ASOS (ASC) Competitors

AO World (LON:AO) and ASOS (LON:ASC) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation, community ranking and institutional ownership.

Does the media favor AO or ASC?

In the previous week, ASOS had 2 more articles in the media than AO World. MarketBeat recorded 6 mentions for ASOS and 4 mentions for AO World. ASOS's average media sentiment score of 0.59 beat AO World's score of 0.23 indicating that ASOS is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
AO World	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
ASOS	0 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk and volatility, AO or ASC?

AO World has a beta of 0.66, meaning that its share price is 34% less volatile than the S&P 500. Comparatively, ASOS has a beta of 2.92, meaning that its share price is 192% more volatile than the S&P 500.

Does the MarketBeat Community prefer AO or ASC?

ASOS received 638 more outperform votes than AO World when rated by MarketBeat users. Likewise, 69.20% of users gave ASOS an outperform vote while only 64.56% of users gave AO World an outperform vote.

Company	Underperform	Outperform
AO World	Outperform Votes 337 64.56%	Underperform Votes 185 35.44%
ASOS	Outperform Votes 975 69.20%	Underperform Votes 434 30.80%

Is AO or ASC more profitable?

AO World has a net margin of -2.86% compared to ASOS's net margin of -6.24%. ASOS's return on equity of -25.58% beat AO World's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AO World	-2.86%	-44.19%	-3.19%
ASOS	-6.24%	-25.58%	-6.14%

Which has stronger valuation & earnings, AO or ASC?

AO World has higher earnings, but lower revenue than ASOS. AO World is trading at a lower price-to-earnings ratio than ASOS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AO World	£1.44 billion	0.28	-£39.40 million	-£0.08	-862.50
ASOS	£3.77 billion	0.10	-£235.50 million	-£2.07	-181.79

Do insiders & institutionals have more ownership in AO or ASC?

65.7% of AO World shares are owned by institutional investors. Comparatively, 54.9% of ASOS shares are owned by institutional investors. 27.2% of AO World shares are owned by company insiders. Comparatively, 35.5% of ASOS shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Do analysts rate AO or ASC?

AO World currently has a consensus price target of GBX 69, indicating a potential upside of 0.00%. ASOS has a consensus price target of GBX 861.25, indicating a potential upside of 128.87%. Given ASOS's stronger consensus rating and higher possible upside, analysts clearly believe ASOS is more favorable than AO World.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AO World	2 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.75
ASOS	1 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.13

Summary

ASOS beats AO World on 12 of the 18 factors compared between the two stocks.