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ASOS (LON:ASC) Trading Down 9.9% - What's Next?

Written by MarketBeat
September 30, 2025
ASOS logo with Consumer Cyclical background

Key Points

  • ASOS Plc shares fell by 9.9%, trading as low as GBX 255 ($3.43), amid increased trading volume of 1,161,468 shares, up 218% from average levels.
  • Despite the decline, brokerages hold a generally positive outlook with a consensus rating of "Buy" and a target price averaging GBX 487.50, with several firms providing optimistic ratings.
  • The company currently has a market cap of £311.07 million, with a significant debt-to-equity ratio of 187.55, indicating a high level of debt compared to its equity.
  • Five stocks to consider instead of ASOS.

ASOS Plc (LON:ASC - Get Free Report)'s share price fell 9.9% during trading on Tuesday . The company traded as low as GBX 255 ($3.43) and last traded at GBX 264 ($3.55). 1,161,468 shares were traded during trading, an increase of 218% from the average session volume of 365,274 shares. The stock had previously closed at GBX 293 ($3.94).

Wall Street Analyst Weigh In

A number of brokerages have recently commented on ASC. Peel Hunt reissued an "add" rating and set a GBX 375 price objective on shares of ASOS in a research report on Tuesday. Shore Capital reissued a "buy" rating on shares of ASOS in a research report on Monday, August 18th. Finally, Berenberg Bank restated a "buy" rating and set a GBX 600 target price on shares of ASOS in a research note on Tuesday. Three equities research analysts have rated the stock with a Buy rating, Based on data from MarketBeat.com, the company currently has a consensus rating of "Buy" and a consensus target price of GBX 487.50.

Get Our Latest Analysis on ASOS

ASOS Price Performance

The company has a 50-day simple moving average of GBX 302.25 and a 200-day simple moving average of GBX 301.07. The stock has a market cap of £311.07 million, a PE ratio of -105.71, a PEG ratio of -1.26 and a beta of 2.86. The company has a debt-to-equity ratio of 187.55, a current ratio of 1.61 and a quick ratio of 0.39.

About ASOS

(Get Free Report)

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.

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