Krispy Kreme (DNUT) Competitors

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$3.63 0.00 (0.00%)
Closing price 06/18/2026 04:00 PM Eastern
Extended Trading
$3.66 +0.02 (+0.69%)
As of 06/18/2026 07:56 PM Eastern
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DNUT vs. MCD, CSAN, GRDN, BOBS, and SVV

Should you buy Krispy Kreme stock or one of its competitors? MarketBeat compares Krispy Kreme with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Krispy Kreme include McDonald's (MCD), Cosan (CSAN), Guardian Pharmacy Services (GRDN), Bob's Discount Furniture (BOBS), and Savers Value Village (SVV).

How does Krispy Kreme compare to McDonald's?

Krispy Kreme (NASDAQ:DNUT) and McDonald's (NYSE:MCD) are related companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations, media sentiment and profitability.

Krispy Kreme currently has a consensus target price of $4.63, suggesting a potential upside of 27.41%. McDonald's has a consensus target price of $336.26, suggesting a potential upside of 20.52%. Given Krispy Kreme's higher possible upside, analysts clearly believe Krispy Kreme is more favorable than McDonald's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
McDonald's
1 Sell rating(s)
13 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.50

Krispy Kreme has a beta of 1.27, suggesting that its stock price is 27% more volatile than the broader market. Comparatively, McDonald's has a beta of 0.41, suggesting that its stock price is 59% less volatile than the broader market.

McDonald's has a net margin of 31.62% compared to Krispy Kreme's net margin of -33.36%. Krispy Kreme's return on equity of -4.34% beat McDonald's' return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
McDonald's 31.62%-442.10%14.75%

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 70.3% of McDonald's shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by company insiders. Comparatively, 0.3% of McDonald's shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, McDonald's had 81 more articles in the media than Krispy Kreme. MarketBeat recorded 89 mentions for McDonald's and 8 mentions for Krispy Kreme. McDonald's' average media sentiment score of 0.99 beat Krispy Kreme's score of 0.16 indicating that McDonald's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
McDonald's
58 Very Positive mention(s)
8 Positive mention(s)
17 Neutral mention(s)
6 Negative mention(s)
0 Very Negative mention(s)
Positive

McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.41-$515.77M-$2.99N/A
McDonald's$26.89B7.37$8.56B$12.1323.00

Summary

McDonald's beats Krispy Kreme on 11 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Cosan?

Cosan (NYSE:CSAN) and Krispy Kreme (NASDAQ:DNUT) are both retail companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, institutional ownership, media sentiment, profitability, dividends, risk and analyst recommendations.

Cosan has a beta of 0.74, indicating that its stock price is 26% less volatile than the broader market. Comparatively, Krispy Kreme has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market.

Krispy Kreme has lower revenue, but higher earnings than Cosan. Krispy Kreme is trading at a lower price-to-earnings ratio than Cosan, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cosan$7.24B0.36-$1.74B-$2.46N/A
Krispy Kreme$1.52B0.41-$515.77M-$2.99N/A

Cosan has a net margin of -24.09% compared to Krispy Kreme's net margin of -33.36%. Krispy Kreme's return on equity of -4.34% beat Cosan's return on equity.

Company Net Margins Return on Equity Return on Assets
Cosan-24.09% -14.30% -3.49%
Krispy Kreme -33.36%-4.34%-1.15%

81.7% of Krispy Kreme shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Krispy Kreme had 5 more articles in the media than Cosan. MarketBeat recorded 8 mentions for Krispy Kreme and 3 mentions for Cosan. Cosan's average media sentiment score of 0.28 beat Krispy Kreme's score of 0.16 indicating that Cosan is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cosan
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Krispy Kreme
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Cosan currently has a consensus price target of $3.85, suggesting a potential upside of 45.01%. Krispy Kreme has a consensus price target of $4.63, suggesting a potential upside of 27.41%. Given Cosan's higher probable upside, equities analysts plainly believe Cosan is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cosan
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Krispy Kreme beats Cosan on 10 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Guardian Pharmacy Services?

Guardian Pharmacy Services (NYSE:GRDN) and Krispy Kreme (NASDAQ:DNUT) are both retail companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, institutional ownership, dividends, earnings, analyst recommendations, media sentiment and profitability.

Guardian Pharmacy Services has higher earnings, but lower revenue than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Guardian Pharmacy Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Guardian Pharmacy Services$1.45B1.47$49.22M$0.8351.38
Krispy Kreme$1.52B0.41-$515.77M-$2.99N/A

Guardian Pharmacy Services has a beta of 0.08, suggesting that its share price is 92% less volatile than the broader market. Comparatively, Krispy Kreme has a beta of 1.27, suggesting that its share price is 27% more volatile than the broader market.

Guardian Pharmacy Services currently has a consensus target price of $42.83, suggesting a potential upside of 0.45%. Krispy Kreme has a consensus target price of $4.63, suggesting a potential upside of 27.41%. Given Krispy Kreme's higher probable upside, analysts plainly believe Krispy Kreme is more favorable than Guardian Pharmacy Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Guardian Pharmacy Services
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.78
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Guardian Pharmacy Services has a net margin of 3.64% compared to Krispy Kreme's net margin of -33.36%. Guardian Pharmacy Services' return on equity of 30.72% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Guardian Pharmacy Services3.64% 30.72% 15.99%
Krispy Kreme -33.36%-4.34%-1.15%

In the previous week, Krispy Kreme had 2 more articles in the media than Guardian Pharmacy Services. MarketBeat recorded 8 mentions for Krispy Kreme and 6 mentions for Guardian Pharmacy Services. Guardian Pharmacy Services' average media sentiment score of 0.99 beat Krispy Kreme's score of 0.16 indicating that Guardian Pharmacy Services is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Guardian Pharmacy Services
3 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Krispy Kreme
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

81.7% of Krispy Kreme shares are held by institutional investors. 33.0% of Guardian Pharmacy Services shares are held by company insiders. Comparatively, 1.6% of Krispy Kreme shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Guardian Pharmacy Services beats Krispy Kreme on 11 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Bob's Discount Furniture?

Krispy Kreme (NASDAQ:DNUT) and Bob's Discount Furniture (NYSE:BOBS) are both small-cap retail companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, earnings, media sentiment, institutional ownership, profitability and dividends.

In the previous week, Krispy Kreme had 6 more articles in the media than Bob's Discount Furniture. MarketBeat recorded 8 mentions for Krispy Kreme and 2 mentions for Bob's Discount Furniture. Bob's Discount Furniture's average media sentiment score of 0.23 beat Krispy Kreme's score of 0.16 indicating that Bob's Discount Furniture is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bob's Discount Furniture
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Krispy Kreme presently has a consensus price target of $4.63, suggesting a potential upside of 27.41%. Bob's Discount Furniture has a consensus price target of $22.92, suggesting a potential upside of 69.20%. Given Bob's Discount Furniture's stronger consensus rating and higher possible upside, analysts clearly believe Bob's Discount Furniture is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Bob's Discount Furniture
1 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.67

Bob's Discount Furniture has a net margin of 0.00% compared to Krispy Kreme's net margin of -33.36%. Bob's Discount Furniture's return on equity of 0.00% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
Bob's Discount Furniture N/A N/A N/A

Bob's Discount Furniture has higher revenue and earnings than Krispy Kreme.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.41-$515.77M-$2.99N/A
Bob's Discount Furniture$2.41B0.73N/AN/AN/A

81.7% of Krispy Kreme shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by company insiders. Comparatively, 3.2% of Bob's Discount Furniture shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Bob's Discount Furniture beats Krispy Kreme on 10 of the 12 factors compared between the two stocks.

How does Krispy Kreme compare to Savers Value Village?

Krispy Kreme (NASDAQ:DNUT) and Savers Value Village (NYSE:SVV) are both small-cap retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, media sentiment, analyst recommendations, institutional ownership and risk.

In the previous week, Krispy Kreme had 4 more articles in the media than Savers Value Village. MarketBeat recorded 8 mentions for Krispy Kreme and 4 mentions for Savers Value Village. Krispy Kreme's average media sentiment score of 0.16 beat Savers Value Village's score of -0.03 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Savers Value Village
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Krispy Kreme has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, Savers Value Village has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market.

Krispy Kreme currently has a consensus target price of $4.63, indicating a potential upside of 27.41%. Savers Value Village has a consensus target price of $14.00, indicating a potential upside of 37.59%. Given Savers Value Village's stronger consensus rating and higher possible upside, analysts clearly believe Savers Value Village is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Savers Value Village
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43

Savers Value Village has a net margin of 1.29% compared to Krispy Kreme's net margin of -33.36%. Savers Value Village's return on equity of 12.47% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
Savers Value Village 1.29%12.47%2.68%

Savers Value Village has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Savers Value Village, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.41-$515.77M-$2.99N/A
Savers Value Village$1.68B0.93$22.64M$0.1472.68

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 98.8% of Savers Value Village shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Comparatively, 3.5% of Savers Value Village shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Savers Value Village beats Krispy Kreme on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNUT vs. The Competition

MetricKrispy KremeCONS PD IndustryStaples SectorNASDAQ Exchange
Market Cap$625.81M$30.65B$16.18B$12.59B
Dividend YieldN/A3.26%3.50%5.81%
P/E Ratio-1.2172.8225.6824.44
Price / Sales0.411.6247.21109.74
Price / Cash1.3432.3716.5755.09
Price / Book0.9510.915.806.58
Net Income-$515.77M$1.30B$677.66M$337.17M
7 Day Performance-15.78%-0.87%-1.35%0.83%
1 Month Performance9.01%17.02%1.90%2.25%
1 Year Performance35.96%-11.73%-11.86%36.14%

Krispy Kreme Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNUT
Krispy Kreme
3.7469 of 5 stars
$3.63
flat
$4.63
+27.4%
+36.0%$625.81M$1.52BN/A17,000
MCD
McDonald's
4.9242 of 5 stars
$286.35
+0.5%
$336.26
+17.4%
-2.7%$202.36B$26.89B23.61150,000
CSAN
Cosan
3.6709 of 5 stars
$2.62
-2.1%
$3.85
+47.2%
-49.8%$2.65B$7.24BN/A12,090
GRDN
Guardian Pharmacy Services
1.9268 of 5 stars
$42.96
-0.3%
$41.33
-3.8%
+112.2%$2.15B$1.45B51.763,600
BOBS
Bob's Discount Furniture
4.7097 of 5 stars
$13.96
+1.7%
$22.92
+64.1%
N/A$1.82B$2.41BN/A5,815

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This page (NASDAQ:DNUT) was last updated on 6/21/2026 by MarketBeat.com Staff.
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