TKO Group (NYSE:TKO) is a global sports media and entertainment company formed in September 2023 through the combination of two leading combat sports organizations: World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC). The company specializes in the production, promotion and distribution of live events, digital content and ancillary products. Leveraging the distinct fan bases and storied histories of its constituent brands, TKO Group aims to deliver high-quality sports programming across multiple platforms and geographies.
TKO’s core business activities include the organization of live sporting events, the negotiation of media rights agreements with broadcasters and streaming services, and the development of subscription-based digital offerings. Its primary products and services encompass premier pay-per-view events—such as UFC’s championship fight cards and WWE’s flagship shows like WrestleMania and SummerSlam—as well as ongoing weekly television programming. The company also generates revenue through sponsorship deals, merchandise and licensing, athlete management and digital advertising.
With operations spanning North America, Europe, Asia, Latin America and the Middle East, TKO Group maintains a network of regional offices and production facilities to support event staging and content localization. Its digital platforms include UFC Fight Pass—a subscription streaming service featuring live events, original series and an extensive fight library—and WWE Network content distributed through major streaming partners. TKO’s global footprint enables it to engage fans in more than 180 countries and capitalize on growing international demand for live sports entertainment.
Headquartered in New York City, TKO Group benefits from an experienced leadership team drawn from its legacy organizations and its parent company, Endeavor Group. Veteran executives such as UFC President Dana White and WWE President Nick Khan continue to oversee day-to-day operations of their respective divisions, while Endeavor CEO Ari Emanuel provides strategic direction at the corporate level. This combination of proven management talent and iconic sports franchises positions TKO Group as a leading force in combat sports entertainment.
