BZUN vs. LITB, CXDO, ZFOX, GWH, LTRX, INTT, ELVA, ULBI, PXLW, and RDCM
Should you be buying Baozun stock or one of its competitors? The main competitors of Baozun include LightInTheBox (LITB), Crexendo (CXDO), ZeroFox (ZFOX), ESS Tech (GWH), Lantronix (LTRX), inTEST (INTT), Electrovaya (ELVA), Ultralife (ULBI), Pixelworks (PXLW), and RADCOM (RDCM). These companies are all part of the "computer and technology" sector.
LightInTheBox (NYSE:LITB) and Baozun (NASDAQ:BZUN) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, risk, valuation, earnings, dividends, institutional ownership, profitability, community ranking and analyst recommendations.
LightInTheBox has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500.
In the previous week, Baozun had 1 more articles in the media than LightInTheBox. MarketBeat recorded 3 mentions for Baozun and 2 mentions for LightInTheBox. Baozun's average media sentiment score of 0.59 beat LightInTheBox's score of 0.30 indicating that LightInTheBox is being referred to more favorably in the media.
Baozun has a consensus target price of $4.70, suggesting a potential upside of 70.29%. Given LightInTheBox's higher possible upside, analysts clearly believe Baozun is more favorable than LightInTheBox.
Baozun received 199 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.48% of users gave Baozun an outperform vote while only 51.23% of users gave LightInTheBox an outperform vote.
7.9% of LightInTheBox shares are held by institutional investors. Comparatively, 29.9% of Baozun shares are held by institutional investors. 62.2% of LightInTheBox shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
LightInTheBox has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.
Baozun has a net margin of -6.05% compared to Baozun's net margin of -8.24%. LightInTheBox's return on equity of -12.31% beat Baozun's return on equity.
Summary
Baozun beats LightInTheBox on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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