Baozun (BZUN) Competitors $2.50 0.00 (0.00%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$2.53 +0.03 (+1.20%) As of 05/22/2026 05:53 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BZUN vs. DNUT, TDUP, BBW, SGU, and SFIXShould you buy Baozun stock or one of its competitors? MarketBeat compares Baozun with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Baozun include Krispy Kreme (DNUT), ThredUp (TDUP), Build-A-Bear Workshop (BBW), Star Group (SGU), and Stitch Fix (SFIX). These companies are all part of the "retail" industry. BZUN vs. DNUTBZUN vs. TDUPBZUN vs. BBWBZUN vs. SGUBZUN vs. SFIXHow does Baozun compare to Krispy Kreme?Krispy Kreme (NASDAQ:DNUT) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends. Do analysts prefer DNUT or BZUN? Krispy Kreme currently has a consensus price target of $4.63, indicating a potential upside of 41.44%. Given Krispy Kreme's stronger consensus rating and higher possible upside, equities research analysts plainly believe Krispy Kreme is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Krispy Kreme 3 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.00Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Do institutionals & insiders believe in DNUT or BZUN? 81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 3.0% of Krispy Kreme shares are held by company insiders. Comparatively, 59.2% of Baozun shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media prefer DNUT or BZUN? In the previous week, Baozun had 4 more articles in the media than Krispy Kreme. MarketBeat recorded 10 mentions for Baozun and 6 mentions for Krispy Kreme. Krispy Kreme's average media sentiment score of 0.80 beat Baozun's score of 0.64 indicating that Krispy Kreme is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Krispy Kreme 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Baozun 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger valuation & earnings, DNUT or BZUN? Baozun has lower revenue, but higher earnings than Krispy Kreme. Baozun is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioKrispy Kreme$1.52B0.37-$515.77M-$2.99N/ABaozun$1.42B0.10-$34.62M-$0.45N/A Which has more risk and volatility, DNUT or BZUN? Krispy Kreme has a beta of 1.32, indicating that its stock price is 32% more volatile than the broader market. Comparatively, Baozun has a beta of 0.52, indicating that its stock price is 48% less volatile than the broader market. Is DNUT or BZUN more profitable? Baozun has a net margin of -1.80% compared to Krispy Kreme's net margin of -33.36%. Baozun's return on equity of 1.68% beat Krispy Kreme's return on equity.Company Net Margins Return on Equity Return on Assets Krispy Kreme-33.36% -4.34% -1.15% Baozun -1.80%1.68%0.88% SummaryKrispy Kreme beats Baozun on 9 of the 16 factors compared between the two stocks.How does Baozun compare to ThredUp?ThredUp (NASDAQ:TDUP) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk. Do insiders and institutionals have more ownership in TDUP or BZUN? 89.1% of ThredUp shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 23.1% of ThredUp shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Do analysts rate TDUP or BZUN? ThredUp presently has a consensus target price of $9.14, indicating a potential upside of 113.05%. Given ThredUp's stronger consensus rating and higher probable upside, analysts clearly believe ThredUp is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ThredUp 1 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 2 Strong Buy rating(s) 2.86Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Which has higher earnings and valuation, TDUP or BZUN? ThredUp has higher earnings, but lower revenue than Baozun. ThredUp is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioThredUp$310.81M1.78-$20.21M-$0.16N/ABaozun$1.42B0.10-$34.62M-$0.45N/A Does the media favor TDUP or BZUN? In the previous week, Baozun had 5 more articles in the media than ThredUp. MarketBeat recorded 10 mentions for Baozun and 5 mentions for ThredUp. ThredUp's average media sentiment score of 0.90 beat Baozun's score of 0.64 indicating that ThredUp is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ThredUp 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Baozun 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is TDUP or BZUN more profitable? Baozun has a net margin of -1.80% compared to ThredUp's net margin of -6.68%. Baozun's return on equity of 1.68% beat ThredUp's return on equity.Company Net Margins Return on Equity Return on Assets ThredUp-6.68% -36.11% -12.53% Baozun -1.80%1.68%0.88% Which has more volatility & risk, TDUP or BZUN? ThredUp has a beta of 2.07, suggesting that its share price is 107% more volatile than the broader market. Comparatively, Baozun has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. SummaryThredUp beats Baozun on 10 of the 17 factors compared between the two stocks.How does Baozun compare to Build-A-Bear Workshop?Baozun (NASDAQ:BZUN) and Build-A-Bear Workshop (NYSE:BBW) are both small-cap retail companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability. Do analysts prefer BZUN or BBW? Build-A-Bear Workshop has a consensus price target of $73.33, suggesting a potential upside of 98.87%. Given Build-A-Bear Workshop's stronger consensus rating and higher probable upside, analysts clearly believe Build-A-Bear Workshop is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50Build-A-Bear Workshop 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60 Which has better earnings and valuation, BZUN or BBW? Build-A-Bear Workshop has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Build-A-Bear Workshop, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBaozun$1.42B0.10-$34.62M-$0.45N/ABuild-A-Bear Workshop$529.83M0.88$52.20M$3.999.24 Do insiders and institutionals hold more shares of BZUN or BBW? 47.3% of Baozun shares are held by institutional investors. Comparatively, 79.3% of Build-A-Bear Workshop shares are held by institutional investors. 59.2% of Baozun shares are held by insiders. Comparatively, 5.8% of Build-A-Bear Workshop shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Is BZUN or BBW more profitable? Build-A-Bear Workshop has a net margin of 9.85% compared to Baozun's net margin of -1.80%. Build-A-Bear Workshop's return on equity of 34.25% beat Baozun's return on equity.Company Net Margins Return on Equity Return on Assets Baozun-1.80% 1.68% 0.88% Build-A-Bear Workshop 9.85%34.25%16.08% Which has more risk and volatility, BZUN or BBW? Baozun has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. Comparatively, Build-A-Bear Workshop has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Does the media prefer BZUN or BBW? In the previous week, Baozun had 9 more articles in the media than Build-A-Bear Workshop. MarketBeat recorded 10 mentions for Baozun and 1 mentions for Build-A-Bear Workshop. Baozun's average media sentiment score of 0.64 beat Build-A-Bear Workshop's score of 0.00 indicating that Baozun is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Baozun 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Build-A-Bear Workshop 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryBuild-A-Bear Workshop beats Baozun on 12 of the 16 factors compared between the two stocks.How does Baozun compare to Star Group?Baozun (NASDAQ:BZUN) and Star Group (NYSE:SGU) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, valuation, profitability, media sentiment and institutional ownership. Is BZUN or SGU more profitable? Star Group has a net margin of 5.31% compared to Baozun's net margin of -1.80%. Star Group's return on equity of 28.64% beat Baozun's return on equity.Company Net Margins Return on Equity Return on Assets Baozun-1.80% 1.68% 0.88% Star Group 5.31%28.64%9.59% Do analysts recommend BZUN or SGU? Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50Star Group 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Does the media refer more to BZUN or SGU? In the previous week, Baozun had 6 more articles in the media than Star Group. MarketBeat recorded 10 mentions for Baozun and 4 mentions for Star Group. Baozun's average media sentiment score of 0.64 beat Star Group's score of 0.32 indicating that Baozun is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Baozun 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Star Group 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 2 Very Negative mention(s) Neutral Which has more volatility and risk, BZUN or SGU? Baozun has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. Comparatively, Star Group has a beta of 0.36, suggesting that its share price is 64% less volatile than the broader market. Do insiders and institutionals have more ownership in BZUN or SGU? 47.3% of Baozun shares are held by institutional investors. Comparatively, 40.4% of Star Group shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 20.4% of Star Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has stronger valuation & earnings, BZUN or SGU? Star Group has higher revenue and earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Star Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBaozun$1.42B0.10-$34.62M-$0.45N/AStar Group$1.78B0.23$73.50M$2.235.66 SummaryStar Group beats Baozun on 9 of the 14 factors compared between the two stocks.How does Baozun compare to Stitch Fix?Stitch Fix (NASDAQ:SFIX) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, profitability, valuation, risk and institutional ownership. Is SFIX or BZUN more profitable? Baozun has a net margin of -1.80% compared to Stitch Fix's net margin of -1.89%. Baozun's return on equity of 1.68% beat Stitch Fix's return on equity.Company Net Margins Return on Equity Return on Assets Stitch Fix-1.89% -12.23% -4.99% Baozun -1.80%1.68%0.88% Does the media prefer SFIX or BZUN? In the previous week, Baozun had 9 more articles in the media than Stitch Fix. MarketBeat recorded 10 mentions for Baozun and 1 mentions for Stitch Fix. Baozun's average media sentiment score of 0.64 beat Stitch Fix's score of 0.00 indicating that Baozun is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Stitch Fix 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Baozun 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, SFIX or BZUN? Stitch Fix has a beta of 2.33, meaning that its stock price is 133% more volatile than the broader market. Comparatively, Baozun has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market. Which has better valuation and earnings, SFIX or BZUN? Stitch Fix has higher earnings, but lower revenue than Baozun. Stitch Fix is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioStitch Fix$1.27B0.36-$28.74M-$0.13N/ABaozun$1.42B0.10-$34.62M-$0.45N/A Do insiders and institutionals have more ownership in SFIX or BZUN? 71.0% of Stitch Fix shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 16.1% of Stitch Fix shares are owned by company insiders. Comparatively, 59.2% of Baozun shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Do analysts prefer SFIX or BZUN? Stitch Fix currently has a consensus target price of $5.00, indicating a potential upside of 50.15%. Given Stitch Fix's stronger consensus rating and higher probable upside, equities research analysts clearly believe Stitch Fix is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Stitch Fix 1 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.80Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 SummaryBaozun beats Stitch Fix on 8 of the 15 factors compared between the two stocks. Get Baozun News Delivered to You Automatically Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BZUN vs. The Competition ExportMetricBaozunIT Services IndustryComputer SectorNASDAQ ExchangeMarket Cap$144.63M$13.06B$39.37B$12.34BDividend YieldN/A2.41%3.20%5.28%P/E Ratio-5.5645.99161.1822.89Price / Sales0.109.52628.4486.28Price / Cash4.1125.1648.7256.67Price / Book0.183.6110.537.14Net Income-$34.62M$537.84M$1.07B$335.98M7 Day PerformanceN/A2.10%3.51%3.56%1 Month Performance-10.39%-2.77%6.27%2.54%1 Year Performance-18.03%-13.51%169.77%35.05% Baozun Competitors List ExportCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BZUNBaozun2.1141 of 5 stars$2.50flatN/A-18.0%$144.63M$1.42BN/A6,762Analyst UpgradeDNUTKrispy Kreme3.0099 of 5 stars$3.22+1.7%$4.63+43.9%+12.4%$554.27M$1.51BN/A17,000TDUPThredUp3.5555 of 5 stars$4.09+0.4%$9.14+123.7%-41.9%$529.71M$310.81MN/A2,132BBWBuild-A-Bear Workshop3.5695 of 5 stars$37.49+7.5%$73.33+95.6%-9.9%$471.56M$529.83M9.395,500Upcoming EarningsSGUStar Group3.0907 of 5 stars$12.830.0%N/A+3.5%$421.05M$1.78B5.753,024 Related Companies and Tools Related Companies Krispy Kreme Competitors ThredUp Competitors Build-A-Bear Workshop Competitors Star Group Competitors Stitch Fix Competitors ZKH Group Competitors Haverty Furniture Companies Competitors Honest Competitors Bed Bath & Beyond Competitors Lands' End Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BZUN) was last updated on 5/25/2026 by MarketBeat.com Staff. 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