Jushi (OTCMKTS:JUSHF) is a vertically integrated cannabis company engaged in the cultivation, manufacturing and sale of cannabis products across the United States. The company operates cultivation and processing facilities that support a diversified portfolio of consumer brands, serving both medical and adult-use markets. Through its in-house operations, Jushi produces hand-trimmed flower, pre-rolls, vaporizers, concentrates, edibles and topicals.
Jushi’s brand lineup includes Foray, Levia and Beboe, each designed to address distinct consumer preferences and consumption occasions. Foray focuses on more traditional flower and pre-roll offerings, while Levia was developed to deliver precision dosing through measured infusions. Beboe, known for its sleek packaging and high-potency formulations, targets the premium segment of the market. The company’s cultivation processes emphasize quality control and consistency, leveraging data and analytics to optimize yields and cannabinoid profiles.
The company’s retail footprint extends across multiple states, including key markets such as Pennsylvania, Connecticut, Ohio, California and Florida, among others. Jushi expanded its geographic presence in mid-2020 through the acquisition of PharmaCann, adding operational dispensaries and production assets in several new jurisdictions. This strategic move broadened Jushi’s market access, allowing the company to serve a wider patient and adult-use consumer base under state regulatory frameworks.
Founded in 2017 and led by Chief Executive Officer Jason Vedadi, Jushi emphasizes a culture of compliance and innovation. The executive team combines expertise in real estate, retail operations and consumer products to drive growth and operational efficiency. As the legal cannabis industry continues to evolve, Jushi positions itself to capitalize on changing regulations and increasing consumer acceptance.
