT more profitable?

Do analysts recommend WHR or CRCT?

Do insiders & institutionals hold more shares of WHR or CRCT?

Summary

How does Cricut compare to Helen of Troy?

Which has better earnings & valuation, HELE or CRCT?

Do insiders and institutionals believe in HELE or CRCT?

Is HELE or CRCT more profitable?

Do analysts recommend HELE or CRCT?

Which has more risk and volatility, HELE or CRCT?

Does the media prefer HELE or CRCT?

Summary

How does Cricut compare to Hamilton Beach Brands?

Do analysts prefer HBB or CRCT?

Do institutionals & insiders have more ownership in HBB or CRCT?

Which has stronger earnings and valuation, HBB or CRCT?

Is HBB or CRCT a better dividend stock?

Does the media refer more to HBB or CRCT?

Which has more volatility and risk, HBB or CRCT?

Is HBB or CRCT more profitable?

Summary

How does Cricut compare to Traeger?

Is COOK or CRCT more profitable?

Do analysts prefer COOK or CRCT?

Do institutionals & insiders hold more shares of COOK or CRCT?

Which has higher valuation & earnings, COOK or CRCT?

Does the media prefer COOK or CRCT?

Which has more risk and volatility, COOK or CRCT?

Summary

How does Cricut compare to Viomi Technology?

Is CRCT or VIOT more profitable?

Which has preferable valuation and earnings, CRCT or VIOT?

Do analysts rate CRCT or VIOT?

Do insiders and institutionals believe in CRCT or VIOT?

Does the media favor CRCT or VIOT?

Which has more risk & volatility, CRCT or VIOT?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CRCT vs. The Competition

Cricut Competitors List

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