Baozun (BZUN) Competitors

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$2.76 -0.12 (-4.17%)
Closing price 04:00 PM Eastern
Extended Trading
$2.81 +0.05 (+1.67%)
As of 07:22 PM Eastern
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BZUN vs. MYTE, NEGG, DNUT, SFIX, and BBBY

Should you buy Baozun stock or one of its competitors? MarketBeat compares Baozun with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Baozun include MYT Netherlands Parent B.V. (MYTE), Newegg Commerce (NEGG), Krispy Kreme (DNUT), Stitch Fix (SFIX), and Bed Bath & Beyond (BBBY). These companies are all part of the "retail" industry.

How does Baozun compare to MYT Netherlands Parent B.V.?

Baozun (NASDAQ:BZUN) and MYT Netherlands Parent B.V. (NYSE:MYTE) are both small-cap retail companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, media sentiment, earnings and profitability.

In the previous week, Baozun had 6 more articles in the media than MYT Netherlands Parent B.V.. MarketBeat recorded 6 mentions for Baozun and 0 mentions for MYT Netherlands Parent B.V.. Baozun's average media sentiment score of 1.18 beat MYT Netherlands Parent B.V.'s score of 0.00 indicating that Baozun is being referred to more favorably in the media.

Company Overall Sentiment
Baozun Positive
MYT Netherlands Parent B.V. Neutral

Baozun has a net margin of -1.80% compared to MYT Netherlands Parent B.V.'s net margin of -3.98%. Baozun's return on equity of 1.68% beat MYT Netherlands Parent B.V.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
MYT Netherlands Parent B.V. -3.98%-5.88%-3.63%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
MYT Netherlands Parent B.V.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Baozun has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, MYT Netherlands Parent B.V. has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market.

47.3% of Baozun shares are held by institutional investors. Comparatively, 10.1% of MYT Netherlands Parent B.V. shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 1.9% of MYT Netherlands Parent B.V. shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

MYT Netherlands Parent B.V. has lower revenue, but higher earnings than Baozun. MYT Netherlands Parent B.V. is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
MYT Netherlands Parent B.V.$881.44M0.75-$26.95M-$0.43N/A

Summary

Baozun beats MYT Netherlands Parent B.V. on 10 of the 14 factors compared between the two stocks.

How does Baozun compare to Newegg Commerce?

Baozun (NASDAQ:BZUN) and Newegg Commerce (NASDAQ:NEGG) are both small-cap retail companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 0.5% of Newegg Commerce shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 22.9% of Newegg Commerce shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Baozun has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market. Comparatively, Newegg Commerce has a beta of 3.46, meaning that its share price is 246% more volatile than the broader market.

Newegg Commerce has lower revenue, but higher earnings than Baozun.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
Newegg Commerce$1.44M437.20-$4.88MN/AN/A

In the previous week, Baozun had 4 more articles in the media than Newegg Commerce. MarketBeat recorded 6 mentions for Baozun and 2 mentions for Newegg Commerce. Baozun's average media sentiment score of 1.18 beat Newegg Commerce's score of 0.96 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Newegg Commerce
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Newegg Commerce has a net margin of 0.00% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Newegg Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Newegg Commerce N/A N/A N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Newegg Commerce
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Baozun beats Newegg Commerce on 8 of the 12 factors compared between the two stocks.

How does Baozun compare to Krispy Kreme?

Baozun (NASDAQ:BZUN) and Krispy Kreme (NASDAQ:DNUT) are both small-cap retail companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, profitability, valuation, analyst recommendations, institutional ownership and media sentiment.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 1.6% of Krispy Kreme shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Baozun has a net margin of -1.80% compared to Krispy Kreme's net margin of -33.36%. Baozun's return on equity of 1.68% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Krispy Kreme -33.36%-4.34%-1.15%

Baozun has higher earnings, but lower revenue than Krispy Kreme. Baozun is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A

In the previous week, Krispy Kreme had 9 more articles in the media than Baozun. MarketBeat recorded 15 mentions for Krispy Kreme and 6 mentions for Baozun. Baozun's average media sentiment score of 1.18 beat Krispy Kreme's score of 0.04 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Krispy Kreme
1 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Baozun has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market. Comparatively, Krispy Kreme has a beta of 1.27, indicating that its share price is 27% more volatile than the broader market.

Krispy Kreme has a consensus target price of $4.63, indicating a potential upside of 29.92%. Given Krispy Kreme's stronger consensus rating and higher possible upside, analysts plainly believe Krispy Kreme is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Krispy Kreme beats Baozun on 9 of the 16 factors compared between the two stocks.

How does Baozun compare to Stitch Fix?

Stitch Fix (NASDAQ:SFIX) and Baozun (NASDAQ:BZUN) are both small-cap retail companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, media sentiment, risk, profitability, analyst recommendations and dividends.

71.0% of Stitch Fix shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 16.1% of Stitch Fix shares are owned by company insiders. Comparatively, 59.2% of Baozun shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Stitch Fix presently has a consensus target price of $5.13, suggesting a potential upside of 19.19%. Given Stitch Fix's stronger consensus rating and higher possible upside, research analysts clearly believe Stitch Fix is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stitch Fix
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

Stitch Fix has higher earnings, but lower revenue than Baozun. Stitch Fix is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stitch Fix$1.27B0.45-$28.74M-$0.08N/A
Baozun$1.42B0.11-$34.62M-$0.45N/A

Stitch Fix has a net margin of -1.43% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat Stitch Fix's return on equity.

Company Net Margins Return on Equity Return on Assets
Stitch Fix-1.43% -9.35% -3.78%
Baozun -1.80%1.68%0.88%

Stitch Fix has a beta of 2.31, indicating that its stock price is 131% more volatile than the broader market. Comparatively, Baozun has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market.

In the previous week, Stitch Fix had 1 more articles in the media than Baozun. MarketBeat recorded 7 mentions for Stitch Fix and 6 mentions for Baozun. Baozun's average media sentiment score of 1.18 beat Stitch Fix's score of 0.29 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stitch Fix
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Stitch Fix beats Baozun on 10 of the 16 factors compared between the two stocks.

How does Baozun compare to Bed Bath & Beyond?

Baozun (NASDAQ:BZUN) and Bed Bath & Beyond (NYSE:BBBY) are both small-cap retail companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, media sentiment, profitability, dividends, analyst recommendations and valuation.

Bed Bath & Beyond has a consensus target price of $8.67, suggesting a potential upside of 36.89%. Given Bed Bath & Beyond's stronger consensus rating and higher probable upside, analysts clearly believe Bed Bath & Beyond is more favorable than Baozun.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Bed Bath & Beyond
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Baozun has a net margin of -1.80% compared to Bed Bath & Beyond's net margin of -5.76%. Baozun's return on equity of 1.68% beat Bed Bath & Beyond's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.80% 1.68% 0.88%
Bed Bath & Beyond -5.76%-27.60%-12.99%

47.3% of Baozun shares are owned by institutional investors. Comparatively, 76.3% of Bed Bath & Beyond shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 1.8% of Bed Bath & Beyond shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Baozun has higher revenue and earnings than Bed Bath & Beyond. Bed Bath & Beyond is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.45N/A
Bed Bath & Beyond$1.04B0.45-$84.62M-$0.95N/A

In the previous week, Bed Bath & Beyond had 2 more articles in the media than Baozun. MarketBeat recorded 8 mentions for Bed Bath & Beyond and 6 mentions for Baozun. Baozun's average media sentiment score of 1.18 beat Bed Bath & Beyond's score of 0.22 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bed Bath & Beyond
2 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Baozun has a beta of 0.51, meaning that its stock price is 49% less volatile than the broader market. Comparatively, Bed Bath & Beyond has a beta of 2.86, meaning that its stock price is 186% more volatile than the broader market.

Summary

Baozun beats Bed Bath & Beyond on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BZUN vs. The Competition

MetricBaozunIT Services IndustryComputer SectorNASDAQ Exchange
Market Cap$167.34M$11.64B$38.14B$12.27B
Dividend YieldN/A2.74%3.30%5.96%
P/E Ratio-6.1341.60170.7023.97
Price / Sales0.117.89622.39101.52
Price / Cash4.7422.3746.3353.91
Price / Book0.213.099.566.32
Net Income-$34.62M$534.00M$1.07B$337.22M
7 Day Performance-1.25%-2.71%-2.06%-1.20%
1 Month Performance10.40%-7.62%0.29%0.40%
1 Year Performance6.15%-23.57%155.99%29.26%

Baozun Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BZUN
Baozun
2.6093 of 5 stars
$2.76
-4.2%
N/A+9.7%$167.34M$1.42BN/A6,762
MYTE
MYT Netherlands Parent B.V.
N/A$7.50
-5.2%
N/A-0.4%$642.74M$881.44MN/A1,240
NEGG
Newegg Commerce
0.8381 of 5 stars
$16.23
-8.1%
N/A+42.7%$617.39M$1.44MN/A2,200
DNUT
Krispy Kreme
4.0736 of 5 stars
$3.45
-1.4%
$4.63
+34.1%
+43.5%$594.78M$1.52BN/A17,000
SFIX
Stitch Fix
3.1617 of 5 stars
$4.28
+6.7%
$5.13
+19.7%
+17.9%$571.06M$1.33BN/A4,165

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This page (NASDAQ:BZUN) was last updated on 6/25/2026 by MarketBeat.com Staff.
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