Deluxe (NYSE:DLX), traded on the New York Stock Exchange under the symbol DLX, is a provider of integrated solutions that help small businesses, financial institutions and consumers to thrive in an increasingly digital economy. Headquartered in Shoreview, Minnesota, Deluxe combines secure document printing with software-driven platforms to deliver payments, marketing and business growth services. The company traces its roots back to 1915, when it began as a printer of bank checks, and has since evolved into a diversified technology and services enterprise.
Deluxe’s core offerings encompass secure check and document printing, fraud and risk management tools, and cloud-based payment solutions that support both digital and traditional transactions. Its marketing services include website design, search engine optimization, social media management and targeted promotional campaigns tailored to small- and medium-sized enterprises. In addition, Deluxe supplies branded products such as promotional merchandise, business forms and labels, enabling clients to strengthen their brand presence in print and online channels.
With operations spanning North America, Latin America, Europe and Australia, Deluxe serves a wide range of customers from regional credit unions and community banks to independent retailers and service providers. The company leverages a network of fulfillment centers and digital platforms to deliver fast turnaround times and real-time reporting, ensuring clients can manage cash flow, reduce payment friction and monitor marketing performance from a single interface.
Over its more than century-long history, Deluxe has undergone a strategic transformation under leadership focused on digital innovation and operational efficiency. Since 2018, CEO Barry C. McCarthy has driven initiatives to streamline legacy printing operations, invest in cloud-native software and pursue targeted acquisitions that expand the company’s payments and marketing capabilities. Looking ahead, Deluxe aims to further integrate data analytics and artificial intelligence into its platform, positioning its clients for growth in an increasingly competitive marketplace.
