Ziff Davis (NASDAQ:ZD) is a digital media and internet marketing services company that operates a portfolio of media brands and performance marketing platforms. Through its media segment, Ziff Davis publishes technology news, reviews and analysis via renowned brands such as PCMag, Mashable, IGN and AskMen. The company complements its editorial content with data‐driven insights and proprietary testing capabilities, delivering in-depth product reviews, buying guides and industry trends to a global audience of consumers and business professionals.
In its performance marketing segment, Ziff Davis provides digital customer acquisition and e-commerce solutions to advertisers and retailers. Leveraging affiliates, search engine marketing, email marketing and proprietary lead‐generation technology, the company helps clients optimize campaign performance, drive traffic and capture sales. Ziff Davis’s performance marketing services span a range of industries, including finance, technology, health and education, underscoring its expertise in targeted, ROI-driven digital advertising.
Founded in 1927 by William B. Ziff Sr., Ziff Davis evolved from a traditional print publisher into a leading digital media powerhouse. After navigating several ownership changes, the company accelerated its digital transformation in the early 2000s and expanded internationally, establishing offices and editorial teams across North America, Europe and Asia. Headquartered in New York City, Ziff Davis maintains a strong commitment to innovation in journalism and marketing technology.
Under the leadership of CEO Vivek Shah, Ziff Davis continues to invest in content quality, audience engagement tools and performance analytics. The company’s integrated model of editorial expertise and marketing services aims to deliver measurable value for both media consumers and commercial partners, positioning Ziff Davis as a versatile player in the ever-evolving digital landscape.
