Go Pro

Baozun (BZUN) Competitors

Baozun logo
$2.48 +0.02 (+0.81%)
Closing price 07/24/2026 04:00 PM Eastern
Extended Trading
$2.48 +0.00 (+0.20%)
As of 07/24/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BZUN vs. DDL, DNUT, NEGG, SFIX, and HVT.A

Should you buy Baozun stock or one of its competitors? MarketBeat compares Baozun with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Baozun include Dingdong (Cayman) (DDL), Krispy Kreme (DNUT), Newegg Commerce (NEGG), Stitch Fix (SFIX), and Haverty Furniture Companies (HVT.A). These companies are all part of the "retail" industry.

How does Baozun compare to Dingdong (Cayman)?

Baozun (NASDAQ:BZUN) and Dingdong (Cayman) (NYSE:DDL) are both small-cap retail companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, analyst recommendations, valuation, profitability, earnings, dividends and media sentiment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Dingdong (Cayman)
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

47.3% of Baozun shares are owned by institutional investors. Comparatively, 24.7% of Dingdong (Cayman) shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 29.8% of Dingdong (Cayman) shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Baozun had 3 more articles in the media than Dingdong (Cayman). MarketBeat recorded 3 mentions for Baozun and 0 mentions for Dingdong (Cayman). Baozun's average media sentiment score of 1.89 beat Dingdong (Cayman)'s score of 0.00 indicating that Baozun is being referred to more favorably in the media.

Company Overall Sentiment
Baozun Very Positive
Dingdong (Cayman) Neutral

Baozun has a beta of 0.48, indicating that its share price is 52% less volatile than the broader market. Comparatively, Dingdong (Cayman) has a beta of 0.46, indicating that its share price is 54% less volatile than the broader market.

Dingdong (Cayman) has higher revenue and earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Dingdong (Cayman), indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.10-$34.62M-$0.45N/A
Dingdong (Cayman)$24.45B0.02$31.70M$0.2410.10

Dingdong (Cayman) has a net margin of 1.54% compared to Baozun's net margin of -1.80%. Dingdong (Cayman)'s return on equity of 36.51% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Dingdong (Cayman) 1.54%36.51%5.54%

Summary

Dingdong (Cayman) beats Baozun on 8 of the 14 factors compared between the two stocks.

How does Baozun compare to Krispy Kreme?

Baozun (NASDAQ:BZUN) and Krispy Kreme (NASDAQ:DNUT) are both small-cap retail companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, media sentiment, analyst recommendations, risk, profitability and earnings.

Krispy Kreme has a consensus target price of $4.50, indicating a potential upside of 42.86%. Given Krispy Kreme's stronger consensus rating and higher possible upside, analysts plainly believe Krispy Kreme is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Krispy Kreme
3 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.83

47.3% of Baozun shares are owned by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 1.6% of Krispy Kreme shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Baozun has higher earnings, but lower revenue than Krispy Kreme. Baozun is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.10-$34.62M-$0.45N/A
Krispy Kreme$1.51B0.36-$515.77M-$2.99N/A

In the previous week, Krispy Kreme had 6 more articles in the media than Baozun. MarketBeat recorded 9 mentions for Krispy Kreme and 3 mentions for Baozun. Baozun's average media sentiment score of 1.89 beat Krispy Kreme's score of 0.24 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Krispy Kreme
0 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Baozun has a beta of 0.48, indicating that its stock price is 52% less volatile than the broader market. Comparatively, Krispy Kreme has a beta of 1.26, indicating that its stock price is 26% more volatile than the broader market.

Baozun has a net margin of -1.80% compared to Krispy Kreme's net margin of -33.36%. Baozun's return on equity of 1.68% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Krispy Kreme -33.36%-4.34%-1.15%

Summary

Krispy Kreme beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Newegg Commerce?

Baozun (NASDAQ:BZUN) and Newegg Commerce (NASDAQ:NEGG) are both small-cap retail companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, media sentiment, institutional ownership and earnings.

Baozun has a beta of 0.48, meaning that its share price is 52% less volatile than the broader market. Comparatively, Newegg Commerce has a beta of 3.4, meaning that its share price is 240% more volatile than the broader market.

Newegg Commerce has a net margin of 0.00% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Newegg Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Newegg Commerce N/A N/A N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Newegg Commerce
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Newegg Commerce has lower revenue, but higher earnings than Baozun.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.10-$34.62M-$0.45N/A
Newegg Commerce$1.40B0.38-$4.88MN/AN/A

47.3% of Baozun shares are owned by institutional investors. Comparatively, 0.4% of Newegg Commerce shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 22.9% of Newegg Commerce shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Baozun and Baozun both had 3 articles in the media. Baozun's average media sentiment score of 1.89 beat Newegg Commerce's score of 0.29 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Newegg Commerce
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Baozun beats Newegg Commerce on 7 of the 11 factors compared between the two stocks.

How does Baozun compare to Stitch Fix?

Baozun (NASDAQ:BZUN) and Stitch Fix (NASDAQ:SFIX) are both small-cap retail companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

Stitch Fix has a consensus target price of $5.13, indicating a potential upside of 43.56%. Given Stitch Fix's stronger consensus rating and higher possible upside, analysts plainly believe Stitch Fix is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Stitch Fix
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Stitch Fix has a net margin of -1.43% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Stitch Fix's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Stitch Fix -1.43%-9.35%-3.78%

47.3% of Baozun shares are owned by institutional investors. Comparatively, 71.0% of Stitch Fix shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 16.1% of Stitch Fix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Baozun has a beta of 0.48, indicating that its share price is 52% less volatile than the broader market. Comparatively, Stitch Fix has a beta of 2.26, indicating that its share price is 126% more volatile than the broader market.

Stitch Fix has lower revenue, but higher earnings than Baozun. Stitch Fix is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.10-$34.62M-$0.45N/A
Stitch Fix$1.33B0.36-$28.74M-$0.08N/A

In the previous week, Baozun had 1 more articles in the media than Stitch Fix. MarketBeat recorded 3 mentions for Baozun and 2 mentions for Stitch Fix. Baozun's average media sentiment score of 1.89 beat Stitch Fix's score of 0.89 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Stitch Fix
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Stitch Fix beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Haverty Furniture Companies?

Baozun (NASDAQ:BZUN) and Haverty Furniture Companies (NYSE:HVT.A) are both small-cap retail companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, risk, dividends, media sentiment, profitability, institutional ownership and valuation.

In the previous week, Baozun had 3 more articles in the media than Haverty Furniture Companies. MarketBeat recorded 3 mentions for Baozun and 0 mentions for Haverty Furniture Companies. Baozun's average media sentiment score of 1.89 beat Haverty Furniture Companies' score of 0.00 indicating that Baozun is being referred to more favorably in the media.

Company Overall Sentiment
Baozun Very Positive
Haverty Furniture Companies Neutral

Haverty Furniture Companies has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Haverty Furniture Companies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.10-$34.62M-$0.45N/A
Haverty Furniture Companies$758.99M0.59$19.31M$1.2023.38

47.3% of Baozun shares are owned by institutional investors. Comparatively, 0.8% of Haverty Furniture Companies shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 8.1% of Haverty Furniture Companies shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Haverty Furniture Companies
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Haverty Furniture Companies has a net margin of 0.00% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Haverty Furniture Companies' return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Haverty Furniture Companies N/A N/A N/A

Baozun has a beta of 0.48, indicating that its share price is 52% less volatile than the broader market. Comparatively, Haverty Furniture Companies has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

Summary

Baozun beats Haverty Furniture Companies on 8 of the 14 factors compared between the two stocks.

Get Baozun News Delivered to You Automatically

Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

BZUN vs. The Competition

MetricBaozunIT Services IndustryComputer SectorNASDAQ Exchange
Market Cap$142.94M$11.61B$37.14B$12.26B
Dividend YieldN/A2.80%3.17%9.79%
P/E Ratio-5.5144.7676.4423.64
Price / Sales0.106.86593.6289.90
Price / Cash4.0521.7344.4859.64
Price / Book0.183.079.076.07
Net Income-$34.62M$522.20M$1.07B$331.99M
7 Day Performance-1.20%-3.22%-1.81%-0.63%
1 Month Performance-10.14%0.55%-2.70%-2.00%
1 Year Performance-11.43%-30.92%133.84%13.62%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
1.74 of 5 stars
$2.48
+0.8%
N/A-12.1%$142.94M$1.42BN/A6,762
DDL
Dingdong (Cayman)
0.7276 of 5 stars
$2.39
+4.1%
N/A+6.1%$563.41M$3.42B9.943,658
DNUT
Krispy Kreme
3.1163 of 5 stars
$3.19
-0.3%
$4.50
+41.1%
-26.9%$549.96M$1.52BN/A17,000
NEGG
Newegg Commerce
0.2899 of 5 stars
$13.68
+5.9%
N/A-54.0%$520.39M$1.44MN/A2,200
SFIX
Stitch Fix
2.5692 of 5 stars
$3.84
-1.8%
$5.13
+33.5%
-31.3%$512.37M$1.27BN/A4,165

Related Companies and Tools


This page (NASDAQ:BZUN) was last updated on 7/25/2026 by MarketBeat.com Staff.
From Our Partners