President of Digital Media Business at Adobe
Great. Thanks, Anil, and hello everyone. I've been back at Adobe now for about six months and I'm really excited about what I see. As some of know, I ran the Digital Media business during the transition to Creative Cloud and while the business has certainly matured since the early days of that transition, some things haven't changed. Our product teams keep delivering incredible innovation and our business continues to show strong momentum and before we dive into what I'm personally excited about for FY '22 and beyond, I want to hit on some Q4 highlights.
Our Digital Media business in the quarter delivered $571 million of net new ARR in total. With that, Creative Cloud crossed $10 billion in ARR and we saw continued strength in our Creative Cloud offers, while seeing outsized growth for Substance, which grew 100% year-over-year, thanks to increasing demand for 3D and the emerging Metaverse platforms. We also saw outsized growth in our mobile applications, which grew over 55% year-over-year. Our mobile applications have now generated over 400 million mobile IDs to date and has been a great source of new user acquisition for us.
On the Document Cloud side, we grew ARR 31% for the year, ending at $1.9 billion. A bit of color behind these numbers, we now have 2.5 billion mobile and desktop devices with Reader or Acrobat installed on them. We're seeing explosive growth in Acrobat Web, where we saw monthly active users grow over 100% since last year and our strategy of integrating Adobe Sign and Acrobat is clearly paying off for us, with 85% year-over-year growth in Adobe Sign transactions in Acrobat. In aggregate, we ended the year with approximately $12.2 billion of ARR.
And while we posted a great FY '22 -- FY '21, we have even more exciting opportunities ahead for us. Let's start by talking a little bit about Creative Cloud. The big picture here is that we're living in a time where content and creativity and design has never been more valued, where content is fueling the global economy, where the digital consumption is exploding and where virtually every business needs a digital presence. We're living in a world where creative expression is considered a 21st century skill in education. And we're living in a world where we're seeing emerging 3D and immersive technologies like the Metaverse creating demand for all new types of content. All of this continues to drive incredible tailwinds for Creative Cloud.
In particular though, I wanted to spend a minute on the rise of the creator economy, where we're seeing a growing number of individuals, solar printers and small business owners creating businesses from their passions and monetizing their content, their goods or their services online. The creator economy is already big with nearly 100 million small businesses on social media and with the majority of them saying, that their online presence is more important to their success than their physical presence.
Now despite it being big, it continues to grow at an incredible rate with nearly 4.5 million new businesses minted in the US alone last year, which was a record. This has been a significant contributor to our success and a major contributor to the over 600 million free and paid monthly active users across our digital media products, who were not considered creative professionals. And of course, this expansive opportunity needs an expansive strategy that drives our mission for creativity for all.
In the next few minutes, I'll lay out how Adobe can help anyone who wants to express themselves in creative ways. From a small business owner to the highest end production house, Adobe has a solution for them because of our investment in five key areas. And since we just launched Creative Cloud Express, I wanted to start by discussing how we empower the world with content-first task-based creativity. Let's go ahead and start by looking at a video of Creative Cloud Express and what it can do.
Creative Cloud Express is the result of years of end-market learning from our web and mobile products and it's built on four key pillars. First, we remove all barriers to adoption. It's free to get started. It doesn't require a desktop download because it's 100% web in mobile. It doesn't have a learning curve and users can create an account and publish content in minutes.
Second, it's got an unparalleled content library, so novice users can build beautiful images and social media posts, digital flyers and more in minutes. This includes 175 stock images from Adobe Stock, 20,000 fonts and thousands of templates and design assets and it's all powered by a universal search capability that surfaces the right content and recommendations at the right time.
Third, it leverages decades of Adobe's product innovation. As you'd expect, we have great workflows with our Creative Cloud applications, but it also includes a slew of Sensei-based quick actions that make creating and editing images, videos and PDF easier than ever before.
And fourth, we understand that people create content with the intent to distribute it. So Creative Cloud Express has integrations for single-click publishing to social media services and you can expect to see that our recent acquisition of ContentCal will benefit CCX users with even more social planning and publishing capabilities in the very near future. Creative Cloud Express is easy to use and it's easy to get started with. Users can have a lot of success with the free-tier, but they are also presented with premium features and content at an affordable monthly price. CCX is also entitled with most CC existing plans, which we expect will drive higher engagement and retention in our core Creative Cloud customer base.
And the go-to-market motion is very familiar to us. We'll combine our digital acquisition funnels and our product led growth motion tuned for web in mobile. This gives us an opportunity to continually iterate and optimize user journeys, while ramping this business over-time. We also plan to leverage our existing footprint across education, reseller and enterprise to scale the business. We're thrilled to have Creative Cloud Express in market today. It's been amazing to see what people can make with it and we really couldn't be more excited about this moment and what this means for a start of a whole new journey for Adobe.
So moving beyond Creative Cloud Express, we also have a lot going on across Creative Cloud as a whole. We're advancing the state-of-art in imaging, video and design and more, by building new capabilities across desktop, web and mobile. For example, we introduced Photoshop and Illustrator for web at Adobe MAX and we released a series of new Sensei-driven AI/ML capabilities, including Neural Filters and auto masking in Photoshop and auto captioning in Premiere, just to name a few.
We also continued our focus on democratizing 3D and immersive. Substance 3D now supports end-to-end 3D workflows. Users can design parametric 3D assets in Designer; compose rendering virtual scenes in Stager; add texture, color, effects in Painter; and create 3D materials with Sampler. This enables fully virtual photoshoot, saving companies a lot of money and a lot of time and speeds-up asset and scene creation for inclusion in games, videos and the emerging metaverse platforms.
Collaboration is another big area of focus for us. We're putting into -- we're integrating collaboration directly into our apps and existing creative workflows. We're very excited about the Frame.io acquisition and see tremendous opportunity across individual, corporate and media workflows with that product. We shipped a public beta of share-for-review workflows at MAX and we demoed Spaces in Canvas, which we believe will enable teams to organize their creative assets and host live working sessions.
And last but certainly not least, we continue to produce content that inspires and educates our users through services like Adobe Live. We help users monetize their work through services like Adobe Stock and we help them connect and inspire each other through services like Behance, which now is closing in on almost 29 million members. These five strategic pillars work together to ensure that anyone with creative needs can find a solution at Adobe, whether they are a creative professional trying to keep up with the increasing content demand or they are a communicator, participating in the creator economy or a consumer looking to up their game in photography or a student developing 21st century skills.
We use our data-driven operating model, DDOM, to engage them as they express their interest online, by perhaps searching for something like compositing in Photoshop or designing a Twitter post. Based on their intent, we then route them to one of our Creative Cloud apps, one of our mobile apps or one of our frictionless web quick actions. We make sure that they have early success and then we introduce them to other capabilities in Creative Cloud or Creative Cloud Express before converting them to and engaging them as a paid user. This digital motion combined with our reseller partners, our direct sales teams, gives us an amazing global footprint and reach.
So in summary, everything is going digital and content is fueling the digital economy. The result is a massive and growing TAM for Creative Cloud as Ann talked about earlier, and our offerings which now include Creative Cloud Express, continue to expand to meet market demand for both professionals and non-professionals. We couldn't be more excited about the opportunity ahead for the Creative business.
And as you know, the other part of the Digital Media business is of course our Document Cloud, which is also experiencing significant tailwinds. Demand for PDF has never been greater. In fact, web searches for PDF have doubled in the last decade and we believe the reason for this is that PDF has become the de facto format for unstructured data. PDF has also been the de facto standard for business to business collaboration, where nowhere is this more pronounced of course than with e-signatures. This makes PDF an essential part of modernizing any business workflow. And Adobe is uniquely positioned to take advantage of this trend.
Our apps are installed on over 2.5 billion devices and we've opened in our apps, we've opened or created 320 billion PDFs in the last 12 months alone. We continue to be a leading destination for PDF viewing and we saw 100 million free and paid signups over the last year. And we see that Acrobat can be a gateway to related services. Adobe Sign transactions in Acrobat as I mentioned earlier, have increased 85% year-over-year as we continue to deepen the integration between the two offers.
Our strategy here is clearly working and we are investing across five key motions to make sure it continues to. First, our document verbs strategy has been very effective. We now have 21 verbs in market, everything from edit PDF to convert PDF to rotate PDF and we're seeing continued -- and we're continuing to optimize our digital acquisition and increasing our share of voice across the 80 million PDF-related searches that happen every month.
Second, we're proliferating e-signatures by integrating them into Acrobat across all services, desktop, web and mobile. Given our early success here over the last year, you can expect to see us continue bringing these products closer together in the years ahead.
Third, we remain committed to making PDF more intelligent for both interacting and reading. Adobe is reinventing mobile PDF viewing with Liquid Mode. We're accelerating document productivity with automated form field detection and we're helping transform unstructured data to structured actionable data with our AI/ML based extract functionality.
Fourth, we're unlocking business workflows through our PDF and Sign APIs. This empowers developers to build document automation solutions that transform how their businesses work.
And fifth, we're leveraging our diversified go-to-market motions to reach anyone with a document need. Our global resellers and inside sales teams give us amazing access to a broad base of business demand. Our enterprise sales team allow us to sell tops-down to CIOs looking to transform their business and perhaps most importantly, our digital funnel continues to drive individual users into our conversion funnels. Knowledge workers, communicators, IT decision makers and developers, all have frictionless on boarding pathways.
Our data-driven operating model helps customers discover Adobe technology when they're are searching for PDF-related verbs and we engage them in ways that provide quick success on web, mobile and desktop before upselling them to premium features products, services or APIs that broaden their engagement with Adobe over-time. In short, Document Cloud is incredibly well positioned for the years ahead.
I hope this gives you a sense of why we're excited about both the Creative and Document businesses. In summary, both businesses are benefiting from significant tailwinds that are underpinning their large and growing TAMs, both businesses are realizing the market benefits by leveraging our amazing brand awareness, our go-to-market footprint and our incredible pipeline of innovation and both businesses have the opportunity to supercharge their existing data-driven operating model by pairing it with a product led growth motion as our capabilities increasingly are accessed by users on web and mobile. So we're really excited about the year ahead.
And with that, I wanted to turn it over to Dan.