Deluxe (DLX) Stock Price, News & Analysis

Company Overview

Deluxe Corporation (NYSE: DLX) is a business services company that provides products and technology-enabled solutions to small businesses, financial institutions, and consumers. The company is best known historically for producing personal and business checks, deposit products, forms, and related printed materials.

Deluxe has expanded beyond print products into marketing and business technology services. Its offerings include website development and hosting, logo design, search engine optimization, email and social media marketing, promotional products, data-driven marketing, payment processing, and fraud prevention solutions. The company also provides checks and other transaction-related products to banks and credit unions.

Founded in 1915, Deluxe serves customers primarily in the United States and Canada through its direct sales channels, financial institution relationships, and digital platforms. Its business combines established check and print operations with services intended to help organizations acquire customers, manage transactions, and strengthen their brands.

Key Stats

• Today's Range: $23.00 to $23.44
• 50-Day Range: $22.38 to $24.45
• 52-Week Range: $17.76 to $32.07
• Volume: 369,460 shs
• Average Volume: 495,584 shs
• Market Capitalization: $1.06 billion
• P/E Ratio: 6.52
• Dividend Yield: 5.18%
• Price Target: $31.00
• Consensus Rating: Moderate Buy

Deluxe Stock Analysis - MarketRank™

Deluxe scored higher than 88% of companies evaluated by MarketBeat, and ranked 174th out of 660 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.8 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Deluxe has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 1 strong buy rating, 1 buy rating, 2 hold ratings, and no sell ratings.

Upside Potential

Deluxe has a consensus price target of $31.00, representing about 33.7% upside from its current price of $23.18.

Amount of Analyst Coverage

Deluxe has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 4.42%

Earnings Growth

Earnings for Deluxe are expected to grow by 4.42% in the coming year, from $3.39 to $3.54 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Deluxe is 10.30, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.70.

Price to Earnings Ratio vs. Sector

The P/E ratio of Deluxe is 10.30, which means that it is trading at a less expensive P/E ratio than the Industrials sector average P/E ratio of about 26.53.

Price to Earnings Growth Ratio

Deluxe has a PEG Ratio of 0.69. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Deluxe has a P/B Ratio of 1.53. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.92% of the float of Deluxe has been sold short.

Short Interest Ratio / Days to Cover

Deluxe has a short interest ratio ("days to cover") of 8.25.

Change versus previous month

Short interest in Deluxe has recently decreased by 4.41%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Deluxe is a leading dividend payer. It pays a dividend yield of 5.19%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Deluxe does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Deluxe is 53.33%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Deluxe will have a dividend payout ratio of 33.90% next year. This indicates that Deluxe will be able to sustain or increase its dividend.

News and Social Media

• Score: 1.3 / 5
• News Sentiment: N/A

Search Interest

15 people have searched for DLX on MarketBeat in the last 30 days. This is an increase of 275% compared to the previous 30 days.

MarketBeat Follows

2 people have added Deluxe to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.9 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Deluxe insiders have not sold or bought any company stock.

Percentage Held by Insiders

5.40% of the stock of Deluxe is held by insiders.

Percentage Held by Institutions

93.90% of the stock of Deluxe is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Record date for 9/1 Dividend: 8/18/2026
• Ex-Dividend for 9/1 Dividend: 8/18/2026
• Dividend Payable: 9/01/2026
• Today: 10/16/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Industrials
• Industry: Commercial Services & Supplies
• Sub-Industry: Commercial Printing
• Current Symbol: NYSE:DLX
• CIK: 27996
• Web: www.deluxe.com
• Phone: (651) 483-7111
• Fax: 651-481-4371
• Employees: 4,571
• Year Founded: 1915

Price Target and Rating

• Average Price Target for Deluxe: $31.00
• High Price Target: $31.00
• Low Price Target: $31.00
• Potential Upside/Downside: +33.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.25
• Trailing P/E Ratio: 6.52
• Forward P/E Ratio: 6.84
• P/E Growth: 0.69
• Net Income: $82.10 million
• Net Margins: 4.91%
• Pretax Margin: 6.85%
• Return on Equity: 23.51%
• Return on Assets: 6.12%

Debt

• Debt-to-Equity Ratio: 2.02
• Current Ratio: 1.20
• Quick Ratio: 1.08

Sales & Book Value

• Annual Sales: $2.13 billion
• Price / Sales: 0.50
• Cash Flow: $7.50 per share
• Price / Cash Flow: 3.09
• Book Value: $15.12 per share
• Price / Book: 1.53

Miscellaneous

• Outstanding Shares: 45,860,000
• Free Float: 43,380,000
• Market Cap: $1.06 billion
• Optionable: Optionable
• Beta: 1.25