Baozun (BZUN) Competitors

Torrid (NYSE:CURV) and Baozun (NASDAQ:BZUN) are both small-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, community ranking, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Do analysts prefer CURV or BZUN?

Torrid presently has a consensus target price of $4.75, suggesting a potential downside of 11.05%. Baozun has a consensus target price of $3.20, suggesting a potential upside of 45.45%. Given Baozun's stronger consensus rating and higher possible upside, analysts plainly believe Baozun is more favorable than Torrid.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Torrid	2 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Baozun	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Is CURV or BZUN more profitable?

Torrid has a net margin of 1.35% compared to Baozun's net margin of -2.55%. Baozun's return on equity of -5.58% beat Torrid's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Torrid	1.35%	-7.68%	3.13%
Baozun	-2.55%	-5.58%	-2.33%

Does the media prefer CURV or BZUN?

In the previous week, Baozun had 1 more articles in the media than Torrid. MarketBeat recorded 2 mentions for Baozun and 1 mentions for Torrid. Baozun's average media sentiment score of 0.93 beat Torrid's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company	Overall Sentiment
Torrid	Neutral
Baozun	Positive

Which has stronger valuation & earnings, CURV or BZUN?

Torrid has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Torrid, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Torrid	$1.10B	0.51	$11.62M	$0.16	33.38
Baozun	$9.42B	0.01	-$39.22M	-$0.43	-5.12

Do insiders and institutionals hold more shares of CURV or BZUN?

81.8% of Torrid shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 9.8% of Torrid shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Which has more volatility & risk, CURV or BZUN?

Torrid has a beta of 1.96, meaning that its share price is 96% more volatile than the S&P 500. Comparatively, Baozun has a beta of 0.39, meaning that its share price is 61% less volatile than the S&P 500.

Does the MarketBeat Community believe in CURV or BZUN?

Baozun received 386 more outperform votes than Torrid when rated by MarketBeat users. Likewise, 60.26% of users gave Baozun an outperform vote while only 32.47% of users gave Torrid an outperform vote.

Company	Underperform	Outperform
Torrid	Outperform Votes 25 32.47%	Underperform Votes 52 67.53%
Baozun	Outperform Votes 411 60.26%	Underperform Votes 271 39.74%

Summary

Torrid and Baozun tied by winning 9 of the 18 factors compared between the two stocks.