MediaAlpha (NYSE:MAX) (NYSE: MAX) operates a digital performance marketplace that connects advertisers in the insurance and travel industries with distribution partners and consumers. The company’s platform uses real‐time data analytics, dynamic pricing algorithms and proprietary auction technology to facilitate efficient transactions between carriers, leads providers and online publishers. By integrating search, shopping and comparative quote solutions, MediaAlpha streamlines the consumer journey from initial inquiry to final purchase, helping clients optimize marketing spend and improve conversion rates.
Key products and services include real‐time bidding for insurance quotes, unified purchase paths, performance advertising solutions and data insights tools. MediaAlpha’s technology ingests hundreds of millions of daily bid requests, normalizes disparate data points and applies machine‐learning models to predict consumer intent and price sensitivity. This enables insurance carriers—across auto, home, life and health segments—to reach qualified prospects in milliseconds. In the travel space, the company offers metasearch and booking integrations that connect airlines, hotels and online travel agencies with travelers seeking competitive pricing.
Founded in 2015 by Zachariah Reitano and Andrew Levy, MediaAlpha is headquartered in Oakland, California, with additional offices in New York, Nashville and London. The company went public in January 2021 through a business combination and has since expanded its product suite and geographic footprint. Under the leadership of CEO Zachariah Reitano, President Gabriella Migliore and CFO John O’Connell, MediaAlpha has focused on scaling its operations, enhancing platform capabilities and forging strategic partnerships with leading carriers and digital publishers.
MediaAlpha primarily serves the United States market but continues to pursue international growth opportunities, notably in the United Kingdom and select European territories. Its platform is designed to comply with evolving data privacy and regulatory requirements, positioning the company to support clients in diverse markets. With a focus on innovation and performance‐driven outcomes, MediaAlpha aims to redefine how digital marketing and transaction workflows intersect in high‐value insurance and travel verticals.
