Planet Fitness, Inc. (NYSE:PLNT) Stock Now Rated "Moderate Buy" by Sell-Side Brokerages

Key Points

• Analysts rate Planet Fitness a “Moderate Buy.” Of 22 covering firms, 11 recommend buying, one strongly recommends buying, nine rate it a hold and one recommends selling; the average 12-month price target is $70.24.
• Planet Fitness exceeded quarterly expectations, reporting $0.88 EPS versus an $0.85 consensus and $365.22 million in revenue, up 7.1% year over year. The company maintained fiscal 2026 guidance of $3.254 EPS.
• Insider activity was mixed: Director Stephen Spinelli Jr. bought $492,800 worth of shares, while COO William Bode sold $358,540 worth. Institutional investors own a substantial 95.53% of the company’s stock.

Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) has been assigned an average recommendation of "Moderate Buy" from the twenty-two research firms that are currently covering the firm, MarketBeat Ratings reports. One equities research analyst has rated the stock with a sell recommendation, nine have assigned a hold recommendation, eleven have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 12-month target price among analysts that have issued ratings on the stock in the last year is $70.24.

A number of research analysts have issued reports on PLNT shares. Canaccord Genuity Group lifted their price objective on Planet Fitness from $80.00 to $82.00 and gave the company a "buy" rating in a research note on Monday, July 20th. Morgan Stanley increased their target price on Planet Fitness from $47.00 to $51.00 and gave the stock an "equal weight" rating in a research note on Tuesday, August 18th. Robert W. Baird set a $72.00 price target on Planet Fitness in a report on Friday, August 7th. Raymond James Financial reaffirmed a "strong-buy" rating and issued a $62.00 price target on shares of Planet Fitness in a research report on Friday, August 7th. Finally, Royal Bank Of Canada dropped their price target on shares of Planet Fitness from $70.00 to $65.00 and set an "outperform" rating on the stock in a research note on Friday, August 7th.

Planet Fitness Price Performance

NYSE:PLNT opened at $42.32 on Thursday. Planet Fitness has a one year low of $37.03 and a one year high of $114.26. The company's 50-day simple moving average is $50.55 and its 200 day simple moving average is $56.53. The firm has a market capitalization of $3.20 billion, a P/E ratio of 14.35, a PEG ratio of 0.88 and a beta of 1.01.

Planet Fitness (NYSE:PLNT - Get Free Report) last announced its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, beating analysts' consensus estimates of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.21 million. During the same quarter last year, the firm earned $0.86 earnings per share. The business's revenue for the quarter was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, equities research analysts expect that Planet Fitness will post 3.21 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, Director Stephen Spinelli, Jr. purchased 10,000 shares of Planet Fitness stock in a transaction that occurred on Monday, August 10th. The stock was bought at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the transaction, the director directly owned 45,516 shares of the company's stock, valued at approximately $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, COO William Bode sold 7,000 shares of the business's stock in a transaction that occurred on Monday, September 14th. The stock was sold at an average price of $51.22, for a total transaction of $358,540.00. Following the completion of the transaction, the chief operating officer owned 32,939 shares of the company's stock, valued at approximately $1,687,135.58. The trade was a 17.53% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 0.90% of the company's stock.

Institutional Trading of Planet Fitness

Institutional investors have recently added to or reduced their stakes in the business. Tidal Investments LLC lifted its holdings in shares of Planet Fitness by 19.6% during the second quarter. Tidal Investments LLC now owns 60,136 shares of the company's stock valued at $3,137,000 after purchasing an additional 9,848 shares in the last quarter. WINTON GROUP Ltd purchased a new stake in shares of Planet Fitness during the second quarter valued at $590,000. Engineers Gate Manager LP bought a new stake in Planet Fitness in the 2nd quarter worth about $1,859,000. Allworth Financial LP increased its holdings in Planet Fitness by 15.5% in the 2nd quarter. Allworth Financial LP now owns 1,699 shares of the company's stock worth $89,000 after buying an additional 228 shares in the last quarter. Finally, Nykredit A S purchased a new position in Planet Fitness in the 2nd quarter worth about $196,000. 95.53% of the stock is currently owned by hedge funds and other institutional investors.

About Planet Fitness

Planet Fitness, Inc NYSE: PLNT is a fitness center franchisor and operator known for its “Judgement Free Zone” brand. The company provides affordable, no-commitment gym memberships designed to appeal to a broad range of consumers, including first-time and casual gym users.

Planet Fitness clubs typically offer cardiovascular and strength-training equipment, free weights, locker rooms, fitness training and other member amenities. The company also provides digital fitness content and tools through its mobile app and online platforms.

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