DoubleVerify (NYSE: DV) is a technology company specializing in digital media measurement and analytics for advertisers and publishers. The firm’s platform delivers independent verification of media quality across display, video, mobile, social and connected TV environments. By providing real-time insights into viewability, brand safety, fraud detection and contextual targeting, DoubleVerify helps clients optimize ad spend and ensure campaigns run as intended across the open internet.
The company’s suite of products includes tools for fraud prevention, such as sophisticated invalid traffic detection, alongside brand suitability controls that filter out undesirable content environments. DoubleVerify’s viewability measurement solutions comply with industry standards set by organizations like the Media Rating Council and IAB. Its contextual analytics engine leverages machine learning to deliver precise audience segmentation while maintaining user privacy.
Founded in 2008 and headquartered in New York City, DoubleVerify has expanded through both organic growth and strategic acquisitions, including Ad-Juster and Meetrics, to bolster its European and global footprint. The company went public in June 2021, reinforcing its commitment to transparency in the digital advertising ecosystem. Under the leadership of CEO Mark Zagorski, DoubleVerify has focused on innovation in ad verification and has partnered with leading global platforms, agencies and brands.
Serving clients across the Americas, Europe, the Middle East, Asia-Pacific and Latin America, DoubleVerify maintains offices in key markets including London, Singapore and Sydney. Its global delivery model combines local market expertise with a centralized R&D hub to continuously evolve its data science and machine learning capabilities. The firm’s offerings cater to advertisers seeking accountability as well as publishers aiming to demonstrate inventory quality to prospective buyers.
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