ASOS (LON:ASC) Stock Crosses Below Two Hundred Day Moving Average - Here's Why

Key Points

• ASOS Plc's stock has fallen below its 200-day moving average, trading at GBX 257 ($3.45), indicating potential concerns about the company's performance.
• Despite the current dip, several research firms have issued "buy" ratings for ASOS, with price targets ranging from GBX 375 to GBX 600.
• ASOS has a relatively high debt-to-equity ratio of 187.55, with a market capitalization of £301.59 million and a negative price-to-earnings ratio of -102.49.

ASOS Plc (LON:ASC - Get Free Report) crossed below its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of GBX 301.38 ($4.05) and traded as low as GBX 253 ($3.40). ASOS shares last traded at GBX 257 ($3.45), with a volume of 380,847 shares changing hands.

Analyst Upgrades and Downgrades

Several research firms have recently commented on ASC. Berenberg Bank reaffirmed a "buy" rating and issued a GBX 600 price target on shares of ASOS in a report on Tuesday, September 30th. Shore Capital reaffirmed a "buy" rating and issued a GBX 400 price target on shares of ASOS in a report on Wednesday, October 1st. Finally, Peel Hunt reaffirmed an "add" rating and issued a GBX 375 price target on shares of ASOS in a report on Tuesday, September 30th. Three research analysts have rated the stock with a Buy rating, Based on data from MarketBeat, the stock currently has an average rating of "Buy" and a consensus target price of GBX 458.33.

ASOS Price Performance

The company has a debt-to-equity ratio of 187.55, a quick ratio of 0.39 and a current ratio of 1.61. The business's 50 day simple moving average is GBX 292.69 and its 200-day simple moving average is GBX 301.38. The stock has a market capitalization of £301.59 million, a price-to-earnings ratio of -102.49, a price-to-earnings-growth ratio of -1.26 and a beta of 2.86.

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

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