Which has stronger earnings and valuation, THG or AO?

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio THG £1.72B 0.31 -£235.23M £4.00 8.49 AO World £1.03B 0.56 £25.59M £4.39 22.48

Is THG or AO more profitable?

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity. Company Net Margins Return on Equity Return on Assets THG 3.15% 12.75% -2.68% AO World 2.83% 21.65% 5.02%

Which has stronger earnings & valuation, AO or ASC?

AO World has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.56 £25.59M £4.39 22.48 ASOS £2.29B 0.20 -£340.23M -£193.20 N/A

Is AO or ASC more profitable?

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% ASOS -10.10% -155.17% -5.44%

Do analysts prefer BOO or AO?

AO World has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than boohoo group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score boohoo group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has preferable valuation & earnings, BOO or AO?

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio boohoo group £1.57B 0.00 -£148.38M -£11.50 N/A AO World £1.03B 0.56 £25.59M £4.39 22.48

Is BOO or AO more profitable?

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity. Company Net Margins Return on Equity Return on Assets boohoo group -9.43% -40.55% -2.38% AO World 2.83% 21.65% 5.02%

Do analysts prefer AO or BWNG?

AO World presently has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher probable upside, equities research analysts clearly believe AO World is more favorable than N Brown Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 N Brown Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable earnings & valuation, AO or BWNG?

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio AO World £1.03B 0.56 £25.59M £4.39 22.48 N Brown Group £598.32M 0.00 £3.60M £0.76 N/A

Is AO or BWNG more profitable?

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity. Company Net Margins Return on Equity Return on Assets AO World 2.83% 21.65% 5.02% N Brown Group 0.13% 0.21% 2.32%

Do analysts rate G4M or AO?

AO World has a consensus target price of GBX 148.50, suggesting a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than Gear4music. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Gear4music 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 AO World 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has higher valuation & earnings, G4M or AO?

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Gear4music £190.74M 0.32 £988.88K £34.90 8.29 AO World £1.03B 0.56 £25.59M £4.39 22.48

Is G4M or AO more profitable?

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity. Company Net Margins Return on Equity Return on Assets Gear4music 3.84% 16.69% 2.15% AO World 2.83% 21.65% 5.02%

AO World (AO) Competitors

GBX 98.60 +1.20 (+1.23%)

As of 08/7/2026

Compare

AO vs. THG, ASC, BOO, BWNG, and G4M

Should you buy AO World stock or one of its competitors? AO World's main competitors and comparable companies include THG (THG), ASOS (ASC), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does AO World compare to THG?

THG (LON:THG) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

AO World has lower revenue, but higher earnings than THG. THG is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£1.72B	0.31	-£235.23M	£4.00	8.49
AO World	£1.03B	0.56	£25.59M	£4.39	22.48

THG has a beta of 2.461, indicating that its stock price is 146% more volatile than the broader market. Comparatively, AO World has a beta of 1.222, indicating that its stock price is 22% more volatile than the broader market.

THG has a net margin of 3.15% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat THG's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	3.15%	12.75%	-2.68%
AO World	2.83%	21.65%	5.02%

In the previous week, THG had 2 more articles in the media than AO World. MarketBeat recorded 2 mentions for THG and 0 mentions for AO World. THG's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
THG	Neutral
AO World	Neutral

THG presently has a consensus price target of GBX 57.50, indicating a potential upside of 69.42%. AO World has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given THG's higher probable upside, equities analysts plainly believe THG is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

8.5% of THG shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 22.9% of THG shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

AO World beats THG on 10 of the 15 factors compared between the two stocks.

How does AO World compare to ASOS?

AO World (LON:AO) and ASOS (LON:ASC) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, media sentiment, dividends, analyst recommendations, valuation, risk and profitability.

AO World currently has a consensus target price of GBX 148.50, suggesting a potential upside of 50.61%. ASOS has a consensus target price of GBX 375.86, suggesting a potential downside of 3.75%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than ASOS.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
ASOS	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
ASOS	-10.10%	-155.17%	-5.44%

In the previous week, ASOS had 5 more articles in the media than AO World. MarketBeat recorded 5 mentions for ASOS and 0 mentions for AO World. ASOS's average media sentiment score of 0.89 beat AO World's score of 0.00 indicating that ASOS is being referred to more favorably in the news media.

Company	Overall Sentiment
AO World	Neutral
ASOS	Positive

42.1% of AO World shares are owned by institutional investors. Comparatively, 3.7% of ASOS shares are owned by institutional investors. 47.1% of AO World shares are owned by insiders. Comparatively, 19.8% of ASOS shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

AO World has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.56	£25.59M	£4.39	22.48
ASOS	£2.29B	0.20	-£340.23M	-£193.20	N/A

AO World has a beta of 1.222, indicating that its stock price is 22% more volatile than the broader market. Comparatively, ASOS has a beta of 2.282, indicating that its stock price is 128% more volatile than the broader market.

Summary

AO World beats ASOS on 11 of the 16 factors compared between the two stocks.

How does AO World compare to boohoo group?

boohoo group (LON:BOO) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, media sentiment, valuation, analyst recommendations and institutional ownership.

AO World has lower revenue, but higher earnings than boohoo group. boohoo group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
boohoo group	£1.57B	0.00	-£148.38M	-£11.50	N/A
AO World	£1.03B	0.56	£25.59M	£4.39	22.48

33.9% of boohoo group shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 56.6% of boohoo group shares are held by insiders. Comparatively, 47.1% of AO World shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

AO World has a net margin of 2.83% compared to boohoo group's net margin of -9.43%. AO World's return on equity of 21.65% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
boohoo group	-9.43%	-40.55%	-2.38%
AO World	2.83%	21.65%	5.02%

In the previous week, boohoo group's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
boohoo group	Neutral
AO World	Neutral

AO World has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
boohoo group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

boohoo group has a beta of 1.8, meaning that its stock price is 80% more volatile than the broader market. Comparatively, AO World has a beta of 1.222, meaning that its stock price is 22% more volatile than the broader market.

Summary

AO World beats boohoo group on 10 of the 13 factors compared between the two stocks.

How does AO World compare to N Brown Group?

AO World (LON:AO) and N Brown Group (LON:BWNG) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

AO World presently has a consensus price target of GBX 148.50, indicating a potential upside of 50.61%. Given AO World's stronger consensus rating and higher probable upside, equities research analysts clearly believe AO World is more favorable than N Brown Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
N Brown Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

AO World has higher revenue and earnings than N Brown Group. N Brown Group is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.03B	0.56	£25.59M	£4.39	22.48
N Brown Group	£598.32M	0.00	£3.60M	£0.76	N/A

In the previous week, AO World's average media sentiment score of 0.00 equaled N Brown Group'saverage media sentiment score.

Company	Overall Sentiment
AO World	Neutral
N Brown Group	Neutral

AO World has a net margin of 2.83% compared to N Brown Group's net margin of 0.13%. AO World's return on equity of 21.65% beat N Brown Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	2.83%	21.65%	5.02%
N Brown Group	0.13%	0.21%	2.32%

AO World has a beta of 1.222, suggesting that its share price is 22% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, suggesting that its share price is 117% more volatile than the broader market.

42.1% of AO World shares are held by institutional investors. Comparatively, 3.4% of N Brown Group shares are held by institutional investors. 47.1% of AO World shares are held by company insiders. Comparatively, 93.2% of N Brown Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

AO World beats N Brown Group on 10 of the 13 factors compared between the two stocks.

How does AO World compare to Gear4music?

Gear4music (LON:G4M) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, valuation, earnings, risk, dividends, analyst recommendations, profitability and media sentiment.

In the previous week, Gear4music's average media sentiment score of 0.00 equaled AO World'saverage media sentiment score.

Company	Overall Sentiment
Gear4music	Neutral
AO World	Neutral

Gear4music has a beta of 1.008, suggesting that its share price is 1% more volatile than the broader market. Comparatively, AO World has a beta of 1.222, suggesting that its share price is 22% more volatile than the broader market.

Gear4music has a net margin of 3.84% compared to AO World's net margin of 2.83%. AO World's return on equity of 21.65% beat Gear4music's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gear4music	3.84%	16.69%	2.15%
AO World	2.83%	21.65%	5.02%

AO World has a consensus target price of GBX 148.50, suggesting a potential upside of 50.61%. Given AO World's stronger consensus rating and higher possible upside, analysts plainly believe AO World is more favorable than Gear4music.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gear4music	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
AO World	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

AO World has higher revenue and earnings than Gear4music. Gear4music is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gear4music	£190.74M	0.32	£988.88K	£34.90	8.29
AO World	£1.03B	0.56	£25.59M	£4.39	22.48

29.4% of Gear4music shares are owned by institutional investors. Comparatively, 42.1% of AO World shares are owned by institutional investors. 28.7% of Gear4music shares are owned by insiders. Comparatively, 47.1% of AO World shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

AO World beats Gear4music on 12 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding AO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

AO vs. The Competition

Export

Metric	AO World	Broadline Retail Industry	Consumer Discretionary Sector	LON Exchange
Market Cap	£573.39M	£63.66B	£13.40B	£2.88B
Dividend Yield	N/A	2.26%	53.98%	6.10%
P/E Ratio	22.48	18.35	46.50	368.30
Price / Sales	0.56	5.54	91.25	83,648.02
Price / Cash	7.09	24.92	19.31	27.89
Price / Book	4.19	7.06	4.54	7.22
Net Income	£25.59M	£2.02B	£443.65M	£5.89B
7 Day Performance	1.34%	1.20%	0.61%	1.53%
1 Month Performance	8.47%	3.45%	1.79%	2.33%
1 Year Performance	10.41%	0.80%	2.82%	74.71%

AO World Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
AO AO World	N/A	GBX 98.60 +1.2%	GBX 148.50 +50.6%	+10.4%	£573.39M	£1.03B	22.48	2,921	Gap Up High Trading Volume
THG THG	2.1394 of 5 stars	GBX 31.90 +3.2%	GBX 57.50 +80.2%	-0.8%	£506.24M	£1.72B	7.98	7,291	Analyst Forecast High Trading Volume
ASC ASOS	2.374 of 5 stars	GBX 366.93 +1.1%	GBX 375.86 +2.4%	+23.5%	£439.03M	£2.29B	N/A	990	Positive News Gap Up High Trading Volume
BOO boohoo group	N/A	N/A	N/A	N/A	£336.30M	£1.57B	N/A	87,000
BWNG N Brown Group	N/A	N/A	N/A	N/A	£188.93M	£598.32M	52.43	1,697

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This page (LON:AO) was last updated on 8/10/2026 by MarketBeat.com Staff.

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AO World (AO) Competitors