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Deluxe (DLX) Competitors

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$26.01 +0.44 (+1.71%)
Closing price 07/24/2026 03:59 PM Eastern
Extended Trading
$25.97 -0.04 (-0.16%)
As of 07/24/2026 07:34 PM Eastern
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DLX vs. EBF, QUAD, HNI, EHGO, and RHI

Should you buy Deluxe stock or one of its competitors? MarketBeat compares Deluxe with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Deluxe include Ennis (EBF), Quad Graphics (QUAD), HNI (HNI), Eshallgo (EHGO), and Robert Half (RHI).

How does Deluxe compare to Ennis?

Deluxe (NYSE:DLX) and Ennis (NYSE:EBF) are both small-cap commercial printing companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, profitability, institutional ownership and earnings.

In the previous week, Deluxe had 3 more articles in the media than Ennis. MarketBeat recorded 6 mentions for Deluxe and 3 mentions for Ennis. Deluxe's average media sentiment score of 0.84 beat Ennis' score of 0.59 indicating that Deluxe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deluxe
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ennis
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Deluxe has a beta of 1.24, suggesting that its share price is 24% more volatile than the broader market. Comparatively, Ennis has a beta of 0.27, suggesting that its share price is 73% less volatile than the broader market.

93.9% of Deluxe shares are owned by institutional investors. Comparatively, 74.3% of Ennis shares are owned by institutional investors. 5.4% of Deluxe shares are owned by insiders. Comparatively, 3.2% of Ennis shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Ennis has a net margin of 10.84% compared to Deluxe's net margin of 5.01%. Deluxe's return on equity of 24.11% beat Ennis' return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe5.01% 24.11% 6.13%
Ennis 10.84%13.89%11.89%

Deluxe has higher revenue and earnings than Ennis. Deluxe is trading at a lower price-to-earnings ratio than Ennis, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.13B0.56$82.10M$2.3411.11
Ennis$392.40M1.39$42.63M$1.6712.91

Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.6%. Ennis pays an annual dividend of $1.00 per share and has a dividend yield of 4.6%. Deluxe pays out 51.3% of its earnings in the form of a dividend. Ennis pays out 59.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Ennis
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Deluxe beats Ennis on 10 of the 16 factors compared between the two stocks.

How does Deluxe compare to Quad Graphics?

Deluxe (NYSE:DLX) and Quad Graphics (NYSE:QUAD) are both small-cap commercial printing companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Deluxe has a net margin of 5.01% compared to Quad Graphics' net margin of 1.16%. Quad Graphics' return on equity of 47.27% beat Deluxe's return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe5.01% 24.11% 6.13%
Quad Graphics 1.16%47.27%4.16%

Quad Graphics has a consensus price target of $9.93, suggesting a potential upside of 19.23%. Given Quad Graphics' stronger consensus rating and higher possible upside, analysts plainly believe Quad Graphics is more favorable than Deluxe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Quad Graphics
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

93.9% of Deluxe shares are owned by institutional investors. Comparatively, 39.5% of Quad Graphics shares are owned by institutional investors. 5.4% of Deluxe shares are owned by company insiders. Comparatively, 14.2% of Quad Graphics shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Deluxe has a beta of 1.24, meaning that its share price is 24% more volatile than the broader market. Comparatively, Quad Graphics has a beta of 1.11, meaning that its share price is 11% more volatile than the broader market.

Deluxe has higher earnings, but lower revenue than Quad Graphics. Deluxe is trading at a lower price-to-earnings ratio than Quad Graphics, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.13B0.56$82.10M$2.3411.11
Quad Graphics$2.42B0.18$27M$0.5614.88

In the previous week, Quad Graphics had 1 more articles in the media than Deluxe. MarketBeat recorded 7 mentions for Quad Graphics and 6 mentions for Deluxe. Deluxe's average media sentiment score of 0.84 beat Quad Graphics' score of 0.27 indicating that Deluxe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deluxe
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Quad Graphics
0 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.6%. Quad Graphics pays an annual dividend of $0.40 per share and has a dividend yield of 4.8%. Deluxe pays out 51.3% of its earnings in the form of a dividend. Quad Graphics pays out 71.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Quad Graphics has increased its dividend for 1 consecutive years. Quad Graphics is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Quad Graphics beats Deluxe on 10 of the 19 factors compared between the two stocks.

How does Deluxe compare to HNI?

HNI (NYSE:HNI) and Deluxe (NYSE:DLX) are both business services companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.

In the previous week, Deluxe had 1 more articles in the media than HNI. MarketBeat recorded 6 mentions for Deluxe and 5 mentions for HNI. Deluxe's average media sentiment score of 0.84 beat HNI's score of 0.54 indicating that Deluxe is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
HNI
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deluxe
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

HNI has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market. Comparatively, Deluxe has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market.

75.3% of HNI shares are owned by institutional investors. Comparatively, 93.9% of Deluxe shares are owned by institutional investors. 2.2% of HNI shares are owned by insiders. Comparatively, 5.4% of Deluxe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

HNI presently has a consensus price target of $65.00, suggesting a potential upside of 56.55%. Given HNI's stronger consensus rating and higher probable upside, analysts plainly believe HNI is more favorable than Deluxe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HNI
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Deluxe
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25

Deluxe has lower revenue, but higher earnings than HNI. Deluxe is trading at a lower price-to-earnings ratio than HNI, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HNI$2.84B1.04$54.20M$0.41101.27
Deluxe$2.13B0.56$82.10M$2.3411.11

HNI pays an annual dividend of $1.40 per share and has a dividend yield of 3.4%. Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.6%. HNI pays out 341.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Deluxe pays out 51.3% of its earnings in the form of a dividend. HNI has raised its dividend for 15 consecutive years. Deluxe is clearly the better dividend stock, given its higher yield and lower payout ratio.

Deluxe has a net margin of 5.01% compared to HNI's net margin of 0.04%. Deluxe's return on equity of 24.11% beat HNI's return on equity.

Company Net Margins Return on Equity Return on Assets
HNI0.04% 13.17% 5.16%
Deluxe 5.01%24.11%6.13%

Summary

Deluxe beats HNI on 12 of the 18 factors compared between the two stocks.

How does Deluxe compare to Eshallgo?

Deluxe (NYSE:DLX) and Eshallgo (NASDAQ:EHGO) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and dividends.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Eshallgo
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Deluxe had 3 more articles in the media than Eshallgo. MarketBeat recorded 6 mentions for Deluxe and 3 mentions for Eshallgo. Deluxe's average media sentiment score of 0.84 beat Eshallgo's score of 0.62 indicating that Deluxe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deluxe
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Eshallgo
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Deluxe has a beta of 1.24, suggesting that its stock price is 24% more volatile than the broader market. Comparatively, Eshallgo has a beta of -1.19, suggesting that its stock price is 219% less volatile than the broader market.

Deluxe has higher revenue and earnings than Eshallgo.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.13B0.56$82.10M$2.3411.11
Eshallgo$13.47M0.31-$10.80MN/AN/A

Deluxe has a net margin of 5.01% compared to Eshallgo's net margin of 0.00%. Deluxe's return on equity of 24.11% beat Eshallgo's return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe5.01% 24.11% 6.13%
Eshallgo N/A N/A N/A

93.9% of Deluxe shares are owned by institutional investors. 5.4% of Deluxe shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Deluxe beats Eshallgo on 13 of the 13 factors compared between the two stocks.

How does Deluxe compare to Robert Half?

Deluxe (NYSE:DLX) and Robert Half (NYSE:RHI) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations, media sentiment and profitability.

Deluxe has a beta of 1.24, indicating that its stock price is 24% more volatile than the broader market. Comparatively, Robert Half has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market.

Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 4.6%. Robert Half pays an annual dividend of $2.36 per share and has a dividend yield of 6.7%. Deluxe pays out 51.3% of its earnings in the form of a dividend. Robert Half pays out 181.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Robert Half has increased its dividend for 22 consecutive years. Robert Half is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Robert Half had 16 more articles in the media than Deluxe. MarketBeat recorded 22 mentions for Robert Half and 6 mentions for Deluxe. Deluxe's average media sentiment score of 0.84 beat Robert Half's score of 0.73 indicating that Deluxe is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deluxe
3 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Robert Half
6 Very Positive mention(s)
2 Positive mention(s)
12 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Robert Half has higher revenue and earnings than Deluxe. Deluxe is trading at a lower price-to-earnings ratio than Robert Half, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.13B0.56$82.10M$2.3411.11
Robert Half$5.38B0.67$132.99M$1.3027.26

Robert Half has a consensus target price of $33.25, suggesting a potential downside of 6.17%. Given Robert Half's higher possible upside, analysts clearly believe Robert Half is more favorable than Deluxe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.25
Robert Half
4 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.80

93.9% of Deluxe shares are held by institutional investors. Comparatively, 92.4% of Robert Half shares are held by institutional investors. 5.4% of Deluxe shares are held by company insiders. Comparatively, 3.5% of Robert Half shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Deluxe has a net margin of 5.01% compared to Robert Half's net margin of 2.17%. Deluxe's return on equity of 24.11% beat Robert Half's return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe5.01% 24.11% 6.13%
Robert Half 2.17%9.08%4.10%

Summary

Deluxe beats Robert Half on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DLX vs. The Competition

MetricDeluxeBusiness/Office Products IndustryBusiness SectorNYSE Exchange
Market Cap$1.19B$1.39B$6.78B$23.58B
Dividend Yield4.61%3.99%3.10%4.21%
P/E Ratio11.1128.1028.0730.98
Price / Sales0.560.64313.0019.98
Price / Cash3.517.1322.4532.09
Price / Book1.721.185.464.73
Net Income$82.10M$41.83M$205.01M$1.07B
7 Day Performance-0.25%3.26%-1.95%-0.45%
1 Month Performance9.14%-10.68%-4.07%-0.41%
1 Year Performance52.98%-16.91%4.50%14.19%

Deluxe Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DLX
Deluxe
3.1081 of 5 stars
$26.01
+1.7%
N/A+53.0%$1.19B$2.13B11.114,571
EBF
Ennis
1.6243 of 5 stars
$21.28
-0.5%
N/A+20.2%$540.88M$392.40M12.741,835
QUAD
Quad Graphics
3.9785 of 5 stars
$8.61
-0.3%
$9.93
+15.4%
+42.5%$445.48M$2.37B15.3810,100
HNI
HNI
4.4561 of 5 stars
$41.33
-1.0%
$65.00
+57.3%
-20.6%$2.97B$3.59B100.8019,500
EHGO
Eshallgo
0.5354 of 5 stars
$1.78
-5.8%
N/A-83.1%$3.84M$13.47MN/A128

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This page (NYSE:DLX) was last updated on 7/26/2026 by MarketBeat.com Staff.
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