Nextdoor (NYSE:KIND) operates a hyperlocal social networking platform designed to connect neighbors and foster community engagement. Through its proprietary app and website, Nextdoor enables users to share information on local events, safety concerns, recommendations, classifieds, and public services. The company’s service offers features such as neighborhood-specific newsfeeds, crime-and-safety alerts, lost-and-found postings, and group discussions tailored to residents’ interests and needs.
Monetization is driven primarily by advertising services for local businesses and public agencies seeking to reach targeted neighborhood audiences. Nextdoor’s business products include Sponsored Posts, Neighborhood Sponsorships, and Direct Sponsored Messages, which allow vendors to promote goods, services, and special offers directly within relevant community conversations. The company also collaborates with local government entities and nonprofits to distribute verified public service announcements and civic alerts.
Founded in 2008 by Nirav Tolia, Sarah Leary, Prakash Janakiraman and David Wiesen, Nextdoor launched its platform in late 2011. Headquartered in San Francisco, it completed a merger with a special purpose acquisition company in November 2021 and began trading on the New York Stock Exchange under the ticker KIND. Since then, Nextdoor has expanded its footprint beyond the United States into the United Kingdom, Germany, France, the Netherlands, Italy, Spain and Australia, serving hundreds of thousands of active neighborhoods worldwide.
Under the leadership of CEO Sarah Friar and a senior management team with backgrounds in technology, marketing and community development, Nextdoor continues to enhance user privacy features, local engagement tools and business services. The company’s ongoing product roadmap emphasizes safety, trust and discoverability, positioning Nextdoor as a key digital hub for neighborhood-level interaction and commerce.
