AO World (LON:AO) Stock Price Crosses Below Two Hundred Day Moving Average - What's Next?

Key Points

• AO World plc's stock has fallen below its 200-day moving average, with shares trading as low as GBX 85.50 ($1.15) amidst a volume of 353,955 shares.
• Deutsche Bank has downgraded their rating for AO World to a "hold" and decreased the price target from GBX 135 to GBX 105.
• Insider selling has been notable, with a total of 3,147,090 shares sold by company insiders worth approximately £300,620,640 over the past three months.

AO World plc (LON:AO - Get Free Report)'s share price passed below its two hundred day moving average during trading on Friday . The stock has a two hundred day moving average of GBX 95.84 ($1.30) and traded as low as GBX 85 ($1.15). AO World shares last traded at GBX 85.50 ($1.16), with a volume of 353,955 shares traded.

Analyst Upgrades and Downgrades

Separately, Deutsche Bank Aktiengesellschaft downgraded AO World to a "hold" rating and cut their price objective for the stock from GBX 135 to GBX 105 in a report on Monday, August 4th. One analyst has rated the stock with a Hold rating, According to MarketBeat.com, the stock has an average rating of "Hold" and a consensus target price of GBX 105.

AO World Trading Down 2.0%

The company has a quick ratio of 0.48, a current ratio of 0.95 and a debt-to-equity ratio of 43.05. The firm has a market cap of £488.49 million, a price-to-earnings ratio of 19.15, a price-to-earnings-growth ratio of -2.13 and a beta of 1.06. The business has a 50 day moving average price of GBX 91.41 and a 200-day moving average price of GBX 95.42.

AO World (LON:AO - Get Free Report) last posted its earnings results on Wednesday, June 18th. The company reported GBX 1.70 earnings per share (EPS) for the quarter. AO World had a return on equity of 18.96% and a net margin of 2.48%. As a group, research analysts expect that AO World plc will post 4.8263419 EPS for the current fiscal year.

Insider Activity

In other AO World news, insider John Roberts sold 500,000 shares of the firm's stock in a transaction that occurred on Thursday, July 3rd. The stock was sold at an average price of GBX 97, for a total transaction of £485,000. Also, insider Chris Hopkinson sold 500,000 shares of the firm's stock in a transaction that occurred on Wednesday, August 27th. The shares were sold at an average price of GBX 88, for a total value of £440,000. Over the last quarter, insiders sold 3,147,090 shares of company stock worth $300,620,640. 47.09% of the stock is currently owned by corporate insiders.

About AO World

AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances the United Kingdom and Germany. It retails fridge and freezers; laundry products; dishwashers; and audiovisual equipment, as well as computing, mobile, gaming, and smart home technology products. The company provides logistics and transport services.