Playtika (NASDAQ:PLTK) Ltd. is a leading developer and publisher of mobile and social games with a primary focus on free-to-play interactive entertainment. The company creates a diverse portfolio of titles that combine engaging gameplay mechanics with immersive social features, catering to a broad audience of casual gamers. Over the years, Playtika has built a reputation for delivering high-quality, user-friendly experiences that span a variety of game genres including social casino, match-3 puzzles, simulation, and strategy.
The company’s flagship offerings include a range of slot and casino-style games such as Slotomania and House of Fun, as well as social bingo and poker titles like Bingo Blitz and World Series of Poker – WSOP®. Alongside its casino catalog, Playtika has expanded into genre-diverse hits like June’s Journey, a hidden-object adventure, and Solitaire Grand Harvest, a modern spin on the classic card game. Each release is supported by continuous updates, in-game events, and community engagement initiatives designed to sustain player interest and foster long-term loyalty.
Headquartered in Herzliya, Israel, Playtika operates a broad international footprint with development studios and offices across North America, Europe, and Asia-Pacific. The company’s distributed model allows it to leverage local talent and market insights, tailoring game content and promotional strategies to diverse cultural preferences. Playtika’s global reach is further enhanced by partnerships with leading social media platforms and app stores, ensuring seamless access for millions of active users worldwide.
Founded in 2010, Playtika quickly garnered attention for its innovation in social gaming and was acquired by Caesars Interactive Entertainment in 2011. Following a period of private ownership, the company has continued to evolve under the leadership of co-founder and Chief Executive Officer Robert Antokol, alongside Chief Operating Officer Uri Shahak. Together, the executive team drives a strategy focused on organic growth, strategic acquisitions, and technological investment to maintain Playtika’s position at the forefront of the interactive entertainment industry.
