Christopher J. Kempczinski
President and Chief Executive Officer at McDonald's
Thanks, Kevin. Back in 2020, we took a hard look at changing customer needs we were seeing emerging through the pandemic. Those insights led us to our Accelerating the Arches strategic plan and a focus on the MCDs, maximizing our marketing, committing to our core menu and doubling down on the 3Ds, digital, delivery and drive-thru. The power of the MCDs are when they work together, with the customer at the center. By doubling down on our 3Ds, digital, delivery and drive-thru, we continue to find new ways to reach our customers where they are and make their experience more seamless and personalized. Digital, in particular, is a tremendous opportunity for us. After all, in a world where the store front of McDonald's restaurant can be the screen of a smartphone, we're building stronger relationships with our customers. Knowing what they like, how they like it, when they want it, it's all a critical piece of our digital strategy, and the results of our efforts speak for themselves.
In our top six markets, digital sales, which include mobile app, kiosks and delivery, made up more than 30% of system-wide sales in the first quarter. This equates to nearly 60% growth over the past year. We did over $2 billion of digital sales in the U.S. alone in the first quarter. One of the biggest drivers of our digital adoption is our global loyalty program, MyMcDonald's Rewards. It's helping us better meet our customers' needs as we build more authentic and personal relationships. Coming into this year, we had introduced MyMcDonald's Rewards in over 40 markets, including France, the U.S., Germany and Canada. Australia just launched in March, and the U.K. will go live later this year. Enrollment and participation are exceeding expectations. After just nine months in the U.S., for instance, there are more than 26 million loyalty members earning rewards. We're also seeing more frequent visits from loyalty customers, many of whom were very loyal to begin with. Some of our largest markets have seen record customer visit frequency, driven by loyalty usage, coupled with app exclusive promotions.
Those are the kind of results that make us eager to continue bringing MyMcDonald's Rewards to even more markets. And as customers return to our dining rooms, kiosk usage is coming back as a key order channel for customers. In Q1, kiosk sales made up more than half of in-restaurant sales in Australia, Germany, France and the U.K. At the same time, McDelivery has become the largest QSR delivery program in the world. We recently announced a global partnership with Just Eat Takeaway, Europe's largest online restaurant ordering service. This is in addition to the Uber Eats and DoorDash global partnerships we announced last year. These global partnerships support growth of the McDelivery business and allow us to continue expanding our delivery capabilities so our customers can get the food they crave and the convenience they become accustomed to. In the U.K., our customers can now order delivery directly on the McDonald's app. We plan to expand that capability to the U.S., Canada and Australia later this year.
This will let us better control the delivery experience for our most loyal customers and to learn from the data they share, ultimately about how we create more seamless, memorable and personalized experiences. Finally, the competitive strength of our 25,000-plus drive-thru locations around the world continue to provide unparalleled convenience to our customers as routines are reestablished with further opportunities to innovate. And because of our iconic brand, we're building customer affinity by elevating our creative risk-taking and social media to enhance our already strong connections to customers. Fan Truth unlocked this powerful connection. It created a common dialogue, tapping into what our fans already love about us, celebrating the rituals and memories that make our brand so special to them. The U.S. first brought this to life with Famous Orders, which harnessed the simple truth that everyone has their go-to order. This quarter, the menu hacks promotion and our Super Bowl commercial were prime examples of how we can find and identify Fan Truth and transform something people already love, our food, into cultural moments to drive conversation and connection.
And because these promotions feature existing core menu items, there's no added complexity to restaurant operations. The concept of Fan Truth is coming to life all over the world. This quarter, China successfully activated the Famous Orders platform with their own local celebrity, featuring the Spicy Chicken Sandwich. And Australia plans to launch their own Famous Order in the second quarter. Our food is at the heart of customers' relationship with our brand. In fact, our core menu accounts for the large majority of our business and our growth. That's why we continue to be innovative with our classics. This quarter, we featured a new blend of McCafe Ice Coffee in Australia with great results, and we continue to celebrate our core, while keeping things simple through innovative line extensions. In 2021 alone, we ran more than 100 core line extensions across the globe, and these drove significant sales growth. This quarter, the U.K. introduced the Chicken Big Mac as a limited time offer, and it quickly became the market's most successful food promotion ever, selling millions of sandwiches in the first two weeks.
Australia and Sweden saw meaningful lifts in total Big Mac sold as they feature the Bacon Big Mac as a limited time offer. These core line extensions offer fresh news on our beloved Big Mac and drive top line growth, reminds customers of why they love our core items like Big Mac. And it reminds us of a simple truth, our menu should only consist of products that deserve to be there, nothing more, nothing less. Of course, we've also introduced new menu innovations to satisfy changing customer taste and preferences, which is exactly what's happening now with McPlant. After a successful pilot in the U.K., beginning in January, we made it available across all restaurants in the U.K. and Ireland. As I've said before, when customers are ready for McPlant, we'll be ready for them. We're excited by the progress we've made this past quarter and are even more confident in our future. When we leverage our systems collective ingenuity, curiosity and collaboration and service of getting better together, there is no limit to what we can achieve together.
Now I'll turn it back to Kevin.