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AO World (AO) Competitors

AO World logo
GBX 89.70 +0.90 (+1.01%)
As of 09/25/2026

AO vs. ASC, THG, BOO, BWNG, and G4M

Should you buy AO World stock or one of its competitors? AO World's main competitors and comparable companies include ASOS (ASC), THG (THG), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does AO World compare to ASOS?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, media sentiment, profitability, institutional ownership, risk, dividends and earnings.

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
ASOS-10.10% -155.17% -5.44%
AO World 2.83%21.65%5.02%

ASOS has a beta of 2.323, suggesting that its stock price is 132% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, suggesting that its stock price is 23% more volatile than the broader market.

ASOS presently has a consensus target price of GBX 440.71, suggesting a potential downside of 13.25%. AO World has a consensus target price of GBX 146, suggesting a potential upside of 62.76%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than ASOS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASOS
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
AO World
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ASOS£2.29B0.26-£340.23M-£193.20N/A
AO World£1.03B0.50£25.59M£4.3920.45

In the previous week, ASOS had 7 more articles in the media than AO World. MarketBeat recorded 12 mentions for ASOS and 5 mentions for AO World. ASOS's average media sentiment score of 0.32 beat AO World's score of -0.04 indicating that ASOS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ASOS
0 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
AO World
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

3.8% of ASOS shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 19.8% of ASOS shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

AO World beats ASOS on 11 of the 16 factors compared between the two stocks.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, media sentiment, valuation and earnings.

8.1% of THG shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 22.9% of THG shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, THG and THG both had 5 articles in the media. THG's average media sentiment score of 0.07 beat AO World's score of -0.04 indicating that THG is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
THG
0 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
AO World
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
THG£1.76B0.24-£235.23M£4.006.59
AO World£1.03B0.50£25.59M£4.3920.45

THG currently has a consensus price target of GBX 57.50, suggesting a potential upside of 118.30%. AO World has a consensus price target of GBX 146, suggesting a potential upside of 62.76%. Given THG's higher possible upside, equities analysts plainly believe THG is more favorable than AO World.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
THG
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
AO World
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

THG has a beta of 2.469, meaning that its stock price is 147% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, meaning that its stock price is 23% more volatile than the broader market.

AO World has a net margin of 2.83% compared to THG's net margin of -3.73%. AO World's return on equity of 21.65% beat THG's return on equity.

Company Net Margins Return on Equity Return on Assets
THG-3.73% -16.03% -2.68%
AO World 2.83%21.65%5.02%

Summary

AO World beats THG on 11 of the 15 factors compared between the two stocks.

How does AO World compare to boohoo group?

AO World (LON:AO) and boohoo group (LON:BOO) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, earnings and media sentiment.

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company Net Margins Return on Equity Return on Assets
AO World2.83% 21.65% 5.02%
boohoo group -9.43%-40.55%-2.38%

42.1% of AO World shares are owned by institutional investors. Comparatively, 33.9% of boohoo group shares are owned by institutional investors. 47.1% of AO World shares are owned by company insiders. Comparatively, 56.6% of boohoo group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

AO World has a beta of 1.227, indicating that its share price is 23% more volatile than the broader market. Comparatively, boohoo group has a beta of 1.8, indicating that its share price is 80% more volatile than the broader market.

AO World has higher earnings, but lower revenue than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AO World£1.03B0.50£25.59M£4.3920.45
boohoo group£1.57B0.00-£148.38M-£11.50N/A

In the previous week, AO World had 4 more articles in the media than boohoo group. MarketBeat recorded 5 mentions for AO World and 1 mentions for boohoo group. boohoo group's average media sentiment score of 0.17 beat AO World's score of -0.04 indicating that boohoo group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AO World
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
boohoo group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

AO World presently has a consensus target price of GBX 146, suggesting a potential upside of 62.76%. Given AO World's stronger consensus rating and higher probable upside, research analysts plainly believe AO World is more favorable than boohoo group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AO World
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
boohoo group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

AO World beats boohoo group on 11 of the 15 factors compared between the two stocks.

How does AO World compare to N Brown Group?

N Brown Group (LON:BWNG) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, media sentiment, analyst recommendations and risk.

3.4% of N Brown Group shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 93.2% of N Brown Group shares are owned by company insiders. Comparatively, 47.1% of AO World shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, AO World had 5 more articles in the media than N Brown Group. MarketBeat recorded 5 mentions for AO World and 0 mentions for N Brown Group. N Brown Group's average media sentiment score of 0.00 beat AO World's score of -0.04 indicating that N Brown Group is being referred to more favorably in the media.

Company Overall Sentiment
N Brown Group Neutral
AO World Neutral

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company Net Margins Return on Equity Return on Assets
N Brown Group0.13% 0.21% 2.32%
AO World 2.83%21.65%5.02%

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
N Brown Group£598.32M0.00£3.60M£0.76N/A
AO World£1.03B0.50£25.59M£4.3920.45

AO World has a consensus price target of GBX 146, suggesting a potential upside of 62.76%. Given AO World's stronger consensus rating and higher probable upside, analysts clearly believe AO World is more favorable than N Brown Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
N Brown Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
AO World
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

N Brown Group has a beta of 2.17, indicating that its stock price is 117% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, indicating that its stock price is 23% more volatile than the broader market.

Summary

AO World beats N Brown Group on 11 of the 15 factors compared between the two stocks.

How does AO World compare to Gear4music?

AO World (LON:AO) and Gear4music (LON:G4M) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, media sentiment, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.

AO World has a beta of 1.227, meaning that its stock price is 23% more volatile than the broader market. Comparatively, Gear4music has a beta of 1.009, meaning that its stock price is 1% more volatile than the broader market.

In the previous week, AO World had 4 more articles in the media than Gear4music. MarketBeat recorded 5 mentions for AO World and 1 mentions for Gear4music. Gear4music's average media sentiment score of 0.00 beat AO World's score of -0.04 indicating that Gear4music is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AO World
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Gear4music
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

42.1% of AO World shares are owned by institutional investors. Comparatively, 28.9% of Gear4music shares are owned by institutional investors. 47.1% of AO World shares are owned by insiders. Comparatively, 28.6% of Gear4music shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

AO World presently has a consensus price target of GBX 146, indicating a potential upside of 62.76%. Given AO World's stronger consensus rating and higher probable upside, research analysts plainly believe AO World is more favorable than Gear4music.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AO World
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00
Gear4music
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company Net Margins Return on Equity Return on Assets
AO World2.83% 21.65% 5.02%
Gear4music 3.84%16.69%2.15%

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AO World£1.03B0.50£25.59M£4.3920.45
Gear4music£190.74M0.27£988.88K£34.907.02

Summary

AO World beats Gear4music on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AO vs. The Competition

MetricAO WorldBroadline Retail IndustryConsumer Discretionary SectorLON Exchange
Market Cap£521.64M£57.05B£12.44B£2.89B
Dividend YieldN/A2.45%64.33%6.21%
P/E Ratio20.4516.2744.33366.48
Price / Sales0.505.1092.6289,848.70
Price / Cash7.0922.9528.4127.89
Price / Book3.816.283.956.35
Net Income£25.59M£1.99B£445.57M£5.89B
7 Day Performance-0.44%-0.18%-0.34%0.28%
1 Month Performance-4.57%-3.19%-4.60%5.51%
1 Year Performance-10.12%-9.00%-7.32%18.75%

AO World Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AO
AO World
2.9916 of 5 stars
GBX 89.70
+1.0%
GBX 146
+62.8%
-7.7%£521.64M£1.03B20.452,921
ASC
ASOS
1.0579 of 5 stars
GBX 430
-0.7%
GBX 419.29
-2.5%
+70.5%£514.49M£2.29BN/A990
THG
THG
3.0245 of 5 stars
GBX 27.06
-1.2%
GBX 57.50
+112.5%
-28.8%£429.40M£1.76B6.777,291
BOO
boohoo group
N/AN/AN/AN/A£336.30M£1.57BN/A87,000
BWNG
N Brown Group
N/AN/AN/AN/A£188.93M£598.32M52.431,697

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This page (LON:AO) was last updated on 9/27/2026 by MarketBeat.com Staff.
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