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ASOS (ASC) Competitors

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GBX 396 +6.50 (+1.67%)
As of 08/21/2026 12:28 PM Eastern

ASC vs. AO, THG, BOO, BWNG, and G4M

Should you buy ASOS stock or one of its competitors? ASOS's main competitors and comparable companies include AO World (AO), THG (THG), boohoo group (BOO), N Brown Group (BWNG), and Gear4music (G4M). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does ASOS compare to AO World?

ASOS (LON:ASC) and AO World (LON:AO) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, analyst recommendations, media sentiment, risk, institutional ownership and dividends.

AO World has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than AO World, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ASOS£2.29B0.21-£340.23M-£193.20N/A
AO World£1.03B0.54£25.59M£4.3921.75

AO World has a net margin of 2.83% compared to ASOS's net margin of -10.10%. AO World's return on equity of 21.65% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
ASOS-10.10% -155.17% -5.44%
AO World 2.83%21.65%5.02%

3.7% of ASOS shares are held by institutional investors. Comparatively, 42.1% of AO World shares are held by institutional investors. 19.8% of ASOS shares are held by company insiders. Comparatively, 47.1% of AO World shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, ASOS had 2 more articles in the media than AO World. MarketBeat recorded 3 mentions for ASOS and 1 mentions for AO World. AO World's average media sentiment score of 0.67 beat ASOS's score of 0.67 indicating that AO World is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ASOS
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
AO World
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

ASOS has a beta of 2.306, indicating that its share price is 131% more volatile than the broader market. Comparatively, AO World has a beta of 1.227, indicating that its share price is 23% more volatile than the broader market.

ASOS currently has a consensus target price of GBX 375.86, indicating a potential downside of 5.09%. AO World has a consensus target price of GBX 148.50, indicating a potential upside of 55.66%. Given AO World's stronger consensus rating and higher probable upside, analysts plainly believe AO World is more favorable than ASOS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASOS
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
AO World
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

AO World beats ASOS on 12 of the 16 factors compared between the two stocks.

How does ASOS compare to THG?

THG (LON:THG) and ASOS (LON:ASC) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, valuation, institutional ownership, media sentiment, risk, profitability, dividends and analyst recommendations.

In the previous week, ASOS had 3 more articles in the media than THG. MarketBeat recorded 3 mentions for ASOS and 0 mentions for THG. ASOS's average media sentiment score of 0.67 beat THG's score of 0.00 indicating that ASOS is being referred to more favorably in the news media.

Company Overall Sentiment
THG Neutral
ASOS Positive

8.5% of THG shares are owned by institutional investors. Comparatively, 3.7% of ASOS shares are owned by institutional investors. 22.9% of THG shares are owned by insiders. Comparatively, 19.8% of ASOS shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

THG currently has a consensus target price of GBX 57.50, suggesting a potential upside of 70.93%. ASOS has a consensus target price of GBX 375.86, suggesting a potential downside of 5.09%. Given THG's higher possible upside, analysts clearly believe THG is more favorable than ASOS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
THG
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
ASOS
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

THG has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than THG, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
THG£1.72B0.31-£235.23M£4.008.41
ASOS£2.29B0.21-£340.23M-£193.20N/A

THG has a beta of 2.456, indicating that its share price is 146% more volatile than the broader market. Comparatively, ASOS has a beta of 2.306, indicating that its share price is 131% more volatile than the broader market.

THG has a net margin of 3.15% compared to ASOS's net margin of -10.10%. THG's return on equity of 12.75% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
THG3.15% 12.75% -2.68%
ASOS -10.10%-155.17%-5.44%

Summary

THG beats ASOS on 11 of the 16 factors compared between the two stocks.

How does ASOS compare to boohoo group?

ASOS (LON:ASC) and boohoo group (LON:BOO) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment and valuation.

3.7% of ASOS shares are held by institutional investors. Comparatively, 33.9% of boohoo group shares are held by institutional investors. 19.8% of ASOS shares are held by company insiders. Comparatively, 56.6% of boohoo group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

ASOS has a beta of 2.306, indicating that its share price is 131% more volatile than the broader market. Comparatively, boohoo group has a beta of 1.8, indicating that its share price is 80% more volatile than the broader market.

boohoo group has a net margin of -9.43% compared to ASOS's net margin of -10.10%. boohoo group's return on equity of -40.55% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
ASOS-10.10% -155.17% -5.44%
boohoo group -9.43%-40.55%-2.38%

In the previous week, boohoo group had 1 more articles in the media than ASOS. MarketBeat recorded 4 mentions for boohoo group and 3 mentions for ASOS. ASOS's average media sentiment score of 0.67 beat boohoo group's score of -0.37 indicating that ASOS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ASOS
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
boohoo group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

ASOS presently has a consensus target price of GBX 375.86, suggesting a potential downside of 5.09%. Given boohoo group's higher probable upside, analysts plainly believe boohoo group is more favorable than ASOS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASOS
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
boohoo group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

boohoo group has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than boohoo group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ASOS£2.29B0.21-£340.23M-£193.20N/A
boohoo group£1.57B0.00-£148.38M-£11.50N/A

Summary

boohoo group beats ASOS on 9 of the 15 factors compared between the two stocks.

How does ASOS compare to N Brown Group?

ASOS (LON:ASC) and N Brown Group (LON:BWNG) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings, media sentiment and dividends.

ASOS has a beta of 2.306, indicating that its stock price is 131% more volatile than the broader market. Comparatively, N Brown Group has a beta of 2.17, indicating that its stock price is 117% more volatile than the broader market.

3.7% of ASOS shares are held by institutional investors. Comparatively, 3.4% of N Brown Group shares are held by institutional investors. 19.8% of ASOS shares are held by company insiders. Comparatively, 93.2% of N Brown Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

N Brown Group has lower revenue, but higher earnings than ASOS. ASOS is trading at a lower price-to-earnings ratio than N Brown Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ASOS£2.29B0.21-£340.23M-£193.20N/A
N Brown Group£598.32M0.00£3.60M£0.76N/A

In the previous week, ASOS had 3 more articles in the media than N Brown Group. MarketBeat recorded 3 mentions for ASOS and 0 mentions for N Brown Group. ASOS's average media sentiment score of 0.67 beat N Brown Group's score of 0.00 indicating that ASOS is being referred to more favorably in the media.

Company Overall Sentiment
ASOS Positive
N Brown Group Neutral

N Brown Group has a net margin of 0.13% compared to ASOS's net margin of -10.10%. N Brown Group's return on equity of 0.21% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
ASOS-10.10% -155.17% -5.44%
N Brown Group 0.13%0.21%2.32%

ASOS presently has a consensus price target of GBX 375.86, indicating a potential downside of 5.09%. Given N Brown Group's higher possible upside, analysts clearly believe N Brown Group is more favorable than ASOS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASOS
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
N Brown Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

N Brown Group beats ASOS on 8 of the 15 factors compared between the two stocks.

How does ASOS compare to Gear4music?

Gear4music (LON:G4M) and ASOS (LON:ASC) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Gear4music has a net margin of 3.84% compared to ASOS's net margin of -10.10%. Gear4music's return on equity of 16.69% beat ASOS's return on equity.

Company Net Margins Return on Equity Return on Assets
Gear4music3.84% 16.69% 2.15%
ASOS -10.10%-155.17%-5.44%

Gear4music has a beta of 1.005, indicating that its stock price is 0% more volatile than the broader market. Comparatively, ASOS has a beta of 2.306, indicating that its stock price is 131% more volatile than the broader market.

29.4% of Gear4music shares are held by institutional investors. Comparatively, 3.7% of ASOS shares are held by institutional investors. 28.7% of Gear4music shares are held by company insiders. Comparatively, 19.8% of ASOS shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, ASOS had 2 more articles in the media than Gear4music. MarketBeat recorded 3 mentions for ASOS and 1 mentions for Gear4music. Gear4music's average media sentiment score of 0.75 beat ASOS's score of 0.67 indicating that Gear4music is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Gear4music
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ASOS
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Gear4music has higher earnings, but lower revenue than ASOS. ASOS is trading at a lower price-to-earnings ratio than Gear4music, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gear4music£190.74M0.31£988.88K£34.907.99
ASOS£2.29B0.21-£340.23M-£193.20N/A

ASOS has a consensus price target of GBX 375.86, suggesting a potential downside of 5.09%. Given ASOS's stronger consensus rating and higher probable upside, analysts clearly believe ASOS is more favorable than Gear4music.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gear4music
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
ASOS
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

Summary

Gear4music beats ASOS on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ASC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ASC vs. The Competition

MetricASOSBroadline Retail IndustryConsumer Discretionary SectorLON Exchange
Market Cap£473.81M£59.61B£13.21B£2.54B
Dividend Yield2.82%2.36%56.57%6.17%
P/E Ratio-2.0517.0046.96367.57
Price / Sales0.215.2688.6683,481.74
Price / Cash1.5324.3029.1327.89
Price / Book0.914.923.937.19
Net Income-£340.23M£1.99B£445.72M£5.89B
7 Day Performance1.10%-0.40%-0.26%0.30%
1 Month Performance14.45%2.90%2.74%3.31%
1 Year Performance27.82%-2.72%-1.57%22.13%

ASOS Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ASC
ASOS
1.9619 of 5 stars
GBX 396
+1.7%
GBX 375.86
-5.1%
+27.8%£473.81M£2.29BN/A990
AO
AO World
2.912 of 5 stars
GBX 95.20
+0.8%
GBX 148.50
+56.0%
+4.4%£553.62M£1.03B21.712,921
THG
THG
2.149 of 5 stars
GBX 32.84
-0.7%
GBX 57.50
+75.1%
+7.8%£521.16M£1.72B8.217,291
BOO
boohoo group
N/AN/AN/AN/A£336.30M£1.57BN/A87,000
BWNG
N Brown Group
N/AN/AN/AN/A£188.93M£598.32M52.431,697

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This page (LON:ASC) was last updated on 8/23/2026 by MarketBeat.com Staff.
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