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Krispy Kreme (DNUT) Competitors

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$2.94 +0.07 (+2.26%)
As of 10:51 AM Eastern
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DNUT vs. MCD, ARCO, WEN, BJRI, and CBRL

Should you buy Krispy Kreme stock or one of its competitors? Krispy Kreme's main competitors and comparable companies include McDonald's (MCD), Arcos Dorados (ARCO), Wendy's (WEN), BJ's Restaurants (BJRI), and Cracker Barrel Old Country Store (CBRL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "restaurants" industry.

How does Krispy Kreme compare to McDonald's?

Krispy Kreme (NASDAQ:DNUT) and McDonald's (NYSE:MCD) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk, earnings and dividends.

Krispy Kreme has a beta of 1.27, suggesting that its stock price is 27% more volatile than the broader market. Comparatively, McDonald's has a beta of 0.41, suggesting that its stock price is 59% less volatile than the broader market.

McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.33-$515.77M-$0.56N/A
McDonald's$27.70B5.96$8.56B$12.3118.95

Krispy Kreme presently has a consensus target price of $4.33, indicating a potential upside of 47.14%. McDonald's has a consensus target price of $294.38, indicating a potential upside of 26.18%. Given Krispy Kreme's higher probable upside, research analysts clearly believe Krispy Kreme is more favorable than McDonald's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.80
McDonald's
1 Sell rating(s)
11 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.60

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 70.3% of McDonald's shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by insiders. Comparatively, 0.3% of McDonald's shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

McDonald's has a net margin of 31.72% compared to Krispy Kreme's net margin of -6.16%. Krispy Kreme's return on equity of -1.17% beat McDonald's' return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-6.16% -1.17% -0.31%
McDonald's 31.72%-572.06%14.92%

In the previous week, McDonald's had 147 more articles in the media than Krispy Kreme. MarketBeat recorded 158 mentions for McDonald's and 11 mentions for Krispy Kreme. Krispy Kreme's average media sentiment score of 0.36 beat McDonald's' score of 0.28 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
1 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
McDonald's
36 Very Positive mention(s)
32 Positive mention(s)
44 Neutral mention(s)
27 Negative mention(s)
11 Very Negative mention(s)
Neutral

Summary

McDonald's beats Krispy Kreme on 11 of the 17 factors compared between the two stocks.

How does Krispy Kreme compare to Arcos Dorados?

Krispy Kreme (NASDAQ:DNUT) and Arcos Dorados (NYSE:ARCO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation, analyst recommendations and media sentiment.

Arcos Dorados has a net margin of 5.15% compared to Krispy Kreme's net margin of -6.16%. Arcos Dorados' return on equity of 12.50% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-6.16% -1.17% -0.31%
Arcos Dorados 5.15%12.50%2.58%

In the previous week, Krispy Kreme had 9 more articles in the media than Arcos Dorados. MarketBeat recorded 11 mentions for Krispy Kreme and 2 mentions for Arcos Dorados. Krispy Kreme's average media sentiment score of 0.36 beat Arcos Dorados' score of 0.00 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
1 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Arcos Dorados
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Krispy Kreme presently has a consensus target price of $4.33, suggesting a potential upside of 47.14%. Arcos Dorados has a consensus target price of $10.50, suggesting a potential upside of 47.16%. Given Arcos Dorados' stronger consensus rating and higher possible upside, analysts clearly believe Arcos Dorados is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.80
Arcos Dorados
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Arcos Dorados has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Arcos Dorados, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.33-$515.77M-$0.56N/A
Arcos Dorados$4.68B0.32$212.12M$1.225.85

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 55.9% of Arcos Dorados shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Krispy Kreme has a beta of 1.27, suggesting that its share price is 27% more volatile than the broader market. Comparatively, Arcos Dorados has a beta of 0.49, suggesting that its share price is 51% less volatile than the broader market.

Summary

Arcos Dorados beats Krispy Kreme on 10 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Wendy's?

Wendy's (NASDAQ:WEN) and Krispy Kreme (NASDAQ:DNUT) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, profitability, earnings, institutional ownership, risk, dividends and valuation.

86.0% of Wendy's shares are held by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are held by institutional investors. 17.1% of Wendy's shares are held by company insiders. Comparatively, 1.6% of Krispy Kreme shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Wendy's had 26 more articles in the media than Krispy Kreme. MarketBeat recorded 37 mentions for Wendy's and 11 mentions for Krispy Kreme. Krispy Kreme's average media sentiment score of 0.36 beat Wendy's' score of 0.06 indicating that Krispy Kreme is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wendy's
3 Very Positive mention(s)
1 Positive mention(s)
24 Neutral mention(s)
4 Negative mention(s)
4 Very Negative mention(s)
Neutral
Krispy Kreme
1 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Wendy's has a net margin of 5.72% compared to Krispy Kreme's net margin of -6.16%. Wendy's' return on equity of 115.31% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Wendy's5.72% 115.31% 2.70%
Krispy Kreme -6.16%-1.17%-0.31%

Wendy's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Wendy's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wendy's$2.20B0.56$165.07M$0.669.87
Krispy Kreme$1.52B0.33-$515.77M-$0.56N/A

Wendy's has a beta of 0.39, suggesting that its stock price is 61% less volatile than the broader market. Comparatively, Krispy Kreme has a beta of 1.27, suggesting that its stock price is 27% more volatile than the broader market.

Wendy's currently has a consensus price target of $7.82, indicating a potential upside of 20.02%. Krispy Kreme has a consensus price target of $4.33, indicating a potential upside of 47.14%. Given Krispy Kreme's higher probable upside, analysts clearly believe Krispy Kreme is more favorable than Wendy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wendy's
5 Sell rating(s)
13 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.85
Krispy Kreme
3 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.80

Summary

Wendy's beats Krispy Kreme on 12 of the 15 factors compared between the two stocks.

How does Krispy Kreme compare to BJ's Restaurants?

Krispy Kreme (NASDAQ:DNUT) and BJ's Restaurants (NASDAQ:BJRI) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings.

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 100.0% of BJ's Restaurants shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by insiders. Comparatively, 2.4% of BJ's Restaurants shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

BJ's Restaurants has lower revenue, but higher earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than BJ's Restaurants, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.33-$515.77M-$0.56N/A
BJ's Restaurants$1.40B0.88$48.81M$1.8731.12

In the previous week, Krispy Kreme had 7 more articles in the media than BJ's Restaurants. MarketBeat recorded 11 mentions for Krispy Kreme and 4 mentions for BJ's Restaurants. BJ's Restaurants' average media sentiment score of 1.20 beat Krispy Kreme's score of 0.36 indicating that BJ's Restaurants is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
1 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
BJ's Restaurants
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Krispy Kreme has a beta of 1.27, suggesting that its share price is 27% more volatile than the broader market. Comparatively, BJ's Restaurants has a beta of 1.3, suggesting that its share price is 30% more volatile than the broader market.

BJ's Restaurants has a net margin of 2.86% compared to Krispy Kreme's net margin of -6.16%. BJ's Restaurants' return on equity of 12.93% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-6.16% -1.17% -0.31%
BJ's Restaurants 2.86%12.93%4.79%

Krispy Kreme presently has a consensus price target of $4.33, indicating a potential upside of 47.14%. BJ's Restaurants has a consensus price target of $56.88, indicating a potential downside of 2.27%. Given Krispy Kreme's higher possible upside, research analysts plainly believe Krispy Kreme is more favorable than BJ's Restaurants.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.80
BJ's Restaurants
2 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.09

Summary

BJ's Restaurants beats Krispy Kreme on 13 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Cracker Barrel Old Country Store?

Krispy Kreme (NASDAQ:DNUT) and Cracker Barrel Old Country Store (NASDAQ:CBRL) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

Cracker Barrel Old Country Store has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Cracker Barrel Old Country Store, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.33-$515.77M-$0.56N/A
Cracker Barrel Old Country Store$3.32B0.35$31.67M$1.4037.62

Cracker Barrel Old Country Store has a net margin of 0.95% compared to Krispy Kreme's net margin of -6.16%. Cracker Barrel Old Country Store's return on equity of 4.01% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-6.16% -1.17% -0.31%
Cracker Barrel Old Country Store 0.95%4.01%0.86%

Krispy Kreme presently has a consensus price target of $4.33, suggesting a potential upside of 47.14%. Cracker Barrel Old Country Store has a consensus price target of $50.86, suggesting a potential downside of 3.45%. Given Krispy Kreme's higher possible upside, equities research analysts clearly believe Krispy Kreme is more favorable than Cracker Barrel Old Country Store.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.80
Cracker Barrel Old Country Store
3 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
2 Strong Buy rating(s)
2.33

Krispy Kreme has a beta of 1.27, meaning that its share price is 27% more volatile than the broader market. Comparatively, Cracker Barrel Old Country Store has a beta of 1.19, meaning that its share price is 19% more volatile than the broader market.

81.7% of Krispy Kreme shares are held by institutional investors. Comparatively, 96.0% of Cracker Barrel Old Country Store shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by insiders. Comparatively, 1.4% of Cracker Barrel Old Country Store shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Cracker Barrel Old Country Store had 13 more articles in the media than Krispy Kreme. MarketBeat recorded 24 mentions for Cracker Barrel Old Country Store and 11 mentions for Krispy Kreme. Cracker Barrel Old Country Store's average media sentiment score of 0.72 beat Krispy Kreme's score of 0.36 indicating that Cracker Barrel Old Country Store is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
1 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Cracker Barrel Old Country Store
6 Very Positive mention(s)
6 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Cracker Barrel Old Country Store beats Krispy Kreme on 14 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNUT vs. The Competition

MetricKrispy KremeHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$507.72M$7.26B$12.23B$13.16B
Dividend YieldN/A3.95%64.83%14.18%
P/E Ratio-5.2620.9344.1125.79
Price / Sales0.33339.8893.2675.52
Price / Cash1.0621.1028.3652.35
Price / Book0.774.333.946.35
Net Income-$515.77M$262.18M$446.19M$360.56M
7 Day Performance-2.48%-0.65%-0.49%-1.48%
1 Month Performance-15.13%-7.44%-4.90%-3.99%
1 Year Performance-23.90%-8.91%-6.90%3.95%

Krispy Kreme Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNUT
Krispy Kreme
1.8085 of 5 stars
$2.95
+2.3%
$4.33
+47.1%
-19.3%$507.72M$1.52BN/A17,000
MCD
McDonald's
4.9367 of 5 stars
$247.85
-0.2%
$317.04
+27.9%
-22.7%$175.66B$26.89B20.13150,000
ARCO
Arcos Dorados
4.2122 of 5 stars
$7.53
flat
$10.50
+39.4%
+4.4%$1.59B$4.68B6.1796,782
WEN
Wendy's
4.2855 of 5 stars
$6.70
-0.6%
$7.78
+16.1%
-28.4%$1.29B$2.18B10.1514,900
BJRI
BJ's Restaurants
2.4824 of 5 stars
$61.11
+2.6%
$56.88
-6.9%
+96.4%$1.27B$1.40B32.6822,000

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This page (NASDAQ:DNUT) was last updated on 9/30/2026 by MarketBeat.com Staff.
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