Premium Brands (OTCMKTS:PRBZF) Holdings Corp., trading as PRBZF, is a Canadian specialty food manufacturing and distribution company based in Vancouver. The company develops, produces, and markets packaged meats, seafood, sandwiches, bakery products, and specialized proteins under a broad range of brands. Premium Brands focuses on premium, value-added food offerings to foodservice, retail grocery chains, and institutional customers, leveraging its state-of-the-art production facilities and proprietary recipes to deliver high-quality products.
The company’s manufacturing segment includes artisanal charcuterie, fresh and frozen entrées, barbecue meats, and prepared sandwiches, supporting both private-label and branded programs. Premium Brands maintains a portfolio of well-known brands acquired through strategic transactions, such as Freybe, Smokehaus, and Double T, which have expanded its presence in areas like smoked meats, burger patties, seafood, and plant-based proteins. This segment emphasizes innovation, food safety, and product consistency to meet evolving consumer tastes.
Complementing its manufacturing operations, Premium Brands operates a specialty food distribution platform that sources fresh produce, dairy, proteins, and dry goods. The distribution network serves independent and chain restaurants, hotels, institutional foodservice operators, and retail grocers across Canada and the United States. With a presence in key markets including British Columbia, Ontario, and the Pacific Northwest of the U.S., the company’s logistics capabilities support efficient inventory management and tailored delivery solutions.
Founded in 1938 as Fletcher Fine Foods, Premium Brands has grown through a combination of organic development and targeted acquisitions. Over the decades, it has evolved into one of North America’s leading specialty food providers by integrating regional producers and enhancing operational efficiencies. Under the leadership of President and Chief Executive Officer Kevin G. Ham and a senior management team with extensive experience in food manufacturing and distribution, the company continues to pursue growth opportunities while maintaining a commitment to quality, sustainability, and customer service.
