Fidji Simo
CEO & Chair at Instacart
It starts with the basics, like buy it again, which is used by more than three quarters of our customers to buy at least one item, to the much more sophisticated things we've done more recently, like AI pairings. Well, if you add avocados, we can surface items you may need for guacamole or small shop where, we have, created, you know, health tags, personalized shopping aisles for, like, organic products, gluten free products, all the way to, like, new recommendation models for substitution that take into account your, dietary needs, all of your pricing and past preferences. And so when we look at kind of how to assess the success of that, we look at it both in terms of does it get existing customers to buy more, add more items to their cart, discover items that they weren't used to buying before, which is always, you know, great sign of success. But also when we, you know, get new customers, onboarded onto the platform, can we do a better job faster about showing them things that are really relevant for them and help them build the basket as well as do the same for labs customers as we're redirecting.
