Which has better valuation and earnings, THG or AO?

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio THG £1.72B 0.31 -£235.23M £4.00 8.49 AO World £1.03B 0.56 £25.59M £4.39 22.48

Is THG or AO more profitable?

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity. Company Net Margins Return on Equity Return on Assets THG 3.15% 12.75% -2.68% AO World 2.83% 21.65% 5.02%

Which has preferable earnings & valuation, ASC or AO?

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ASOS £2.29B 0.20 -£340.23M -£193.20 N/A AO World £1.03B 0.56 £25.59M £4.39 22.48

Is ASC or AO more profitable?

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity. Company Net Margins Return on Equity Return on Assets ASOS -10.10% -155.17% -5.44% AO World 2.83% 21.65% 5.02%

Do analysts rate AO or BOO?

AO World presently has a consensus price target of GBX 148.50, suggesting a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, equities research analysts plainly believe AO World is more favorable than boohoo group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 boohoo group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better earnings and valuation, AO or BOO?

AO World has higher earnings, but lower revenue than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.56 £25.59M £4.39 22.48 boohoo group £1.57B 0.00 -£148.38M -£11.50 N/A

Is AO or BOO more profitable?

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% boohoo group -9.43% -40.55% -2.38%

Do analysts rate AO or BWNG?

AO World currently has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than N Brown Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 N Brown Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable earnings and valuation, AO or BWNG?

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.56 £25.59M £4.39 22.48 N Brown Group £598.32M 0.00 £3.60M £0.76 N/A

Is AO or BWNG more profitable?

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% N Brown Group 0.13% 0.21% 2.32%

Do analysts prefer G4M or AO?

AO World has a consensus target price of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher probable upside, analysts clearly believe AO World is more favorable than Gear4music. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Gear4music 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has better valuation & earnings, G4M or AO?

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Gear4music £190.74M 0.32 £988.88K £34.90 8.29 AO World £1.03B 0.56 £25.59M £4.39 22.48

Is G4M or AO more profitable?

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity. Company Net Margins Return on Equity Return on Assets Gear4music 3.84% 16.69% 2.15% AO World 2.83% 21.65% 5.02%

AO World (AO) Competitors

GBX 98.60 +1.20 (+1.23%)

As of 08/7/2026

Compare

AO vs. THG, ASC, BOO, BWNG, and G4M

Should you buy AO World stock or one of its competitors? AO World's main competitors and comparable companies include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.

THG currently has a consensus price target of GBX 57.50, indicating a potential upside of 69.42%. AO World has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given THG's higher possible upside, research analysts clearly believe THG is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, THG had 2 more articles in the media than AO World. MarketBeat recorded 2 mentions for THG and 0 mentions for AO World. THG's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
THG	Neutral
AO World	Neutral

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	3.15%	12.75%	-2.68%
AO World	2.83%	21.65%	5.02%

THG has a beta of 2.461, suggesting that its share price is 146% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, suggesting that its share price is 23% more volatile than the broader market.

8.5% of THG shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 22.9% of THG shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£1.72B	0.31	-£235.23M	£4.00	8.49
AO World	£1.03B	0.56	£25.59M	£4.39	22.48

Summary

AO World beats THG on 10 of the 15 factors compared between the two stocks.

How does AO World compare to ASOS?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

In the previous week, ASOS had 5 more articles in the media than AO World. MarketBeat recorded 5 mentions for ASOS and 0 mentions for AO World. ASOS's average media sentiment score of 0.89 beat AO World's score of 0.00 indicating that ASOS is being referred to more favorably in the media.

Company	Overall Sentiment
ASOS	Positive
AO World	Neutral

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ASOS	-10.10%	-155.17%	-5.44%
AO World	2.83%	21.65%	5.02%

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	£2.29B	0.20	-£340.23M	-£193.20	N/A
AO World	£1.03B	0.56	£25.59M	£4.39	22.48

ASOS presently has a consensus target price of GBX 375.86, indicating a potential downside of 3.75%. AO World has a consensus target price of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

3.7% of ASOS shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 19.8% of ASOS shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

ASOS has a beta of 2.306, suggesting that its share price is 131% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, suggesting that its share price is 23% more volatile than the broader market.

Summary

AO World beats ASOS on 11 of the 16 factors compared between the two stocks.

How does AO World compare to boohoo group?

AO World (LON:AO) and boohoo group (LON:BOO) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, earnings, media sentiment, risk, dividends and valuation.

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
boohoo group	-9.43%	-40.55%	-2.38%

AO World has a beta of 1.227, indicating that its stock price is 23% more volatile than the broader market. Comparatively, boohoo group has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market.

42.1% of AO World shares are held by institutional investors. Comparatively, 33.9% of boohoo group shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 56.6% of boohoo group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

AO World presently has a consensus price target of GBX 148.50, suggesting a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, equities research analysts plainly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has higher earnings, but lower revenue than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.56	£25.59M	£4.39	22.48
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A

In the previous week, AO World's average media sentiment score of 0.00 equaled boohoo group'saverage media sentiment score.

Company	Overall Sentiment
AO World	Neutral
boohoo group	Neutral

Summary

AO World beats boohoo group on 10 of the 13 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations, institutional ownership and media sentiment.

In the previous week, AO World's average media sentiment score of 0.00 equaled N Brown Group'saverage media sentiment score.

Company	Overall Sentiment
AO World	Neutral
N Brown Group	Neutral

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
N Brown Group	0.13%	0.21%	2.32%

AO World has a beta of 1.227, indicating that its share price is 23% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, indicating that its share price is 117% more volatile than the broader market.

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.56	£25.59M	£4.39	22.48
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A

42.1% of AO World shares are owned by institutional investors. Comparatively, 3.4% of N Brown Group shares are owned by institutional investors. 47.1% of AO World shares are owned by company insiders. Comparatively, 93.2% of N Brown Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

AO World currently has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

AO World beats N Brown Group on 10 of the 13 factors compared between the two stocks.

How does AO World compare to Gear4music?

Gear4music (LON:G4M) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

In the previous week, Gear4music's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
Gear4music	Neutral
AO World	Neutral

29.4% of Gear4music shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 28.7% of Gear4music shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gear4music	£190.74M	0.32	£988.88K	£34.90	8.29
AO World	£1.03B	0.56	£25.59M	£4.39	22.48

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gear4music	3.84%	16.69%	2.15%
AO World	2.83%	21.65%	5.02%

Gear4music has a beta of 1.008, meaning that its share price is 1% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, meaning that its share price is 23% more volatile than the broader market.

AO World has a consensus target price of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher probable upside, analysts clearly believe AO World is more favorable than Gear4music.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

AO World beats Gear4music on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Broadline Retail Industry	Consumer Discretionary Sector	LON Exchange
Market Cap	£573.39M	£63.66B	£13.40B	£2.89B
Dividend Yield	N/A	2.26%	53.98%	6.09%
P/E Ratio	22.48	18.35	46.50	368.30
Price / Sales	0.56	5.54	91.25	83,648.01
Price / Cash	7.09	24.92	19.31	27.89
Price / Book	4.19	7.06	4.54	7.22
Net Income	£25.59M	£2.02B	£443.65M	£5.89B
7 Day Performance	1.34%	1.20%	0.61%	1.53%
1 Month Performance	8.47%	3.45%	1.79%	2.33%
1 Year Performance	10.41%	0.80%	2.82%	74.71%

AO World Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	N/A	GBX 98.60 +1.2%	GBX 148.50 +50.6%	+10.4%	£573.39M	£1.03B	22.48	2,921	High Trading Volume
THG THG	2.1448 of 5 stars	GBX 31.90 +3.2%	GBX 57.50 +80.2%	-0.8%	£506.24M	£1.72B	7.98	7,291	Analyst Forecast High Trading Volume
ASC ASOS	2.38 of 5 stars	GBX 366.93 +1.1%	GBX 375.86 +2.4%	+23.5%	£439.03M	£2.29B	N/A	990	Positive News Gap Up High Trading Volume
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

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This page (LON:AO) was last updated on 8/10/2026 by MarketBeat.com Staff.

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AO World (AO) Competitors