Stitch Fix (SFIX) Stock Price, News & Analysis

Company Overview

Stitch Fix, Inc. is an online personal styling company that uses data science, personalization technology and human stylists to recommend apparel and accessories to customers. Its offerings include clothing, shoes and accessories across categories such as women’s, men’s and children’s apparel, with selections tailored to individual preferences, sizes, budgets and lifestyles.

The company’s primary service, traditionally known as a “Fix,” delivers a curated selection of items for customers to try at home, after which they can purchase the items they want and return the rest. Stitch Fix also operates Freestyle, an online shopping experience that allows customers to browse and purchase products directly, while incorporating personalized recommendations based on their profiles and shopping activity.

Stitch Fix was founded in 2011 by Katrina Lake and became a publicly traded company in 2017. The business primarily serves customers in the United States; it previously operated in the United Kingdom but exited that market in 2020. Matt Baer became the company’s chief executive officer in 2023, succeeding interim leadership following the departure of former CEO Elizabeth Spaulding.

Key Stats

• Today's Range: $2.76 to $3.02
• 50-Day Range: $2.84 to $4.25
• 52-Week Range: $2.76 to $5.74
• Volume: 8.09 million shs
• Average Volume: 2.00 million shs
• Market Capitalization: $376.27 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.00
• Consensus Rating: Hold

Stitch Fix Stock Analysis - MarketRank™

Stitch Fix scored higher than 46% of companies evaluated by MarketBeat, and ranked 322nd out of 473 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Hold

Consensus Rating

Stitch Fix has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 1 buy rating, 4 hold ratings, and 1 sell rating.

Upside Potential

Stitch Fix has a consensus price target of $5.00, representing about 77.3% upside from its current price of $2.82.

Amount of Analyst Coverage

Stitch Fix has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Stitch Fix are expected to grow in the coming year, from ($0.14) to ($0.04) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Stitch Fix is -35.25, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Stitch Fix is -35.25, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Stitch Fix has a P/B Ratio of 1.81. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.94% of the float of Stitch Fix has been sold short.

Short Interest Ratio / Days to Cover

Stitch Fix has a short interest ratio ("days to cover") of 9.38.

Change versus previous month

Short interest in Stitch Fix has recently increased by 8.24%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Stitch Fix does not currently pay a dividend.

Dividend Growth

Stitch Fix does not have a long track record of dividend growth.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.17

News Sentiment

Stitch Fix has a news sentiment score of 0.17. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.47 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for Stitch Fix this week, compared to 5 articles on an average week.

Search Interest

Only 1 people have searched for SFIX on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

3 people have added Stitch Fix to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Stitch Fix insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,351,517.00 in company stock.

Percentage Held by Insiders

16.09% of the stock of Stitch Fix is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

71.04% of the stock of Stitch Fix is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 6/10/2026
• Today: 9/23/2026
• Next Earnings (Estimated): 9/23/2026
• Fiscal Year End: 7/31/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Apparel Retail
• Current Symbol: NASDAQ:SFIX
• CIK: 1576942
• Web: www.stitchfix.com
• Phone: (415) 882-7765
• Fax: N/A
• Employees: 4,165
• Year Founded: 2011

Price Target and Rating

• Average Price Target for Stitch Fix: $5.00
• High Price Target: $6.00
• Low Price Target: $4.00
• Potential Upside/Downside: +76.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.08)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$28.74 million
• Net Margins: -1.43%
• Pretax Margin: -1.40%
• Return on Equity: -9.35%
• Return on Assets: -3.78%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.50
• Quick Ratio: 0.97

Sales & Book Value

• Annual Sales: $1.27 billion
• Price / Sales: 0.30
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.56 per share
• Price / Book: 1.82

Miscellaneous

• Outstanding Shares: 133,430,000
• Free Float: 111,958,000
• Market Cap: $378.94 million
• Optionable: Optionable
• Beta: 2.27