AO World (AO) Competitors

GBX 86.50 -2.30 (-2.59%)

As of 05/15/2026

AO vs. THG, BOO, ASC, BWNG, and G4M

Should you buy AO World stock or one of its competitors? MarketBeat compares AO World with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with AO World include THG (THG), boohoo group (BOO), ASOS (ASC), N Brown Group (BWNG), and Gear4music (G4M). These companies are all part of the "internet retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, profitability, dividends, risk, analyst recommendations and media sentiment.

8.2% of THG shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 22.9% of THG shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£1.72B	0.29	-£235.23M	£4.00	7.74
AO World	£1.03B	0.49	£25.59M	£4.39	19.72

THG has a net margin of 3.15% compared to AO World's net margin of 0.98%. THG's return on equity of 12.75% beat AO World's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	3.15%	12.75%	-2.68%
AO World	0.98%	7.92%	5.02%

In the previous week, AO World had 1 more articles in the media than THG. MarketBeat recorded 1 mentions for AO World and 0 mentions for THG. AO World's average media sentiment score of 0.75 beat THG's score of 0.00 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
THG	Neutral
AO World	Positive

THG currently has a consensus price target of GBX 57.50, suggesting a potential upside of 85.67%. AO World has a consensus price target of GBX 132.33, suggesting a potential upside of 52.99%. Given THG's higher possible upside, equities research analysts clearly believe THG is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

THG has a beta of 2.428, meaning that its stock price is 143% more volatile than the broader market. Comparatively, AO World has a beta of 1.196, meaning that its stock price is 20% more volatile than the broader market.

Summary

AO World beats THG on 11 of the 16 factors compared between the two stocks.

How does AO World compare to boohoo group?

boohoo group (LON:BOO) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A
AO World	£1.03B	0.49	£25.59M	£4.39	19.72

AO World has a net margin of 0.98% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 7.92% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
boohoo group	-9.43%	-40.55%	-2.38%
AO World	0.98%	7.92%	5.02%

33.9% of boohoo group shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 56.6% of boohoo group shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

boohoo group has a beta of 1.8, indicating that its share price is 80% more volatile than the broader market. Comparatively, AO World has a beta of 1.196, indicating that its share price is 20% more volatile than the broader market.

In the previous week, AO World had 1 more articles in the media than boohoo group. MarketBeat recorded 1 mentions for AO World and 0 mentions for boohoo group. AO World's average media sentiment score of 0.75 beat boohoo group's score of 0.00 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
boohoo group	Neutral
AO World	Positive

AO World has a consensus price target of GBX 132.33, suggesting a potential upside of 52.99%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

AO World beats boohoo group on 12 of the 15 factors compared between the two stocks.

How does AO World compare to ASOS?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, institutional ownership, risk, earnings, analyst recommendations, dividends, media sentiment and profitability.

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	£2.29B	0.12	-£340.23M	-£193.20	N/A
AO World	£1.03B	0.49	£25.59M	£4.39	19.72

AO World has a net margin of 0.98% compared to ASOS's net margin of -10.10%. AO World's return on equity of 7.92% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ASOS	-10.10%	-155.17%	-5.44%
AO World	0.98%	7.92%	5.02%

4.8% of ASOS shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 18.4% of ASOS shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

ASOS has a beta of 2.222, indicating that its stock price is 122% more volatile than the broader market. Comparatively, AO World has a beta of 1.196, indicating that its stock price is 20% more volatile than the broader market.

In the previous week, ASOS had 7 more articles in the media than AO World. MarketBeat recorded 8 mentions for ASOS and 1 mentions for AO World. AO World's average media sentiment score of 0.75 beat ASOS's score of 0.46 indicating that AO World is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ASOS	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
AO World	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

ASOS currently has a consensus price target of GBX 364.33, suggesting a potential upside of 54.71%. AO World has a consensus price target of GBX 132.33, suggesting a potential upside of 52.99%. Given ASOS's higher probable upside, equities analysts plainly believe ASOS is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

AO World beats ASOS on 10 of the 15 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, media sentiment, dividends, profitability and risk.

AO World currently has a consensus price target of GBX 132.33, suggesting a potential upside of 52.99%. Given AO World's stronger consensus rating and higher possible upside, research analysts clearly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.49	£25.59M	£4.39	19.72
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A

42.1% of AO World shares are held by institutional investors. Comparatively, 3.4% of N Brown Group shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 93.2% of N Brown Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

AO World has a net margin of 0.98% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 7.92% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	0.98%	7.92%	5.02%
N Brown Group	0.13%	0.21%	2.32%

In the previous week, AO World had 1 more articles in the media than N Brown Group. MarketBeat recorded 1 mentions for AO World and 0 mentions for N Brown Group. AO World's average media sentiment score of 0.75 beat N Brown Group's score of 0.00 indicating that AO World is being referred to more favorably in the media.

Company	Overall Sentiment
AO World	Positive
N Brown Group	Neutral

AO World has a beta of 1.196, indicating that its stock price is 20% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, indicating that its stock price is 117% more volatile than the broader market.

Summary

AO World beats N Brown Group on 12 of the 15 factors compared between the two stocks.

How does AO World compare to Gear4music?

Gear4music (LON:G4M) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership and risk.

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gear4music	£165.73M	0.30	£988.88K	£18.80	12.78
AO World	£1.03B	0.49	£25.59M	£4.39	19.72

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

29.5% of Gear4music shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 28.6% of Gear4music shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Gear4music has a beta of 0.995, indicating that its stock price is 1% less volatile than the broader market. Comparatively, AO World has a beta of 1.196, indicating that its stock price is 20% more volatile than the broader market.

In the previous week, AO World had 1 more articles in the media than Gear4music. MarketBeat recorded 1 mentions for AO World and 0 mentions for Gear4music. AO World's average media sentiment score of 0.75 beat Gear4music's score of 0.00 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
Gear4music	Neutral
AO World	Positive

Gear4music has a net margin of 2.46% compared to AO World's net margin of 0.98%. Gear4music's return on equity of 10.10% beat AO World's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gear4music	2.46%	10.10%	2.15%
AO World	0.98%	7.92%	5.02%

Summary

AO World beats Gear4music on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Internet Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£503.03M	£1.43B	£4.16B	£2.60B
Dividend Yield	N/A	1.51%	3.61%	6.15%
P/E Ratio	19.72	23.30	77.46	365.91
Price / Sales	0.49	16.13	328.25	88,030.08
Price / Cash	7.09	4.00	30.86	27.89
Price / Book	3.68	1.63	3.16	7.74
Net Income	£25.59M	-£327.35M	£247.50M	£5.89B
7 Day Performance	-1.59%	2.39%	-0.06%	0.21%
1 Month Performance	-3.89%	0.12%	-0.91%	0.63%
1 Year Performance	-13.24%	-2.16%	1.33%	78.11%

AO World Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	2.9287 of 5 stars	GBX 86.50 -2.6%	GBX 132.33 +53.0%	-12.7%	£503.03M	£1.03B	19.72	2,921	News Coverage High Trading Volume
THG THG	3.2797 of 5 stars	GBX 31.18 +2.3%	GBX 57.50 +84.4%	+13.9%	£494.78M	£1.72B	7.80	7,291	Gap Down
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
ASC ASOS	3.9785 of 5 stars	GBX 231 +4.1%	GBX 364.33 +57.7%	-26.7%	£265.62M	£2.29B	N/A	990	Analyst Forecast
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

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This page (LON:AO) was last updated on 5/17/2026 by MarketBeat.com Staff.

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AO World (AO) Competitors