Playtika (PLTK) Stock Price, News & Analysis

Company Overview

Playtika Holding Corp. is a digital entertainment company that develops, publishes and operates free-to-play mobile and online games. Its titles are designed for smartphones, tablets and web platforms and generate revenue primarily through in-game purchases and advertising.

The company’s portfolio includes social casino games such as Slotomania, Caesars Slots, House of Fun and Bingo Blitz, as well as casual and social games including June’s Journey and Board Kings. Playtika operates and supports its games through live services, which include regular content updates, events and features intended to maintain player engagement.

Founded in 2010, Playtika has expanded through internal development and acquisitions of game studios and intellectual property. The company serves players internationally, with a presence across North America, Europe, Asia and other global markets. Playtika is headquartered in Herzliya, Israel, and its shares trade on the Nasdaq under the symbol PLTK.

Key Stats

• Today's Range: $2.07 to $2.16
• 50-Day Range: $2.13 to $4.13
• 52-Week Range: $2.07 to $4.42
• Volume: 831,804 shs
• Average Volume: 1.17 million shs
• Market Capitalization: $812.42 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.75
• Consensus Rating: Hold

Playtika Stock Analysis - MarketRank™

Playtika scored higher than 82% of companies evaluated by MarketBeat, and ranked 55th out of 244 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Hold

Consensus Rating

Playtika has received a consensus rating of Hold. The company's average rating score is 2.17, and is based on no strong buy ratings, 2 buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

Playtika has a consensus price target of $3.75, representing about 76.1% upside from its current price of $2.13.

Amount of Analyst Coverage

Playtika has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 33.33%

Earnings Growth

Earnings for Playtika are expected to grow by 33.33% in the coming year, from $0.54 to $0.72 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Playtika is -2.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Playtika is -2.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.96% of the float of Playtika has been sold short.

Short Interest Ratio / Days to Cover

Playtika has a short interest ratio ("days to cover") of 5.77.

Change versus previous month

Short interest in Playtika has recently decreased by 3.84%, indicating that investor sentiment is improving.

Dividend

• Score: 0.8 / 5
• Dividend Strength: N/A

Dividend Yield

Playtika does not currently pay a dividend.

Dividend Growth

Playtika does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Playtika will have a dividend payout ratio of 55.56% next year. This indicates that Playtika will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.8 / 5
• News Sentiment: 1.11

News Sentiment

Playtika has a news sentiment score of 1.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.59 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Playtika this week, compared to 2 articles on an average week.

Search Interest

4 people have searched for PLTK on MarketBeat in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 0.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Playtika insiders have not sold or bought any company stock.

Percentage Held by Insiders

5.70% of the stock of Playtika is held by insiders.

Percentage Held by Institutions

11.94% of the stock of Playtika is held by institutions.

Company Calendar

• Last Earnings: 5/07/2026
• Today: 9/28/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Entertainment
• Sub-Industry: Interactive Home Entertainment
• Current Symbol: NASDAQ:PLTK
• CIK: 1828016
• Web: www.playtika.com
• Phone: 972-73-316-3251
• Fax: N/A
• Employees: 3,175
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Playtika: $3.75
• High Price Target: $4.25
• Low Price Target: $2.75
• Potential Upside/Downside: +76.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.17
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.73)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 3.94
• P/E Growth: N/A
• Net Income: -$206.40 million
• Net Margins: -9.89%
• Pretax Margin: -9.35%
• Return on Equity: -65.82%
• Return on Assets: 6.17%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.14
• Quick Ratio: 1.14

Sales & Book Value

• Annual Sales: $2.76 billion
• Price / Sales: 0.29
• Cash Flow: $1.17 per share
• Price / Cash Flow: 1.82
• Book Value: ($1.09) per share
• Price / Book: -1.95

Miscellaneous

• Outstanding Shares: 381,420,000
• Free Float: 359,677,000
• Market Cap: $812.42 million
• Optionable: Optionable
• Beta: 1.00