ASOS (ASC) Share Price, News & Analysis

Company Overview

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

Key Stats

• Today's Range: 220 to 234
• 50-Day Range: 206.50 to 285.50
• 52-Week Range: 206.50 to 375.30
• Volume: 254,558 shs
• Average Volume: 9.10 million shs
• Market Capitalization: £269.34 million
• P/E Ratio: N/A
• Dividend Yield: 2.82%
• Price Target: GBX 352.67
• Consensus Rating: Moderate Buy

ASOS Stock Analysis - MarketRank™

ASOS scored higher than 81% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

ASOS has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 4 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

ASOS has a consensus price target of GBX 352.67, representing about 56.4% upside from its current price of GBX 225.50.

Amount of Analyst Coverage

ASOS has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of ASOS is -1.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of ASOS is -1.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Due to a projected decrease in earnings for ASOS, their PEG ratio cannot be calculated.

Price to Book Value per Share Ratio

ASOS has a P/B Ratio of 0.52. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for ASC.

Dividend

• Score: 0.8 / 5
• Dividend Strength: Weak

Dividend Yield

ASOS pays a meaningful dividend of 2.82%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

ASOS does not have a long track record of dividend growth.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: N/A

News Sentiment

ASOS has a news sentiment score of 0.75. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.44 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for ASOS this week, compared to 0 articles on an average week.

Search Interest

4 people have searched for ASC on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.

MarketBeat Follows

4 people have added ASOS to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.6 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net £3,825,078.55 in company stock, which represents 1.4202% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, ASOS insiders have bought more of their company's stock than they have sold. Specifically, they have bought £3,825,078.55 in company stock and sold GBX 0 in company stock.

Percentage Held by Insiders

18.40% of the stock of ASOS is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

8.89% of the stock of ASOS is held by institutions.

ASC Stock Analysis - Frequently Asked Questions

How have ASC shares performed this year?

ASOS's stock was trading at GBX 283.50 on January 1st, 2026. Since then, ASC stock has decreased by 20.5% and is now trading at GBX 225.50.

How were ASOS's earnings last quarter?

ASOS Plc (LON:ASC) issued its quarterly earnings data on Thursday, April, 23rd. The company reported ($109.90) EPS for the quarter. The company earned $1.12 billion during the quarter. ASOS had a negative trailing twelve-month return on equity of 155.17% and a negative net margin of 10.10%.
Read the conference call transcript.

How do I buy shares of ASOS?

Shares of ASC stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of ASOS own?

Based on aggregate information from My MarketBeat watchlists, some other companies that ASOS investors own include Aroundtown (AT1), Meta Platforms (META), boohoo group (BOO), NVIDIA (NVDA), Alibaba Group (BABA), Intel (INTC) and Barclays (BARC).

Company Calendar

• Last Earnings: 4/23/2026
• Today: 5/06/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Consumer Cyclical
• Industry: Internet Retail
• Sub-Industry: Transportation
• Current Symbol: LON:ASC
• CIK: N/A
• Web: www.asosplc.com
• Phone: +44-20-77561000
• Fax: N/A
• Employees: 990
• Year Founded: N/A

Price Target and Rating

• Average Price Target for ASOS: GBX 352.67
• High Price Target: GBX 600
• Low Price Target: GBX 216
• Potential Upside/Downside: +56.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX (193.20)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 18.16
• P/E Growth: -1.26
• Net Income: -£340.23 million
• Net Margins: -10.10%
• Pretax Margin: N/A
• Return on Equity: -155.17%
• Return on Assets: -5.44%

Debt

• Debt-to-Equity Ratio: 855.63
• Current Ratio: 0.95
• Quick Ratio: 0.39

Sales & Book Value

• Annual Sales: £2.29 billion
• Price / Sales: 0.12
• Cash Flow: GBX 147.32 per share
• Price / Cash Flow: 1.53
• Book Value: GBX 436.85 per share
• Price / Book: 0.52

Miscellaneous

• Outstanding Shares: 119,441,000
• Free Float: N/A
• Market Cap: £269.34 million
• Optionable: Not Optionable
• Beta: 2.22