BZUN vs. LITB, ATOM, REKR, AEYE, VOXX, HBIO, OPRX, RELL, INOD, and ULBI
Should you be buying Baozun stock or one of its competitors? The main competitors of Baozun include LightInTheBox (LITB), Atomera (ATOM), Rekor Systems (REKR), AudioEye (AEYE), VOXX International (VOXX), Harvard Bioscience (HBIO), OptimizeRx (OPRX), Richardson Electronics (RELL), Innodata (INOD), and Ultralife (ULBI). These companies are all part of the "computer and technology" sector.
Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, community ranking, dividends, institutional ownership, risk and earnings.
47.3% of Baozun shares are held by institutional investors. Comparatively, 56.8% of LightInTheBox shares are held by institutional investors. 59.2% of Baozun shares are held by insiders. Comparatively, 62.2% of LightInTheBox shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Baozun presently has a consensus target price of $4.70, suggesting a potential upside of 76.69%. Given Baozun's higher probable upside, equities research analysts plainly believe Baozun is more favorable than LightInTheBox.
Baozun has a beta of 0.58, suggesting that its stock price is 42% less volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500.
In the previous week, Baozun had 6 more articles in the media than LightInTheBox. MarketBeat recorded 8 mentions for Baozun and 2 mentions for LightInTheBox. Baozun's average media sentiment score of 0.62 beat LightInTheBox's score of 0.30 indicating that Baozun is being referred to more favorably in the media.
Baozun received 195 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.39% of users gave Baozun an outperform vote while only 51.71% of users gave LightInTheBox an outperform vote.
LightInTheBox has lower revenue, but higher earnings than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.
LightInTheBox has a net margin of -1.52% compared to Baozun's net margin of -3.16%. LightInTheBox's return on equity of 0.00% beat Baozun's return on equity.
Summary
Baozun beats LightInTheBox on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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