TKO Group (NYSE:TKO) Holdings is a global sports and entertainment company formed through the merger of UFC, the world’s premier mixed martial arts organization, and WWE, a leading producer of live sports entertainment. Headquartered in Stamford, Connecticut, the company is publicly traded on the New York Stock Exchange under the ticker symbol TKO. Its combined portfolio spans live events, television programming, digital and streaming platforms, pay-per-view content, merchandise, licensing and consumer products.
Under the UFC banner, TKO Group delivers high-profile mixed martial arts events across North America, Europe, Asia-Pacific and Latin America, distributing content through broadcast partners, digital subscriptions and pay-per-view. WWE contributes a roster of sports entertainment programming that includes weekly televised episodes, premium live events and an extensive digital archive. Both brands also drive revenue through branded merchandise, sponsorships and media rights agreements with major networks and streaming services.
UFC was founded in 1993 and grew into a global combat sports leader by developing signature pay-per-view events and a digital streaming platform. WWE traces its origins to the 1950s and has evolved into a multimedia powerhouse, producing live arena tours, scripted entertainment series and a dedicated streaming service. The merger, completed in 2023, united these complementary operations into a single, diversified enterprise aimed at expanding global reach and cross-platform engagement.
TKO Group’s leadership team is headed by President and Chief Executive Officer Mark Shapiro, with Executive Chair Ari Emanuel overseeing strategic direction. Together, they aim to leverage combined production capabilities and global distribution networks to enhance fan engagement, grow subscription and licensing revenues, and explore new opportunities in emerging markets and digital experiences.