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Baozun (BZUN) Competitors

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$2.81 -0.06 (-2.09%)
Closing price 09/8/2026 04:00 PM Eastern
Extended Trading
$2.84 +0.03 (+1.07%)
As of 09/8/2026 07:30 PM Eastern
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BZUN vs. WISH, DIBS, HOUR, LITB, and GIFT

Should you buy Baozun stock or one of its competitors? Baozun's main competitors and comparable companies include ContextLogic (WISH), 1stdibs.com (DIBS), Hour Loop (HOUR), LightInTheBox (LITB), and Giftify (GIFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does Baozun compare to ContextLogic?

Baozun (NASDAQ:BZUN) and ContextLogic (NASDAQ:WISH) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability, earnings and media sentiment.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 46.0% of ContextLogic shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 8.2% of ContextLogic shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Baozun has higher revenue and earnings than ContextLogic. Baozun is trading at a lower price-to-earnings ratio than ContextLogic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.33N/A
ContextLogic$287M1.10-$317M-$11.98N/A

In the previous week, Baozun had 6 more articles in the media than ContextLogic. MarketBeat recorded 6 mentions for Baozun and 0 mentions for ContextLogic. Baozun's average media sentiment score of 0.91 beat ContextLogic's score of 0.84 indicating that Baozun is being referred to more favorably in the media.

Company Overall Sentiment
Baozun Positive
ContextLogic Positive

Baozun has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market. Comparatively, ContextLogic has a beta of 2.09, suggesting that its stock price is 109% more volatile than the broader market.

Baozun has a net margin of -1.26% compared to ContextLogic's net margin of -131.05%. Baozun's return on equity of 2.55% beat ContextLogic's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
ContextLogic -131.05%-115.96%-62.36%

Baozun currently has a consensus target price of $3.80, indicating a potential upside of 35.23%. Given Baozun's stronger consensus rating and higher probable upside, research analysts clearly believe Baozun is more favorable than ContextLogic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
ContextLogic
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Baozun beats ContextLogic on 13 of the 16 factors compared between the two stocks.

How does Baozun compare to 1stdibs.com?

1stdibs.com (NASDAQ:DIBS) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

1stdibs.com has higher earnings, but lower revenue than Baozun. 1stdibs.com is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
1stdibs.com$90.65M1.75-$13.67M-$0.22N/A
Baozun$1.42B0.11-$34.62M-$0.33N/A

In the previous week, Baozun had 4 more articles in the media than 1stdibs.com. MarketBeat recorded 6 mentions for Baozun and 2 mentions for 1stdibs.com. Baozun's average media sentiment score of 0.91 beat 1stdibs.com's score of -0.81 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
1stdibs.com
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Negative
Baozun
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

1stdibs.com currently has a consensus price target of $7.00, suggesting a potential upside of 47.99%. Baozun has a consensus price target of $3.80, suggesting a potential upside of 35.23%. Given 1stdibs.com's higher possible upside, equities analysts clearly believe 1stdibs.com is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1stdibs.com
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Baozun has a net margin of -1.26% compared to 1stdibs.com's net margin of -8.54%. Baozun's return on equity of 2.55% beat 1stdibs.com's return on equity.

Company Net Margins Return on Equity Return on Assets
1stdibs.com-8.54% -8.97% -6.20%
Baozun -1.26%2.55%1.43%

1stdibs.com has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market.

67.0% of 1stdibs.com shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 24.2% of 1stdibs.com shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Baozun beats 1stdibs.com on 10 of the 16 factors compared between the two stocks.

How does Baozun compare to Hour Loop?

Hour Loop (NASDAQ:HOUR) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends.

Baozun has a consensus target price of $3.80, suggesting a potential upside of 35.23%. Given Baozun's stronger consensus rating and higher possible upside, analysts clearly believe Baozun is more favorable than Hour Loop.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hour Loop
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

0.3% of Hour Loop shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 95.0% of Hour Loop shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Hour Loop has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hour Loop$142.44M0.47$1.71M$0.0447.25
Baozun$1.42B0.11-$34.62M-$0.33N/A

Hour Loop has a beta of 1.38, indicating that its stock price is 38% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market.

In the previous week, Baozun had 6 more articles in the media than Hour Loop. MarketBeat recorded 6 mentions for Baozun and 0 mentions for Hour Loop. Baozun's average media sentiment score of 0.91 beat Hour Loop's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Overall Sentiment
Hour Loop Neutral
Baozun Positive

Hour Loop has a net margin of 1.14% compared to Baozun's net margin of -1.26%. Hour Loop's return on equity of 22.31% beat Baozun's return on equity.

Company Net Margins Return on Equity Return on Assets
Hour Loop1.14% 22.31% 6.60%
Baozun -1.26%2.55%1.43%

Summary

Hour Loop beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to LightInTheBox?

LightInTheBox (NYSE:LITB) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, risk, valuation, earnings, dividends, media sentiment and profitability.

LightInTheBox has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LightInTheBox$224.32M0.25$8.28M$0.486.50
Baozun$1.42B0.11-$34.62M-$0.33N/A

56.8% of LightInTheBox shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 62.2% of LightInTheBox shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Baozun had 5 more articles in the media than LightInTheBox. MarketBeat recorded 6 mentions for Baozun and 1 mentions for LightInTheBox. Baozun's average media sentiment score of 0.91 beat LightInTheBox's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LightInTheBox
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Baozun
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Baozun has a consensus target price of $3.80, suggesting a potential upside of 35.23%. Given Baozun's stronger consensus rating and higher probable upside, analysts plainly believe Baozun is more favorable than LightInTheBox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

LightInTheBox has a net margin of 3.91% compared to Baozun's net margin of -1.26%. Baozun's return on equity of 2.55% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
LightInTheBox3.91% -231.00% 13.47%
Baozun -1.26%2.55%1.43%

LightInTheBox has a beta of 0.01, suggesting that its share price is 99% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, suggesting that its share price is 49% less volatile than the broader market.

Summary

LightInTheBox and Baozun tied by winning 8 of the 16 factors compared between the two stocks.

How does Baozun compare to Giftify?

Giftify (NASDAQ:GIFT) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings, risk and media sentiment.

47.3% of Baozun shares are owned by institutional investors. 23.8% of Giftify shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Baozun has a consensus price target of $3.80, suggesting a potential upside of 35.23%. Given Baozun's stronger consensus rating and higher probable upside, analysts plainly believe Baozun is more favorable than Giftify.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Giftify
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, Baozun had 6 more articles in the media than Giftify. MarketBeat recorded 6 mentions for Baozun and 0 mentions for Giftify. Baozun's average media sentiment score of 0.91 beat Giftify's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Overall Sentiment
Giftify Neutral
Baozun Positive

Giftify has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Giftify, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Giftify$83.18M0.33-$10.49M-$0.27N/A
Baozun$1.42B0.11-$34.62M-$0.33N/A

Giftify has a beta of -1.35, suggesting that its stock price is 235% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market.

Baozun has a net margin of -1.26% compared to Giftify's net margin of -10.32%. Baozun's return on equity of 2.55% beat Giftify's return on equity.

Company Net Margins Return on Equity Return on Assets
Giftify-10.32% -39.87% -27.40%
Baozun -1.26%2.55%1.43%

Summary

Baozun beats Giftify on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZUN vs. The Competition

MetricBaozunBroadline Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$166.76M$58.43B$12.94B$12.89B
Dividend YieldN/A2.37%51.61%9.14%
P/E Ratio-8.5216.4945.9925.39
Price / Sales0.115.2691.3998.81
Price / Cash4.7223.6528.8352.39
Price / Book0.216.664.166.40
Net Income-$34.62M$1.99B$444.61M$358.18M
7 Day Performance-0.35%-0.69%-0.50%0.04%
1 Month Performance-5.07%-4.96%-3.35%-0.80%
1 Year Performance-27.01%-6.72%-5.15%12.47%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
4.576 of 5 stars
$2.81
-2.1%
$3.80
+35.2%
-28.3%$166.76M$1.42BN/A6,762
WISH
ContextLogic
N/A$12.90
+0.5%
N/A+62.9%$314.73M$287MN/A452
DIBS
1stdibs.com
1.4917 of 5 stars
$4.41
+0.9%
$7.00
+58.7%
+68.9%$148.26M$89.62MN/A310
HOUR
Hour Loop
0.8964 of 5 stars
$1.85
-2.1%
N/A-66.8%$65.12M$142.44M46.26180
LITB
LightInTheBox
1.6843 of 5 stars
$3.02
-0.5%
N/A+57.6%$53.78M$224.32M6.28970

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This page (NASDAQ:BZUN) was last updated on 9/9/2026 by MarketBeat.com Staff.
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