CarGurus Q2 2025 Earnings Report

CarGurus EPS Results

• Actual EPS: $0.57
• Consensus EPS: $0.54
• Beat/Miss: Beat by +$0.03
• One Year Ago EPS: $0.41

CarGurus Revenue Results

• Actual Revenue: $234.03 million
• Expected Revenue: $232.29 million
• Beat/Miss: Beat by +$1.74 million
• YoY Revenue Growth: +7.00%

CarGurus Announcement Details

• Quarter: Q2 2025
• Date: 8/7/2025
• Time: After Market Closes
• Conference Call Date: Thursday, August 7, 2025
• Conference Call Time: 5:00PM ET

CarGurus (NASDAQ:CARG) operates an online automotive platform for buying and selling vehicles in the United States and internationally. It operates through two segments, U.S. Marketplace and Digital Wholesale. The company provides an online automotive marketplace where customers can search for new and used car listings from its dealers and sell their car to dealers and other consumers; and paid listings subscriptions for enhanced access to its marketplace that connects dealers to a large audience of informed and engaged consumers. It also offers dealer and non-dealer advertising products for its websites and social media platforms. The company operates online marketplaces under the CarGurus brand in the United States, Canada, and the United Kingdom; Autolist and CarOffer brands in the United States; and PistonHeads brand in the United Kingdom. The company was formerly known as CarGurus LLC and changed its name to CarGurus, Inc. in June 2015. CarGurus, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.

CarGurus Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Strong Q2 results highlighted by 14% year-over-year marketplace revenue growth and a 31% increase in adjusted EBITDA, with margin expansion reflecting robust operating leverage.
• Positive Sentiment: International business delivered 28% revenue growth in Q2, driven by momentum in Canada and the UK and a multiyear partnership with AutoCanada elevating CarGurus as the preferred digital retail partner.
• Negative Sentiment: Management announced the winding down of the CarOffer transactions business due to structural limitations amid market volatility, though the underlying AI-driven technology will be retained.
• Positive Sentiment: Dealer engagement soared with nearly 18,500 subscribers to Next Best Deal Rating and the launch of New Car Advantage driving a 34% lift in vehicle detail page views.
• Positive Sentiment: Digital Deal adoption reached about 12,000 dealers globally, with high-intent actions in leads rising 68% year-over-year and nearly 30% of leads now including financing.

Presentation

[Operator]

Good day, and welcome to the CarGurus earnings conference call. Please note this event is being recorded. I would now like to turn the conference over to Kirandeep Singh, Vice President and Head of Investor Relations. Please go ahead.

[Kirndeep Singh, VP & Head - IR at CarGurus]

Thank you, operator. Good afternoon. I'm delighted to welcome you to CarGurus' second quarter twenty twenty five earnings call. With me on the call today are Jason Trevison, Chief Executive Officer and Sam Zales, President and Chief Operating Officer. During the call, we will be making forward looking statements, which are based on our current expectations and beliefs.

[Kirndeep Singh, VP & Head - IR at CarGurus]

These statements are subject to risks and uncertainties, which could cause our actual results to differ materially from those reflected in such statements. Information concerning those risks and uncertainties is disclosed in our SEC filings, which can be found on the SEC's website and in the Investor Relations section of our website. We undertake no obligation to update or revise forward looking statements except as required by law. Further, during the course of our call today, we will refer to certain non GAAP financial measures. A reconciliation of GAAP to comparable non GAAP measures is included in our press release issued today as well as in our updated investor presentation, which can be found on the Investor Relations section of our website.

[Kirndeep Singh, VP & Head - IR at CarGurus]

We believe that these non GAAP financial measures and other business metrics provide useful information about our operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency as it relates to metrics used by our management in its financial and operational decision making. With that, I'll now turn the call over to Jason.

[Jason Trevisan, CEO at CarGurus]

Thank you, Kurndeep, and thanks to everyone joining us today. We delivered outstanding financial results in the second quarter, led by double digit year over year revenue growth and expanding profitability in our U. S. And international marketplace businesses, reflecting strong execution across our strategic priorities. We are innovating at a greater scale for our customers, delivering data driven, differentiated solutions that help dealers run smarter, more profitable businesses and make the car buying journey more seamless for consumers.

[Jason Trevisan, CEO at CarGurus]

These efforts have continued to drive better engagement and outcomes for our customers, which has translated into stronger financial performance for our business and has reinforced our market leadership. We ended the second quarter above forecasted guidance range for total revenue and adjusted EBITDA. Marketplace performance was a key contributor. Revenue grew 14% year over year, adding $27,000,000 driven by the addition of seventeen forty three net new dealers globally, continued wallet share expansion among existing customers and improved retention. Marketplace adjusted EBITDA grew 31% year over year, underscoring continued strong operating leverage.

[Jason Trevisan, CEO at CarGurus]

Our international business sustained outstanding revenue growth, up 28% year over year, with momentum in both Canada and The UK. We added seven eleven net new dealers year over year across the regions, while driving greater adoption of add on products and listings upgrades. We delivered substantial year over year lead volume growth in both markets, driven by higher intent consumer traffic that further reinforced our ROI advantage and strengthened our competitive position. In The UK, we were the number one most downloaded automotive app in Q2, underscoring rising consumer engagement and brand traction. In Canada, our significant and growing scale was further reinforced by a multiyear deal with AutoCanada, one of the country's largest multi location dealership groups, which made CarGurus its preferred digital retail and listings partner.

[Jason Trevisan, CEO at CarGurus]

Their commitment reflects the value of our performance driven marketing, proprietary insights and hands on dealer support. Last quarter, we announced a strategic reassessment at Carr off. That effort was prompted by the fact that rising market volatility continued to expose structural limitations in the CarOffer instant trade transaction model, despite the advancements we've made with predictive analytics, AI driven insights, the many operational improvements. After that thorough assessment of strategic alternatives, we've made the decision to wind down the CarOffer transactions business. Through CarOffer's wholesale focus, we built intelligent AI driven technology and predictive analytics that empowered dealers to make smarter sourcing decisions, and we saw that dealers who leveraged our insights enjoyed disproportionately better performance.

[Jason Trevisan, CEO at CarGurus]

Going forward, while we will no longer operate the car offer transactions business, we will retain and continue to build on the underlying technology we created for it, capabilities that we believe remain central to CarGurus sourcing strategy. Our priority at CarGurus remains providing dealers with data driven, scalable solutions that not only help them manage their businesses more intelligently, but also have strong unit economics and clear competitive advantages. Therefore, our focus going forward will be to provide our dealers with technology and analytics that enable smarter sourcing, appraisal, stocking and pricing, but not facilitating the transactions themselves. We believe this will continue to position us as a valuable partner to our dealers, serving an increasing set of their needs and focus us on the types of products we have a strong track record of delivering. This decision follows extensive effort and a thoughtful evaluation of alternatives by our team, and we're grateful to the CarOffer and CarGurus teams who built and supported these capabilities.

[Jason Trevisan, CEO at CarGurus]

We're working closely with the dealers who relied on CarOffer to ensure a smooth transition, and more importantly, we're excited about the opportunity to partner with them on the next chapter of our sourcing strategy. With this foundational decision behind us and solid execution in Q2, we have continued to advance our three drivers of value creation. I'll now walk through our progress in each. Driver one, expanding our suite of data driven solutions across dealers workflows to help them drive more profitable businesses. A core focus of our platform strategy is giving dealers more granular control over how they manage, price, and promote inventory to help them run more profitable businesses.

[Jason Trevisan, CEO at CarGurus]

One of the clearest signals of that is the strong sustained engagement with our dealer data insights suite. Dealers are not just accessing this data frequently, they're actioning our insights across pricing, inventory mix, and marketing strategy. As of the end of Q2, nearly 18,500 dealers were subscribed to Next Best Deal Rating, our most widely adopted report. Our more specialized reports are scaling even faster, in part driven by successful international launches. Merchandising health rose nearly 30% quarter over quarter to 8,175 dealers, and max margin grew approximately 70% quarter over quarter to 4,300 dealers.

[Jason Trevisan, CEO at CarGurus]

Just as importantly, we saw a notable uptick in actions taken per dealer, with usage intensity rising across every report type. That growing engagement has translated into stronger dealer performance. Historically, dealers using these insights have seen higher audience reach via VDPs, more prospects from leads, and faster turn times, leading to higher profit potential. We believe this kind of measurable impact is driving more dealer engagement and higher retention by giving our listings customers the competitive advantage in their markets. An actionable example of giving dealers more sophisticated control of their marketing is our introduction of VIN level targeting for both our highlight and real time performance marketing products, giving dealers greater precision over how they promote inventory.

[Jason Trevisan, CEO at CarGurus]

This added level of recommendations coupled with granular control, is driving results. Highlight adoption is up 33% year over year, and real time performance marketing is seeing stronger engagement and improved retention. While still early, we believe the momentum underscores clear demand for precision marketing tools. Building even further on giving greater control to dealers is our launch of new car advantage in Q2, our first product specifically designed for new inventory. While the majority of our leads still go to used cars, we have the largest inventory of new vehicles when compared to other marketplaces with over 2,000,000 listings.

[Jason Trevisan, CEO at CarGurus]

This market leading new car inventory asset matters because 53% shoppers begin their search undecided between new and used. And according to a 2024 Claraboy study of US based new car shoppers, over half of all new car shoppers visiting CarGurus during their shopping journey. New Car Advantage gives dealers precise control to promote new inventory in the most relevant, high traffic used searches while also surfacing monthly payments to spotlight affordability, a key factor among used car shoppers. Early results show a 34% increase in VDP views, a double digit lift in new car leads, and 33% more new car searches from shoppers who engage with the tile. As we advance our existing dealer products and introduce new ones, we're also making it much easier for dealers to access the growing value our platform offers via major upgrades to our dealer mobile app, a key workflow tool designed to support dealers wherever they work, whether pricing cars on the lot or monitoring performance off-site.

[Jason Trevisan, CEO at CarGurus]

In addition to core dealer app functionalities, such as monthly connections data, pricing notifications, VIN scanning, and real time lead alerts, in q two, we added two more capabilities, barcode IMV scanning to facilitate pricing vehicles at auction and access to top dealer offers to enable mobile inventory intake. Our rapid expansion of dealer app functionality has driven impressive dealer adoption with daily active users up 71% year over year, illustrating the CarGurus app's role as a go to workflow tool. Together, these innovations are deepening dealer engagement across our platform. By giving dealers more control, intelligence and flexibility in how they manage and market inventory, we're helping them run more efficient, more profitable businesses. That value has translated into higher usage, stronger customer acquisition and retention, and a growing reliance on CarGurus tools as part of their day to day workflow.

[Jason Trevisan, CEO at CarGurus]

Driver two, meeting the evolving needs of car shoppers by powering a more intelligent and seamless journey. We continued extending our reach across more stages of the car shopping journey from early research to post lead engagement. In q one, we launched CG Discover, our AI driven conversational experience designed to guide consumers toward more confident decisions. Users who engage with Discover now spend 3 x more time on-site compared to those who do not, and usage has grown over 70% month over month in the second quarter. Building on momentum, we integrated CarGurus produced video reviews into CG Discover in Q2, giving shoppers richer content to move from consideration to decision with greater confidence.

[Jason Trevisan, CEO at CarGurus]

To further support early stage research, we launched our first sponsored content hub in partnership with a major OEM. The hub provides trusted resources to demystify the car buying process from model comparisons and financing insights to broader automotive trends. We believe this format builds trust and influences brand consideration at the point when consumers begin exploring their options. As we've expanded research tools like CG Discover and the Sponsored Content Hub to support shoppers across more stages of their journey, traffic to our research content has grown 170 fold year over year. We also continue to invest in high impact user experience product enhancements that make the shopping experience more intuitive and personalized.

[Jason Trevisan, CEO at CarGurus]

In q two, we launched multi make and model search on web, enabling broader exploration without narrowing the search too early, which drove a measurable increase in mobile conversion. On the app, which now drives one third of our leads, we introduced several usability improvements, including a full design and performance overhaul, a redesigned save cars and searches experience, and the launch of Dart Mode, one of our most requested features. We are innovating across the consumer journey, and it has translated into deeper engagement and higher intent. Cargrove has remained the number one most visited listing site in The U. S.

[Jason Trevisan, CEO at CarGurus]

And had nearly 85,000,000 average monthly sessions and 34,000,000 monthly unique visitors. But our advantage goes beyond scale. Consumers now spend 74% more total minutes on our site than our closest competitor, and 47% of our monthly unique visitors do not visit our competitor sites. That engagement has driven performance. Priorities led sales continued to grow year over year, supported by lead growth and sustained close rates.

[Jason Trevisan, CEO at CarGurus]

These gains reflect progress in addressing more consumer needs from discovery through transaction and earning their time and trust as a result. Driver three, enabling dealers and consumers to complete more of the transaction online, streamlining the final steps of the deal. In q two, Digital Deal reinforced its role as a high impact online to offline solution, enabling consumers to complete more of the transaction online before visiting the dealership. This creates a more seamless shopping experience for consumers and delivers more efficient, higher intent opportunities for dealers. Adoption has grown to approximately 12,000 dealers globally, and today, digital deal leads account for over 27% of a dealer's email leads.

[Jason Trevisan, CEO at CarGurus]

By embedding high intent actions, such as applying for financing, placing a deposit, or scheduling an appointment directly into the core site experience, we're driving a higher volume of quality leads. This growth reflects rising consumer demands to do more online and dealer preference for leads that signal stronger down funnel intent. Appointments are up 60% year over year. 47% of digital deal leads now include at least one high value action, and we've seen a 68% year over year increase in shoppers that complete the full digital deal submission flow. To build on this momentum, we introduced a pre qualified finance based shopping experience that helps consumers discover vehicles they're already approved to finance.

[Jason Trevisan, CEO at CarGurus]

This allows shoppers to stay within budget and move forward with greater confidence. Combined with our recently built capability, allowing dealers to receive full shopper credit applications directly in their finance management, these features are driving higher financing activity. Nearly 30% of digital deal leads now include financing. Collectively, by embedding more financing, scheduling, and decision making tools directly into the shopping flow, we're driving stronger intense signals, higher quality leads, and improved close rates for dealers. Supporting more comprehensive transaction enablement in Q2 involves significantly bolstering Digital Deals role in powering online to offline transactions, as well as assessing how we support dealers' wholesale sourcing and fulfillment.

[Jason Trevisan, CEO at CarGurus]

That latter focus is what led to our decision to wind down the CarOffer transactions business, including both dealer to dealer wholesale and instant max cash offer, but still support their sourcing through technology, analytics, and insights. The CarOffer Instant Trade transaction platform performed exceptionally well during the price rising chip shortage period. However, it has struggled in today's more volatile and unpredictable pricing environment, where dealers require more flexibility and broader automation to streamline fulfillment. We believe the underlying technology, analytics, and intelligence developed to support those transactions remain valuable capabilities. Sourcing is a foundational part of the dealer workflow, deeply linked to a dealer's retail success, and one where we believe CarGurus can deliver a competitively advantaged solution by continuing to provide the data connectivity and predictive intelligence that is only made possible by connecting retail and sourcing activities.

[Jason Trevisan, CEO at CarGurus]

We plan to concentrate our future sourcing offerings in two key areas, which together we believe offer a differentiated market solution and the opportunity to create long term value. One, we'll continue to deliver AI powered inventory intelligence through our sourcing insights platform, backed by the industry's largest retail data and consumer insights mode, delivered in ways that will make it easy for dealers to act on those recommendations. These insights drove the highest usage and customer satisfaction across the CarOffer platform. And two, we will continue to enable consumer vehicle sourcing at scale through top dealer offers, the preferred channel for both consumers and dealers. These decisions will allow us to leverage our retail and wholesale data to provide differentiated sourcing offerings to dealers that we believe have proven product market fit and clear alignment with our platform capabilities.

[Jason Trevisan, CEO at CarGurus]

In q two, we delivered strong performance while realigning our focus around our core capabilities and ability to differentiate where our data, technology, and audience enable us to deliver tremendous value to customers, which we believe will help drive predictable and growing financial results. We are building with greater precision across the platform to help dealers operate more efficiently across their workflows and empower consumers to navigate their journey with greater clarity and control. As we enter the second half of the year, we plan to execute against a clear set of priorities, align capital to our strongest product foundations and invest in the parts of the platform positioned to drive durable profitable growth. Now let me walk through our second quarter financial results, followed by our guidance for the 2025. Second quarter total revenue was $234,000,000 up 7% year over year, just above the midpoint of our guidance range, as double digit year over year growth in our Marketplace business was partly offset by declining wholesale and product volumes.

[Jason Trevisan, CEO at CarGurus]

Marketplace revenue was $222,000,000 for the second quarter, up 14% year over year, in line with the midpoint of our guidance range. Marketplace revenue growth was driven by strength in our subscription based listings revenue. In Q2, U. S. CarSid grew 9% year over year.

[Jason Trevisan, CEO at CarGurus]

We added ten thirty two paying U. S. Dealers year over year, marking six straight quarters of positive net dealer adds, as well as the second consecutive quarter of the highest year over year dealer growth since before the pandemic. While this rapid dealer growth can moderate the pace of car seat expansion, these trends underscore our ability to grow our footprint while increasing wallet share across our expanding base, driven by upgrades, broader adoption of add on products, like for like price increases, and higher lead quantity and quality. Our international business continued to demonstrate strong growth in the second quarter, with revenue up 28% year over year and international CAR SID up 19% year over year.

[Jason Trevisan, CEO at CarGurus]

Wholesale revenue was approximately $6,000,000 for the second quarter, down 52% year over year, and product revenue was roughly $6,000,000 for the second quarter, down 45% year over year. These declines were driven by transaction volume decreasing 55% year over year. I will now discuss our profitability and expenses on a non GAAP basis. Second quarter non GAAP gross profit was $2.00 $7,000,000 up 14% year over year. Non GAAP gross margin was 89%, up approximately five ten basis points year over year.

[Jason Trevisan, CEO at CarGurus]

The year over year margin expansion continued to be driven primarily by the revenue mix shift toward our higher margin Marketplace business. Marketplace non GAAP gross profit was up 13% year over year, and non GAAP gross margin was roughly flat at 93%. In our Digital Wholesale segment, non GAAP gross margin was up about four sixty basis points year over year. On a consolidated basis, adjusted EBITDA was above the midpoint of our guidance range at approximately $77,000,000 up 39% year over year. Adjusted EBITDA margin was 33%, up about seven sixty basis points year over year, reflecting the strong revenue growth and operating leverage.

[Jason Trevisan, CEO at CarGurus]

Marketplace adjusted EBITDA grew 31% year over year to approximately $80,000,000 with margin up about four seventy basis points year over year. The higher margins were driven by leverage across our operating cost base. Digital wholesale adjusted EBITDA loss was approximately 3,000,000 The decline was driven by the year over year decline in transaction volumes and deteriorating unit margins. Moving to OpEx, our second quarter consolidated non GAAP operating expenses totaled $136,000,000 up 3% year over year. The year over year change primarily reflects higher general and administrative and sales and marketing expenses, partly offset by modestly lower product and technology expense.

[Jason Trevisan, CEO at CarGurus]

During the second quarter, we recorded $32,600,000 in total impairment charges associated with our Car Offer business. The impairment charge included $2,900,000 booked in cost of revenue and $29,600,000 in operating expenses in the Digital Wholesale segment. Non GAAP diluted earnings per share attributable to common stockholders was $0.57 for the second quarter, up $0.18 or 46% year over year, reflecting primarily the increase in adjusted EBITDA and lower diluted share count. We ended the second quarter with two thirty one million dollars in cash and cash equivalents, an increase of $58,000,000 from the end of the first quarter. The higher cash balance was primarily driven by higher adjusted EBITDA, as well as working capital inflows of about $4,000,000 partly offset by $8,000,000 in CapEx and capitalized website development costs.

[Jason Trevisan, CEO at CarGurus]

I will now close my prepared remarks with our guidance and outlook for the third quarter twenty twenty five. Due to the wind down of car offer, we will no longer be guiding to consolidated revenue and consolidated adjusted EBITDA. Instead, we are guiding to marketplace revenue and marketplace adjusted EBITDA as that is representative of our go forward operations. We expect third quarter marketplace revenue to be in the range of $228,000,000 to $233,000,000 up between 1214% year over year respectively. Last quarter, we guided to exit the year at a low double digit growth rate.

[Jason Trevisan, CEO at CarGurus]

We are now tracking modestly ahead of where we previously expected we'd be. For the third quarter, we expect our non GAAP marketplace adjusted EBITDA to be in the range of 76,500,000 to $84,500,000 up between 920% year over year respectively. Our guide reflects Marketplace absorbing approximately $1,000,000 in ongoing quarterly car offering expenses as a result of the wind down. At the midpoint of the EBITDA range, we expect margins to contract modestly on a sequential basis. As we explained last quarter, Q3 will include sequentially higher investments in sales and marketing, international and product innovation.

[Jason Trevisan, CEO at CarGurus]

We still expect annualized margin expansion in 2025 relative to 2024. We expect to substantially complete the wind down activities related to the car offer transactions business in the 2025. We expect to incur total wind down related charges in the range of $14,000,000 to $19,000,000 We expect third quarter non GAAP consolidated earnings per share to be in the range of $0.50 to $0.58 up between 1432% year over year respectively, and diluted weighted average common shares outstanding to be approximately 101,000,000. Finally, I'm pleased to share that with only 15,500,000 remaining under our $200,000,000.20 25 share repurchase authorization, the Board has approved a $150,000,000 increase to the existing program, reinforcing our commitment to returning capital stockholders and our confidence in the strength of our performance, balance sheet and disciplined capital allocation strategy. The authorization is available through 07/31/2026.

[Jason Trevisan, CEO at CarGurus]

Since the 2022, we have repurchased nearly 25,000,000 shares at an average price of $22.39 for a total of about $553,000,000 With that, let's open the call for Q and A.

[Operator]

Thank you. Ladies and gentlemen, we will now begin the question and answer session. A confirmation tone will indicate your line is in the question queue. You may press star and 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys.

[Operator]

We request you to limit to one question and a follow-up question per participant. Ladies and gentlemen, we will wait for a moment while we poll for questions. Our first question comes from Chris Pearce with Needham and Company. Please go ahead.

[Chris Pierce, Senior Analyst at Needham & Company]

Hey. Good afternoon, everyone. I was just curious how should we think about dealer count or revenue per dealer that the way it lines up into marketplace, you know, revenue growth with your existing product suite or the need to kinda drive adoption of yet to be introduced products? Like, I just wanna get a sense of the white space available. And you sorta hit on it with digital deal being take it up take up 12,000 dealers versus 33,000 total, but I just kinda wanna get a sense of white space with your current product suite.

[Jason Trevisan, CEO at CarGurus]

Sure. Hey, Chris. It's Jason. So there's a lot of opportunity and runway for our existing products. We have given some cross sell penetration data around some of our products, but among our core and not brothers.

[Jason Trevisan, CEO at CarGurus]

And so among our core, you know, 26 ish thousand paying dealers in The US, you know, there's certainly runway for that among the 42 or so thousand total rooftops in the country just on a on a core product basis. And then among our other products, our other a la carte monetizable products, we have a lot of runway. I mean, over 50% runway on on most of our cross sell products. From a DDI perspective and just getting dealers to use and engage with and get addicted to our insights and analytics, we gave some of those numbers in the call today, and and that best deal rating is the highest at 18,000, and the others are much lower. So you have a good sense of runway there.

[Jason Trevisan, CEO at CarGurus]

And then as we introduce new both products and features, but also new data and insights, those that that we, you know, we feel good about the pipeline of those. We've shown that we can gain adoption. And so we're excited about the product pipeline coupled with just how much engagement we're seeing from dealers now. I think in this market, they are very eager and hungry for things that can help them navigate the market. So predictive analytics, which we're delivering to them, and things like in, you know, VIN level targeting and new cars. So all of these are very welcome opportunities for them.

[Chris Pierce, Senior Analyst at Needham & Company]

Okay. Perfect. And then just one on macro. You can kind of I appreciate it. One has a crystal ball.

[Chris Pierce, Senior Analyst at Needham & Company]

But what's the right way to think about increasing used supply as off lease units come back and sorta it's definitely gotten more competitive out there for dealers, but how do you think about what the future might look like as you have these products to help dealers get smarter and there's a overall pool of growing pool of vehicles for them to finally sell.

[Jason Trevisan, CEO at CarGurus]

Yeah. Totally. I mean, used inventory is up year over year, but it's not where it was pre COVID. And so we think there's still runway for it. And as you've heard us often say, the best way to make money selling a car is to to buy it right.

[Jason Trevisan, CEO at CarGurus]

And so that's why we're so excited about the sourcing intelligence that we talked about having built a car offer because the the car offer dealers that used it there showed that how much they appreciated it and and how well it worked for them. And so if we can parlay that into the much broader base of the 26,000 paying dealers, then we think there's huge upside there.

[Chris Pierce, Senior Analyst at Needham & Company]

Okay. I'll pass the line. Thank you.

[Jason Trevisan, CEO at CarGurus]

You bet.

[Operator]

Thank you. Our next question comes from Rajat Gupta with JPMorgan. Please go ahead.

[Rajat Gupta, Executive Director - Autos at JP Morgan Chase & Co]

Great. Thanks for taking the question. I just wanted to ask one, maybe just following up on Chris' question, just a little more broader macro type question. Given we have a little more certainty around the tariffs, do the manufacturers have some certainty, the dealers perhaps have more certainty. Are you seeing some easing in terms of anxiety when it comes to how your customers are viewing the backdrop going forward?

[Rajat Gupta, Executive Director - Autos at JP Morgan Chase & Co]

Are they more willing to open up their budgets and just have more clarity on those budgets? And are you starting to see that, you know, with your Salesforce on the ground, that they're more willing to have those conversations and just go ahead with the subscription? Just curious to get your thoughts on what your customers are telling you. And I have a quick follow-up. Thanks.

[Jason Trevisan, CEO at CarGurus]

Thanks, Rajat, for the question. There might be a little more certainty on tariffs that might ease some anxiety, but I wouldn't say that it's gone by any means. I mean, so tariffs have played a little bit with consumer demand. They have they created a pull forward in March and April. They're creating another, and then that abated.

[Jason Trevisan, CEO at CarGurus]

There's another bit of a pull forward now with consumers being concerned about tariffs. Tariffs have not really translated into new car price increases, except you're also hearing the OEMs in their earnings talk about the magnitude of the losses that they're incurring as a result of tariffs. And we do think that at some point, something will need to get absorbed somewhere. And so I think consumers are feeling uncertain. But on top of that, you still have really high interest rates.

[Jason Trevisan, CEO at CarGurus]

You have used car prices that are higher than they were a year ago. You've got elevated inventory. Our days on market are pretty steady. And so dealers certainly feel as though there's still remaining uncertainty in new, and they've got a lot of used, and they're priced high, and so they need to move those. And so I think that those are some of the macro factors that are driving some of the adoption of DDI.

[Jason Trevisan, CEO at CarGurus]

And then as we've talked about here, when dealers feel that it will be hard to sell cars, they will work with marketing partners like us. And we think we're in a good spot as the market leader as we're growing engagement our insight with our insight, and we continue to base our the core of our value proposition on ROI that we're in a really good spot for dealers given the macro. And I think the macro will remain somewhat uncertain for a while.

[Rajat Gupta, Executive Director - Autos at JP Morgan Chase & Co]

Got it. Got it. That's helpful. And just again, zooming out even more, wanted to talk about AgenTik GPT-five launched today. Just with the rise of these tools that can search and transact on behalf of users, how do you see this affecting your marketplace model?

[Rajat Gupta, Executive Director - Autos at JP Morgan Chase & Co]

Are there plans to integrate or partner with such tools just to stay essential in the car buying journey? Just curious to get your thoughts on how you see yourself participating, navigating as this evolves.

[Jason Trevisan, CEO at CarGurus]

Thanks. Sure.

[Jason Trevisan, CEO at CarGurus]

A lot of thoughts on this. I would say, first of all, that our CG Discover that we talked about and you can use on our site is certainly a step in that direction. It is far more than taking free form search and applying it to SRP filters. I mean, our AI Discover is, or CG Discover rather, is truly autonomous. It's conversational.

[Jason Trevisan, CEO at CarGurus]

It uses reasoning. It it sticks with the user across multiple steps. And so that is starting to get to more of an adviser to a consumer doing a search. More broadly speaking, how AI plays into what we're doing, in particular, say with audience acquisition. So we're using AI and embracing it deeply on our existing channels, and it's that's leading to terrific efficiency for us.

[Jason Trevisan, CEO at CarGurus]

We're honing our generative engine optimization, and that involves, you know, both tactical and mechanical things as well as making our data more accessible. And then AI on our site coupled with direct traffic is, you know, we think all about the consumer experience. And an important part about the consumer experience, which includes having content for upper funnel and AI Discover as well as improving the point of decision and reaching out to a dealer, an important part of that is actually engagement from dealers. And so the trust that dealers have with us and the engagement they have with us, the data they provide us, that we wrap into our whole user experience creates a of lot of trust with consumers. And that's really important that it's hard to get in horizontal, even agentic AI.

[Jason Trevisan, CEO at CarGurus]

And then the last piece I'd say is that there is an important human layer to shopping for something like a car. There is emotion to it. There is, bespoke opinions and feelings about cars and houses and things like that that is hard to capture in an AI experience. And we've seen that on DLAs at Google for a while. It serves a certain purpose.

[Jason Trevisan, CEO at CarGurus]

But the really deep embedded emotional experience that a consumer goes through on our site is tough to replicate.

[Rajat Gupta, Executive Director - Autos at JP Morgan Chase & Co]

Got it. Great. Thanks for the talk there, and good luck.

[Operator]

Thank you. Our next question comes from Joe Spak with UBS. Please go ahead.

[Joseph Spak, Managing Director at UBS Group]

Thanks. Just first one, just a clarification. The so all the costs related to the wind down of, our offer are excluded. And not to parse words, I think you said 14,000,000 to $19,000,000 of expense in the second half, and there's language about a significant portion of the cash payments. But are the cash payments equal to that expense?

[Joseph Spak, Managing Director at UBS Group]

Or are there also some noncash write downs, in that number? And then that $1,000,000 quarterly you talked about being absorbed into the remaining business. Is that can that be brought down over time?

[Jason Trevisan, CEO at CarGurus]

So I'll take the latter part first. The $1,000,000 per month I'm sorry, per quarter estimate is our estimate of recurring expenses that will be absorbed in the Marketplace business. And so think of that as recurring. I mean, there's some things in there that have an end date in the future, but for now think of them as recurring. In terms of the breakdown of the estimated 14,000,000 to $19,000,000 approximately 5,000,000 to $7,000,000 of that is one time restructuring costs, severance and other related costs.

[Jason Trevisan, CEO at CarGurus]

Another 8,000,000 to 10,000,000 is actual wind down operations. So think of that as near term burn that we've said we expect to be substantially wrapped up in the second half of this year. And then the final 1,000,000 to $2,000,000 is in noncash charges like brand amortization, cap debt, inventory, etcetera.

[Joseph Spak, Managing Director at UBS Group]

Okay. Super helpful. Thank you. And then and Jason, when I first asked about Amazon, I think all the way back on your fourth quarter twenty twenty four call, you said you would never underestimate them as a formal competitor, but that you found it understandable that they'd focus on new vehicles to start and that's a cleaner market value chain that users quite different. And so with the recent news that they're moving into used in CPO, just wondering, if we can get your updated thoughts there on them as a competitive threat or change the competitive landscape.

[Joseph Spak, Managing Director at UBS Group]

And maybe if you have any feedback you could share from dealers or customers that you've heard from on their initiatives. Thanks.

[Jason Trevisan, CEO at CarGurus]

Sure. I'll take the start of this. And then Sam, if you want to share what we've heard from some of our dealer partners. So yeah, I will continue to say that we nor anyone else should underestimate Amazon ever. We do though think that we have some really strong moats, we're clearly watching what they're doing, and are aware that they've launched used cars in the LA region.

[Jason Trevisan, CEO at CarGurus]

We do think that we have some really strong moats in a two sided marketplace, that include our selection, our data, and as I was talking about in the last question, that just trust from dealers and engagement from dealers. And that creates really sort of a mutually beneficial experience in both dealers and consumers, feeling as though it's trusted, and what they're getting is quality, and high quality leads, and high quality introductions to dealers. So building up the dealer ecosystem is not insignificant, and it requires them to want to buy in and to be willing to trust. For consumers, a vehicle purchase is, as I also just said, a very emotional and time intensive iterative process. And we think we have done a really good job of that with practical things like selection and transparency and data, but also having been doing this for a long time.

[Jason Trevisan, CEO at CarGurus]

We know how consumers shop. And so we're increasingly personalizing the experience, personalizing the journey, and just making it a good overall experience with really high NPS. And so while we would never discount any competitor, we also think that by leaning into that experience and the two sides, the trust between the two sides, that we feel good about where we stand today. But we will continue to watch them and every other consumer. And we've long known that they're going to they've said they're going to move into used, and so we were expecting this.

[Jason Trevisan, CEO at CarGurus]

Sam, do you want to talk much about what we've heard from dealers, or do you want me to keep going?

[Sam Zales, President and COO at CarGurus]

Would only Joe, I'd only add that we do obviously are very vigilant about the competition. We're really proud of where we are in the marketplace right now. Jason said it well, the liquidity of our marketplace because of that consumer and dealer trust that we've created and the constant use of data to make each side more effective and efficient in this purchase process is what makes us different. Customers that we've talked to and we keep very tight to the Hyundai community that is working with Amazon have said it's low volume, and that's the feedback we're getting so far. But we'll remain vigilant to watch out for it.

[Sam Zales, President and COO at CarGurus]

Reminder too that consumers want both online and in store experiences. So the push to partnering with dealers is what we've honed over the years. And you see the digital deal effort in our business. It drives the consumer down funnel, but then into the dealership more ready for the purchase. I think that's the typical process we've honed to feel very strong about our competitive position in the marketplace.

[Joseph Spak, Managing Director at UBS Group]

Thanks. I appreciate it.

[Operator]

Thank you. The next question comes from Marvin Fong with BTIG. Please go ahead.

[Marvin Fong, Director at BTIG]

Great. Thanks for taking my questions. I apologize I hopped on a little bit late, but understand that you're winding down car offer and the limitations of that platform. Just would love to know though how do you you plan to kinda continue to attack the dealer to dealer side of the business? I understand you'll still have top dealer offer, but in terms of sort of addressing the d to d space, is that something you will be finding an alternative way to do? That's my first question, and I have a follow-up.

[Sam Zales, President and COO at CarGurus]

Marvin, thanks. It's Sam Zales. I'll jump in and then let Jason follow on. We absolutely do plan to provide DDD capabilities that we already have been providing in the sourcing arena. You said it well, we're providing top dealer offer, which we're really proud of the growth of that business and expect that that will continue to be or believe that that will continue to be an important channel for dealers to access consumer vehicles.

[Sam Zales, President and COO at CarGurus]

But in the arena of sourcing, the biggest learnings out of the car offer platform for us was we truly believe we have differentiation in the data driven technology tools and insights we provide in the sourcing arena, which allows you to help dealers provide insights for inventory management and pricing, which ties very directly from wholesale to retail, our core business. And I think the real differentiation here is predictive analytics, and that's what we see is differentiated in the marketplace. Why predictive? One, we provide more information on consumer demand than any other marketplace in industry. So where is that consumer demand going in a local market?

[Sam Zales, President and COO at CarGurus]

What are the turn times and market day supply in those markets so we can optimize stocking experiences for our dealers and help them find the vehicles that will make the biggest difference in their profitability. Number two, retail pricing. So we have more information with more inventory on retail pricing than any marketplace. And so the effort there is to help dealers get the spread that they need or loss mitigation on the vehicles they're holding to know what they can do with those vehicles in the market and price them effectively to win. So we think that inventory management and pricing in our intelligence and our predictive analytics is going to be differentiated and continue to be an important part of our offering in the sourcing arena.

[Marvin Fong, Director at BTIG]

Got it. And, you know, I think I actually asked Jay you, Jason, this a couple of years ago, but now that you're seeing so much success in the international business, I mean, it would you ever reconsider going into, you know, beyond just Canada and UK, or is that kind of remain the focus of your international effort?

[Jason Trevisan, CEO at CarGurus]

That remains the focus for now, Marvin. We are doing, as you heard, really well in those markets. We think we're at pretty interesting points in time in those markets in terms of our lead volume relative to some of our competitors, our lead quality, our dealer satisfaction, our consumer NPS. And so we wanna stay focused there, because those are big markets, and have a lot of enterprise value to go get. And we feel extremely good about those countries for now.

[Marvin Fong, Director at BTIG]

Okay, great. That makes total sense. Appreciate the insight.

[Operator]

Thank you. The next question comes from Andrew Boone with JMP Securities. Please go ahead.

[Andrew Boone, Managing Director at Citizens JMP]

Thanks so much for taking the question. I wanted to go back to AI search, but instead of talking about AgenTek, just wanted to talk more about today. As we do transition to AI overviews and eventually AI mode, what are you guys seeing in terms of a change in traffic? Is there anything that we should be aware of as Google makes that transition? Thank you.

[Jason Trevisan, CEO at CarGurus]

Sure. Thanks for the question, Andrew. Nice to connect. So we are seeing there's still relatively low adoption of AI search among our target audience base. And but it's it's growing quickly, but it's a very low base.

[Jason Trevisan, CEO at CarGurus]

And we know, and you know this too, that on Google, when Google provides the AI response, there's a much lower click rate on it, because it's typically a user getting the answer in that response, and they don't need to go further. With auto, it's different. They do need to enter demonstrating, typically, even if they're engaging with VLAs or AI, they want to go to a destination where they can compare and contrast, they can do research, they can truly shop in a pretty deep environment. So but we're seeing seeing growth of that with Google. We're seeing growth of that with ChatGPT and other AI based platforms, but but not in a way that is impacting our audience acquisition yet.

[Jason Trevisan, CEO at CarGurus]

Regardless of that though, we are continuing to invest pretty heavily, as I mentioned earlier, in creating the best leverage of AI in our own experience. And the other dimension too is that Google in particular, as well as Meta, and Amazon to some extent, have built some really incredible AI tools for their, what you would call traditional search. And so that is helping us get more efficient, where we still have 98% plus or so of the search activity that's relevant to our audience, which tends to be people who are mid to low funnel. They're in the market for a car, and they are getting a pretty good sense of what they want.

[Andrew Boone, Managing Director at Citizens JMP]

Thanks. And then just as a follow-up, you guys highlighted retention rates that improved last quarter. Can you just double click on that and just update us for this quarter? How is retention with dealers? Are you guys seeing any changes there? Thank you.

[Jason Trevisan, CEO at CarGurus]

Sure. I'll maybe give a disappointing start, which is to say we don't give actual retention data, but we did give the trend that we're improving. But Sam, do you want to talk about some of the things that we think are driving the improved retention largely sort of based in engagement?

[Sam Zales, President and COO at CarGurus]

Happy to, Andrew. Thanks. The results continue to improve. We look at our monthly recurring revenue and say, we got to acquire business, we've got to expand existing business, and we've to retain business. All those levers have been really successful for us as you've seen the growth of the Marketplace business.

[Sam Zales, President and COO at CarGurus]

We're really proud of those results. I'd say that the engagement Jason alludes to is really insights. We've brought something very different to the market. We're providing an opportunity for dealers to run their business with more profitability, and that's what every dealer is looking for. So how can we use data and information help me price most effectively?

[Sam Zales, President and COO at CarGurus]

In some cases, that's priced down to win more audience, as we've said terrific results on that front. Some places I might bid up the price and stay in a great deal segment of our search results and win more business and profits to the business. So that, the car offer acquisition insights report, how do I use that to source the right vehicles that will map to market trends and opportunity for increased turn times. All of these are ones and merchandise health. How am I merchandising?

[Sam Zales, President and COO at CarGurus]

Am I doing it as an effective job marketing my vehicles against the competition? All of those put you instead as a consultative partner to dealers and that's what's growing both the new acquisition numbers, the dealer ads, our expansion of CARSD and the record results on retention, which we think is really a testament to what kind of consultative feedback we're providing to those dealers. I'll add also that we've got an in market engagement team that goes out to our dealers and says, I'm looking at best practices across this particular region. Let me go into the market and share those best practices with another set of dealers in their lead management, their marketing, their merchandising, their pricing, and that creates just wins for the entire industry with more liquidity. The more liquidity means more ROI, means dealers will flock to our marketplace and keep that fuel going with our marketplace revenue growth.

[Jason Trevisan, CEO at CarGurus]

And not to, I'll just maybe summarize a little bit on top of that, not to beat a dead horse, but the notion of engagement, which we talk a lot about, is really key. I mean, it's the difference between a dealer feeling as though the leads are going into their CRM, and and they're working those leads, and and that's it, versus several people at the dealership, their GM, their sales manager, etcetera, using our insight every week and oftentimes every day and opening them every day. And when you when you create those habits, it's just very difficult, and they don't have they're not inclined at all to separate. And you then see that translate into longer term contracts, which we're seeing grow as well. You also see that translate into app usage, which is growing.

[Jason Trevisan, CEO at CarGurus]

I think we talked about that on the call as well. And app usage is highly frequent. And as we add capabilities there, we're getting significant growth and adoption there. So it really is all about creating habits and behaviors at dealers that get them much more embedded with us.

[Andrew Boone, Managing Director at Citizens JMP]

Appreciate that. Thank you.

[Operator]

Thank you. Ladies and gentlemen, as there are no further questions, I would now like to hand the conference over to Jason Treveson the closing the CEO for the closing remarks.

[Jason Trevisan, CEO at CarGurus]

Thank you very much. So I'd just like to thank everyone for joining the call today and for your interest in CarGurus. As always, I wanna give special thanks to our employees and their passion and commitment every day as well as to our customers who put their trust in us. Thanks very much, everyone. Have a great evening.

[Operator]

Thank you. Ladies and gentlemen, the conference of CarGurus

[Kirndeep Singh, VP & Head - IR at CarGurus]

Everyone else has left the call.

[Operator]

Included. Thank you for your participation. You may now disconnect your lines.

Participants

Executives

• Kirndeep Singh, VP & Head - IR
• Jason Trevisan, CEO
• Sam Zales, President and COO

Analysts

• Chris Pierce, Senior Analyst at Needham & Company
• Rajat Gupta, Executive Director - Autos at JP Morgan Chase & Co
• Joseph Spak, Managing Director at UBS Group
• Marvin Fong, Director at BTIG
• Andrew Boone, Managing Director at Citizens JMP