Lamar Advertising Q2 2025 Earnings Report

Lamar Advertising EPS Results

• Actual EPS: $2.22
• Consensus EPS: $1.48
• Beat/Miss: Beat by +$0.74
• One Year Ago EPS: N/A

Lamar Advertising Revenue Results

• Actual Revenue: $579.31 million
• Expected Revenue: $580.72 million
• Beat/Miss: Missed by -$1.41 million
• YoY Revenue Growth: N/A

Lamar Advertising Announcement Details

• Quarter: Q2 2025
• Date: 8/8/2025
• Time: Before Market Opens
• Conference Call Date: Friday, August 8, 2025
• Conference Call Time: 9:00AM ET

Lamar Advertising (NASDAQ:LAMR) operates as an outdoor advertising company in the United States and Canada. The company owns and operates billboards, logo signs, and transit advertising displays, as well as rents space for advertising on billboards, buses, shelters, benches, logo plates, and in airport terminals. Lamar Advertising Company was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

Lamar Advertising Q2 2025 Earnings Call Transcript

Key Takeaways

• Negative Sentiment: Our full-year AFFO per share guidance was lowered to $8.10–$8.20, driven by softer operating performance and one-time exit costs from the Vancouver Transit contract.
• Positive Sentiment: Lamar executed the industry’s first UPREIT transaction with Verde Outdoor, issuing 1.2 million OP units to enable tax-deferred contributions and broaden M&A options.
• Positive Sentiment: The airport and logos division outperformed, with revenue gains of 11.7% and 6.1% respectively, well above core billboard trends.
• Positive Sentiment: Balance sheet strength remains robust at 2.95x net leverage, 6.8x interest coverage and $363 million in liquidity, supporting over $1 billion in acquisition capacity.
• Neutral Sentiment: The Vancouver Transit contract termination removes a sub-10% margin business and will cost ~0.06 AFFO per share in severance and transition expenses.

Presentation

[Operator]

Excuse me, everyone. We now have Sean Reilly and Jay Johnson in conference.

[Operator]

Please be aware that each of your lines is in a listen only mode. At the conclusion of the company's presentation, we will open the floor for questions. In the course of this discussion, Lamar may make forward looking statements regarding the company, including statements about its future financial performance, strategic goals, plans and objectives, including with respect to the amount and timing of any distributions to stockholders and the impacts and effects of general economic conditions, including inflationary pressures on the company's business, financial condition and results of operations. All forward looking statements involve risks, uncertainties and contingencies, many of which are beyond Lamar's control and which may cause actual results to differ materially from anticipated results. Lamar has identified important factors that could cause actual results to differ materially from those discussed in this call and the company's second quarter twenty twenty five earnings release and its most recent annual report on Form 10 ks.

[Operator]

Lamar refers you to those documents. Lamar's second quarter twenty twenty five earnings release, which contains information required by Regulation G regarding certain non GAAP financial measures, was furnished to the SEC on a Form eight ks this morning and is available on the Investors section of Lamar's website, www.lamar.com. I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Thank you, Madison. Good morning all and welcome to Lamar's second quarter twenty twenty five earnings call. Our revenue growth accelerated in Q2 to 1.9% on a consolidated acquisition adjusted basis with year over year increases on both the local and national levels and across billboards, airports and logos. It was our seventeenth consecutive quarter of acquisition adjusted revenue growth. EBITDA increased by 2% on an acquisition adjusted basis with a slight improvement in margins versus Q2 of last year.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Reflecting on Q2 and on July, I would categorize the current operating environment as solid, but not spectacular. We are seeing increased activity in the form of national RFPs and local proposals, but some advertisers continue to maintain a cautious approach. As you can tell from the headlines, there's still a lot of uncertainty in the air. Current pacing suggest acquisition adjusted growth for the back half will likely be better than Q2 with Q3 growth ahead of Q4 where we are comping against the election related political spend in 2024. We are particularly cautious about October.

[Sean Reilly, CEO & President at Lamar Advertising Company]

As a result, back half growth, again better than the first half, is not quite as strong as our earlier expectations. Consequently, as you saw, we have revised our guidance for full year AFFO per share to a range of $8.1 to $8.2 There are some non operational factors in that revision, including some one time expenses associated with our exit from the Vancouver Transit contract, which will cost us a few pennies on AFFO. Jay will walk you through these numbers in a little more detail in a moment. As for the loss of the contract, Vancouver since COVID and until very recently was negative to the bottom line, so we are not necessarily sorry to see it go. In the meantime, back to Q2.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Categories of strength included services, building and construction, financial and insurance, while beverages, education and telecom were weaker. As mentioned, local and national were both higher with programmatic up right around 10%. It's been an active year on the M and A front. Through Q2, we had spent $87,000,000 in cash on 20 acquisitions, including a deal that we expect to close this morning, bringing the year to date total to approximately $110,000,000 in cash acquisitions. In early July, meanwhile, we completed a milestone deal with the first ever UPREIT transaction in the billboard space.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Our counterparty, Verde Outdoor, contributed their billboards in the Southeast, Northeast and Midwest to us. In return, we issued nearly 1,200,000 units in our operating partnership subsidiary to Verde's owners. These units entitle them to the same cash distributions as common shareholders. Meanwhile, the tax on their gains will be deferred until the units are converted to cash or Lamar shares, a conversion that they trigger on their own timetable. On the day we issued the units, the stock was trading about $124 per share.

[Sean Reilly, CEO & President at Lamar Advertising Company]

But recall that we bought back 1,300,000.0 shares earlier this year, which we did knowing this deal was coming and recognizing that we had an opportunity to lock the price of the units that we would issue, if you will, at an attractive price point, which was about 1.08 per share across the buyback. The UPREIT is a really compelling option for sellers who like the outdoor business, but want to diversify their asset base in a tax efficient manner, all the while enjoying income from our distributions. For that reason, we expect that it will be a tool that we will use again and again. And I want to thank Ernie Garcia and the rest of the Verde ownership group for blazing this path with us. With that, I will turn it over to Jay to walk you through the numbers.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

Thanks, Sean. Good morning, everyone, and thank you for joining us. We experienced modest growth in our portfolio during the second quarter. Growth in AFFO continued, which was nice to see given AFFO grew almost 10% in Q2 a year ago. In the second quarter, acquisition adjusted revenue increased 1.9% from the same period last year, accelerating 80 basis points over the first quarter.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

Our billboard operations experienced low single digit top line growth, while the company's airport and logos division significantly outpaced the broader portfolio, growing revenue 11.76.1% respectively. Acquisition adjusted consolidated expenses also increased 1.9% in the second quarter, which was better than our internal expectations. We now expect operating expense growth for the full year to come in around 2.5% on an acquisition adjusted basis. Adjusted EBITDA for the quarter was 278,400,000 compared to $271,600,000 in 2024, which was an increase of 2.5%. On an acquisition adjusted basis, adjusted EBITDA increased 2%.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

Adjusted EBITDA margin for the quarter remained strong at 48.1%, one of the strongest second quarters in recent history. Adjusted funds from operations totaled $225,300,000 in the second quarter compared to $213,500,000 last year, an increase of 5.5. Diluted AFFO per share increased 6.7% to $2.22 per share versus $2.08 per share in the 2024. Local and regional sales accounted for approximately 79% of billboard revenue in Q2, growing for the seventeenth consecutive quarter. 2021, a COVID impacted quarter was the last in which we saw a year over year decline in local and regional sales.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

This consistent performance exhibits the resilience of our core local advertising business and differentiates the company from our peer group. Subsequent to quarter end, on July 31, the contract between the company and TransLink in Vancouver, British Columbia matured and was terminated per terms of the agreement. While Vancouver Transit was a high revenue contract with approximately US23.5 million dollars expected for the full year across TransLink and an affiliated contract, the actual EBITDA contribution was budgeted for slightly less than US2 million dollars a margin of less than 10%. The Vancouver business had struggled to breakeven since COVID and only turned cash flow positive in the second half of last year. Our original guidance assume renewal of the contract and the full year impact to AFFO is approximately $06 per share, driven primarily by severance costs associated with our Canadian employees.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

On the capital expenditure front, total spend for the quarter was $38,200,000 including $13,300,000 of maintenance CapEx. For the first half of the year, CapEx totaled $68,100,000 about a third of which was maintenance. And for the full year, we anticipate total CapEx of $180,000,000 with maintenance comprising $60,000,000 Moving to our balance sheet. We have a well laddered debt maturity schedule with no maturities until the Term Loan B in February 2027, followed by the company's AR securitization later that year in October. At quarter end, we had approximately $3,400,000,000 in total consolidated debt and our weighted average interest rate was 4.7% with a weighted average debt maturity of three point four years.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

We ended the quarter with total leverage of 2.95 times net debt to EBITDA as defined under our credit facility, which remains amongst the lowest level ever for the company. Our secured debt leverage was 0.95 times and we're comfortably in compliance with both our total debt incurrence and secured debt maintenance tests against covenants of seven times and 4.5 times respectively. For the full year, we expect total leverage at or below three times with secured leverage consistent as well at or below one times net debt to EBITDA. Our LTM interest coverage through June 30 improved to 6.8 times adjusted EBITDA to cash interest. While we do not have an interest coverage covenant in any of our debt agreements, we do monitor this important financial metric.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

The healthy coverage exemplifies the strength of our balance sheet and the ability to service our debt. As a result of the focus on our balance sheet, the company is well positioned and we have resumed more normal acquisition activity with an investment capacity over $1,000,000,000 In addition, we have the ability to deploy this capital while remaining at or below the high end of our target leverage range of 3.5 to four times net debt to EBITDA. Our liquidity and access to capital remains strong as the company continues to enjoy access to both the debt and equity capital markets. As of June 30, we had $363,000,000 in total liquidity comprised of approximately $56,000,000 of cash on hand and $3.00 $7,000,000 available under our revolving credit facility. We ended the quarter with $434,000,000 outstanding on the revolver and the company's AR securitization was fully drawn with a balance of $250,000,000 This morning, we revised our full year guidance and now expect AFFO to finish the year between 8.1 and $8.2 per diluted share, a reduction of $0.55 from the prior range at the midpoint.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

Cash interest in our revised guidance totaled $152,000,000 and assumes SOFR remains flat for the balance of the year. As I touched on earlier, maintenance CapEx is budgeted for $60,000,000 and cash taxes are projected to come in around $10,000,000 which excludes any taxes related to disposition of our interest in Vistar Media earlier this year. And finally, our dividend. We paid a cash dividend of $1.55 per share in both the first and second quarters. Management's recommendation will be to declare a cash dividend of $1.55 per share for the third quarter as well.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

This recommendation is subject to Board approval and we will communicate the Board's decision. The company's dividend policy remains to distribute 100% of our taxable income. And for the full year, we still expect to distribute a regular dividend of at least $6.2 per share, excluding any required distribution resulting from the Vistar sale. Again, we are pleased with our financial position and strong balance sheet, which should help mitigate any uncertainty that arises in the broader economic environment. I will now turn the call back over to Sean.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Thank you, Jay. Before I open it up for questions, I'll add a little color to some familiar metrics that we discuss every quarter. Regions of relative strength included Central Region and the Midwest Region. Regions of relative weakness have included the Atlantic Region and the Gulf Coast region. I mentioned caution around our October.

[Sean Reilly, CEO & President at Lamar Advertising Company]

In those geographies of relative strength, we've been more successful in replacing political business. In weaker regions, it's been a little tougher. We ended Q2 with 5,255 digital units in the air, an increase of 152 over Q1. While we struggled a little bit with same board digital in the first half, it seems to have strengthened as we move into the back half of the year. Our current expectation is to end the year having added three twenty five to three fifty new digital units.

[Sean Reilly, CEO & President at Lamar Advertising Company]

As I mentioned, we grew both local and national business in Q2. Local regional grew 1.7% on the billboard side. National programmatic grew 0.5% on the billboard side. Of note, we believe nationalprogrammatic will be up 2.5% to 3% in Q3. So it's nice to see that rebound.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Also regarding Q3, we have 91 of our expectations for total revenue already booked with 88% of our expectations for full year revenue already booked. Finally, I mentioned some categories of relative strength that would be service, up 8.2% in Q2 financial, up 11% in Q2 building and construction, up 16.3% in Q2 and insurance, that's nice to see, up 22% in Q2. Categories of relative weakness included, as I mentioned, education down 3.8%, beverages down 16% and telecom down 17%. With that, Madison, we can open it up for questions.

[Operator]

Thank you. We will take our first question from Cameron McVeigh with Morgan Stanley. Please go ahead.

[Cameron McVeigh, Vice President - Equity Research at Morgan Stanley]

Good morning, Sean. Good morning, Jay.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

Hey, Cameron. Good morning, Cameron.

[Cameron McVeigh, Vice President - Equity Research at Morgan Stanley]

I was curious if you could maybe further quantify what the updated guidance implies for top line growth for the year, maybe just visibility trending into the back half now? And then secondly, Sean, if you could remind us the quarterly political comp, how much political revenue you might expect this quarter And any commentary on your ability to replace these sales? And maybe just ask another way, how is pricing trending for the Boards that were political ads last year now that you're selling to other verticals? That would be helpful. Thank you.

[Sean Reilly, CEO & President at Lamar Advertising Company]

So as a general comment, rate is hanging in there quite nicely. For example, for our static bulletin product, Q2 rate was up 4%. So that's again good to see. Some of that of course is business that was previously occupied by political customers. The comp for Q3 in terms of political is not quite as much as what we need to do for October and Q4. Q3 is going to come in, we think pretty nicely. Again, we're cautious about that October comp and it's substantial. It's in the tens of millions.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

So Cameron from a comp perspective, Q3 the political headwind is about 100 basis points and it's about 200 basis points in Q4. The second half of last year, we put about $20,000,000 of political on the book. So it's a pretty decent dividend for us.

[Operator]

You.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Cameron, anything else?

[Cameron McVeigh, Vice President - Equity Research at Morgan Stanley]

No, that's helpful. Appreciate it.

[Operator]

Thank you. And we will take our next question from Jason Bazinet with Citi. Please go ahead.

[Jason Bazinet, Director at Citigroup]

Thanks. I just had two questions. When I was reading your release, it implied that the reduction in the AFFO guidance was really a function of maybe the macro improving, but not as much as you anticipated. But when I listened to what Jay said, it it it came across as the entire AFFO reduction is really just related to the Vancouver exit. So I don't know if I misinterpreted something, but if you could clarify that.

[Jason Bazinet, Director at Citigroup]

That's my first question. And then second Yeah. That's a great yeah. Yeah. My second question on the Go ahead. No, no. Go. I think

[Sean Reilly, CEO & President at Lamar Advertising Company]

that's a good question, and I'm going to answer it with it's a little bit of both. Some of it is decidedly a little softer operations. And then a chunk of it is definitely related to Vancouver. I'll let Jay Add a little

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

So Jason, there are a lot of ins and outs in this quarter. I would point to the headwinds being just the slower operating performance on the top line, but also Vancouver. And mitigating that, we do have acquisitions. Verde was a pretty sizable acquisition for us as well as the additional cash acquisitions we've done throughout the year. And then finally, the share repurchase that we did largely in Q2 also gave us a bit of a tailwind.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

But net net, the reduction at the midpoint is about the same as the impact on Vancouver, but there are lots of ins and outs that kind of get you to that.

[Jason Bazinet, Director at Citigroup]

Okay. Perfect. And then I just had a question on this UPREIT structure. And you can correct me if I'm wrong. I sort of think of the outdoor business in The US, maybe a third of it is still sort of held in private hands.

[Jason Bazinet, Director at Citigroup]

And is your is your sense that this could sort of accelerate the cadence of m and a because there's a lot of families that own a handful of billboards that wanna defer those taxes. And now you have a mechanism to engage with them without being constrained by the, you know, amount of cash that you generate and not constrained by the sellers unwillingness to accept cash because they don't want to pay taxes. Like is this a big deal? Like is this going to alter the contour or cadence of M and A over the next five years?

[Sean Reilly, CEO & President at Lamar Advertising Company]

Yeah. We think it is a big deal. After we announced the Verde transaction with a very sophisticated family office seller in the Garcia family, there were a lot of inbound calls. And the broker community is telling us that that people are very interested and that they wanna better understand it. And some of them, we believe, will find it quite attractive. Jay, you wanna add anything?

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

No, I think that's right. It's a very favorable structure. It's one in which when you have long held assets with a low basis, it really can be a benefit and really a win win for both the sellers and the more. So we're cautiously optimistic that it will further M and A activity.

[Jason Bazinet, Director at Citigroup]

Can I just ask one follow-up on that? Was it that prevented sort of the up REIT sort of flavor, if you will, or that structure from being put in over the last I don't know. But has it been eleven years since you've been a REIT? What is it that that caused this to happen now?

[Sean Reilly, CEO & President at Lamar Advertising Company]

We really began exploring it about four years ago, was it Jay? And we got some accounting and legal advice. And I don't know if we announced this, but we spent about $1,000,000 doing the conversions about four years ago in anticipation of a transaction breaking. We had we came very close about a year and a half ago to pulling off an UPREIT transaction for a variety of reasons that one didn't quite come together. But this one has and the word is now out.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

I think Jason, just looking historically when we originally converted to a REIT, not to push the envelope and make sure that the conversion was approved. I think the team here decided not to pursue the up REIT structure. And having gone through a conversion, once we were looking at a deal, we made the decision to say, let's go ahead and do it because it is a heavy lift. I mean, took us six months to do the conversion. So we decided to do it and we're pleased that we finally got a transaction done.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

And now that the market is seeing the benefit, I think sellers will seek to understand the product more and hopefully lead to more deals.

[Jason Bazinet, Director at Citigroup]

That's great. Thank you.

[Operator]

Thank you. And our next question comes from David Karnovsky with JPMorgan. Please go ahead.

[David Karnovsky, Senior Research Analyst at JP Morgan]

Hey, thank you. Sean, transit results appear to be coming in better across outdoor firms, including yours. I'm kind of interested in why you think in this cautious macro period that airports and transit are kind of holding up better. And then they're just separate from the UPREIT conversation. Could you just update on the pipeline for M and A generally?

[David Karnovsky, Senior Research Analyst at JP Morgan]

And is there anything assumed in the guide past the VERDE? Thank you.

[Sean Reilly, CEO & President at Lamar Advertising Company]

So nothing in the guide assumed past VERDE, but VERDE is baked in to the guide. So we feel like on the airport side, airports are just performing very strongly. You've seen that in Clear Channel's results. We're experiencing the same thing. There's been a tremendous rebound in air travel.

[Sean Reilly, CEO & President at Lamar Advertising Company]

And actually growth in our airport division is pacing the company right now. On the transit side, keep in mind our transit is a little bit different than what you would see with say an out front. Typically what we're doing is wrapping buses so that the audience is not the actual ridership of the transit trains. It's the audience is actually people in and around the communities that see the buses as they roll around. It's a slightly different business.

[Sean Reilly, CEO & President at Lamar Advertising Company]

It had a different recovery profile in terms of coming back. We mentioned Vancouver in this call. Vancouver is really one of the only transit operations that we had that kind of looked like the New York MTA. The actual audience was the ridership of the trains and that's why it took longer for it to recover. So I think you'll see in those in that sort of differential rate of growth for our transit versus what you're hearing from the other guys is that differential rate of recovery from COVID, if that makes sense.

[Jason Bazinet, Director at Citigroup]

Yes. Thanks. Thank

[Operator]

you. And we will take our next question from Daniel Ossley with Wells Fargo. Please go ahead.

[Daniel Osley, VP - Equity Research(Media & Cable) at Wells Fargo]

Thanks. Maybe sticking with the M and A theme, can you remind us on a typical timeline to get acquired assets integrated into your sales motion? And then how quickly are you able to start realizing synergies on the cost side? Thanks.

[Sean Reilly, CEO & President at Lamar Advertising Company]

So it depends on whether or not it's a fill in acquisition or a new market acquisition for us, David. Verde was a little bit of both. When it's a fill in, the expense synergies happen extremely quickly. Typically on a fill in deal, we're just buying billboard structures, billboard permits, advertising contracts and ground leases. And we don't need the people or the trucks or the buildings and the like.

[Sean Reilly, CEO & President at Lamar Advertising Company]

So on the expense side, it happens very quickly if it's a 100% fill in. The magic on the revenue side takes a little longer because number one, we have to live with contracts in place that the previous owners had. And then once we those contracts roll off, typically there's a little bit of magic on the top as well.

[Daniel Osley, VP - Equity Research(Media & Cable) at Wells Fargo]

That's helpful. Then maybe as a quick follow-up, what are you assuming in the second half of the year as the headwind from the exit of the Vancouver contract? Thanks.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

So for the full year, it's about $06 and that's comprised of primarily severance costs, four of that is severance, only about $02 for the full year. And so approximately about $01 in the back half is related to operations, the loss of cash flow from the contract.

[Daniel Osley, VP - Equity Research(Media & Cable) at Wells Fargo]

Got it. Thank you.

[Operator]

Thank you. And it appears that we have no further questions at this time. I will now turn the call back to Sean for closing remarks.

[Sean Reilly, CEO & President at Lamar Advertising Company]

Thank you, Madison, and thank you all for your interest in Lamar. Look forward to visiting again on the Q3 call later this year.

[Jay Johnson, EVP & CFO at Lamar Advertising Company]

Thank you all.

[Operator]

Thank you. This does conclude today's presentation. Thank you for your participation. You may disconnect at any time.

Participants

Executives

• Sean Reilly, CEO & President
• Jay Johnson, EVP & CFO

Analysts

• Cameron McVeigh, Vice President - Equity Research at Morgan Stanley
• Jason Bazinet, Director at Citigroup
• David Karnovsky, Senior Research Analyst at JP Morgan
• Daniel Osley, VP - Equity Research(Media & Cable) at Wells Fargo