Atlanta Braves, Inc. (NASDAQ:BATRK) operates as a professional sports and entertainment company centered around Major League Baseball’s Atlanta Braves franchise. The company’s primary business activities encompass team operations, ballpark management, media distribution, merchandising, and hospitality services. Atlanta Braves oversees the daily functions of its on-field roster, scouting, coaching, and player development programs, while also managing its home venue, Truist Park, and the surrounding mixed-use development known as The Battery Atlanta.
Beyond baseball operations, the company generates revenue through broadcast and streaming rights agreements, local and national sponsorship deals, and branded content partnerships. Through its in-house media arm, the Braves produce live game coverage, studio programming, and digital highlights, which are distributed via regional sports networks, streaming platforms, and social media channels. The organization also operates a retail division offering official team apparel, collectibles, and licensed merchandise through physical stores, e-commerce sites, and mobile applications.
Founded in 1871 as the Boston Red Stockings and later relocating to Milwaukee before settling in Atlanta in 1966, the franchise has built a storied history including multiple World Series championships and division titles. The Braves have cultivated a passionate fan base across the southeastern United States and expanded their reach through international exhibition games and player outreach initiatives. Community engagement programs, youth baseball clinics, and charitable foundations further reinforce the team’s local impact and brand presence.
Leadership at Atlanta Braves, Inc. includes Chairman and CEO Anton “Tony” Ressler, who led the ownership group’s acquisition of the team in 2015, and President Derek Schiller, responsible for the organization’s business strategy and operations. Supported by a senior management team in finance, marketing, ballpark operations, and baseball administration, the company continues to pursue growth opportunities in digital media, fan experiences, and global brand partnerships.
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