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Krispy Kreme (DNUT) Competitors

Krispy Kreme logo
$3.52 0.00 (0.00%)
Closing price 05/29/2026 04:00 PM Eastern
Extended Trading
$3.50 -0.02 (-0.57%)
As of 05:12 AM Eastern
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DNUT vs. MCD, GRDN, BOBS, YSWY, and GCT

Should you buy Krispy Kreme stock or one of its competitors? MarketBeat compares Krispy Kreme with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Krispy Kreme include McDonald's (MCD), Guardian Pharmacy Services (GRDN), Bob's Discount Furniture (BOBS), Yesway (YSWY), and GigaCloud Technology (GCT).

How does Krispy Kreme compare to McDonald's?

McDonald's (NYSE:MCD) and Krispy Kreme (NASDAQ:DNUT) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, profitability, institutional ownership, media sentiment, analyst recommendations, valuation and risk.

McDonald's presently has a consensus price target of $334.45, indicating a potential upside of 19.70%. Krispy Kreme has a consensus price target of $4.63, indicating a potential upside of 31.39%. Given Krispy Kreme's higher possible upside, analysts plainly believe Krispy Kreme is more favorable than McDonald's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McDonald's
1 Sell rating(s)
15 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.47
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

McDonald's has a net margin of 31.62% compared to Krispy Kreme's net margin of -33.36%. Krispy Kreme's return on equity of -4.34% beat McDonald's' return on equity.

Company Net Margins Return on Equity Return on Assets
McDonald's31.62% -442.10% 14.75%
Krispy Kreme -33.36%-4.34%-1.15%

McDonald's has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than McDonald's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
McDonald's$26.89B7.38$8.56B$12.1323.04
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A

In the previous week, McDonald's had 49 more articles in the media than Krispy Kreme. MarketBeat recorded 65 mentions for McDonald's and 16 mentions for Krispy Kreme. McDonald's' average media sentiment score of 0.82 beat Krispy Kreme's score of 0.69 indicating that McDonald's is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
McDonald's
33 Very Positive mention(s)
10 Positive mention(s)
18 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Krispy Kreme
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

McDonald's has a beta of 0.41, indicating that its stock price is 59% less volatile than the broader market. Comparatively, Krispy Kreme has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market.

70.3% of McDonald's shares are held by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are held by institutional investors. 0.3% of McDonald's shares are held by company insiders. Comparatively, 1.6% of Krispy Kreme shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

McDonald's beats Krispy Kreme on 11 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Guardian Pharmacy Services?

Krispy Kreme (NASDAQ:DNUT) and Guardian Pharmacy Services (NYSE:GRDN) are both small-cap retail companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

Krispy Kreme presently has a consensus target price of $4.63, indicating a potential upside of 31.39%. Guardian Pharmacy Services has a consensus target price of $41.33, indicating a potential upside of 5.98%. Given Krispy Kreme's higher possible upside, equities analysts plainly believe Krispy Kreme is more favorable than Guardian Pharmacy Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Guardian Pharmacy Services
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.78

Guardian Pharmacy Services has a net margin of 3.64% compared to Krispy Kreme's net margin of -33.36%. Guardian Pharmacy Services' return on equity of 30.72% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
Guardian Pharmacy Services 3.64%30.72%15.99%

Krispy Kreme has a beta of 1.27, suggesting that its share price is 27% more volatile than the broader market. Comparatively, Guardian Pharmacy Services has a beta of 0.08, suggesting that its share price is 92% less volatile than the broader market.

81.7% of Krispy Kreme shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by insiders. Comparatively, 33.0% of Guardian Pharmacy Services shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Guardian Pharmacy Services has lower revenue, but higher earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Guardian Pharmacy Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A
Guardian Pharmacy Services$1.45B1.34$49.22M$0.8346.99

In the previous week, Krispy Kreme had 14 more articles in the media than Guardian Pharmacy Services. MarketBeat recorded 16 mentions for Krispy Kreme and 2 mentions for Guardian Pharmacy Services. Guardian Pharmacy Services' average media sentiment score of 0.83 beat Krispy Kreme's score of 0.69 indicating that Guardian Pharmacy Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Guardian Pharmacy Services
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Guardian Pharmacy Services beats Krispy Kreme on 11 of the 16 factors compared between the two stocks.

How does Krispy Kreme compare to Bob's Discount Furniture?

Krispy Kreme (NASDAQ:DNUT) and Bob's Discount Furniture (NYSE:BOBS) are both small-cap retail companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, earnings, profitability, risk and dividends.

In the previous week, Krispy Kreme had 15 more articles in the media than Bob's Discount Furniture. MarketBeat recorded 16 mentions for Krispy Kreme and 1 mentions for Bob's Discount Furniture. Krispy Kreme's average media sentiment score of 0.69 beat Bob's Discount Furniture's score of 0.00 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Overall Sentiment
Krispy Kreme Positive
Bob's Discount Furniture Neutral

81.7% of Krispy Kreme shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by insiders. Comparatively, 3.2% of Bob's Discount Furniture shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Bob's Discount Furniture has a net margin of 0.00% compared to Krispy Kreme's net margin of -33.36%. Bob's Discount Furniture's return on equity of 0.00% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
Bob's Discount Furniture N/A N/A N/A

Krispy Kreme currently has a consensus price target of $4.63, indicating a potential upside of 31.39%. Bob's Discount Furniture has a consensus price target of $22.92, indicating a potential upside of 68.31%. Given Bob's Discount Furniture's stronger consensus rating and higher probable upside, analysts plainly believe Bob's Discount Furniture is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Bob's Discount Furniture
1 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.67

Bob's Discount Furniture has higher revenue and earnings than Krispy Kreme.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A
Bob's Discount Furniture$2.41B0.74N/AN/AN/A

Summary

Bob's Discount Furniture beats Krispy Kreme on 9 of the 12 factors compared between the two stocks.

How does Krispy Kreme compare to Yesway?

Yesway (NASDAQ:YSWY) and Krispy Kreme (NASDAQ:DNUT) are both small-cap retail companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, media sentiment, dividends and profitability.

In the previous week, Krispy Kreme had 9 more articles in the media than Yesway. MarketBeat recorded 16 mentions for Krispy Kreme and 7 mentions for Yesway. Krispy Kreme's average media sentiment score of 0.69 beat Yesway's score of 0.05 indicating that Krispy Kreme is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yesway
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Krispy Kreme
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Yesway currently has a consensus target price of $29.63, indicating a potential upside of 31.67%. Krispy Kreme has a consensus target price of $4.63, indicating a potential upside of 31.39%. Given Yesway's stronger consensus rating and higher possible upside, research analysts plainly believe Yesway is more favorable than Krispy Kreme.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yesway
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
3 Strong Buy rating(s)
2.89
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Yesway has higher revenue and earnings than Krispy Kreme.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yesway$2.67B0.51N/AN/AN/A
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A

81.7% of Krispy Kreme shares are held by institutional investors. 1.6% of Krispy Kreme shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Yesway has a net margin of 0.00% compared to Krispy Kreme's net margin of -33.36%. Yesway's return on equity of 0.00% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
YeswayN/A N/A N/A
Krispy Kreme -33.36%-4.34%-1.15%

Summary

Yesway beats Krispy Kreme on 8 of the 13 factors compared between the two stocks.

How does Krispy Kreme compare to GigaCloud Technology?

Krispy Kreme (NASDAQ:DNUT) and GigaCloud Technology (NASDAQ:GCT) are both small-cap retail companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, risk, profitability, earnings, valuation and dividends.

GigaCloud Technology has lower revenue, but higher earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than GigaCloud Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Krispy Kreme$1.52B0.40-$515.77M-$2.99N/A
GigaCloud Technology$1.29B1.03$137.37M$3.989.06

GigaCloud Technology has a net margin of 10.77% compared to Krispy Kreme's net margin of -33.36%. GigaCloud Technology's return on equity of 31.48% beat Krispy Kreme's return on equity.

Company Net Margins Return on Equity Return on Assets
Krispy Kreme-33.36% -4.34% -1.15%
GigaCloud Technology 10.77%31.48%12.79%

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 34.9% of GigaCloud Technology shares are owned by institutional investors. 1.6% of Krispy Kreme shares are owned by company insiders. Comparatively, 24.7% of GigaCloud Technology shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Krispy Kreme currently has a consensus price target of $4.63, indicating a potential upside of 31.39%. GigaCloud Technology has a consensus price target of $33.00, indicating a potential downside of 8.44%. Given Krispy Kreme's higher probable upside, equities analysts plainly believe Krispy Kreme is more favorable than GigaCloud Technology.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Krispy Kreme
3 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
GigaCloud Technology
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, Krispy Kreme had 13 more articles in the media than GigaCloud Technology. MarketBeat recorded 16 mentions for Krispy Kreme and 3 mentions for GigaCloud Technology. Krispy Kreme's average media sentiment score of 0.69 beat GigaCloud Technology's score of 0.48 indicating that Krispy Kreme is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Krispy Kreme
3 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
GigaCloud Technology
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Krispy Kreme has a beta of 1.27, indicating that its stock price is 27% more volatile than the broader market. Comparatively, GigaCloud Technology has a beta of 1.69, indicating that its stock price is 69% more volatile than the broader market.

Summary

GigaCloud Technology beats Krispy Kreme on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DNUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DNUT vs. The Competition

MetricKrispy KremeCONS PD IndustryStaples SectorNASDAQ Exchange
Market Cap$606.85M$30.15B$15.96B$12.57B
Dividend YieldN/A3.44%3.51%5.31%
P/E Ratio-1.1870.3725.6226.27
Price / Sales0.401.5047.26114.93
Price / Cash1.3012.9813.1737.60
Price / Book0.9210.625.706.86
Net Income-$515.77M$1.30B$670.78M$337.26M
7 Day Performance7.65%-0.11%0.08%3.58%
1 Month PerformanceN/AN/AN/A-0.79%
1 Year Performance21.38%-17.64%-11.43%39.67%

Krispy Kreme Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DNUT
Krispy Kreme
3.4542 of 5 stars
$3.52
flat
$4.63
+31.4%
+21.4%$606.85M$1.52BN/A17,000
MCD
McDonald's
4.7415 of 5 stars
$282.48
+0.1%
$334.45
+18.4%
-10.9%$200.55B$26.89B23.29150,000
GRDN
Guardian Pharmacy Services
2.0342 of 5 stars
$38.51
+0.1%
$41.33
+7.3%
+83.2%$1.92B$1.45B46.393,600
BOBS
Bob's Discount Furniture
4.5302 of 5 stars
$11.55
+0.0%
$22.92
+98.4%
N/A$1.51B$2.41BN/A5,815
YSWY
Yesway
N/A$23.37
flat
$29.63
+26.8%
N/A$1.43B$2.67BN/A5,662

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This page (NASDAQ:DNUT) was last updated on 6/1/2026 by MarketBeat.com Staff.
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