Alaska Air Group (NYSE:ALK) Hits New 52-Week Low - What's Next?

Key Points

• Shares hit a new 52-week low: Alaska Air traded as low as $37.53 and last at $37.71 on heavy volume (~4.05 million shares), well below its 50- and 200-day moving averages near $51.
• Analyst views remain mixed but optimistic on average: the consensus rating is "Moderate Buy" with an average target of $70.50, amid wide recent revisions (TD Cowen cut to $54 while Susquehanna and Raymond James set targets of $70–$71).
• Financials and insider activity raise caution: the company reiterated Q1 2026 guidance of -1.50 to -0.50 EPS (FY2026 3.50–6.50 EPS) after a quarter that beat EPS but had flat revenue, and insiders sold about 56,945 shares (~$3.2M) over the last three months.

Shares of Alaska Air Group, Inc. (NYSE:ALK - Get Free Report) reached a new 52-week low during trading on Friday . The company traded as low as $37.53 and last traded at $37.7080, with a volume of 4050579 shares traded. The stock had previously closed at $38.65.

Analyst Upgrades and Downgrades

Several research analysts have recently issued reports on ALK shares. TD Cowen decreased their price objective on shares of Alaska Air Group from $63.00 to $54.00 and set a "buy" rating for the company in a report on Monday. Susquehanna boosted their target price on Alaska Air Group from $52.00 to $70.00 and gave the stock a "positive" rating in a report on Friday, January 9th. Cantor Fitzgerald set a $63.00 target price on Alaska Air Group in a research report on Friday, January 30th. Wall Street Zen upgraded Alaska Air Group from a "sell" rating to a "hold" rating in a research report on Saturday, March 7th. Finally, Raymond James Financial reissued an "outperform" rating and issued a $71.00 price objective on shares of Alaska Air Group in a research note on Friday, December 19th. One investment analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $70.50.

Alaska Air Group Trading Down 1.8%

The firm has a market capitalization of $4.35 billion, a price-to-earnings ratio of 43.63, a price-to-earnings-growth ratio of 0.40 and a beta of 1.17. The firm's 50 day moving average is $51.10 and its 200 day moving average is $50.34. The company has a quick ratio of 0.46, a current ratio of 0.50 and a debt-to-equity ratio of 1.17.

Alaska Air Group (NYSE:ALK - Get Free Report) last posted its quarterly earnings results on Thursday, January 22nd. The transportation company reported $0.43 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.11 by $0.32. The firm had revenue of $3.63 billion for the quarter, compared to analyst estimates of $3.64 billion. Alaska Air Group had a net margin of 0.70% and a return on equity of 7.22%. The firm's quarterly revenue was up 2.8% compared to the same quarter last year. During the same quarter in the previous year, the business posted $0.97 earnings per share. Alaska Air Group has set its Q1 2026 guidance at -1.500--0.500 EPS and its FY 2026 guidance at 3.500-6.500 EPS. Equities analysts forecast that Alaska Air Group, Inc. will post 6.03 earnings per share for the current year.

Insider Transactions at Alaska Air Group

In other news, EVP Kyle B. Levine sold 2,945 shares of the company's stock in a transaction on Monday, February 9th. The stock was sold at an average price of $60.02, for a total transaction of $176,758.90. Following the completion of the sale, the executive vice president directly owned 20,977 shares of the company's stock, valued at $1,259,039.54. This represents a 12.31% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, EVP Andrew R. Harrison sold 5,500 shares of Alaska Air Group stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $56.63, for a total value of $311,465.00. Following the completion of the transaction, the executive vice president directly owned 30,828 shares in the company, valued at $1,745,789.64. This represents a 15.14% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 56,945 shares of company stock valued at $3,204,569 over the last three months. Company insiders own 1.00% of the company's stock.

Hedge Funds Weigh In On Alaska Air Group

Several institutional investors and hedge funds have recently added to or reduced their stakes in the company. Brighton Jones LLC lifted its holdings in shares of Alaska Air Group by 2,046.4% in the fourth quarter. Brighton Jones LLC now owns 96,932 shares of the transportation company's stock valued at $6,276,000 after purchasing an additional 92,416 shares in the last quarter. Empowered Funds LLC raised its position in Alaska Air Group by 60.2% during the first quarter. Empowered Funds LLC now owns 6,423 shares of the transportation company's stock valued at $316,000 after buying an additional 2,414 shares during the period. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC lifted its stake in Alaska Air Group by 81.7% in the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 340,258 shares of the transportation company's stock worth $16,747,000 after acquiring an additional 152,953 shares in the last quarter. Intech Investment Management LLC purchased a new stake in Alaska Air Group in the 1st quarter worth about $1,318,000. Finally, Savant Capital LLC boosted its position in Alaska Air Group by 15.8% during the 2nd quarter. Savant Capital LLC now owns 9,248 shares of the transportation company's stock worth $458,000 after acquiring an additional 1,265 shares during the period. 81.90% of the stock is currently owned by hedge funds and other institutional investors.

About Alaska Air Group

Alaska Air Group is a publicly traded holding company headquartered in Seattle, Washington, that operates two main airlines—Alaska Airlines and Horizon Air. Through these carriers, the company offers scheduled passenger and cargo services across a network spanning the United States, Canada and Mexico. Its core business activities include domestic and international air transportation, loyalty program management under the Mileage Plan brand, and ancillary revenue streams such as baggage fees, in-flight sales and code-share partnerships with other global airlines.

The roots of Alaska Air Group trace back to the foundation of its flagship carrier, Alaska Airlines, in 1932.

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