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Krispy Kreme (DNUT) Competitors

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$3.92 +0.22 (+5.95%)
Closing price 11/13/2026 04:00 PM Eastern
Extended Trading
$3.90 -0.02 (-0.54%)
As of 11/13/2026 07:53 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

DNUT vs. MCD, CBRL, ARCO, WEN, and SG

Should you buy Krispy Kreme stock or one of its competitors? Krispy Kreme's main competitors and comparable companies include McDonald's (MCD), Cracker Barrel Old Country Store (CBRL), Arcos Dorados (ARCO), Wendy's (WEN), and Sweetgreen (SG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "restaurants" industry.

How does Krispy Kreme compare to McDonald's?

Krispy Kreme (NASDAQ:DNUT) and McDonald's (NYSE:MCD) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, valuation, profitability, media sentiment, analyst recommendations, earnings, institutional ownership and dividends.

McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.45-$515.77M-$0.53N/A
McDonald's$26.89B7.14$8.56B$12.6421.53

McDonald's has a net margin of 32.38% compared to Krispy Kreme's net margin of -5.94%. Krispy Kreme's return on equity of -0.28% beat McDonald's' return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-5.94% -0.28% -0.07%
McDonald's 32.38%-826.29%15.29%

Krispy Kreme has a beta of 1.29, meaning that its stock price is 29% more volatile than the broader market. Comparatively, McDonald's has a beta of 0.42, meaning that its stock price is 58% less volatile than the broader market.

In the previous week, McDonald's had 74 more articles in the media than Krispy Kreme. MarketBeat recorded 95 mentions for McDonald's and 21 mentions for Krispy Kreme. McDonald's' average media sentiment score of 0.62 beat Krispy Kreme's score of 0.58 indicating that McDonald's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
6 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
McDonald's
39 Very Positive mention(s)
18 Positive mention(s)
29 Neutral mention(s)
7 Negative mention(s)
1 Very Negative mention(s)
Positive

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 70.3% of McDonald's shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Comparatively, 0.3% of McDonald's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Krispy Kreme currently has a consensus target price of $4.45, suggesting a potential upside of 13.52%. McDonald's has a consensus target price of $297.82, suggesting a potential upside of 9.44%. Given Krispy Kreme's higher possible upside, equities research analysts clearly believe Krispy Kreme is more favorable than McDonald's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
McDonald's
1 Sell rating(s)
14 Hold rating(s)
21 Buy rating(s)
2 Strong Buy rating(s)
2.63

Summary

McDonald's beats Krispy Kreme on 12 of the 17 factors compared between the two stocks.

How does Krispy Kreme compare to Cracker Barrel Old Country Store?

Krispy Kreme (NASDAQ:DNUT) and Cracker Barrel Old Country Store (NASDAQ:CBRL) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, valuation, institutional ownership, risk, media sentiment, earnings, dividends and profitability.

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 96.0% of Cracker Barrel Old Country Store shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by insiders. Comparatively, 1.3% of Cracker Barrel Old Country Store shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Krispy Kreme currently has a consensus price target of $4.45, indicating a potential upside of 13.52%. Cracker Barrel Old Country Store has a consensus price target of $50.86, indicating a potential downside of 24.04%. Given Krispy Kreme's higher probable upside, analysts plainly believe Krispy Kreme is more favorable than Cracker Barrel Old Country Store.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Cracker Barrel Old Country Store
3 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.33

Cracker Barrel Old Country Store has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.45-$515.77M-$0.53N/A
Cracker Barrel Old Country Store$3.32B0.45$31.67M$1.4047.82

Krispy Kreme has a beta of 1.29, indicating that its share price is 29% more volatile than the broader market. Comparatively, Cracker Barrel Old Country Store has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market.

Cracker Barrel Old Country Store has a net margin of 0.95% compared to Krispy Kreme's net margin of -5.94%. Cracker Barrel Old Country Store's return on equity of 4.01% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-5.94% -0.28% -0.07%
Cracker Barrel Old Country Store 0.95%4.01%0.86%

In the previous week, Krispy Kreme had 17 more articles in the media than Cracker Barrel Old Country Store. MarketBeat recorded 21 mentions for Krispy Kreme and 4 mentions for Cracker Barrel Old Country Store. Cracker Barrel Old Country Store's average media sentiment score of 0.70 beat Krispy Kreme's score of 0.58 indicating that Cracker Barrel Old Country Store is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
6 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Cracker Barrel Old Country Store
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Cracker Barrel Old Country Store beats Krispy Kreme on 13 of the 17 factors compared between the two stocks.

How does Krispy Kreme compare to Arcos Dorados?

Krispy Kreme (NASDAQ:DNUT) and Arcos Dorados (NYSE:ARCO) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, media sentiment, earnings and analyst recommendations.

In the previous week, Krispy Kreme had 1 more articles in the media than Arcos Dorados. MarketBeat recorded 21 mentions for Krispy Kreme and 20 mentions for Arcos Dorados. Krispy Kreme's average media sentiment score of 0.58 beat Arcos Dorados' score of 0.19 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
6 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Arcos Dorados
1 Very Positive mention(s)
3 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Arcos Dorados has a net margin of 2.69% compared to Krispy Kreme's net margin of -5.94%. Arcos Dorados' return on equity of 13.06% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-5.94% -0.28% -0.07%
Arcos Dorados 2.69%13.06%2.68%

Krispy Kreme has a beta of 1.29, meaning that its share price is 29% more volatile than the broader market. Comparatively, Arcos Dorados has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 55.9% of Arcos Dorados shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Arcos Dorados has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Arcos Dorados, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.45-$515.77M-$0.53N/A
Arcos Dorados$4.68B0.32$212.12M$1.225.90

Krispy Kreme currently has a consensus target price of $4.45, indicating a potential upside of 13.52%. Arcos Dorados has a consensus target price of $9.50, indicating a potential upside of 32.05%. Given Arcos Dorados' stronger consensus rating and higher possible upside, analysts plainly believe Arcos Dorados is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Arcos Dorados
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.83

Summary

Arcos Dorados beats Krispy Kreme on 11 of the 17 factors compared between the two stocks.

How does Krispy Kreme compare to Wendy's?

Krispy Kreme (NASDAQ:DNUT) and Wendy's (NASDAQ:WEN) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.

Krispy Kreme currently has a consensus target price of $4.45, indicating a potential upside of 13.52%. Wendy's has a consensus target price of $7.56, indicating a potential downside of 8.67%. Given Krispy Kreme's stronger consensus rating and higher probable upside, equities research analysts plainly believe Krispy Kreme is more favorable than Wendy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Wendy's
6 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.72

Krispy Kreme has a beta of 1.29, suggesting that its share price is 29% more volatile than the broader market. Comparatively, Wendy's has a beta of 0.37, suggesting that its share price is 63% less volatile than the broader market.

In the previous week, Wendy's had 14 more articles in the media than Krispy Kreme. MarketBeat recorded 35 mentions for Wendy's and 21 mentions for Krispy Kreme. Krispy Kreme's average media sentiment score of 0.58 beat Wendy's' score of 0.19 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
6 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Wendy's
12 Very Positive mention(s)
5 Positive mention(s)
9 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 86.0% of Wendy's shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Comparatively, 17.1% of Wendy's shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Wendy's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Wendy's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.45-$515.77M-$0.53N/A
Wendy's$2.18B0.73$165.07M$0.5116.24

Wendy's has a net margin of 4.40% compared to Krispy Kreme's net margin of -5.94%. Wendy's' return on equity of 93.77% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-5.94% -0.28% -0.07%
Wendy's 4.40%93.77%2.28%

Summary

Wendy's beats Krispy Kreme on 11 of the 15 factors compared between the two stocks.

How does Krispy Kreme compare to Sweetgreen?

Krispy Kreme (NASDAQ:DNUT) and Sweetgreen (NYSE:SG) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

Krispy Kreme has a beta of 1.29, suggesting that its share price is 29% more volatile than the broader market. Comparatively, Sweetgreen has a beta of 2.11, suggesting that its share price is 111% more volatile than the broader market.

In the previous week, Krispy Kreme and Krispy Kreme both had 21 articles in the media. Krispy Kreme's average media sentiment score of 0.58 beat Sweetgreen's score of 0.50 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
6 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sweetgreen
5 Very Positive mention(s)
4 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sweetgreen has lower revenue, but higher earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Sweetgreen, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.45-$515.77M-$0.53N/A
Sweetgreen$679.47M2.15-$134.07M$0.1581.63

Sweetgreen has a net margin of 2.78% compared to Krispy Kreme's net margin of -5.94%. Krispy Kreme's return on equity of -0.28% beat Sweetgreen's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-5.94% -0.28% -0.07%
Sweetgreen 2.78%-31.13%-15.80%

Krispy Kreme presently has a consensus price target of $4.45, indicating a potential upside of 13.52%. Sweetgreen has a consensus price target of $9.88, indicating a potential downside of 19.30%. Given Krispy Kreme's higher possible upside, research analysts plainly believe Krispy Kreme is more favorable than Sweetgreen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Sweetgreen
3 Sell rating(s)
7 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.19

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 95.8% of Sweetgreen shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by insiders. Comparatively, 18.2% of Sweetgreen shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Sweetgreen beats Krispy Kreme on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNUT vs. The Competition

MetricKrispy KremeHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$642.82M$8.00B$12.99B$12.19B
Dividend YieldN/A3.81%3.12%4.53%
P/E Ratio-7.4026.2526.0428.44
Price / Sales0.452.621.745.84
Price / Cash1.3620.4115.3822.49
Price / Book1.104.513.543.76
Net Income-$515.77M$263.45M$445.33M$390.55M
7 Day Performance-6.00%-0.63%-0.64%-0.33%
1 Month Performance28.52%1.97%0.14%-4.82%
1 Year Performance-3.92%-0.40%-1.85%-5.83%

Krispy Kreme Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNUT
Krispy Kreme
1.7996 of 5 stars
$3.92
+5.9%
$4.45
+13.5%
+0.0%$642.82M$1.52BN/A17,000
MCD
McDonald's
4.5292 of 5 stars
$265.54
+2.9%
$294.73
+11.0%
-11.4%$182.66B$27.70B21.57150,000
CBRL
Cracker Barrel Old Country Store
3.0035 of 5 stars
$69.75
-0.4%
$50.86
-27.1%
+121.1%$1.58B$3.32B49.8274,500
ARCO
Arcos Dorados
4.2996 of 5 stars
$6.78
+0.7%
$9.75
+43.9%
-1.9%$1.46B$4.68B5.5596,782
WEN
Wendy's
2.2989 of 5 stars
$7.26
+0.7%
$7.42
+2.2%
-4.9%$1.35B$2.18B11.0014,900

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This page (NASDAQ:DNUT) was last updated on 11/14/2026 by MarketBeat.com Staff.
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