Do analysts recommend BZUN or WISH?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 ContextLogic 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger valuation and earnings, BZUN or WISH?

Baozun has higher revenue and earnings than ContextLogic. Baozun is trading at a lower price-to-earnings ratio than ContextLogic, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Baozun $1.42B 0.12 -$34.62M -$0.45 N/A ContextLogic $287M 0.96 -$317M -$11.98 N/A

Is BZUN or WISH more profitable?

Baozun has a net margin of -1.80% compared to ContextLogic's net margin of -131.05%. Baozun's return on equity of 1.68% beat ContextLogic's return on equity. Company Net Margins Return on Equity Return on Assets Baozun -1.80% 1.68% 0.88% ContextLogic -131.05% -115.96% -62.36%

Do analysts recommend DIBS or BZUN?

1stdibs.com currently has a consensus price target of $7.00, suggesting a potential upside of 49.57%. Given 1stdibs.com's stronger consensus rating and higher possible upside, equities research analysts clearly believe 1stdibs.com is more favorable than Baozun. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 1stdibs.com 1 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Is DIBS or BZUN more profitable?

Baozun has a net margin of -1.80% compared to 1stdibs.com's net margin of -8.54%. Baozun's return on equity of 1.68% beat 1stdibs.com's return on equity. Company Net Margins Return on Equity Return on Assets 1stdibs.com -8.54% -8.97% -6.20% Baozun -1.80% 1.68% 0.88%

Do analysts recommend BZUN or HOUR?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Hour Loop 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has better earnings & valuation, BZUN or HOUR?

Hour Loop has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Baozun $1.42B 0.12 -$34.62M -$0.45 N/A Hour Loop $153.37M 0.41 $1.71M $0.04 45.00

Is BZUN or HOUR more profitable?

Hour Loop has a net margin of 1.14% compared to Baozun's net margin of -1.80%. Hour Loop's return on equity of 22.31% beat Baozun's return on equity. Company Net Margins Return on Equity Return on Assets Baozun -1.80% 1.68% 0.88% Hour Loop 1.14% 22.31% 6.60%

Do analysts rate BZUN or LITB?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 LightInTheBox 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00

Is BZUN or LITB more profitable?

LightInTheBox has a net margin of 4.07% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat LightInTheBox's return on equity. Company Net Margins Return on Equity Return on Assets Baozun -1.80% 1.68% 0.88% LightInTheBox 4.07% -150.84% 13.92%

Does the media prefer BZUN or LITB?

In the previous week, Baozun had 2 more articles in the media than LightInTheBox. MarketBeat recorded 3 mentions for Baozun and 1 mentions for LightInTheBox. Baozun's average media sentiment score of 0.29 beat LightInTheBox's score of 0.00 indicating that Baozun is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Baozun 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral LightInTheBox 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts rate GIFT or BZUN?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Giftify 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50 Baozun 1 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.50

Which has better valuation & earnings, GIFT or BZUN?

Giftify has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Giftify, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Giftify $83.11M 0.36 -$10.49M -$0.27 N/A Baozun $1.42B 0.12 -$34.62M -$0.45 N/A

Is GIFT or BZUN more profitable?

Baozun has a net margin of -1.80% compared to Giftify's net margin of -10.32%. Baozun's return on equity of 1.68% beat Giftify's return on equity. Company Net Margins Return on Equity Return on Assets Giftify -10.32% -39.87% -27.40% Baozun -1.80% 1.68% 0.88%

Baozun (BZUN) Competitors

$2.82 -0.02 (-0.70%)

Closing price 08/24/2026 04:00 PM Eastern

Extended Trading

$2.82 0.00 (0.00%)

As of 07:24 AM Eastern

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BZUN vs. WISH, DIBS, HOUR, LITB, and GIFT

Should you buy Baozun stock or one of its competitors? Baozun's main competitors and comparable companies include ContextLogic (WISH), 1stdibs.com (DIBS), Hour Loop (HOUR), LightInTheBox (LITB), and Giftify (GIFT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does Baozun compare to ContextLogic?

Baozun (NASDAQ:BZUN) and ContextLogic (NASDAQ:WISH) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Baozun has higher revenue and earnings than ContextLogic. Baozun is trading at a lower price-to-earnings ratio than ContextLogic, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$1.42B	0.12	-$34.62M	-$0.45	N/A
ContextLogic	$287M	0.96	-$317M	-$11.98	N/A

In the previous week, Baozun had 3 more articles in the media than ContextLogic. MarketBeat recorded 3 mentions for Baozun and 0 mentions for ContextLogic. Baozun's average media sentiment score of 0.29 beat ContextLogic's score of 0.00 indicating that Baozun is being referred to more favorably in the media.

Company	Overall Sentiment
Baozun	Neutral
ContextLogic	Neutral

Baozun has a net margin of -1.80% compared to ContextLogic's net margin of -131.05%. Baozun's return on equity of 1.68% beat ContextLogic's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Baozun	-1.80%	1.68%	0.88%
ContextLogic	-131.05%	-115.96%	-62.36%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
ContextLogic	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

47.3% of Baozun shares are owned by institutional investors. Comparatively, 46.0% of ContextLogic shares are owned by institutional investors. 59.2% of Baozun shares are owned by insiders. Comparatively, 8.2% of ContextLogic shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Baozun has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, ContextLogic has a beta of 2.09, indicating that its stock price is 109% more volatile than the broader market.

Summary

Baozun beats ContextLogic on 11 of the 14 factors compared between the two stocks.

How does Baozun compare to 1stdibs.com?

1stdibs.com (NASDAQ:DIBS) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

1stdibs.com currently has a consensus price target of $7.00, suggesting a potential upside of 49.57%. Given 1stdibs.com's stronger consensus rating and higher possible upside, equities research analysts clearly believe 1stdibs.com is more favorable than Baozun.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
1stdibs.com	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Baozun	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

In the previous week, Baozun had 3 more articles in the media than 1stdibs.com. MarketBeat recorded 3 mentions for Baozun and 0 mentions for 1stdibs.com. Baozun's average media sentiment score of 0.29 beat 1stdibs.com's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company	Overall Sentiment
1stdibs.com	Neutral
Baozun	Neutral

67.0% of 1stdibs.com shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 24.2% of 1stdibs.com shares are owned by company insiders. Comparatively, 59.2% of Baozun shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Baozun has a net margin of -1.80% compared to 1stdibs.com's net margin of -8.54%. Baozun's return on equity of 1.68% beat 1stdibs.com's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
1stdibs.com	-8.54%	-8.97%	-6.20%
Baozun	-1.80%	1.68%	0.88%

1stdibs.com has higher earnings, but lower revenue than Baozun. 1stdibs.com is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
1stdibs.com	$90.65M	1.74	-$13.67M	-$0.22	N/A
Baozun	$1.42B	0.12	-$34.62M	-$0.45	N/A

1stdibs.com has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market.

Summary

1stdibs.com and Baozun tied by winning 8 of the 16 factors compared between the two stocks.

How does Baozun compare to Hour Loop?

Baozun (NASDAQ:BZUN) and Hour Loop (NASDAQ:HOUR) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.

Hour Loop has a net margin of 1.14% compared to Baozun's net margin of -1.80%. Hour Loop's return on equity of 22.31% beat Baozun's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Baozun	-1.80%	1.68%	0.88%
Hour Loop	1.14%	22.31%	6.60%

Hour Loop has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$1.42B	0.12	-$34.62M	-$0.45	N/A
Hour Loop	$153.37M	0.41	$1.71M	$0.04	45.00

47.3% of Baozun shares are held by institutional investors. Comparatively, 0.3% of Hour Loop shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 95.0% of Hour Loop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Baozun has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market. Comparatively, Hour Loop has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Hour Loop	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Baozun had 3 more articles in the media than Hour Loop. MarketBeat recorded 3 mentions for Baozun and 0 mentions for Hour Loop. Baozun's average media sentiment score of 0.29 beat Hour Loop's score of -1.00 indicating that Baozun is being referred to more favorably in the media.

Company	Overall Sentiment
Baozun	Neutral
Hour Loop	Negative

Summary

Hour Loop beats Baozun on 10 of the 14 factors compared between the two stocks.

How does Baozun compare to LightInTheBox?

Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

47.3% of Baozun shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Baozun had 2 more articles in the media than LightInTheBox. MarketBeat recorded 3 mentions for Baozun and 1 mentions for LightInTheBox. Baozun's average media sentiment score of 0.29 beat LightInTheBox's score of 0.00 indicating that Baozun is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Baozun	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
LightInTheBox	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Baozun has a beta of 0.51, meaning that its share price is 49% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.03, meaning that its share price is 97% less volatile than the broader market.

LightInTheBox has a net margin of 4.07% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat LightInTheBox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Baozun	-1.80%	1.68%	0.88%
LightInTheBox	4.07%	-150.84%	13.92%

LightInTheBox has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$1.42B	0.12	-$34.62M	-$0.45	N/A
LightInTheBox	$229.27M	0.24	$8.28M	$0.50	6.05

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
LightInTheBox	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00

Summary

LightInTheBox beats Baozun on 8 of the 14 factors compared between the two stocks.

How does Baozun compare to Giftify?

Giftify (NASDAQ:GIFT) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, risk, earnings, profitability, media sentiment, valuation and analyst recommendations.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Giftify	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50
Baozun	1 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.50

Baozun has a net margin of -1.80% compared to Giftify's net margin of -10.32%. Baozun's return on equity of 1.68% beat Giftify's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Giftify	-10.32%	-39.87%	-27.40%
Baozun	-1.80%	1.68%	0.88%

Giftify has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than Giftify, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Giftify	$83.11M	0.36	-$10.49M	-$0.27	N/A
Baozun	$1.42B	0.12	-$34.62M	-$0.45	N/A

Giftify has a beta of -1.35, meaning that its stock price is 235% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, meaning that its stock price is 49% less volatile than the broader market.

47.3% of Baozun shares are owned by institutional investors. 23.8% of Giftify shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Baozun had 3 more articles in the media than Giftify. MarketBeat recorded 3 mentions for Baozun and 0 mentions for Giftify. Baozun's average media sentiment score of 0.29 beat Giftify's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company	Overall Sentiment
Giftify	Neutral
Baozun	Neutral

Summary

Baozun beats Giftify on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BZUN vs. The Competition

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Metric	Baozun	Broadline Retail Industry	Consumer Discretionary Sector	NASDAQ Exchange
Market Cap	$165.02M	$59.63B	$13.24B	$12.81B
Dividend Yield	N/A	2.29%	55.79%	10.79%
P/E Ratio	-6.27	17.04	46.71	24.05
Price / Sales	0.12	5.33	92.59	105.00
Price / Cash	4.67	24.30	19.14	36.89
Price / Book	0.21	6.90	4.34	6.40
Net Income	-$34.62M	$1.99B	$445.73M	$347.95M
7 Day Performance	3.30%	0.77%	0.37%	1.48%
1 Month Performance	13.71%	2.65%	2.17%	5.13%
1 Year Performance	-7.54%	-2.79%	-1.75%	17.00%

Baozun Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BZUN Baozun	1.4529 of 5 stars	$2.82 -0.7%	N/A	-3.4%	$165.02M	$1.42B	N/A	6,762	Upcoming Earnings
WISH ContextLogic	N/A	$11.25 +0.4%	N/A	+53.0%	$274.48M	$287M	N/A	452
DIBS 1stdibs.com	1.891 of 5 stars	$4.98 +0.6%	$7.00 +40.6%	+75.9%	$167.43M	$89.62M	N/A	310
HOUR Hour Loop	1.08 of 5 stars	$1.84 -2.7%	N/A	+13.2%	$64.75M	$142.44M	46.00	180
LITB LightInTheBox	1.5335 of 5 stars	$2.99 +1.2%	N/A	+143.9%	$53.22M	$224.32M	5.97	970	Gap Down

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This page (NASDAQ:BZUN) was last updated on 8/25/2026 by MarketBeat.com Staff.

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