AO World (AO) Share Price, News & Analysis

Company Overview

AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances the United Kingdom and Germany. It retails fridge and freezers; laundry products; dishwashers; and audiovisual equipment, as well as computing, mobile, gaming, and smart home technology products. The company provides logistics and transport services. In addition, it engages in the investment activities; and waste electrical and electronic equipment (WEEE) recycling activities. The company sells its products through its websites, marketplaces, and third-party websites. AO World plc was founded in 2000 and is headquartered in Bolton, the United Kingdom.

Key Stats

• Today's Range: 85 to 88.60
• 50-Day Range: 83.90 to 100.20
• 52-Week Range: 77.15 to 120.40
• Volume: 239,779 shs
• Average Volume: 22,969 shs
• Market Capitalization: £505.94 million
• P/E Ratio: 19.84
• Dividend Yield: N/A
• Price Target: GBX 132.33
• Consensus Rating: Moderate Buy

AO World Stock Analysis - MarketRank™

AO World scored higher than 62% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AO World has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

AO World has a consensus price target of GBX 132.33, representing about 52.1% upside from its current price of GBX 87.

Amount of Analyst Coverage

AO World has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of AO World is 19.84, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.48.

Price to Earnings Ratio vs. Sector

The P/E ratio of AO World is 19.84, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 72.15.

Price to Earnings Growth Ratio

Due to a projected decrease in earnings for AO World, their PEG ratio cannot be calculated.

Price to Book Value per Share Ratio

AO World has a P/B Ratio of 3.70. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for AO.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AO World does not currently pay a dividend.

Dividend Growth

AO World does not have a long track record of dividend growth.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: N/A

News Sentiment

AO World has a news sentiment score of 0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.44 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for AO World this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for AO on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, AO World insiders have sold more of their company's stock than they have bought. Specifically, they have bought GBX 0 in company stock and sold £6,822,262.80 in company stock.

Percentage Held by Insiders

47.09% of the stock of AO World is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

42.14% of the stock of AO World is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

AO Stock Analysis - Frequently Asked Questions

How have AO shares performed this year?

AO World's stock was trading at GBX 113.20 at the beginning of 2026. Since then, AO shares have decreased by 23.1% and is now trading at GBX 87.

How were AO World's earnings last quarter?

AO World plc (LON:AO) posted its quarterly earnings data on Tuesday, November, 25th. The company reported $2.22 earnings per share for the quarter. AO World had a net margin of 0.98% and a trailing twelve-month return on equity of 7.92%.

How do I buy shares of AO World?

Shares of AO stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of AO World own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AO World investors own include Legal & General Group (LGEN), Lloyds Banking Group (LLOY), boohoo group (BOO), BP (BP), Centamin (CEY), Glencore (GLEN) and International Consolidated Airlines Group (IAG).

Company Calendar

• Last Earnings: 11/25/2025
• Today: 5/06/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Consumer Cyclical
• Industry: Internet Retail
• Sub-Industry: N/A
• Current Symbol: LON:AO
• CIK: N/A
• Web: ao.com
• Phone: +44-1204-672400
• Fax: N/A
• Employees: 2,921
• Year Founded: N/A

Price Target and Rating

• Average Price Target for AO World: GBX 132.33
• High Price Target: GBX 155
• Low Price Target: GBX 105
• Potential Upside/Downside: +52.1%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 4.39
• Trailing P/E Ratio: 19.84
• Forward P/E Ratio: 18.03
• P/E Growth: -2.13
• Net Income: £25.59 million
• Net Margins: 0.98%
• Pretax Margin: N/A
• Return on Equity: 7.92%
• Return on Assets: 5.02%

Debt

• Debt-to-Equity Ratio: 41.38
• Current Ratio: 1.02
• Quick Ratio: 0.48

Sales & Book Value

• Annual Sales: £1.03 billion
• Price / Sales: 0.49
• Cash Flow: GBX 12.27 per share
• Price / Cash Flow: 7.09
• Book Value: GBX 23.53 per share
• Price / Book: 3.70

Miscellaneous

• Outstanding Shares: 581,534,641
• Free Float: N/A
• Market Cap: £505.94 million
• Optionable: Not Optionable
• Beta: 1.21