Baozun (BZUN) Competitors $2.61 0.00 (0.00%) Closing price 07/11/2025 04:00 PM EasternExtended Trading$2.61 0.00 (0.00%) As of 07/11/2025 04:52 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock BZUN vs. HNST, DNUT, JMIA, SFIX, ARKO, DDL, ZKH, BYON, SGU, and BNEDShould you be buying Baozun stock or one of its competitors? The main competitors of Baozun include Honest (HNST), Krispy Kreme (DNUT), Jumia Technologies (JMIA), Stitch Fix (SFIX), ARKO (ARKO), Dingdong (Cayman) (DDL), ZKH Group (ZKH), Beyond (BYON), Star Group (SGU), and Barnes & Noble Education (BNED). These companies are all part of the "retail" industry. Baozun vs. Its Competitors Honest Krispy Kreme Jumia Technologies Stitch Fix ARKO Dingdong (Cayman) ZKH Group Beyond Star Group Barnes & Noble Education Honest (NASDAQ:HNST) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation. Do analysts recommend HNST or BZUN? Honest presently has a consensus target price of $7.70, suggesting a potential upside of 65.95%. Baozun has a consensus target price of $3.20, suggesting a potential upside of 22.61%. Given Honest's stronger consensus rating and higher probable upside, analysts plainly believe Honest is more favorable than Baozun.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Honest 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 2.83Baozun 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.50 Is HNST or BZUN more profitable? Honest has a net margin of -0.38% compared to Baozun's net margin of -1.93%. Honest's return on equity of -0.95% beat Baozun's return on equity.Company Net Margins Return on Equity Return on Assets Honest-0.38% -0.95% -0.64% Baozun -1.93%-4.46%-1.84% Does the media refer more to HNST or BZUN? In the previous week, Honest had 1 more articles in the media than Baozun. MarketBeat recorded 2 mentions for Honest and 1 mentions for Baozun. Baozun's average media sentiment score of 1.87 beat Honest's score of 1.65 indicating that Baozun is being referred to more favorably in the news media. Company Overall Sentiment Honest Very Positive Baozun Very Positive Which has better earnings & valuation, HNST or BZUN? Honest has higher earnings, but lower revenue than Baozun. Honest is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHonest$378.34M1.35-$6.12M-$0.02-232.00Baozun$9.51B0.02-$18.68M-$0.43-6.07 Which has more risk & volatility, HNST or BZUN? Honest has a beta of 2.35, suggesting that its stock price is 135% more volatile than the S&P 500. Comparatively, Baozun has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500. Do insiders and institutionals hold more shares of HNST or BZUN? 45.5% of Honest shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 8.9% of Honest shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. SummaryHonest beats Baozun on 12 of the 17 factors compared between the two stocks. Get Baozun News Delivered to You Automatically Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BZUN vs. The Competition Export to ExcelMetricBaozunIT Services IndustryComputer SectorNASDAQ ExchangeMarket Cap$150.72M$16.89B$27.74B$9.10BDividend YieldN/A1.50%3.11%4.00%P/E Ratio-6.0738.8836.8320.25Price / Sales0.0214.551,883.3599.14Price / Cash17.2825.1938.1558.16Price / Book0.254.877.275.49Net Income-$18.68M$434.10M$767.31M$250.27M7 Day Performance0.19%-5.91%-0.22%4.75%1 Month Performance-9.06%-2.19%4.07%7.64%1 Year Performance-8.42%14.65%52,050.70%16.34% Baozun Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BZUNBaozun2.4996 of 5 stars$2.61flat$3.20+22.6%-6.1%$150.72M$9.51B-6.077,650Positive NewsHNSTHonest2.7096 of 5 stars$4.99-3.1%$7.70+54.3%+46.8%$550.08M$389.37M-249.50190DNUTKrispy Kreme4.116 of 5 stars$3.13-5.7%$10.58+237.9%-67.5%$534.17M$1.67B-24.0821,000Trending NewsJMIAJumia Technologies1.3217 of 5 stars$4.27-3.6%$7.88+84.4%-64.1%$522.90M$167.49M0.002,163SFIXStitch Fix3.5788 of 5 stars$3.99-0.3%$5.67+42.0%-17.2%$520.66M$1.34B-8.674,570ARKOARKO3.9933 of 5 stars$4.53-2.4%$7.35+62.3%-25.3%$519.50M$8.49B151.0011,772DDLDingdong (Cayman)3.5171 of 5 stars$2.12+1.9%N/A+7.4%$500.80M$23.52B14.133,120Positive NewsZKHZKH Group1.6504 of 5 stars$3.08-2.2%$4.00+29.9%-16.6%$498.67M$8.84B-14.673,262BYONBeyond1.5082 of 5 stars$7.46-0.9%$9.14+22.6%-42.1%$430.29M$1.39B-1.601,050SGUStar Group3.9096 of 5 stars$11.75+0.3%N/A+7.8%$406.20M$1.77B7.893,039Positive NewsBNEDBarnes & Noble Education0.1348 of 5 stars$11.29-0.6%N/A+35.1%$384.42M$1.57B-0.733,750News CoverageUpcoming Earnings Related Companies and Tools Related Companies Honest Competitors Krispy Kreme Competitors Jumia Technologies Competitors Stitch Fix Competitors ARKO Competitors Dingdong (Cayman) Competitors ZKH Group Competitors Beyond Competitors Star Group Competitors Barnes & Noble Education Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:BZUN) was last updated on 7/12/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredTrump’s treachery Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | SponsoredEveryone’s watching Nvidia right now. Here’s why I’m excited.So, unless you’ve been living under a rock, you probably saw the news… Nvidia just signed a $7 BILLION deal...Timothy Sykes | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredWhich Gold Miner Trades at 30% of NAV? The One Buffett WantsSome of the world’s best gold developers are trading at just 30% of NAV — like buying a dollar for 30 cents. ...Golden Portfolio | SponsoredTrump’s Exec Order #14154 could be a “Millionaire-Maker”Former Presidential Advisor, Jim Rickards, says Trump could “rewire our economy and hand millions of Americans...Paradigm Press | SponsoredThe End of Elon Musk…?The End of Elon Musk? Don't make him laugh. Jeff Brown has been hearing this same tired story for years, an...Brownstone Research | Sponsored"I'm risking my reputation on this"Most people think you need thousands to profit from crypto. But this free book exposes how even small inves...Crypto 101 Media | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Baozun Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Baozun With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
