a.k.a. Brands (NYSE:AKA), Inc. (NYSE: AKA) is a global designer, marketer and distributor of branded apparel, headwear and home textile products. The company partners with major sports leagues, collegiate conferences, entertainment studios and consumer brands to produce licensed merchandise under agreements with entities such as the NFL, NBA, MLB, NCAA, Disney, Marvel and others. Operating through a vertically integrated platform, a.k.a. Brands combines design, sourcing and distribution capabilities to deliver finished goods to wholesale, retail and e-commerce channels worldwide.
The company’s product portfolio spans fleece apparel, headwear, knitwear, athletic apparel and home textiles. Leveraging in-house design studios and a network of manufacturing facilities, a.k.a. Brands offers full-spectrum services that include concept development, pattern making, fabrication and quality assurance. Its subsidiary, Fanatics Licensed Products (FLP), extends the company’s reach into e-commerce and retail by sourcing and distributing licensed merchandise for sports leagues, teams, colleges and entertainment brands.
a.k.a. Brands maintains a broad geographic footprint with headquarters in Anaheim, California and additional offices in key markets. The company’s manufacturing network includes facilities in North America, Central America and Asia, while distribution centers support wholesale and direct-to-consumer fulfillment across the Americas, Europe and Asia Pacific. This global infrastructure enables flexible production, responsive inventory management and timely delivery to retail partners and online customers.
Founded in 1973 as Superior Group of Companies, the business established a public listing in 2004 and rebranded to a.k.a. Brands in 2023 to reflect its focus on licensed consumer merchandising. Under the leadership of Chief Executive Officer Graeme Davis and a senior management team with deep industry experience, the company continues to expand its licensing portfolio, invest in proprietary design capabilities and enhance its digital and retail distribution channels.
