Cardlytics (NASDAQ:CDLX) is a marketing technology company that operates a purchase intelligence platform connecting financial institutions and brands through card-linked offers. By analyzing anonymized transaction data from debit and credit card networks, Cardlytics enables banks and credit unions to deliver personalized, purchase-based marketing campaigns to their customers across digital and physical channels. The platform aggregates and anonymizes card spend data to provide insights into consumer trends, helping advertisers target high-intent audiences and measure campaign effectiveness.
The company’s core offerings include card-linked marketing solutions and advanced analytics dashboards. Through its bank and retailer partnerships, Cardlytics integrates targeted offers directly into online and mobile banking interfaces, driving consumer engagement at the point of sale. Retailers and brands can leverage the platform to design, launch and track promotional programs, while financial institutions benefit from non-interest revenue streams and enhanced customer loyalty. Additional services, such as campaign optimization tools and performance reporting, empower clients to refine strategies in real time based on spend performance data.
Founded in 2008 and headquartered in Atlanta, Georgia, Cardlytics has grown to become a leading provider of purchase-based marketing services, serving financial institutions and consumer brands across North America and Europe. The company collaborates with major banks and credit card networks to leverage anonymized transaction data, supporting clients in crafting targeted campaigns and measuring return on marketing spend. Over the years, Cardlytics has expanded its global footprint with an office in London and partnerships across sectors including retail, dining, travel and e-commerce.
Led by CEO Andrew Davies and a seasoned management team with deep expertise in banking, marketing and data science, Cardlytics continues to enhance its platform with advanced analytics, machine learning and real-time insights. The company’s board features executives from the financial services and technology industries, underscoring its commitment to governance and strategic growth. As digital marketing evolves, Cardlytics leverages its unique position at the intersection of financial data and consumer engagement to deliver measurable value to both advertisers and financial institutions.
