ASC vs. BOO, AO, THG, ABDP, 888, YNGA, WIX, MER, XPS, and HFD
Should you be buying ASOS stock or one of its competitors? The main competitors of ASOS include boohoo group (BOO), AO World (AO), THG (THG), AB Dynamics (ABDP), 888 (888), Young & Co.'s Brewery, P.L.C. (YNGA), Wickes Group (WIX), Mears Group (MER), XPS Pensions Group (XPS), and Halfords Group (HFD). These companies are all part of the "consumer cyclical" sector.
ASOS (LON:ASC) and boohoo group (LON:BOO) are both small-cap consumer cyclical companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, community ranking, media sentiment, analyst recommendations, dividends, earnings and institutional ownership.
boohoo group has a net margin of -5.15% compared to ASOS's net margin of -6.28%. boohoo group's return on equity of -20.69% beat ASOS's return on equity.
boohoo group has lower revenue, but higher earnings than ASOS. boohoo group is trading at a lower price-to-earnings ratio than ASOS, indicating that it is currently the more affordable of the two stocks.
30.9% of ASOS shares are held by institutional investors. Comparatively, 33.8% of boohoo group shares are held by institutional investors. 50.2% of ASOS shares are held by company insiders. Comparatively, 51.7% of boohoo group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
ASOS has a beta of 2.72, suggesting that its share price is 172% more volatile than the S&P 500. Comparatively, boohoo group has a beta of 1.78, suggesting that its share price is 78% more volatile than the S&P 500.
ASOS currently has a consensus price target of GBX 533, indicating a potential upside of 39.02%. boohoo group has a consensus price target of GBX 43.07, indicating a potential upside of 19.78%. Given ASOS's stronger consensus rating and higher possible upside, equities research analysts clearly believe ASOS is more favorable than boohoo group.
In the previous week, boohoo group had 10 more articles in the media than ASOS. MarketBeat recorded 14 mentions for boohoo group and 4 mentions for ASOS. ASOS's average media sentiment score of 0.67 beat boohoo group's score of 0.22 indicating that ASOS is being referred to more favorably in the media.
ASOS received 152 more outperform votes than boohoo group when rated by MarketBeat users. However, 76.60% of users gave boohoo group an outperform vote while only 69.06% of users gave ASOS an outperform vote.
Summary
boohoo group beats ASOS on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ASC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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