Best Buy Co., Inc. (NYSE: BBY) is a leading specialty retailer of consumer electronics, appliances and related services headquartered in Richfield, Minnesota. Founded in 1966 as Sound of Music by Richard M. Schulze, the company adopted the Best Buy name in 1983 and has since grown into a prominent player in the technology retail sector. Best Buy’s business model combines brick-and-mortar stores, an e-commerce platform, and a range of service offerings designed to meet evolving consumer needs.
The company operates across several product categories, including computing and mobile devices, home appliances, audio equipment, televisions and home theater systems, wearable technology, and smart home products. Best Buy also markets private-label brands such as Insignia, Rocketfish and Solver, offering customers value-oriented alternatives alongside major electronics manufacturers. Their inventory mix reflects trends in connectivity, sustainability and health-related devices, catering to both individual consumers and small business clients.
Complementing its retail offering, Best Buy provides installation, repair and technical support services through its Geek Squad division, as well as warranty and protection plans under the Best Buy Totaltech membership program. These services encompass in-home installations, virtual tech support, device trade-ins and recycling programs, reinforcing Best Buy’s emphasis on end-to-end customer experience and long-term relationships.
Best Buy’s operations span the United States and Canada, with more than 900 retail locations and a growing online presence. Under the leadership of Chief Executive Officer Corie Barry, who took the helm in 2019, the company has focused on digital transformation and omnichannel strategies to enhance convenience, streamline supply chains and drive sustainable growth. Richard M. Schulze, the company’s founder and long-time chairman, remains a guiding influence in Best Buy’s continued evolution.
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