Which has better valuation and earnings, THG or AO?

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio THG £1.72B 0.30 -£235.23M £4.00 8.02 AO World £1.03B 0.50 £25.59M £4.39 20.43

Is THG or AO more profitable?

THG has a net margin of 3.15% compared to AO World's net margin of 0.98%. THG's return on equity of 12.75% beat AO World's return on equity. Company Net Margins Return on Equity Return on Assets THG 3.15% 12.75% -2.68% AO World 0.98% 7.92% 5.02%

Do analysts recommend AO or BOO?

AO World currently has a consensus target price of GBX 132.33, suggesting a potential upside of 47.69%. Given AO World's stronger consensus rating and higher possible upside, equities research analysts plainly believe AO World is more favorable than boohoo group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 boohoo group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable earnings and valuation, AO or BOO?

AO World has higher earnings, but lower revenue than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.50 £25.59M £4.39 20.43 boohoo group £1.57B 0.00 -£148.38M -£11.50 N/A

Is AO or BOO more profitable?

AO World has a net margin of 0.98% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 7.92% beat boohoo group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 0.98% 7.92% 5.02% boohoo group -9.43% -40.55% -2.38%

Which has preferable valuation and earnings, AO or ASC?

AO World has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.50 £25.59M £4.39 20.43 ASOS £2.29B 0.14 -£340.23M -£193.20 N/A

Is AO or ASC more profitable?

AO World has a net margin of 0.98% compared to ASOS's net margin of -10.10%. AO World's return on equity of 7.92% beat ASOS's return on equity. Company Net Margins Return on Equity Return on Assets AO World 0.98% 7.92% 5.02% ASOS -10.10% -155.17% -5.44%

Do analysts rate BWNG or AO?

AO World has a consensus target price of GBX 132.33, suggesting a potential upside of 47.69%. Given AO World's stronger consensus rating and higher possible upside, analysts clearly believe AO World is more favorable than N Brown Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score N Brown Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67

Which has better valuation and earnings, BWNG or AO?

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio N Brown Group £598.32M 0.00 £3.60M £0.76 N/A AO World £1.03B 0.50 £25.59M £4.39 20.43

Is BWNG or AO more profitable?

AO World has a net margin of 0.98% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 7.92% beat N Brown Group's return on equity. Company Net Margins Return on Equity Return on Assets N Brown Group 0.13% 0.21% 2.32% AO World 0.98% 7.92% 5.02%

Do analysts prefer G4M or AO?

AO World has a consensus target price of GBX 132.33, indicating a potential upside of 47.69%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than Gear4music. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Gear4music 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67

Which has preferable valuation & earnings, G4M or AO?

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Gear4music £165.73M 0.31 £988.88K £18.80 12.90 AO World £1.03B 0.50 £25.59M £4.39 20.43

Is G4M or AO more profitable?

Gear4music has a net margin of 2.46% compared to AO World's net margin of 0.98%. Gear4music's return on equity of 10.10% beat AO World's return on equity. Company Net Margins Return on Equity Return on Assets Gear4music 2.46% 10.10% 2.15% AO World 0.98% 7.92% 5.02%

AO World (AO) Competitors

GBX 89.60 -4.50 (-4.78%)

As of 06/5/2026

Compare

AO vs. THG, BOO, ASC, BWNG, and G4M

Should you buy AO World stock or one of its competitors? MarketBeat compares AO World with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with AO World include THG (THG), boohoo group (BOO), ASOS (ASC), N Brown Group (BWNG), and Gear4music (G4M). These companies are all part of the "internet retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, valuation, risk, dividends, earnings, analyst recommendations, institutional ownership and media sentiment.

In the previous week, AO World had 1 more articles in the media than THG. MarketBeat recorded 1 mentions for AO World and 0 mentions for THG. THG's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
THG	Neutral
AO World	Neutral

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£1.72B	0.30	-£235.23M	£4.00	8.02
AO World	£1.03B	0.50	£25.59M	£4.39	20.43

THG presently has a consensus price target of GBX 57.50, indicating a potential upside of 79.30%. AO World has a consensus price target of GBX 132.33, indicating a potential upside of 47.69%. Given THG's higher possible upside, equities analysts clearly believe THG is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

THG has a beta of 2.428, meaning that its stock price is 143% more volatile than the broader market. Comparatively, AO World has a beta of 1.196, meaning that its stock price is 20% more volatile than the broader market.

THG has a net margin of 3.15% compared to AO World's net margin of 0.98%. THG's return on equity of 12.75% beat AO World's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	3.15%	12.75%	-2.68%
AO World	0.98%	7.92%	5.02%

8.2% of THG shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 22.9% of THG shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

AO World beats THG on 10 of the 15 factors compared between the two stocks.

How does AO World compare to boohoo group?

AO World (LON:AO) and boohoo group (LON:BOO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, media sentiment, valuation, dividends, risk and profitability.

42.1% of AO World shares are owned by institutional investors. Comparatively, 33.9% of boohoo group shares are owned by institutional investors. 47.1% of AO World shares are owned by insiders. Comparatively, 56.6% of boohoo group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, boohoo group had 2 more articles in the media than AO World. MarketBeat recorded 3 mentions for boohoo group and 1 mentions for AO World. boohoo group's average media sentiment score of 0.79 beat AO World's score of 0.00 indicating that boohoo group is being referred to more favorably in the news media.

Company	Overall Sentiment
AO World	Neutral
boohoo group	Positive

AO World currently has a consensus target price of GBX 132.33, suggesting a potential upside of 47.69%. Given AO World's stronger consensus rating and higher possible upside, equities research analysts plainly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has higher earnings, but lower revenue than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.50	£25.59M	£4.39	20.43
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A

AO World has a net margin of 0.98% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 7.92% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	0.98%	7.92%	5.02%
boohoo group	-9.43%	-40.55%	-2.38%

AO World has a beta of 1.196, indicating that its stock price is 20% more volatile than the broader market. Comparatively, boohoo group has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market.

Summary

AO World beats boohoo group on 10 of the 15 factors compared between the two stocks.

How does AO World compare to ASOS?

AO World (LON:AO) and ASOS (LON:ASC) are both small-cap consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.

In the previous week, AO World and AO World both had 1 articles in the media. ASOS's average media sentiment score of 0.88 beat AO World's score of 0.00 indicating that ASOS is being referred to more favorably in the news media.

Company	Overall Sentiment
AO World	Neutral
ASOS	Positive

AO World has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.50	£25.59M	£4.39	20.43
ASOS	£2.29B	0.14	-£340.23M	-£193.20	N/A

42.1% of AO World shares are owned by institutional investors. Comparatively, 4.8% of ASOS shares are owned by institutional investors. 47.1% of AO World shares are owned by company insiders. Comparatively, 18.4% of ASOS shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

AO World currently has a consensus target price of GBX 132.33, indicating a potential upside of 47.69%. ASOS has a consensus target price of GBX 364.33, indicating a potential upside of 31.53%. Given AO World's higher possible upside, equities research analysts clearly believe AO World is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
ASOS	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

AO World has a beta of 1.196, suggesting that its share price is 20% more volatile than the broader market. Comparatively, ASOS has a beta of 2.273, suggesting that its share price is 127% more volatile than the broader market.

AO World has a net margin of 0.98% compared to ASOS's net margin of -10.10%. AO World's return on equity of 7.92% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	0.98%	7.92%	5.02%
ASOS	-10.10%	-155.17%	-5.44%

Summary

AO World beats ASOS on 10 of the 14 factors compared between the two stocks.

How does AO World compare to N Brown Group?

N Brown Group (LON:BWNG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

AO World has a consensus target price of GBX 132.33, suggesting a potential upside of 47.69%. Given AO World's stronger consensus rating and higher possible upside, analysts clearly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A
AO World	£1.03B	0.50	£25.59M	£4.39	20.43

AO World has a net margin of 0.98% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 7.92% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
N Brown Group	0.13%	0.21%	2.32%
AO World	0.98%	7.92%	5.02%

N Brown Group has a beta of 2.17, suggesting that its stock price is 117% more volatile than the broader market. Comparatively, AO World has a beta of 1.196, suggesting that its stock price is 20% more volatile than the broader market.

3.4% of N Brown Group shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 93.2% of N Brown Group shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, AO World had 1 more articles in the media than N Brown Group. MarketBeat recorded 1 mentions for AO World and 0 mentions for N Brown Group. N Brown Group's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
N Brown Group	Neutral
AO World	Neutral

Summary

AO World beats N Brown Group on 11 of the 14 factors compared between the two stocks.

How does AO World compare to Gear4music?

Gear4music (LON:G4M) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability, institutional ownership and media sentiment.

In the previous week, Gear4music and Gear4music both had 1 articles in the media. Gear4music's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
Gear4music	Neutral
AO World	Neutral

AO World has a consensus target price of GBX 132.33, indicating a potential upside of 47.69%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than Gear4music.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gear4music	£165.73M	0.31	£988.88K	£18.80	12.90
AO World	£1.03B	0.50	£25.59M	£4.39	20.43

29.5% of Gear4music shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 28.6% of Gear4music shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Gear4music has a beta of 0.995, meaning that its stock price is 1% less volatile than the broader market. Comparatively, AO World has a beta of 1.196, meaning that its stock price is 20% more volatile than the broader market.

Gear4music has a net margin of 2.46% compared to AO World's net margin of 0.98%. Gear4music's return on equity of 10.10% beat AO World's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gear4music	2.46%	10.10%	2.15%
AO World	0.98%	7.92%	5.02%

Summary

AO World beats Gear4music on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Internet Retail Industry	Cyclical Sector	LON Exchange
Market Cap	£521.06M	£1.84B	£3.91B	£2.79B
Dividend Yield	N/A	1.51%	3.47%	6.12%
P/E Ratio	20.43	26.57	76.70	365.23
Price / Sales	0.50	17.55	325.65	87,121.98
Price / Cash	7.09	4.00	30.86	27.85
Price / Book	3.81	1.87	3.26	7.68
Net Income	£25.59M	-£327.35M	£247.47M	£5.89B
7 Day Performance	-4.27%	0.62%	-0.75%	-0.50%
1 Month Performance	2.99%	10.64%	1.43%	2.10%
1 Year Performance	-10.58%	8.06%	0.44%	72.87%

AO World Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	2.2605 of 5 stars	GBX 89.60 -4.8%	GBX 132.33 +47.7%	-5.7%	£521.06M	£1.03B	20.43	2,921	Analyst Forecast High Trading Volume
THG THG	N/A	GBX 33.37 -0.7%	GBX 57.50 +72.3%	+31.5%	£529.53M	£1.72B	8.34	7,291
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
ASC ASOS	4.2536 of 5 stars	GBX 250 -7.1%	GBX 364.33 +45.7%	-11.9%	£299.12M	£2.29B	N/A	990	News Coverage Positive News
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

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This page (LON:AO) was last updated on 6/6/2026 by MarketBeat.com Staff.

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AO World (AO) Competitors