Baozun (NASDAQ:BZUN) Stock Passes Above 50 Day Moving Average - Should You Sell?

Key Points

• Baozun Inc. (NASDAQ:BZUN) stock recently crossed above its **50-day moving average** of $3.53, reaching a high of **$3.84** during trading.
• Weiss Ratings reaffirmed a **"sell (d-)" rating** on Baozun, while the stock has a consensus rating of **"Hold"** and a price target of **$4.20**.
• The company reported a negative earnings per share of **($0.08)** for the last quarter, with a total revenue of **$356.34 million**.

Baozun Inc. (NASDAQ:BZUN - Get Free Report)'s stock price crossed above its 50-day moving average during trading on Wednesday . The stock has a 50-day moving average of $3.53 and traded as high as $3.84. Baozun shares last traded at $3.81, with a volume of 93,602 shares trading hands.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Baozun in a research report on Wednesday. One equities research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, Baozun currently has a consensus rating of "Hold" and a consensus price target of $4.20.

Baozun Stock Performance

The firm has a fifty day simple moving average of $3.53 and a 200-day simple moving average of $3.03. The company has a market capitalization of $220.14 million, a PE ratio of -8.66 and a beta of 0.27.

Baozun (NASDAQ:BZUN - Get Free Report) last released its quarterly earnings results on Thursday, August 28th. The technology company reported ($0.08) earnings per share for the quarter. Baozun had a negative return on equity of 4.60% and a negative net margin of 1.93%.The company had revenue of $356.34 million for the quarter.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of the company. Bank of America Corp DE raised its position in shares of Baozun by 44,379.3% during the 4th quarter. Bank of America Corp DE now owns 100,968 shares of the technology company's stock valued at $275,000 after acquiring an additional 100,741 shares in the last quarter. Millennium Management LLC bought a new stake in Baozun during the fourth quarter valued at $332,000. GSA Capital Partners LLP lifted its position in shares of Baozun by 113.7% in the 1st quarter. GSA Capital Partners LLP now owns 290,959 shares of the technology company's stock worth $794,000 after buying an additional 154,787 shares during the last quarter. Arrowstreet Capital Limited Partnership boosted its holdings in shares of Baozun by 3.9% in the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 388,479 shares of the technology company's stock valued at $971,000 after buying an additional 14,622 shares during the period. Finally, JPMorgan Chase & Co. grew its position in shares of Baozun by 6.0% during the 2nd quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company's stock valued at $428,000 after buying an additional 9,627 shares during the last quarter. Institutional investors own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.