Lamar Advertising Q3 2025 Earnings Report

Lamar Advertising EPS Results

• Actual EPS: $2.20
• Consensus EPS: $2.14
• Beat/Miss: Beat by +$0.06
• One Year Ago EPS: N/A

Lamar Advertising Revenue Results

• Actual Revenue: $585.54 million
• Expected Revenue: $584.00 million
• Beat/Miss: Beat by +$1.54 million
• YoY Revenue Growth: N/A

Lamar Advertising Announcement Details

• Quarter: Q3 2025
• Date: 11/6/2025
• Time: Before Market Opens
• Conference Call Date: Thursday, November 6, 2025
• Conference Call Time: 9:00AM ET

Lamar Advertising (NASDAQ:LAMR) is an outdoor advertising company that provides businesses and organizations with advertising displays across the United States. Its offerings include traditional and digital billboards, as well as advertising displays on buses, benches, shelters and other transit-related assets.

The company also provides advertising opportunities at airports and other specialty locations. Its digital display network enables advertisers to deliver changing messages and campaigns, while its traditional billboard inventory supports longer-term brand awareness and local advertising initiatives.

Founded in 1902, Lamar Advertising has grown from a regional sign and billboard business into one of North America's major out-of-home advertising providers. The company is headquartered in Baton Rouge, Louisiana, and serves markets across the United States, with operations also extending into Canada. Sean E. Reilly serves as the company's chief executive officer.

Lamar Advertising Q3 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Lamar reported acquisition-adjusted revenue growth of 2.9% in Q3, led by national/programmatic (+5.5%) and with digital billing up 5% (now ~31% of billboard billing) across more than 5,400 digital faces.
• Positive Sentiment: Management affirmed full-year AFFO guidance of $8.10–$8.20 and Q3 diluted AFFO per share rose to $2.20; the company also recommended a Q4 cash dividend of $1.55 (targeting $6.20 regular dividend for the year).
• Positive Sentiment: Lamar strengthened its balance sheet by raising about $1.1 billion (upsized $700M term loan B and $400M senior notes), leaving $834M liquidity, ~3x net debt/EBITDA leverage, a 4.6% weighted average rate, and >$1B investment capacity.
• Positive Sentiment: M&A activity remains accretive — roughly <$300M> of 2025 acquisition spend including the Verde deal, whose integration is going well and should provide better EBITDA flow-through than the exited Vancouver contract.
• Negative Sentiment: Political revenue was a meaningful headwind in 2025 (Q3 political $2.7M vs $6.1M prior year; YTD $7.4M vs $29.2M in 2024), local demand remains cautious, and Q3 operating expenses rose ~125 bps from severance and technology implementation, leaving national likely flattish in Q4.

Presentation

[Katie Georgakopoulos, Account Executive at Lamar]

In the course of this discussion, Lamar may make forward-looking statements regarding the company, including statements about its future financial performance, strategic goals, plans, and objectives, including with respect to the amount and timing of any distributions to stockholders, and the impacts and effects of general economic conditions, including inflationary pressures on the company's business, financial condition, and results of operations. All forward-looking statements involve risks, uncertainties, and contingencies, many of which are beyond Lamar's control and which may cause actual results to differ materially from anticipated results. Lamar has identified important factors that could cause actual results to differ materially from those discussed in this call in the company's third-quarter 2025 earnings release and its most recent annual report on Form 10-K. Lamar refers you to those documents.

[Katie Georgakopoulos, Account Executive at Lamar]

Lamar's third-quarter 2025 earnings release, which contains information regarding Regulation G regarding certain non-GAAP financial measures, was furnished to the SEC on a Form 8-K this morning and is available on the investor section of Lamar's website, www.lamar.com. I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin.

[Sean Reilly, CEO at Lamar]

Thank you, Katie. Good morning, all, and welcome to Lamar's Q3 2025 earnings call. For the third quarter, we delivered solid operating results, with consolidated revenue growth improving to 2.9% on an acquisition-adjusted basis, led by national/programmatic, which had its strongest period of growth since Q2 of 2022. On the local level, a cautious vibe still prevails, and as a result, Q3 looked a lot like the rest of 2025 has, with year-over-year growth in the low single digits. As we noted in the release, we are pacing to reach our previously provided guidance for full-year AFFO per share. That is despite difficult political comps in October, which we knew would be a headwind. Our pacings for November and December are encouraging, as are our conversations thus far with customers about 2026. Which, for a variety of reasons, we believe sets up to be a good year.

[Sean Reilly, CEO at Lamar]

So far, our pacings bear that optimism out. Back to Q3. Categories of strength included services, healthcare, and financial, while beverages and real estate were weaker, as was our government/nonprofit category, which has been hampered by some of the uncertainty emanating from Washington, DC. National and programmatic led the way, with growth of 5.5%, while local was +1.6%. Insurance was very strong, and we benefited from our largest-ever pharmaceutical buy, which launched towards the back end of Q3 and extends through most of Q4 and includes both analog and digital inventory. Our experience with that campaign has provided valuable insights into the data that we need to deliver to help pharma customers make their buying decisions, and we are hopeful that pharma will continue to be a growth vertical for us.

[Sean Reilly, CEO at Lamar]

As we have discussed before, national can be a bit lumpy, and we had a lot of political that came our way through national channels in Q4 of 2024. As a result, national is likely to be flattish in Q4 2025. Ex-political, however, national should be up nicely in Q4, and we do like what we're hearing about 2026 from national buyers. Our digital platform continues to be very popular with both local and national advertisers. For the quarter, digital billing grew 5%, including 3.4% on the same store basis, and represents today about 31% of our billboard billing. We now have more than 5,400 digital billboard faces across 155 Lamar markets. On the M&A front, the integration of the Verde assets, which we acquired in an upbeat transaction in early July, the first ever in the out-of-home space, is going very well.

[Sean Reilly, CEO at Lamar]

We closed another 18 purchases for nearly $47 million in Q3, bringing the year-to-date cash spend to nearly $134 million as the end of September. For the full-year acquisition spend, excluding Verde, it's likely to be north of $175 million, including Verde, will end the year spending ±$300 million on accretive transactions. Overall, I'm pleased with how resilient the business is proving to be in a period of fairly significant macroeconomic uncertainty, and I am confident that we will finish 2025 successfully and carry momentum into 2026. With that, I will turn it over to Jay to walk you through more numbers, including our successful capital market transactions at the end of Q3. Jay?

[Jay Johnson, CFO at Lamar]

Thanks, Sean. Good morning, everyone, and thank you for joining us. We continue to experience positive momentum in our portfolio during the third quarter. Acquisition-adjusted revenue increased 2.9% from the same period last year, accelerating 100 basis points over the second quarter. Our billboard regions all grew in the low single-digit range, led by the Atlantic and Northeast, which improved 3.8% and 3.3%, respectively. Our airport and logos divisions also outpaced the broader portfolio, with airport growing 5.8%, followed by logos, which increased 5.2%. Acquisition-adjusted operating expenses increased 3.7% in the third quarter, including one-time severance costs associated with termination of our Vancouver transit contract on July 31, as well as increased costs from phase two of our technology implementation. These items accounted for approximately 125 basis points of expense growth over the comparable period in 2024 and were both included in our revised guidance in August.

[Jay Johnson, CFO at Lamar]

We still anticipate full-year acquisition-adjusted operating expense growth in the 2.5%-2.75% range. Adjusted EBITDA for the quarter was $280.8 million compared to $271.2 million in 2024, which was an increase of 3.5%. On an acquisition-adjusted basis, Adjusted EBITDA increased 2%. Despite the growth in operating expenses, Adjusted EBITDA margin for the quarter remained strong at 48%, essentially flat year-over-year. Adjusted funds from operations totaled $226.5 million in the third quarter compared to $220.7 million last year, an increase of 2.6%. Diluted AFFO per share increased 2.3% to $2.20 versus $2.15 in the third quarter of 2024. Local and regional sales accounted for approximately 78% of billboard revenue in Q3, growing for the 18th consecutive quarter. Q1 of 2021, a COVID-impacted quarter, was the last in which we saw a year-over-year decline in local and regional sales.

[Jay Johnson, CFO at Lamar]

This consistent performance exhibits the resilience of our core local advertising business and differentiates the company from our peer group. On the capital expenditure front, total spend for the quarter was approximately $50 million, including $13.9 million of maintenance CapEx. Through the first three quarters of the year, CapEx totaled $118 million, $37 million of which was maintenance. For the full year, we anticipate total CapEx of $180 million, with maintenance comprising $60 million. We ended the quarter with total leverage of 3x net debt to EBITDA, as defined under our credit facility, which remains amongst the lowest level ever for the company. Our secured debt leverage improved to 0.65x, and we are comfortable in compliance with both our total debt incurrence and secured debt maintenance test against covenants of 7x and 4.5x, respectively.

[Jay Johnson, CFO at Lamar]

For the full year, we expect total leverage to remain at 3x, with secured leverage consistent as well, below 1x net debt to EBITDA. Lamar continues to enjoy access to both the debt and equity capital markets. During the quarter, we took significant steps to further improve our industry-leading balance sheet, raising a total of $1.1 billion. With the positive market backdrop, we opportunistically refinanced the company's $600 million term loan B due February 2027, which was our nearest term maturity. The offering was well received and, given the demand, we upsized the transaction to $700 million. In addition, we were able to maintain a spread of 150 basis points over SOFR, which remains the lowest-priced term loan B in the market. Following the successful launch of the term loan, we accessed the high-yield bond market with a new $400 million senior notes offering.

[Jay Johnson, CFO at Lamar]

The bond deal was oversubscribed, allowing us to achieve the lowest-ever spread to treasuries for an eight-year in the high-yield market, with a coupon of 5.38%. We are extremely pleased with both capital markets transactions, which extend our maturity profile and significantly enhance liquidity. Excess proceeds were used to repay outstandings under the company's revolving credit facility and AR securitization. As of September 30th, we had $834 million in total liquidity, comprised of approximately $22 million of cash on hand, $742 million available under our revolving credit facility, and $70 million available on the AR securitization. At quarter end, there were no borrowings outstanding on the revolver and $180 million outstanding under the AR securitization program. We had approximately $3.4 billion in total consolidated debt, and our weighted average interest rate was 4.6%, with a weighted average debt maturity of approximately five years.

[Jay Johnson, CFO at Lamar]

As a result of the focus on our balance sheet, the company is well positioned with an investment capacity well over $1 billion. In addition, we have the ability to deploy this capital while remaining at or below the high end of our target leverage range of 3.5x-4x net debt to EBITDA. This morning, we affirmed our full-year guidance and expect AFFO to finish the year between $8.10 and $8.20 per diluted share. Cash interest in our guidance totals $152 million, and assumed SOFR remains flat for the balance of the year. As I touched on earlier, maintenance CapEx is budgeted for $60 million, and cash taxes are projected to come in around $10 million, which excludes any taxes related to disposition of our interest in Vistar Media. Finally, our dividend.

[Jay Johnson, CFO at Lamar]

We paid a cash dividend of $1.55 per share in each of the first three quarters this year. Management's recommendation will be to declare a regular cash dividend of $1.55 per share for the fourth quarter as well. This recommendation is subject to board approval, and we will communicate the board's decision next month. The company's dividend policy remains to distribute 100% of our taxable income, and for the full year, we expect to distribute a regular dividend of $6.20 per share, excluding any required distribution resulting from the Vistar sale. Again, we are pleased with our financial position and strong balance sheet, which we view as an asset and competitive advantage in the out-of-home industry. I will now turn the call back over to Sean.

[Sean Reilly, CEO at Lamar]

Thanks, Jay. I will cover some familiar key performance metrics, and then we'll open it up for questions. On the billboard side, our static inventory grew quarter over quarter approximately 2%, while, as I mentioned, digital grew a tad over 5%. As for political, Q3 this year was $2.7 million versus $6.1 million for last year's Q3. Full-year-to-date political this year has been $7.4 million compared to $29.2 million year-to-date in 2024. By the way, 2024, as I mentioned, $29.2 million, that was over $7.5 million for 2023, indicating that we certainly will have political as a tailwind in 2026 as opposed to a headwind that it represented this year. A quick word on October in political. Last year, we did over $11 million in political in the month of October. We replaced all but about $3.5 million of that. Next political, October grew 2.9%. Quarter year-over-year, month-over-month.

[Sean Reilly, CEO at Lamar]

As we mentioned, for several quarters now, our pro forma increases are being driven primarily by rate. Also, in terms of digital units in the air, we ended Q3 with 5,442 digital units in operation, an increase of approximately 450 year-to-date over last year-to-date. This includes acquired units. Also, as I mentioned, same board digital revenue grew 3.4% Q-over-Q. Local-national split, approximately 78% was local and 22% national in Q3. Growth for local was 1.6%, and growth for national was 5.5%. Programmatic grew a little over 13% in Q3. I do not usually tick off individual customers, but I do believe that an impressive list of accounts really are indicative of how we are feeling about national year-over-year and going into 2026. The top five accounts in terms of increases in their spend with us in Q3 are as follows: Geico, Progressive Insurance, JPMorgan Chase, Coca-Cola, and Johnson & Johnson.

[Sean Reilly, CEO at Lamar]

Again, that list of blue-chip customers, I believe, points to our optimism going into 2026. With that, Katie, let's open it up for questions.

[Katie Georgakopoulos, Account Executive at Lamar]

Thank you. If you would like to ask a question, please press star one on your keypad. To leave the queue at any time, please press star two. Once again, that is star one if you would like to ask a question. We'll pause for just a moment to allow everyone the chance to queue. Our first question will come from Cameron McVeigh with Morgan Stanley. Your line is open.

[Cameron McVeigh, Equity Analyst at Morgan Stanley]

Hey, good morning, Sean and Jay. How you doing?

[Jay Johnson, CFO at Lamar]

Hey, Cameron.

[Cameron McVeigh, Equity Analyst at Morgan Stanley]

Hey, Jay. I was curious, as you look ahead into 2026, how you're thinking about the growth opportunity and what you see for your business as the primary growth drivers next year. Secondly, also curious how you're thinking about the M&A environment and if we should expect another acquisitive year ahead. Thanks.

[Sean Reilly, CEO at Lamar]

Yeah, Cameron. Regarding the acquisition activity. Yeah, we do feel good. We feel like this has been a great year. When we look into 2026 and the momentum from the approximately $300 million we spent this year, that's certainly a growth driver for AFFO per share, right? Other growth drivers are just our pacings are stronger, markedly stronger as we peer into 2026. This day in 2025. Last year, on the same day as we were looking into 2025. Pacings were good, but not near the strength that we're seeing going into next year. Of course, as I mentioned, we'll have political as a tailwind. That makes a difference. For all those reasons, 2026, the setup is real good.

[Cameron McVeigh, Equity Analyst at Morgan Stanley]

Great. I also just wanted to ask about potential AI company-related advertising exposure. Has that been an influence on the national growth we saw at all this quarter? Is that something, maybe an opportunity going forward?

[Sean Reilly, CEO at Lamar]

As Jay mentioned, and we've talked about for several quarters now, we are going through a pretty extensive enterprise conversion. That is setting us up to realize the benefits of AI in 2027. We'll finish the conversion about halfway through next year. Of course, that's going to have a lot of benefits. It's going to have some efficiency benefits. Once all the consultants leave the building, we won't have that additional OpEx and CapEx spend that we've had the last several quarters. In terms of AI driving our business, without speculating too much, I can say with some confidence that AI is certainly good at two things. Number one is words, and number two is pictures. When you think about what we do in the out-of-home space, that's what it is. It's words and pictures. It can't help but help us.

[Cameron McVeigh, Equity Analyst at Morgan Stanley]

Great. Thank you.

[Katie Georgakopoulos, Account Executive at Lamar]

Thank you. Our next question will come from Jason Bazinet with Citi. Your line is open.

[Jason Bazinet, Financial Analyst at Citi]

Hi. I also had, I think, a simple question on 2026. Other than the political tailwinds that you called out, am I right that the benefit you'll get next year from the Verde acquisition is about the same size as the headwind you'll see from the Vancouver exit? Like those two offset each other, so it's just a clean year other than the political tailwinds?

[Sean Reilly, CEO at Lamar]

That's a good observation, Jason, and you're directionally correct. Now, when we report same store growth, we will adjust for the loss of Vancouver and the addition of Verde. Your pro forma numbers are going to be clean, but you're right in terms of absolute revenue expectations for 2026. It's a pretty decent offset.

[Jay Johnson, CFO at Lamar]

The only thing I would add there, Jason, you're correct on the top line, but if you recall, the Vancouver contract, while high revenue, had relatively low EBITDA contribution. I think it was below 10%. So should see better flow-through from the Verde transaction than you would from Vancouver.

[Sean Reilly, CEO at Lamar]

Yep. Significantly better flow-through.

[Jason Bazinet, Financial Analyst at Citi]

Understood. Makes sense. Thank you.

[Katie Georgakopoulos, Account Executive at Lamar]

Thank you. Our next question will come from David Karnovsky with JPMorgan. Your line is open.

[David Karnovsky, Senior Research Analyst at JPMorgan]

Hey. Thank you. Sean, with auto insurance, your comments are consistent with Clear from this morning, and wanted to see if you could expand on what's going on with the vertical and whether you think the strain tier is sustainable, just given that the category has been choppy over the past few years. Can you just remind us how to think about political, specifically during a midterm cycle, and how that might compare to your prior presidential result? Thank you.

[Sean Reilly, CEO at Lamar]

Yeah. Let me hit the political first because I think it is instructive on what an off-presidential does. Okay. In 2022, over 2021, in 2022, we did approximately $21 million in political. That's year-to-date, right? That does not include Q4 of those years. In 2021, we did $7.9 million. That's sort of your order of magnitude and should give you a little bit of feel for it. Look, on insurance, here's what's most gratifying from my point of view. Several quarters back, the auto category and insurance, they were having trouble with their own actuarial results, and so they pulled back. What's gratifying when you see a large customer pull back for whatever reason, it's gratifying to see them come back in because that means it's not the medium that they were concerned about. It was sort of their own internal.

[Sean Reilly, CEO at Lamar]

Calculations around their own business and how they're feeling about their business. That's number one. I would say that also the programmatic channel has become very enticing for both of those customers. They buy across both static and digital. However, a lot of their spend is coming through the programmatic channel.

[David Karnovsky, Senior Research Analyst at JPMorgan]

Thank you.

[Katie Georgakopoulos, Account Executive at Lamar]

Thank you. Our next question comes from Jonnathan Navarrete with TD Cowen. Your line is open.

[Jonnathan Navarrete, Equity Research Vice President at TD Cowen]

Hey. Thank you. I'm curious to see how you guys are thinking about demand for the World Cup in 2026. I know that JCDecaux experienced some good bumps there when they had the Euro 2024. So just wondering how you guys are thinking about that.

[Sean Reilly, CEO at Lamar]

We're feeling very good about it, actually. I didn't make it a talking point, but when you add political to that mix of the World Cup, that gives us a lot of optimism around how 2026 is going to shape up, for sure.

[Jonnathan Navarrete, Equity Research Vice President at TD Cowen]

Great. I guess the second quarter also sees a nice bump there. Just the last question, can you remind us what is the potential distribution for Vistar? Can we expect it to be all cash, or is there a distribution in stock? How can we see Vistar coming back to shareholders?

[Jay Johnson, CFO at Lamar]

Sure. Sure. It'll be all cash, as we've done in previous years where we've issued a special cash distribution at the end of the year. We'll do that in Q4 on December 31st alongside our regular cash dividend. Right now, we anticipate that's going to be around $0.25, give or take a penny, depending on how the performance comes in in November and December.

[Jonnathan Navarrete, Equity Research Vice President at TD Cowen]

Great. Thank you.

[Katie Georgakopoulos, Account Executive at Lamar]

Once again, if you would like to ask a question, please press star one on your keypad now. Our next question will come from Daniel Osley with Wells Fargo. Your line is open.

[Daniel Osley, Equity Research Vice President at Wells Fargo]

Thanks. Good morning.

[Jay Johnson, CFO at Lamar]

Hey, Daniel Osley.

[Daniel Osley, Equity Research Vice President at Wells Fargo]

Hey.

[Daniel Osley, Equity Research Vice President at Wells Fargo]

Sean, you noted an impressive list of national customers increasing their spend with Lamar. Can you further unpack the inflection you're seeing on national and your confidence that the national turnaround is sustainable? Thanks.

[Sean Reilly, CEO at Lamar]

In addition to what we're hearing from those large national accounts that I rattled off, conversations around 2026 and plans for 2026 from national accounts in general, it feels better. Good momentum, ex-political in the back half of this year, is going to carry in, we believe, carry over into 2026. The vibe feels better going into next year at this time this year than it felt this time last year coming into 2025.

[Daniel Osley, Equity Research Vice President at Wells Fargo]

That's helpful. As a quick follow-up, your transit segment continues to perform nicely. Just given the strength of airport advertising across the industry, do you expect to bid on any additional RFPs on the airport side? Thanks.

[Sean Reilly, CEO at Lamar]

Great question. As I've said several times, when you think about Lamar and transit and airports, think about a large portfolio of small and middle-market transit and airport contracts. Yes, we will continue to pursue airports in the sort of middle-market arena, sort of outside the top 20 DMAs. Clear Channel is dominant in that top 20 DMA space for airports. They do a great job. We kind of specialize in the small or middle-market airport space. It has been a good, strong growth for us, a growth vehicle for us.

[Daniel Osley, Equity Research Vice President at Wells Fargo]

Thank you.

[Katie Georgakopoulos, Account Executive at Lamar]

Thank you. At this time, this concludes our Q&A session. I'll now turn the meeting back over to Sean Reilly for any final or closing remarks.

[Sean Reilly, CEO at Lamar]

Thank you all for your interest in Lamar, and we certainly look forward to visiting in February of 2026. That's it, Katie. Thanks.

[Katie Georgakopoulos, Account Executive at Lamar]

Thank you. That brings us to the end of today's meeting. We appreciate your time and participation. You may now disconnect, and thank you.

Participants

Executives

• Jay Johnson, CFO

Analysts

• Daniel Osley, Equity Research Vice President at Wells Fargo
• Sean Reilly, CEO at Lamar
• David Karnovsky, Senior Research Analyst at JPMorgan
• Jonnathan Navarrete, Equity Research Vice President at TD Cowen
• Katie Georgakopoulos, Account Executive at Lamar
• Cameron McVeigh, Equity Analyst at Morgan Stanley
• Jason Bazinet, Financial Analyst at Citi