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AO World (AO) Competitors

AO World logo
GBX 97 -0.20 (-0.21%)
As of 07/4/2025

AO vs. THG, ASC, BOO, BWNG, G4M, ZAMZ, SOS, MADE, MEAL, and UBG

Should you be buying AO World stock or one of its competitors? The main competitors of AO World include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), Gear4music (G4M), Zamaz (ZAMZ), Sosandar (SOS), Made.com Group (MADE), Parsley Box Group (MEAL), and Unbound Group (UBG). These companies are all part of the "internet retail" industry.

AO World vs. Its Competitors

AO World (LON:AO) and THG (LON:THG) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

42.1% of AO World shares are owned by institutional investors. Comparatively, 31.4% of THG shares are owned by institutional investors. 47.1% of AO World shares are owned by insiders. Comparatively, 31.6% of THG shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

AO World has higher earnings, but lower revenue than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
AO World£1.03B0.55£25.59M£4.3922.12
THG£2.00B0.21-£235.23M-£17.76-1.81

THG has a consensus target price of GBX 49, suggesting a potential upside of 52.17%. Given THG's stronger consensus rating and higher possible upside, analysts clearly believe THG is more favorable than AO World.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
AO World
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
THG
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

AO World has a net margin of 2.48% compared to THG's net margin of -11.77%. AO World's return on equity of 18.96% beat THG's return on equity.

Company Net Margins Return on Equity Return on Assets
AO World2.48% 18.96% 5.02%
THG -11.77%-24.45%-2.68%

In the previous week, AO World had 12 more articles in the media than THG. MarketBeat recorded 15 mentions for AO World and 3 mentions for THG. THG's average media sentiment score of 0.51 beat AO World's score of 0.12 indicating that THG is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
AO World
6 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
THG
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

AO World has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500. Comparatively, THG has a beta of 2.4, indicating that its stock price is 140% more volatile than the S&P 500.

Summary

AO World beats THG on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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AO vs. The Competition

MetricAO WorldInternet Retail IndustryCyclical SectorLON Exchange
Market Cap£564.09M£1.63B£3.34B£2.96B
Dividend YieldN/A1.51%3.52%5.02%
P/E Ratio22.1247.6871.28147.89
Price / Sales0.5591.4471.03258,943.94
Price / Cash7.093.7431.1627.97
Price / Book4.124.743.755.28
Net Income£25.59M-£296.93M£262.42M£5.90B
7 Day Performance0.94%0.50%0.63%0.90%
1 Month Performance-2.81%1.94%2.60%4.94%
1 Year Performance-17.66%7.60%2,642.48%81.65%

AO World Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
AO
AO World
N/AGBX 97
-0.2%
N/A-16.5%£564.09M£1.03B22.122,921Trending News
Insider Trade
High Trading Volume
THG
THG
1.7366 of 5 stars
GBX 28.22
+2.6%
GBX 49
+73.6%
-50.0%£373.49M£2.00B-1.597,291
ASC
ASOS
2.4791 of 5 stars
GBX 309.50
+1.5%
GBX 445
+43.8%
-15.3%£371.00M£2.92B-1.10990News Coverage
Gap Down
BOO
boohoo group
0.9102 of 5 stars
N/AGBX 27
+∞
N/A£336.30M£1.57B-2.2787,000
BWNG
N Brown Group
N/AN/AN/AN/A£188.93M£598.32M52.431,697
G4M
Gear4music
N/AGBX 200
+8.1%
N/A+39.4%£41.95M£144.49M42.43484High Trading Volume
ZAMZ
Zamaz
N/AN/AN/AN/A£30.24M£4.38M0.00N/A
SOS
Sosandar
N/AGBX 8.13
-4.4%
N/A-23.2%£20.17M£46.28M-47.68170Gap Down
MADE
Made.com Group
N/AN/AN/AN/A£2.04M£379.10M-0.07719Gap Up
High Trading Volume
MEAL
Parsley Box Group
N/AN/AN/AN/A£799KN/A0.00N/AGap Down
High Trading Volume
UBG
Unbound Group
N/AN/AN/AN/A£489K£41.55M0.431

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This page (LON:AO) was last updated on 7/5/2025 by MarketBeat.com Staff
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