Which has better earnings & valuation, AO or THG?

AO World has higher earnings, but lower revenue than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.53 £25.59M £4.39 21.62 THG £1.72B 0.32 -£235.23M £4.00 8.65

Is AO or THG more profitable?

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% THG 3.15% 12.75% -2.68%

Which has better valuation and earnings, ASC or AO?

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ASOS £2.29B 0.22 -£340.23M -£193.20 N/A AO World £1.03B 0.53 £25.59M £4.39 21.62

Is ASC or AO more profitable?

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity. Company Net Margins Return on Equity Return on Assets ASOS -10.10% -155.17% -5.44% AO World 2.83% 21.65% 5.02%

Do analysts recommend BOO or AO?

AO World has a consensus target price of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than boohoo group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score boohoo group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has stronger earnings & valuation, BOO or AO?

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio boohoo group £1.57B 0.00 -£148.38M -£11.50 N/A AO World £1.03B 0.53 £25.59M £4.39 21.62

Is BOO or AO more profitable?

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity. Company Net Margins Return on Equity Return on Assets boohoo group -9.43% -40.55% -2.38% AO World 2.83% 21.65% 5.02%

Do analysts rate AO or BWNG?

AO World presently has a consensus price target of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, research analysts plainly believe AO World is more favorable than N Brown Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 N Brown Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger valuation and earnings, AO or BWNG?

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.53 £25.59M £4.39 21.62 N Brown Group £598.32M 0.00 £3.60M £0.76 N/A

Is AO or BWNG more profitable?

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% N Brown Group 0.13% 0.21% 2.32%

Do analysts recommend AO or G4M?

AO World presently has a consensus target price of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, equities analysts clearly believe AO World is more favorable than Gear4music. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Gear4music 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable valuation & earnings, AO or G4M?

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.53 £25.59M £4.39 21.62 Gear4music £190.74M 0.32 £988.88K £34.90 8.40

Is AO or G4M more profitable?

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% Gear4music 3.84% 16.69% 2.15%

AO World (AO) Competitors

GBX 94.80 +1.20 (+1.28%)

As of 08/28/2026

Compare

AO vs. THG, ASC, BOO, BWNG, and G4M

Should you buy AO World stock or one of its competitors? AO World's main competitors and comparable companies include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does AO World compare to THG?

AO World (LON:AO) and THG (LON:THG) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, media sentiment, analyst recommendations, dividends, profitability, risk, institutional ownership and earnings.

AO World presently has a consensus target price of GBX 148.50, suggesting a potential upside of 56.65%. THG has a consensus target price of GBX 57.50, suggesting a potential upside of 66.28%. Given THG's higher probable upside, analysts plainly believe THG is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

AO World has higher earnings, but lower revenue than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.53	£25.59M	£4.39	21.62
THG	£1.72B	0.32	-£235.23M	£4.00	8.65

In the previous week, AO World's average media sentiment score of 0.00 equaled THG'saverage media sentiment score.

Company	Overall Sentiment
AO World	Neutral
THG	Neutral

AO World has a beta of 1.227, indicating that its stock price is 23% more volatile than the broader market. Comparatively, THG has a beta of 2.456, indicating that its stock price is 146% more volatile than the broader market.

42.1% of AO World shares are owned by institutional investors. Comparatively, 8.5% of THG shares are owned by institutional investors. 47.1% of AO World shares are owned by company insiders. Comparatively, 22.9% of THG shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
THG	3.15%	12.75%	-2.68%

Summary

AO World beats THG on 10 of the 14 factors compared between the two stocks.

How does AO World compare to ASOS?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

In the previous week, ASOS had 7 more articles in the media than AO World. MarketBeat recorded 7 mentions for ASOS and 0 mentions for AO World. ASOS's average media sentiment score of 0.47 beat AO World's score of 0.00 indicating that ASOS is being referred to more favorably in the media.

Company	Overall Sentiment
ASOS	Neutral
AO World	Neutral

3.7% of ASOS shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 19.8% of ASOS shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	£2.29B	0.22	-£340.23M	-£193.20	N/A
AO World	£1.03B	0.53	£25.59M	£4.39	21.62

ASOS has a beta of 2.306, suggesting that its stock price is 131% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, suggesting that its stock price is 23% more volatile than the broader market.

ASOS currently has a consensus price target of GBX 419.29, suggesting a potential upside of 0.07%. AO World has a consensus price target of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ASOS	-10.10%	-155.17%	-5.44%
AO World	2.83%	21.65%	5.02%

Summary

AO World beats ASOS on 11 of the 16 factors compared between the two stocks.

How does AO World compare to boohoo group?

boohoo group (LON:BOO) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

boohoo group has a beta of 1.8, suggesting that its stock price is 80% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, suggesting that its stock price is 23% more volatile than the broader market.

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
boohoo group	-9.43%	-40.55%	-2.38%
AO World	2.83%	21.65%	5.02%

33.9% of boohoo group shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 56.6% of boohoo group shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

AO World has a consensus target price of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A
AO World	£1.03B	0.53	£25.59M	£4.39	21.62

In the previous week, boohoo group's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
boohoo group	Neutral
AO World	Neutral

Summary

AO World beats boohoo group on 10 of the 13 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, earnings, dividends, analyst recommendations and institutional ownership.

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.53	£25.59M	£4.39	21.62
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A

In the previous week, AO World's average media sentiment score of 0.00 equaled N Brown Group'saverage media sentiment score.

Company	Overall Sentiment
AO World	Neutral
N Brown Group	Neutral

42.1% of AO World shares are held by institutional investors. Comparatively, 3.4% of N Brown Group shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 93.2% of N Brown Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

AO World presently has a consensus price target of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, research analysts plainly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has a beta of 1.227, suggesting that its share price is 23% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, suggesting that its share price is 117% more volatile than the broader market.

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
N Brown Group	0.13%	0.21%	2.32%

Summary

AO World beats N Brown Group on 10 of the 13 factors compared between the two stocks.

How does AO World compare to Gear4music?

AO World (LON:AO) and Gear4music (LON:G4M) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, media sentiment, risk, institutional ownership, earnings, dividends and analyst recommendations.

AO World presently has a consensus target price of GBX 148.50, suggesting a potential upside of 56.65%. Given AO World's stronger consensus rating and higher possible upside, equities analysts clearly believe AO World is more favorable than Gear4music.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has a beta of 1.227, indicating that its stock price is 23% more volatile than the broader market. Comparatively, Gear4music has a beta of 1.005, indicating that its stock price is 0% more volatile than the broader market.

42.1% of AO World shares are held by institutional investors. Comparatively, 29.4% of Gear4music shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 28.7% of Gear4music shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
Gear4music	3.84%	16.69%	2.15%

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.53	£25.59M	£4.39	21.62
Gear4music	£190.74M	0.32	£988.88K	£34.90	8.40

In the previous week, Gear4music had 1 more articles in the media than AO World. MarketBeat recorded 1 mentions for Gear4music and 0 mentions for AO World. Gear4music's average media sentiment score of 0.67 beat AO World's score of 0.00 indicating that Gear4music is being referred to more favorably in the news media.

Company	Overall Sentiment
AO World	Neutral
Gear4music	Positive

Summary

AO World beats Gear4music on 12 of the 16 factors compared between the two stocks.

Get AO World News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Broadline Retail Industry	Consumer Discretionary Sector	LON Exchange
Market Cap	£551.30M	£60.65B	£13.19B	£2.92B
Dividend Yield	N/A	2.37%	57.00%	6.17%
P/E Ratio	21.62	16.71	46.86	367.33
Price / Sales	0.53	5.37	88.35	83,334.22
Price / Cash	7.09	24.19	19.00	27.89
Price / Book	4.03	6.77	4.25	6.99
Net Income	£25.59M	£1.99B	£445.07M	£5.89B
7 Day Performance	0.42%	-0.92%	-1.06%	0.62%
1 Month Performance	-2.57%	-0.75%	-0.40%	3.61%
1 Year Performance	9.85%	-2.46%	-2.60%	22.39%

AO World Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	2.4682 of 5 stars	GBX 94.80 +1.3%	GBX 148.50 +56.6%	+9.8%	£551.30M	£1.03B	21.62	2,921	Gap Up High Trading Volume
THG THG	2.2705 of 5 stars	GBX 35.06 +0.6%	GBX 57.50 +64.0%	+21.2%	£556.35M	£1.72B	8.77	7,291
ASC ASOS	1.2267 of 5 stars	GBX 414.50 -1.3%	GBX 375.86 -9.3%	+51.0%	£495.95M	£2.29B	N/A	990
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (LON:AO) was last updated on 9/1/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

AO World (AO) Competitors