AppLovin (APP) Stock Price, News & Analysis

Company Overview

AppLovin Corporation is a global technology company that provides a comprehensive suite of products and services designed to help mobile app developers grow their businesses. Founded in 2012 and headquartered in Palo Alto, California, AppLovin offers tools for user acquisition, monetization, and analytics that enable clients to attract new users, engage existing audiences, and optimize revenue streams. Its flagship offerings include the AppDiscovery™ platform for app marketing, which leverages machine learning algorithms to identify high-potential users, and the MAX mediation platform, which allows developers to manage multiple ad networks and optimize ad yield.

In addition to its core marketing and monetization products, AppLovin delivers a range of analytics and measurement solutions. The company’s Adjust acquisition expanded its capabilities in attribution and performance measurement, giving developers actionable insights into campaign effectiveness and user behavior. These tools support app publishers in understanding the return on ad spend and refining their strategies across channels and markets.

AppLovin operates on a global scale, serving customers across North America, Europe, Asia-Pacific and other regions. The breadth of its network and real-time bidding infrastructure enables the delivery of targeted, high-quality ads in hundreds of millions of mobile devices worldwide. This international reach is supported by regional offices and partnerships that help tailor offerings to local markets and regulatory environments.

Under the leadership of co-founder and CEO Adam Foroughi, AppLovin has pursued a strategy of organic innovation and strategic acquisitions to broaden its product ecosystem. The company continues to invest in advanced technologies—such as artificial intelligence and machine learning—to enhance performance for app developers and advertisers alike. As the mobile app economy evolves, AppLovin’s integrated platform aims to simplify growth and maximize value for its customers.

Key Stats

• Today's Range: $605.50 to $627.11
• 50-Day Range: $412.38 to $718.54
• 52-Week Range: $158.33 to $745.61
• Volume: 3.97 million shs
• Average Volume: 7.30 million shs
• Market Capitalization: $209.72 billion
• P/E Ratio: 88.07
• Dividend Yield: N/A
• Price Target: $605.13
• Consensus Rating: Moderate Buy

AppLovin Stock Analysis - MarketRank™

AppLovin scored higher than 54% of companies evaluated by MarketBeat, and ranked 147th out of 315 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AppLovin has received a consensus rating of Moderate Buy. The company's average rating score is 2.82, and is based on 22 buy ratings, 4 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for AppLovin is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

AppLovin has been the subject of 20 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 37.12%

Earnings Growth

Earnings for AppLovin are expected to grow by 37.12% in the coming year, from $6.87 to $9.42 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of AppLovin is 88.47, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 79.15.

Price to Earnings Ratio vs. Sector

The P/E ratio of AppLovin is 88.47, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 22.70.

Price to Earnings Growth Ratio

AppLovin has a PEG Ratio of 3.07. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

AppLovin has a P/B Ratio of 194.50. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.78% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently increased by 47.11%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AppLovin does not currently pay a dividend.

Dividend Growth

AppLovin does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.78% of the float of AppLovin has been sold short.

Short Interest Ratio / Days to Cover

AppLovin has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppLovin has recently increased by 47.11%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 1.06

News Sentiment

AppLovin has a news sentiment score of 1.06. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 60 news articles for AppLovin this week, compared to 36 articles on an average week.

Search Interest

248 people have searched for APP on MarketBeat in the last 30 days. This is an increase of 45% compared to the previous 30 days.

MarketBeat Follows

90 people have added AppLovin to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, AppLovin insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $514,863,333.00 in company stock.

Percentage Held by Insiders

13.66% of the stock of AppLovin is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.85% of the stock of AppLovin is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

APP Stock Analysis - Frequently Asked Questions

How have APP shares performed this year?

AppLovin's stock was trading at $323.83 on January 1st, 2025. Since then, APP stock has increased by 92.1% and is now trading at $622.0460.

How were AppLovin's earnings last quarter?

AppLovin Corporation (NASDAQ:APP) issued its quarterly earnings results on Wednesday, August, 6th. The company reported $2.26 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $2.05 by $0.21. The company's revenue was up 77.1% compared to the same quarter last year.
Read the conference call transcript.

When did AppLovin IPO?

AppLovin (APP) raised $2 billion in an initial public offering (IPO) on Thursday, April 15th 2021. The company issued 25,000,000 shares at a price of $75.00-$85.00 per share. Morgan Stanley, J.P. Morgan, KKR, BofA Securities, Citigroup, Credit Suisse and UBS Investment Bank acted as the underwriters for the IPO and Oppenheimer & Co., Stifel, Truist Securities, William Blair, LionTree, LUMA Securities, The Raine Group, Blaylock Van, LLC, Guzman & Company, R. Seelaus & Co., LLC and Roberts & Ryan were co-managers.

Who are AppLovin's major shareholders?

Top institutional shareholders of AppLovin include Sapient Capital LLC (0.38%), Voya Investment Management LLC (0.15%), Augustine Asset Management Inc. (0.08%) and Allspring Global Investments Holdings LLC (0.07%). Insiders that own company stock include Eduardo Vivas, Denali Holdings LP Kkr, Arash Adam Foroughi, Katie Kihorany Jansen, Kkr Group Partnership LP, Victoria Valenzuela, Matthew Stumpf, Mary Margaret Hasti Georgiadis, Herald Y Chen, Vasily Shikin, Barbara Messing, Dawson Alyssa Harvey and Craig Scott Billings.
View institutional ownership trends.

How do I buy shares of AppLovin?

Shares of APP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of AppLovin own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AppLovin investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Arista Networks (ANET), Adobe (ADBE), CrowdStrike (CRWD) and Novo Nordisk A/S (NVO).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 10/24/2025
• Next Earnings (Estimated): 11/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:APP
• Previous Symbol: NYSE:APP
• CIK: 1751008
• Web: www.applovin.com
• Phone: 800-839-9646
• Fax: N/A
• Employees: 1,710
• Year Founded: 2012

Price Target and Rating

• Average Price Target for AppLovin: $605.13
• High Price Target: $860.00
• Low Price Target: $200.00
• Potential Upside/Downside: -2.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.82
• Research Coverage: 28 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.04
• Trailing P/E Ratio: 88.28
• Forward P/E Ratio: 90.46
• P/E Growth: 3.07
• Net Income: $1.58 billion
• Net Margins: 45.72%
• Pretax Margin: 46.91%
• Return on Equity: 252.67%
• Return on Assets: 41.46%

Debt

• Debt-to-Equity Ratio: 3.01
• Current Ratio: 2.74
• Quick Ratio: 2.74

Sales & Book Value

• Annual Sales: $4.71 billion
• Price / Sales: 44.64
• Cash Flow: $6.57 per share
• Price / Cash Flow: 94.56
• Book Value: $3.20 per share
• Price / Book: 194.21

Miscellaneous

• Outstanding Shares: 338,250,000
• Free Float: 292,045,000
• Market Cap: $210.21 billion
• Optionable: Not Optionable
• Beta: 2.53