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Deluxe (DLX) Competitors

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$24.28 -0.04 (-0.14%)
Closing price 07/2/2026 03:59 PM Eastern
Extended Trading
$24.30 +0.03 (+0.10%)
As of 07/2/2026 06:39 PM Eastern
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DLX vs. FFBC, EBF, QUAD, HNI, and EHGO

Should you buy Deluxe stock or one of its competitors? MarketBeat compares Deluxe with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Deluxe include First Financial Bancorp. (FFBC), Ennis (EBF), Quad Graphics (QUAD), HNI (HNI), and Eshallgo (EHGO).

How does Deluxe compare to First Financial Bancorp.?

First Financial Bancorp. (NASDAQ:FFBC) and Deluxe (NYSE:DLX) are related companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.

First Financial Bancorp. has a net margin of 20.92% compared to Deluxe's net margin of 5.01%. Deluxe's return on equity of 24.11% beat First Financial Bancorp.'s return on equity.

Company Net Margins Return on Equity Return on Assets
First Financial Bancorp.20.92% 11.09% 1.49%
Deluxe 5.01%24.11%6.13%

First Financial Bancorp. currently has a consensus target price of $33.33, suggesting a potential downside of 3.07%. Given First Financial Bancorp.'s higher probable upside, equities research analysts plainly believe First Financial Bancorp. is more favorable than Deluxe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Financial Bancorp.
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Deluxe
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

77.2% of First Financial Bancorp. shares are held by institutional investors. Comparatively, 93.9% of Deluxe shares are held by institutional investors. 1.1% of First Financial Bancorp. shares are held by company insiders. Comparatively, 5.4% of Deluxe shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

First Financial Bancorp. has higher earnings, but lower revenue than Deluxe. Deluxe is trading at a lower price-to-earnings ratio than First Financial Bancorp., indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Financial Bancorp.$1.26B2.87$255.60M$2.8312.15
Deluxe$2.13B0.52$82.10M$2.3410.37

First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 2.9%. Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.9%. First Financial Bancorp. pays out 35.3% of its earnings in the form of a dividend. Deluxe pays out 51.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Financial Bancorp. has raised its dividend for 1 consecutive years.

In the previous week, First Financial Bancorp. had 3 more articles in the media than Deluxe. MarketBeat recorded 3 mentions for First Financial Bancorp. and 0 mentions for Deluxe. First Financial Bancorp.'s average media sentiment score of 0.48 beat Deluxe's score of 0.00 indicating that First Financial Bancorp. is being referred to more favorably in the media.

Company Overall Sentiment
First Financial Bancorp. Neutral
Deluxe Neutral

First Financial Bancorp. has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market. Comparatively, Deluxe has a beta of 1.24, indicating that its share price is 24% more volatile than the broader market.

Summary

First Financial Bancorp. beats Deluxe on 11 of the 18 factors compared between the two stocks.

How does Deluxe compare to Ennis?

Ennis (NYSE:EBF) and Deluxe (NYSE:DLX) are both small-cap commercial printing companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, valuation and profitability.

Ennis has a beta of 0.27, indicating that its stock price is 73% less volatile than the broader market. Comparatively, Deluxe has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market.

Ennis has a net margin of 10.84% compared to Deluxe's net margin of 5.01%. Deluxe's return on equity of 24.11% beat Ennis' return on equity.

Company Net Margins Return on Equity Return on Assets
Ennis10.84% 13.89% 11.89%
Deluxe 5.01%24.11%6.13%

In the previous week, Ennis had 1 more articles in the media than Deluxe. MarketBeat recorded 1 mentions for Ennis and 0 mentions for Deluxe. Ennis' average media sentiment score of 0.95 beat Deluxe's score of 0.00 indicating that Ennis is being referred to more favorably in the media.

Company Overall Sentiment
Ennis Positive
Deluxe Neutral

74.3% of Ennis shares are owned by institutional investors. Comparatively, 93.9% of Deluxe shares are owned by institutional investors. 3.2% of Ennis shares are owned by company insiders. Comparatively, 5.4% of Deluxe shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Ennis pays an annual dividend of $1.00 per share and has a dividend yield of 4.7%. Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.9%. Ennis pays out 59.9% of its earnings in the form of a dividend. Deluxe pays out 51.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Deluxe is clearly the better dividend stock, given its higher yield and lower payout ratio.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ennis
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
Deluxe
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

Deluxe has higher revenue and earnings than Ennis. Deluxe is trading at a lower price-to-earnings ratio than Ennis, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ennis$393.82M1.38$42.63M$1.6712.88
Deluxe$2.13B0.52$82.10M$2.3410.37

Summary

Deluxe beats Ennis on 10 of the 17 factors compared between the two stocks.

How does Deluxe compare to Quad Graphics?

Deluxe (NYSE:DLX) and Quad Graphics (NYSE:QUAD) are both small-cap commercial printing companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, analyst recommendations, institutional ownership, valuation, dividends and profitability.

93.9% of Deluxe shares are owned by institutional investors. Comparatively, 39.5% of Quad Graphics shares are owned by institutional investors. 5.4% of Deluxe shares are owned by insiders. Comparatively, 14.2% of Quad Graphics shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Deluxe's average media sentiment score of 0.00 equaled Quad Graphics'average media sentiment score.

Company Overall Sentiment
Deluxe Neutral
Quad Graphics Neutral

Deluxe has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Quad Graphics has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market.

Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.9%. Quad Graphics pays an annual dividend of $0.40 per share and has a dividend yield of 4.8%. Deluxe pays out 51.3% of its earnings in the form of a dividend. Quad Graphics pays out 71.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Quad Graphics has raised its dividend for 1 consecutive years. Deluxe is clearly the better dividend stock, given its higher yield and lower payout ratio.

Quad Graphics has a consensus target price of $9.93, suggesting a potential upside of 18.65%. Given Quad Graphics' stronger consensus rating and higher possible upside, analysts clearly believe Quad Graphics is more favorable than Deluxe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50
Quad Graphics
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Deluxe has higher earnings, but lower revenue than Quad Graphics. Deluxe is trading at a lower price-to-earnings ratio than Quad Graphics, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.13B0.52$82.10M$2.3410.37
Quad Graphics$2.37B0.18$27M$0.5614.95

Deluxe has a net margin of 5.01% compared to Quad Graphics' net margin of 1.16%. Quad Graphics' return on equity of 47.27% beat Deluxe's return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe5.01% 24.11% 6.13%
Quad Graphics 1.16%47.27%4.16%

Summary

Deluxe beats Quad Graphics on 9 of the 17 factors compared between the two stocks.

How does Deluxe compare to HNI?

Deluxe (NYSE:DLX) and HNI (NYSE:HNI) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends.

Deluxe has a net margin of 5.01% compared to HNI's net margin of 0.04%. Deluxe's return on equity of 24.11% beat HNI's return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe5.01% 24.11% 6.13%
HNI 0.04%13.17%5.16%

In the previous week, Deluxe's average media sentiment score of 0.00 equaled HNI'saverage media sentiment score.

Company Overall Sentiment
Deluxe Neutral
HNI Neutral

Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.9%. HNI pays an annual dividend of $1.40 per share and has a dividend yield of 3.4%. Deluxe pays out 51.3% of its earnings in the form of a dividend. HNI pays out 341.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. HNI has raised its dividend for 15 consecutive years. Deluxe is clearly the better dividend stock, given its higher yield and lower payout ratio.

HNI has a consensus price target of $65.00, suggesting a potential upside of 57.12%. Given HNI's higher possible upside, analysts clearly believe HNI is more favorable than Deluxe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50
HNI
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Deluxe has higher earnings, but lower revenue than HNI. Deluxe is trading at a lower price-to-earnings ratio than HNI, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.13B0.52$82.10M$2.3410.37
HNI$3.59B0.82$54.20M$0.41100.90

93.9% of Deluxe shares are held by institutional investors. Comparatively, 75.3% of HNI shares are held by institutional investors. 5.4% of Deluxe shares are held by insiders. Comparatively, 2.2% of HNI shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Deluxe has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, HNI has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

Summary

Deluxe beats HNI on 12 of the 17 factors compared between the two stocks.

How does Deluxe compare to Eshallgo?

Eshallgo (NASDAQ:EHGO) and Deluxe (NYSE:DLX) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, risk, dividends and valuation.

Deluxe has higher revenue and earnings than Eshallgo.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Eshallgo$13.47M0.31-$10.80MN/AN/A
Deluxe$2.13B0.52$82.10M$2.3410.37

Eshallgo has a beta of -1.19, suggesting that its stock price is 219% less volatile than the broader market. Comparatively, Deluxe has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market.

In the previous week, Eshallgo had 6 more articles in the media than Deluxe. MarketBeat recorded 6 mentions for Eshallgo and 0 mentions for Deluxe. Eshallgo's average media sentiment score of 0.60 beat Deluxe's score of 0.00 indicating that Eshallgo is being referred to more favorably in the media.

Company Overall Sentiment
Eshallgo Positive
Deluxe Neutral

Deluxe has a net margin of 5.01% compared to Eshallgo's net margin of 0.00%. Deluxe's return on equity of 24.11% beat Eshallgo's return on equity.

Company Net Margins Return on Equity Return on Assets
EshallgoN/A N/A N/A
Deluxe 5.01%24.11%6.13%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Eshallgo
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Deluxe
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.50

93.9% of Deluxe shares are held by institutional investors. 5.4% of Deluxe shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Deluxe beats Eshallgo on 11 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DLX vs. The Competition

MetricDeluxeBusiness/Office Products IndustryBusiness SectorNYSE Exchange
Market Cap$1.11B$1.36B$6.96B$23.53B
Dividend Yield4.94%4.16%3.12%3.98%
P/E Ratio10.3727.8229.8331.55
Price / Sales0.520.55369.2621.06
Price / Cash3.286.9923.7825.36
Price / Book1.611.145.904.81
Net Income$82.10M$41.83M$205.38M$1.07B
7 Day Performance1.87%-13.31%1.90%0.56%
1 Month Performance4.61%24.39%3.77%4.54%
1 Year Performance41.47%-21.08%18.90%18.23%

Deluxe Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DLX
Deluxe
3.1263 of 5 stars
$24.28
-0.1%
N/A+41.5%$1.11B$2.13B10.374,571
FFBC
First Financial Bancorp.
3.1566 of 5 stars
$33.90
+0.4%
$33.00
-2.7%
+33.1%$3.54B$1.26B11.982,199
EBF
Ennis
1.6479 of 5 stars
$21.69
-0.9%
N/A+15.7%$553.78M$392.40M12.991,835
QUAD
Quad Graphics
4.3551 of 5 stars
$8.41
-0.3%
$9.93
+18.1%
+37.5%$435.16M$2.42B15.0210,100
HNI
HNI
4.2514 of 5 stars
$39.87
+0.6%
$65.00
+63.0%
-20.6%$2.82B$2.84B97.2419,500

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This page (NYSE:DLX) was last updated on 7/5/2026 by MarketBeat.com Staff.
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