TKO Group Holdings, Inc. is a sports and entertainment company formed in 2023 through the combination of Endeavor Group Holdings’ Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) businesses. The company operates two globally recognized sports properties, producing live events and distributing related programming through television, streaming, digital media and other platforms.
UFC is a mixed martial arts organization that promotes events, develops athletes and licenses media rights, sponsorships, merchandise and other commercial products. WWE produces professional wrestling programming and live events, including its flagship Raw, SmackDown and WrestleMania properties. TKO also generates revenue through ticket sales, consumer products, licensing, sponsorships and international partnerships, and has expanded its portfolio through investments and operations connected to sports and entertainment events, including Professional Bull Riders.
TKO’s brands serve audiences in North America and international markets, with UFC and WWE events staged and broadcast around the world. The company is led by Executive Chair and Chief Executive Officer Ari Emanuel, with Mark Shapiro serving as President and Chief Operating Officer. Dana White leads UFC, while Nick Khan serves as President of WWE.
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