boohoo group (BOO) Competitors

ASOS (LON:ASC) and boohoo group (LON:BOO) are both small-cap consumer cyclical companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, community ranking, media sentiment, analyst recommendations, risk, dividends and valuation.

Which has stronger valuation & earnings, ASC or BOO?

boohoo group has lower revenue, but higher earnings than ASOS. boohoo group is trading at a lower price-to-earnings ratio than ASOS, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ASOS	£3.55B	0.12	-£223.10M	-£2.13	-167.51
boohoo group	£1.62B	0.26	-£83.20M	-£0.07	-480.29

Do analysts prefer ASC or BOO?

ASOS presently has a consensus target price of GBX 466.25, suggesting a potential upside of 30.68%. boohoo group has a consensus target price of GBX 42.50, suggesting a potential upside of 26.41%. Given boohoo group's stronger consensus rating and higher probable upside, equities analysts clearly believe ASOS is more favorable than boohoo group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ASOS	1 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.22
boohoo group	3 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is ASC or BOO more profitable?

boohoo group has a net margin of -5.15% compared to boohoo group's net margin of -6.28%. ASOS's return on equity of -20.69% beat boohoo group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ASOS	-6.28%	-23.71%	-5.53%
boohoo group	-5.15%	-20.69%	-2.54%

Do insiders & institutionals have more ownership in ASC or BOO?

30.9% of ASOS shares are owned by institutional investors. Comparatively, 33.8% of boohoo group shares are owned by institutional investors. 50.2% of ASOS shares are owned by insiders. Comparatively, 51.7% of boohoo group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the media prefer ASC or BOO?

In the previous week, ASOS had 16 more articles in the media than boohoo group. MarketBeat recorded 19 mentions for ASOS and 3 mentions for boohoo group. ASOS's average media sentiment score of 0.10 beat boohoo group's score of -0.18 indicating that boohoo group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ASOS	1 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Neutral
boohoo group	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community favor ASC or BOO?

ASOS received 154 more outperform votes than boohoo group when rated by MarketBeat users. However, 76.52% of users gave boohoo group an outperform vote while only 68.86% of users gave ASOS an outperform vote.

Company	Underperform	Outperform
ASOS	Outperform Votes 982 68.86%	Underperform Votes 444 31.14%
boohoo group	Outperform Votes 828 76.52%	Underperform Votes 254 23.48%

Which has more risk & volatility, ASC or BOO?

ASOS has a beta of 2.72, indicating that its stock price is 172% more volatile than the S&P 500. Comparatively, boohoo group has a beta of 1.78, indicating that its stock price is 78% more volatile than the S&P 500.

Summary

boohoo group beats ASOS on 10 of the 17 factors compared between the two stocks.