Which has higher earnings & valuation, THG or AO?

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio THG £1.72B 0.27 -£235.23M £4.00 7.43 AO World £1.03B 0.51 £25.59M £4.39 20.52

Is THG or AO more profitable?

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity. Company Net Margins Return on Equity Return on Assets THG 3.15% 12.75% -2.68% AO World 2.83% 21.65% 5.02%

Does the media prefer THG or AO?

In the previous week, THG had 6 more articles in the media than AO World. MarketBeat recorded 7 mentions for THG and 1 mentions for AO World. THG's average media sentiment score of 0.88 beat AO World's score of 0.67 indicating that THG is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment THG 2 Very Positive mention(s) 4 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive AO World 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer BOO or AO?

AO World has a consensus price target of GBX 134, indicating a potential upside of 48.89%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than boohoo group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score boohoo group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67

Which has stronger valuation and earnings, BOO or AO?

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio boohoo group £1.57B 0.00 -£148.38M -£11.50 N/A AO World £1.03B 0.51 £25.59M £4.39 20.52

Is BOO or AO more profitable?

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity. Company Net Margins Return on Equity Return on Assets boohoo group -9.43% -40.55% -2.38% AO World 2.83% 21.65% 5.02%

Which has preferable valuation and earnings, AO or ASC?

AO World has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.51 £25.59M £4.39 20.52 ASOS £2.29B 0.15 -£340.23M -£193.20 N/A

Is AO or ASC more profitable?

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% ASOS -10.10% -155.17% -5.44%

Does the media refer more to AO or ASC?

In the previous week, AO World and AO World both had 1 articles in the media. ASOS's average media sentiment score of 1.14 beat AO World's score of 0.67 indicating that ASOS is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment AO World 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ASOS 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer AO or BWNG?

AO World presently has a consensus target price of GBX 134, suggesting a potential upside of 48.89%. Given AO World's stronger consensus rating and higher possible upside, equities research analysts plainly believe AO World is more favorable than N Brown Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 N Brown Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better valuation and earnings, AO or BWNG?

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.51 £25.59M £4.39 20.52 N Brown Group £598.32M 0.00 £3.60M £0.76 N/A

Is AO or BWNG more profitable?

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% N Brown Group 0.13% 0.21% 2.32%

Do analysts recommend G4M or AO?

AO World has a consensus target price of GBX 134, indicating a potential upside of 48.89%. Given AO World's stronger consensus rating and higher possible upside, analysts clearly believe AO World is more favorable than Gear4music. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Gear4music 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67

Which has preferable valuation & earnings, G4M or AO?

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Gear4music £165.73M 0.37 £988.88K £18.80 15.43 AO World £1.03B 0.51 £25.59M £4.39 20.52

Is G4M or AO more profitable?

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity. Company Net Margins Return on Equity Return on Assets Gear4music 3.84% 16.69% 2.15% AO World 2.83% 21.65% 5.02%

Does the media prefer G4M or AO?

In the previous week, Gear4music had 4 more articles in the media than AO World. MarketBeat recorded 5 mentions for Gear4music and 1 mentions for AO World. Gear4music's average media sentiment score of 1.46 beat AO World's score of 0.67 indicating that Gear4music is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Gear4music 2 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive AO World 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

AO World (AO) Competitors

GBX 90 0.00 (0.00%)

As of 06/26/2026

Compare

AO vs. THG, BOO, ASC, BWNG, and G4M

Should you buy AO World stock or one of its competitors? MarketBeat compares AO World with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with AO World include THG (THG), boohoo group (BOO), ASOS (ASC), N Brown Group (BWNG), and Gear4music (G4M). These companies are all part of the "internet retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

THG has a beta of 2.446, indicating that its stock price is 145% more volatile than the broader market. Comparatively, AO World has a beta of 1.221, indicating that its stock price is 22% more volatile than the broader market.

In the previous week, THG had 6 more articles in the media than AO World. MarketBeat recorded 7 mentions for THG and 1 mentions for AO World. THG's average media sentiment score of 0.88 beat AO World's score of 0.67 indicating that THG is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
THG	2 Very Positive mention(s)	4 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
AO World	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

THG presently has a consensus price target of GBX 57.50, indicating a potential upside of 93.47%. AO World has a consensus price target of GBX 134, indicating a potential upside of 48.89%. Given THG's higher probable upside, analysts clearly believe THG is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

8.1% of THG shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 22.9% of THG shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	3.15%	12.75%	-2.68%
AO World	2.83%	21.65%	5.02%

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£1.72B	0.27	-£235.23M	£4.00	7.43
AO World	£1.03B	0.51	£25.59M	£4.39	20.52

Summary

AO World beats THG on 10 of the 16 factors compared between the two stocks.

How does AO World compare to boohoo group?

boohoo group (LON:BOO) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, profitability, earnings, dividends, valuation, media sentiment, analyst recommendations and institutional ownership.

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A
AO World	£1.03B	0.51	£25.59M	£4.39	20.52

AO World has a consensus price target of GBX 134, indicating a potential upside of 48.89%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

boohoo group has a beta of 1.8, indicating that its share price is 80% more volatile than the broader market. Comparatively, AO World has a beta of 1.221, indicating that its share price is 22% more volatile than the broader market.

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
boohoo group	-9.43%	-40.55%	-2.38%
AO World	2.83%	21.65%	5.02%

33.9% of boohoo group shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 56.6% of boohoo group shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, AO World had 1 more articles in the media than boohoo group. MarketBeat recorded 1 mentions for AO World and 0 mentions for boohoo group. AO World's average media sentiment score of 0.67 beat boohoo group's score of 0.00 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
boohoo group	Neutral
AO World	Positive

Summary

AO World beats boohoo group on 12 of the 15 factors compared between the two stocks.

How does AO World compare to ASOS?

AO World (LON:AO) and ASOS (LON:ASC) are both small-cap consumer cyclical companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, media sentiment, analyst recommendations and risk.

AO World has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.51	£25.59M	£4.39	20.52
ASOS	£2.29B	0.15	-£340.23M	-£193.20	N/A

AO World presently has a consensus price target of GBX 134, indicating a potential upside of 48.89%. ASOS has a consensus price target of GBX 364.33, indicating a potential upside of 22.88%. Given AO World's higher possible upside, equities analysts plainly believe AO World is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
ASOS	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

In the previous week, AO World and AO World both had 1 articles in the media. ASOS's average media sentiment score of 1.14 beat AO World's score of 0.67 indicating that ASOS is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
AO World	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ASOS	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

42.1% of AO World shares are held by institutional investors. Comparatively, 4.8% of ASOS shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 19.8% of ASOS shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
ASOS	-10.10%	-155.17%	-5.44%

AO World has a beta of 1.221, meaning that its share price is 22% more volatile than the broader market. Comparatively, ASOS has a beta of 2.273, meaning that its share price is 127% more volatile than the broader market.

Summary

AO World beats ASOS on 10 of the 14 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, institutional ownership, media sentiment and valuation.

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.51	£25.59M	£4.39	20.52
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
N Brown Group	0.13%	0.21%	2.32%

AO World presently has a consensus target price of GBX 134, suggesting a potential upside of 48.89%. Given AO World's stronger consensus rating and higher possible upside, equities research analysts plainly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has a beta of 1.221, meaning that its share price is 22% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market.

In the previous week, AO World had 1 more articles in the media than N Brown Group. MarketBeat recorded 1 mentions for AO World and 0 mentions for N Brown Group. AO World's average media sentiment score of 0.67 beat N Brown Group's score of 0.00 indicating that AO World is being referred to more favorably in the media.

Company	Overall Sentiment
AO World	Positive
N Brown Group	Neutral

42.1% of AO World shares are owned by institutional investors. Comparatively, 3.4% of N Brown Group shares are owned by institutional investors. 47.1% of AO World shares are owned by insiders. Comparatively, 93.2% of N Brown Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

AO World beats N Brown Group on 12 of the 15 factors compared between the two stocks.

How does AO World compare to Gear4music?

Gear4music (LON:G4M) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, media sentiment, valuation, dividends, profitability, risk and analyst recommendations.

AO World has a consensus target price of GBX 134, indicating a potential upside of 48.89%. Given AO World's stronger consensus rating and higher possible upside, analysts clearly believe AO World is more favorable than Gear4music.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gear4music	3.84%	16.69%	2.15%
AO World	2.83%	21.65%	5.02%

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gear4music	£165.73M	0.37	£988.88K	£18.80	15.43
AO World	£1.03B	0.51	£25.59M	£4.39	20.52

29.5% of Gear4music shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 28.6% of Gear4music shares are owned by company insiders. Comparatively, 47.1% of AO World shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Gear4music had 4 more articles in the media than AO World. MarketBeat recorded 5 mentions for Gear4music and 1 mentions for AO World. Gear4music's average media sentiment score of 1.46 beat AO World's score of 0.67 indicating that Gear4music is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gear4music	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
AO World	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Gear4music has a beta of 1.3252403, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, AO World has a beta of 1.221, suggesting that its stock price is 22% more volatile than the broader market.

Summary

AO World beats Gear4music on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Internet Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£523.38M	£1.75B	£4.19B	£2.74B
Dividend Yield	N/A	1.51%	3.48%	6.15%
P/E Ratio	20.52	26.69	78.64	366.65
Price / Sales	0.51	17.91	323.99	86,088.64
Price / Cash	7.09	4.00	30.80	27.87
Price / Book	3.82	1.84	3.42	7.79
Net Income	£25.59M	-£327.35M	£249.12M	£5.89B
7 Day Performance	1.12%	-0.77%	0.06%	-0.58%
1 Month Performance	N/A	0.57%	-0.87%	-1.02%
1 Year Performance	-6.35%	4.94%	-0.97%	65.87%

AO World Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	3.5899 of 5 stars	GBX 90 flat	GBX 134 +48.9%	-4.9%	£523.38M	£1.03B	20.52	2,921	High Trading Volume
THG THG	3.371 of 5 stars	GBX 30.40 -1.5%	GBX 57.50 +89.2%	-12.6%	£482.34M	£1.72B	7.60	7,291	Analyst Forecast High Trading Volume
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
ASC ASOS	4.2 of 5 stars	GBX 280 +3.7%	GBX 364.33 +30.1%	-3.6%	£335.02M	£2.29B	N/A	990	News Coverage Gap Down
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

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This page (LON:AO) was last updated on 6/28/2026 by MarketBeat.com Staff.

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AO World (AO) Competitors