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AO World (AO) Competitors

AO World logo
GBX 93 -1.90 (-2.00%)
As of 07/17/2026

AO vs. THG, ASC, BOO, BWNG, and G4M

Should you buy AO World stock or one of its competitors? MarketBeat compares AO World with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with AO World include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). These companies are all part of the "internet retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, analyst recommendations, institutional ownership, dividends, valuation and profitability.

THG currently has a consensus price target of GBX 57.50, suggesting a potential upside of 87.42%. AO World has a consensus price target of GBX 134, suggesting a potential upside of 44.09%. Given THG's higher possible upside, research analysts plainly believe THG is more favorable than AO World.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
THG
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
AO World
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity.

Company Net Margins Return on Equity Return on Assets
THG3.15% 12.75% -2.68%
AO World 2.83%21.65%5.02%

In the previous week, THG had 1 more articles in the media than AO World. MarketBeat recorded 2 mentions for THG and 1 mentions for AO World. AO World's average media sentiment score of 0.67 beat THG's score of 0.41 indicating that AO World is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
THG
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
AO World
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

8.1% of THG shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 22.9% of THG shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
THG£1.72B0.28-£235.23M£4.007.67
AO World£1.03B0.52£25.59M£4.3921.21

THG has a beta of 2.461, indicating that its stock price is 146% more volatile than the broader market. Comparatively, AO World has a beta of 1.222, indicating that its stock price is 22% more volatile than the broader market.

Summary

AO World beats THG on 11 of the 16 factors compared between the two stocks.

How does AO World compare to ASOS?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, profitability, valuation, risk and institutional ownership.

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
ASOS-10.10% -155.17% -5.44%
AO World 2.83%21.65%5.02%

In the previous week, AO World had 1 more articles in the media than ASOS. MarketBeat recorded 1 mentions for AO World and 0 mentions for ASOS. AO World's average media sentiment score of 0.67 beat ASOS's score of 0.00 indicating that AO World is being referred to more favorably in the news media.

Company Overall Sentiment
ASOS Neutral
AO World Positive

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ASOS£2.29B0.18-£340.23M-£193.20N/A
AO World£1.03B0.52£25.59M£4.3921.21

ASOS currently has a consensus target price of GBX 371.83, indicating a potential upside of 7.62%. AO World has a consensus target price of GBX 134, indicating a potential upside of 44.09%. Given AO World's higher probable upside, analysts clearly believe AO World is more favorable than ASOS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASOS
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67
AO World
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

ASOS has a beta of 2.282, meaning that its stock price is 128% more volatile than the broader market. Comparatively, AO World has a beta of 1.222, meaning that its stock price is 22% more volatile than the broader market.

3.7% of ASOS shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 19.8% of ASOS shares are owned by company insiders. Comparatively, 47.1% of AO World shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

AO World beats ASOS on 12 of the 15 factors compared between the two stocks.

How does AO World compare to boohoo group?

boohoo group (LON:BOO) and AO World (LON:AO) are both small-cap consumer cyclical companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability.

33.9% of boohoo group shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 56.6% of boohoo group shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

boohoo group has a beta of 1.8, meaning that its share price is 80% more volatile than the broader market. Comparatively, AO World has a beta of 1.222, meaning that its share price is 22% more volatile than the broader market.

In the previous week, boohoo group had 3 more articles in the media than AO World. MarketBeat recorded 4 mentions for boohoo group and 1 mentions for AO World. AO World's average media sentiment score of 0.67 beat boohoo group's score of 0.13 indicating that AO World is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
boohoo group
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
AO World
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company Net Margins Return on Equity Return on Assets
boohoo group-9.43% -40.55% -2.38%
AO World 2.83%21.65%5.02%

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
boohoo group£1.57B0.00-£148.38M-£11.50N/A
AO World£1.03B0.52£25.59M£4.3921.21

AO World has a consensus target price of GBX 134, suggesting a potential upside of 44.09%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than boohoo group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
boohoo group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
AO World
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Summary

AO World beats boohoo group on 11 of the 15 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer cyclical companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, media sentiment, valuation, analyst recommendations and earnings.

42.1% of AO World shares are owned by institutional investors. Comparatively, 3.4% of N Brown Group shares are owned by institutional investors. 47.1% of AO World shares are owned by company insiders. Comparatively, 93.2% of N Brown Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, AO World had 1 more articles in the media than N Brown Group. MarketBeat recorded 1 mentions for AO World and 0 mentions for N Brown Group. AO World's average media sentiment score of 0.67 beat N Brown Group's score of 0.00 indicating that AO World is being referred to more favorably in the media.

Company Overall Sentiment
AO World Positive
N Brown Group Neutral

AO World presently has a consensus price target of GBX 134, indicating a potential upside of 44.09%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than N Brown Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AO World
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
N Brown Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company Net Margins Return on Equity Return on Assets
AO World2.83% 21.65% 5.02%
N Brown Group 0.13%0.21%2.32%

AO World has a beta of 1.222, meaning that its share price is 22% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market.

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AO World£1.03B0.52£25.59M£4.3921.21
N Brown Group£598.32M0.00£3.60M£0.76N/A

Summary

AO World beats N Brown Group on 12 of the 15 factors compared between the two stocks.

How does AO World compare to Gear4music?

AO World (LON:AO) and Gear4music (LON:G4M) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, media sentiment, earnings, risk and institutional ownership.

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company Net Margins Return on Equity Return on Assets
AO World2.83% 21.65% 5.02%
Gear4music 3.84%16.69%2.15%

AO World has a beta of 1.222, indicating that its share price is 22% more volatile than the broader market. Comparatively, Gear4music has a beta of 1.008, indicating that its share price is 1% more volatile than the broader market.

42.1% of AO World shares are held by institutional investors. Comparatively, 29.4% of Gear4music shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 28.7% of Gear4music shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, AO World and AO World both had 1 articles in the media. AO World's average media sentiment score of 0.67 equaled Gear4music'saverage media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AO World
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Gear4music
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AO World presently has a consensus target price of GBX 134, suggesting a potential upside of 44.09%. Given AO World's stronger consensus rating and higher probable upside, equities analysts clearly believe AO World is more favorable than Gear4music.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AO World
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Gear4music
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AO World£1.03B0.52£25.59M£4.3921.21
Gear4music£190.74M0.30£988.88K£34.907.94

Summary

AO World beats Gear4music on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AO vs. The Competition

MetricAO WorldInternet Retail IndustryCyclical SectorLON Exchange
Market Cap£540.83M£1.94B£3.93B£2.78B
Dividend YieldN/A1.51%3.47%6.14%
P/E Ratio21.2126.5777.52368.19
Price / Sales0.5218.16343.9684,555.41
Price / Cash7.094.0030.8427.89
Price / Book3.951.953.597.53
Net Income£25.59M-£327.35M£249.12M£5.89B
7 Day Performance2.42%0.68%0.45%5.68%
1 Month Performance4.49%3.17%6.66%4.92%
1 Year Performance-3.63%12.77%4.29%61.89%

AO World Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AO
AO World
2.5085 of 5 stars
GBX 93
-2.0%
GBX 134
+44.1%
-3.6%£540.83M£1.03B21.212,921
THG
THG
2.9039 of 5 stars
GBX 30.54
-2.3%
GBX 57.50
+88.3%
-7.5%£484.63M£1.72B7.647,291
ASC
ASOS
2.0342 of 5 stars
GBX 361.50
+0.7%
GBX 371.83
+2.9%
+2.4%£432.53M£2.29BN/A990
BOO
boohoo group
N/AN/AN/AN/A£336.30M£1.57BN/A87,000
BWNG
N Brown Group
N/AN/AN/AN/A£188.93M£598.32M52.431,697

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This page (LON:AO) was last updated on 7/20/2026 by MarketBeat.com Staff.
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