Baozun Stock Forecast, Price & News

+0.23 (+0.65 %)
(As of 04/19/2021 02:43 PM ET)
Today's Range
Now: $35.73
50-Day Range
MA: $40.82
52-Week Range
Now: $35.73
Volume16,573 shs
Average Volume1.19 million shs
Market Capitalization$2.78 billion
P/E Ratio45.23
Dividend YieldN/A
Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. It assists brands to execute their e-commerce strategies by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, store operations, digital marketing, customer services, warehousing, and fulfillment. It services brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Baozun logo

Industry, Sector and Symbol

Industry Catalog & mail-order houses
Current SymbolNASDAQ:BZUN
Year FoundedN/A



Sales & Book Value

Annual Sales$1.05 billion
Cash Flow$0.93 per share
Book Value$5.99 per share


Net Income$40.52 million


Market Cap$2.78 billion
Next Earnings Date6/1/2021 (Estimated)


Form 6-K Baozun Inc. For: Apr 14 -
April 14, 2021 |
Baozun Releases 2020 Chairman Letter
April 12, 2021 |
Form S-8 Baozun Inc. -
April 12, 2021 |
Baozun (NASDAQ:BZUN) Shares Gap Down to $37.89
April 7, 2021 |
What Is Baozun Inc.'s (NASDAQ:BZUN) Share Price Doing?
March 29, 2021 |
Baozun: Back In The Buy Zone - Seeking Alpha
March 28, 2021 |
Baozun (NASDAQ:BZUN) Stock Price Down 5.8%
March 25, 2021 |
BZUN Jan 2022 20.000 put
March 20, 2021 |
BZUN Jan 2022 15.000 put
March 20, 2021 |
See More Headlines


Overall MarketRank

2.13 out of 5 stars

Computer And Technology Sector

39th out of 1,550 stocks

Catalog & Mail-Order Houses Industry

1st out of 30 stocks

Analyst Opinion: 2.1Community Rank: 2.3Dividend Strength: 0.0Insider Behavior: 2.5Valuation: 3.8 5 -4 -3 -2 -1 -
+0.23 (+0.65 %)
(As of 04/19/2021 02:43 PM ET)
30 days | 90 days | 365 days | Advanced Chart

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Baozun (NASDAQ:BZUN) Frequently Asked Questions

Is Baozun a buy right now?

5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Baozun in the last year. There are currently 4 hold ratings and 1 buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" Baozun stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BZUN, but not buy additional shares or sell existing shares.
View analyst ratings for Baozun
or view top-rated stocks.

What stocks does MarketBeat like better than Baozun?

Wall Street analysts have given Baozun a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Baozun wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

When is Baozun's next earnings date?

Baozun is scheduled to release its next quarterly earnings announcement on Tuesday, June 1st 2021.
View our earnings forecast for Baozun

How were Baozun's earnings last quarter?

Baozun Inc. (NASDAQ:BZUN) announced its quarterly earnings results on Wednesday, March, 3rd. The technology company reported $3.58 EPS for the quarter, topping the Thomson Reuters' consensus estimate of $3.53 by $0.05. The technology company earned $3.35 billion during the quarter, compared to analyst estimates of $3.36 billion. Baozun had a trailing twelve-month return on equity of 9.57% and a net margin of 3.95%. The business's revenue for the quarter was up 20.2% on a year-over-year basis. During the same period in the previous year, the business posted $2.77 EPS.
View Baozun's earnings history

How has Baozun's stock been impacted by Coronavirus?

Baozun's stock was trading at $30.09 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization (WHO). Since then, BZUN stock has increased by 18.7% and is now trading at $35.73.
View which stocks have been most impacted by COVID-19

What price target have analysts set for BZUN?

5 equities research analysts have issued 1 year price objectives for Baozun's shares. Their forecasts range from $36.00 to $50.00. On average, they anticipate Baozun's share price to reach $41.80 in the next twelve months. This suggests a possible upside of 17.0% from the stock's current price.
View analysts' price targets for Baozun
or view top-rated stocks among Wall Street analysts.

Who are Baozun's key executives?

Baozun's management team includes the following people:
  • Mr. Wenbin Qiu, Chairman & CEO (Age 53)
  • Mr. Junhua Wu, Chief Growth Officer & Director (Age 43)
  • Mr. Arthur Yu, Chief Financial Officer
  • Ms. Wendy Sun, Investor Relations Director
  • Mr. Yuen Lung Kwok, Chief Human Resource Officer (Age 57)
  • Ms. Tracy Li, VP of BD

Who are some of Baozun's key competitors?

What other stocks do shareholders of Baozun own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), (JD), Shopify (SHOP), Baidu (BIDU), Micron Technology (MU), Advanced Micro Devices (AMD), Momo (MOMO), Square (SQ) and Netflix (NFLX).

When did Baozun IPO?

(BZUN) raised $143 million in an IPO on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO.

What is Baozun's stock symbol?

Baozun trades on the NASDAQ under the ticker symbol "BZUN."

Who are Baozun's major shareholders?

Baozun's stock is owned by a number of retail and institutional investors. Top institutional shareholders include DnB Asset Management AS (0.34%), Boothe Investment Group Inc. (0.19%), FNY Investment Advisers LLC (0.03%), E Fund Management Hong Kong Co. Ltd. (0.03%), Landsberg Bennett & Dubbaneh LLC (0.01%) and Congress Park Capital LLC (0.01%).

Which institutional investors are selling Baozun stock?

BZUN stock was sold by a variety of institutional investors in the last quarter, including Congress Park Capital LLC.

Which institutional investors are buying Baozun stock?

BZUN stock was bought by a variety of institutional investors in the last quarter, including Boothe Investment Group Inc., FNY Investment Advisers LLC, Landsberg Bennett & Dubbaneh LLC, DnB Asset Management AS, North Star Investment Management Corp., and E Fund Management Hong Kong Co. Ltd..

How do I buy shares of Baozun?

Shares of BZUN can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Baozun's stock price today?

One share of BZUN stock can currently be purchased for approximately $35.73.

How much money does Baozun make?

Baozun has a market capitalization of $2.78 billion and generates $1.05 billion in revenue each year. The technology company earns $40.52 million in net income (profit) each year or $0.68 on an earnings per share basis.

How many employees does Baozun have?

Baozun employs 5,979 workers across the globe.

What is Baozun's official website?

The official website for Baozun is

Where are Baozun's headquarters?

Baozun is headquartered at Building B No.1268 Wanrong Road, SHANGHAI F4, 200436.

How can I contact Baozun?

Baozun's mailing address is Building B No.1268 Wanrong Road, SHANGHAI F4, 200436. The technology company can be reached via phone at 86-21-8026-6000 or via email at

This page was last updated on 4/19/2021 by Staff
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