Fox Factory (NASDAQ:FOXF) is a designer, manufacturer and supplier of high-performance shock absorption products and suspension components. The company’s flagship brand, FOX, produces a wide range of suspension forks, shocks, dropper posts and related accessories for mountain bikes, e-bikes, motorcycles, off-road vehicles, trucks and other specialty vehicles. Fox Factory serves both the aftermarket and OEM channels, providing custom-tuned solutions to performance-driven customers and global vehicle manufacturers.
Founded in 1974 by Geoff Fox in California, the business built its reputation on pioneering air and coil suspension technologies that improve ride control and comfort over rugged terrain. Over the decades, Fox expanded its product portfolio to include remote lockout systems, electronic damping controls and advanced valving techniques. The company’s focus on lightweight materials and precision engineering has made FOX products a preferred choice among competitive mountain bike teams, motocross riders and off-road racing enthusiasts.
Headquartered in Duluth, Georgia, Fox Factory maintains a global presence with manufacturing and distribution operations across North America, Europe and Asia. The company’s European subsidiary in Italy and Asia-Pacific facilities in Taiwan ensure regional responsiveness and localized support. Through strategic acquisitions—such as mountain bike component maker Marzocchi—Fox Factory has broadened its reach across key markets in Europe and strengthened its position in high-growth segments of the cycling and powersports industries.
Under the leadership of President and Chief Executive Officer Larry Capps, Fox Factory emphasizes continuous research and development, collaborating with professional athletes and vehicle OEMs to drive product innovation. The company invests in advanced testing labs and digital analytics to refine suspension performance, while marketing initiatives and global partnerships reinforce the FOX brand among dedicated riders, racers and off-road enthusiasts worldwide.
