Which has stronger valuation & earnings, THG or AO?

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio THG £1.76B 0.34 -£235.23M -£5.00 N/A AO World £1.03B 0.52 £25.59M £4.39 21.09

Is THG or AO more profitable?

AO World has a net margin of 2.83% compared to THG's net margin of -3.73%. AO World's return on equity of 21.65% beat THG's return on equity. Company Net Margins Return on Equity Return on Assets THG -3.73% -16.03% -2.68% AO World 2.83% 21.65% 5.02%

Which has stronger earnings & valuation, ASC or AO?

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ASOS £2.25B 0.24 -£340.23M -£193.20 N/A AO World £1.03B 0.52 £25.59M £4.39 21.09

Is ASC or AO more profitable?

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity. Company Net Margins Return on Equity Return on Assets ASOS -10.10% -155.17% -5.44% AO World 2.83% 21.65% 5.02%

Do analysts rate BOO or AO?

AO World has a consensus price target of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher probable upside, analysts clearly believe AO World is more favorable than boohoo group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score boohoo group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has better valuation & earnings, BOO or AO?

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio boohoo group £1.57B 0.00 -£148.38M -£11.50 N/A AO World £1.03B 0.52 £25.59M £4.39 21.09

Is BOO or AO more profitable?

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity. Company Net Margins Return on Equity Return on Assets boohoo group -9.43% -40.55% -2.38% AO World 2.83% 21.65% 5.02%

Do analysts prefer AO or BWNG?

AO World presently has a consensus target price of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher probable upside, equities research analysts plainly believe AO World is more favorable than N Brown Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 N Brown Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better valuation and earnings, AO or BWNG?

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.52 £25.59M £4.39 21.09 N Brown Group £598.32M 0.00 £3.60M £0.76 N/A

Is AO or BWNG more profitable?

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% N Brown Group 0.13% 0.21% 2.32%

Do analysts prefer AO or G4M?

AO World presently has a consensus target price of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher possible upside, analysts clearly believe AO World is more favorable than Gear4music. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Gear4music 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable valuation & earnings, AO or G4M?

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.52 £25.59M £4.39 21.09 Gear4music £190.74M 0.23 £988.88K £34.90 6.06

Is AO or G4M more profitable?

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% Gear4music 3.84% 16.69% 2.15%

AO World (AO) Competitors

GBX 92.50 +0.50 (+0.54%)

As of 11/10/2026

Compare

AO vs. THG, ASC, BOO, BWNG, and G4M

Should you buy AO World stock or one of its competitors? AO World's main competitors and comparable companies include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, dividends, institutional ownership, profitability, media sentiment and earnings.

AO World has a net margin of 2.83% compared to THG's net margin of -3.73%. AO World's return on equity of 21.65% beat THG's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	-3.73%	-16.03%	-2.68%
AO World	2.83%	21.65%	5.02%

8.3% of THG shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 21.3% of THG shares are owned by company insiders. Comparatively, 47.1% of AO World shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, THG had 1 more articles in the media than AO World. MarketBeat recorded 1 mentions for THG and 0 mentions for AO World. AO World's average media sentiment score of 1.05 beat THG's score of 0.74 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
THG	Positive
AO World	Positive

THG has a beta of 2.49, suggesting that its share price is 149% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, suggesting that its share price is 23% more volatile than the broader market.

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£1.76B	0.34	-£235.23M	-£5.00	N/A
AO World	£1.03B	0.52	£25.59M	£4.39	21.09

THG presently has a consensus target price of GBX 57.50, indicating a potential upside of 51.64%. AO World has a consensus target price of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than THG.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

AO World beats THG on 13 of the 16 factors compared between the two stocks.

How does AO World compare to ASOS?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, media sentiment, profitability and risk.

In the previous week, ASOS had 19 more articles in the media than AO World. MarketBeat recorded 19 mentions for ASOS and 0 mentions for AO World. AO World's average media sentiment score of 1.05 beat ASOS's score of 0.23 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
ASOS	Neutral
AO World	Positive

ASOS currently has a consensus target price of GBX 453.57, indicating a potential downside of 0.45%. AO World has a consensus target price of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

4.0% of ASOS shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 19.8% of ASOS shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	£2.25B	0.24	-£340.23M	-£193.20	N/A
AO World	£1.03B	0.52	£25.59M	£4.39	21.09

ASOS has a beta of 2.323, meaning that its stock price is 132% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, meaning that its stock price is 23% more volatile than the broader market.

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ASOS	-10.10%	-155.17%	-5.44%
AO World	2.83%	21.65%	5.02%

Summary

AO World beats ASOS on 12 of the 16 factors compared between the two stocks.

How does AO World compare to boohoo group?

boohoo group (LON:BOO) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, valuation, profitability, risk and dividends.

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A
AO World	£1.03B	0.52	£25.59M	£4.39	21.09

33.9% of boohoo group shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 56.6% of boohoo group shares are owned by company insiders. Comparatively, 47.1% of AO World shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

boohoo group has a beta of 1.8, indicating that its stock price is 80% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, indicating that its stock price is 23% more volatile than the broader market.

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
boohoo group	-9.43%	-40.55%	-2.38%
AO World	2.83%	21.65%	5.02%

AO World has a consensus price target of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher probable upside, analysts clearly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, AO World's average media sentiment score of 1.05 beat boohoo group's score of -0.42 indicating that AO World is being referred to more favorably in the news media.

Company	Overall Sentiment
boohoo group	Neutral
AO World	Positive

Summary

AO World beats boohoo group on 11 of the 14 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, analyst recommendations, institutional ownership, valuation, risk, earnings and media sentiment.

In the previous week, AO World's average media sentiment score of 1.05 beat N Brown Group's score of 0.00 indicating that AO World is being referred to more favorably in the media.

Company	Overall Sentiment
AO World	Positive
N Brown Group	Neutral

42.1% of AO World shares are held by institutional investors. Comparatively, 3.4% of N Brown Group shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 93.2% of N Brown Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

AO World has a beta of 1.227, meaning that its share price is 23% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, meaning that its share price is 117% more volatile than the broader market.

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.52	£25.59M	£4.39	21.09
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
N Brown Group	0.13%	0.21%	2.32%

AO World presently has a consensus target price of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher probable upside, equities research analysts plainly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

AO World beats N Brown Group on 11 of the 14 factors compared between the two stocks.

How does AO World compare to Gear4music?

AO World (LON:AO) and Gear4music (LON:G4M) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, dividends, risk, earnings, media sentiment and valuation.

In the previous week, AO World's average media sentiment score of 1.05 beat Gear4music's score of 0.00 indicating that AO World is being referred to more favorably in the media.

Company	Overall Sentiment
AO World	Positive
Gear4music	Neutral

AO World has a beta of 1.227, meaning that its stock price is 23% more volatile than the broader market. Comparatively, Gear4music has a beta of 1.009, meaning that its stock price is 1% more volatile than the broader market.

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.52	£25.59M	£4.39	21.09
Gear4music	£190.74M	0.23	£988.88K	£34.90	6.06

42.1% of AO World shares are held by institutional investors. Comparatively, 28.9% of Gear4music shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 28.6% of Gear4music shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

AO World presently has a consensus target price of GBX 146, indicating a potential upside of 57.84%. Given AO World's stronger consensus rating and higher possible upside, analysts clearly believe AO World is more favorable than Gear4music.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
Gear4music	3.84%	16.69%	2.15%

Summary

AO World beats Gear4music on 13 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Broadline Retail Industry	Consumer Discretionary Sector	LON Exchange
Market Cap	£537.92M	£60.29B	£13.09B	£2.83B
Dividend Yield	N/A	2.32%	3.10%	5.12%
P/E Ratio	21.09	28.00	26.13	23.39
Price / Sales	0.52	1.93	1.70	4.99
Price / Cash	7.09	25.74	15.65	20.23
Price / Book	3.93	5.40	3.50	2.46
Net Income	£25.59M	£2.00B	£444.25M	£5.88B
7 Day Performance	1.09%	-0.18%	-1.43%	-0.03%
1 Month Performance	1.65%	0.99%	0.59%	-1.04%
1 Year Performance	-10.37%	-2.71%	-2.11%	7.01%

AO World Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	3.2128 of 5 stars	GBX 92.50 +0.5%	GBX 146 +57.8%	-10.4%	£537.92M	£1.03B	21.09	2,921	Positive News High Trading Volume
THG THG	2.3192 of 5 stars	GBX 40.50 +2.2%	GBX 57.50 +42.0%	-11.0%	£642.68M	£1.76B	N/A	7,291
ASC ASOS	0.9278 of 5 stars	GBX 422 +1.4%	GBX 440.71 +4.4%	+97.6%	£504.92M	£2.29B	N/A	990	Earnings Report
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

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This page (LON:AO) was last updated on 11/11/2026 by MarketBeat.com Staff.

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AO World (AO) Competitors