adidas (ETR:ADS) Trading Down 0.8% - Time to Sell?

Key Points

• Shares fell 0.8% intraday to €132.15 (low €131.50) on volume of about 598,342 shares, after a prior close of €133.25.
• The stock is trading well below its key technical levels — the 50‑day moving average (€149.11) and the 200‑day moving average (€163.70) — signaling near‑term weakness.
• Fundamentals show a market cap of $23.88B with a high valuation (P/E 62.53 and PEG 0.58) alongside elevated leverage (debt‑to‑equity 96.16) and a weak quick ratio (0.39).

adidas AG (ETR:ADS - ) shares dropped 0.8% during mid-day trading on Wednesday . The company traded as low as €131.50 and last traded at €132.15. Approximately 598,342 shares traded hands during trading, The stock had previously closed at €133.25.

adidas Stock Performance

The company's 50 day moving average price is €149.11 and its 200-day moving average price is €163.70. The stock has a market cap of $23.88 billion, a P/E ratio of 62.53, a price-to-earnings-growth ratio of 0.58 and a beta of 1.20. The company has a debt-to-equity ratio of 96.16, a quick ratio of 0.39 and a current ratio of 1.32.

About adidas

adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products in Europe, the Middle East, Africa, North America, Greater China, the Asia-Pacific, and Latin America. It offers footwear, apparel, and accessories and gear, such as bags and balls under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels.

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