Aviva plc is a United Kingdom-based insurance and financial services company. It provides life insurance, general insurance, health insurance, retirement solutions, and investment products to individuals, families, businesses, and institutional customers.
The company’s offerings include protection and savings products, workplace pensions, annuities, individual retirement planning, investment management, home and motor insurance, and commercial insurance. Aviva operates primarily in the United Kingdom, Ireland, and Canada, serving customers through direct channels, financial advisers, employers, brokers, and other distribution partners.
Aviva traces its heritage to insurance businesses established in the 17th century and adopted the Aviva name in 2002 following the combination of CGU and Norwich Union. In subsequent years, the group streamlined its international operations to focus on its core markets. Amanda Blanc has served as Aviva’s chief executive officer since 2020.
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