Yatsen (YSG) Stock Price, News & Analysis

Company Overview

Yatsen Holding Limited (NYSE: YSG) is a Shanghai-based beauty and personal care company founded in 2016. The firm operates as a digital-first cosmetics provider, designing, developing and marketing its own brands to a primarily Chinese consumer base. Since its inception, Yatsen has focused on leveraging data analytics and social media engagement to drive product innovation and brand awareness.

The company’s core portfolio includes Perfect Diary, a color-cosmetics brand offering lipsticks, eyeshadows, foundations and related accessories; Little Ondine, which specializes in nail lacquers and nail care products; Winona, a sensitive-skin skincare line; and Abby’s Choice, which features targeted skincare treatments. Yatsen manages the entire product lifecycle from formulation through packaging, ensuring control over quality and cost efficiency.

Yatsen distributes its products across a multi-channel network in mainland China. Online sales are conducted through leading e-commerce platforms such as Tmall and JD.com, as well as through the company’s own websites and social-commerce channels on WeChat. Complementing its digital reach, Yatsen has established an expanding footprint of offline retail stores in major cities, providing consumers with experiential shopping environments.

The business model centers on collaborations with key opinion leaders (KOLs), data-driven marketing campaigns and agile product launches to capture rapidly evolving consumer preferences. Yatsen completed its initial public offering on the New York Stock Exchange in December 2020, marking a milestone in its growth trajectory. The company is guided by a management team with extensive experience in e-commerce, digital marketing and consumer goods, positioning it to continue scaling within China’s competitive beauty market.

Key Stats

• Today's Range: $2.39 to $2.72
• 50-Day Range: $2.16 to $4.03
• 52-Week Range: $2.15 to $11.57
• Volume: 320,278 shs
• Average Volume: 145,811 shs
• Market Capitalization: $243.57 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Yatsen Stock Analysis - MarketRank™

Yatsen scored higher than 14% of companies evaluated by MarketBeat, and ranked 135th out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Yatsen has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Yatsen has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Yatsen is -19.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Yatsen is -19.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Yatsen has a P/B Ratio of 0.57. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.09% of the float of Yatsen has been sold short.

Short Interest Ratio / Days to Cover

Yatsen has a short interest ratio ("days to cover") of 0.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Yatsen has recently decreased by 33.40%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Yatsen does not currently pay a dividend.

Dividend Growth

Yatsen does not have a long track record of dividend growth.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: 0.00

News Coverage This Week

MarketBeat has tracked 3 news articles for Yatsen this week, compared to 1 article on an average week.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Yatsen insiders have not sold or bought any company stock.

Percentage Held by Insiders

29.00% of the stock of Yatsen is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Yatsen has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 2/14/2026
• Today: 5/24/2026
• Next Earnings (Estimated): 5/26/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Consumer Goods
• Current Symbol: NYSE:YSG
• CIK: 1819580
• Web: www.yatsenglobal.com
• Phone: 86-20-3837-3543
• Fax: N/A
• Employees: 1,623
• Year Founded: 2016

Profitability

• EPS (Trailing Twelve Months): ($0.13)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$11.56 million
• Net Margins: -1.87%
• Pretax Margin: -2.15%
• Return on Equity: -2.65%
• Return on Assets: -2.04%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.63
• Quick Ratio: 2.80

Sales & Book Value

• Annual Sales: $614.62 million
• Price / Sales: 0.40
• Cash Flow: $0.01 per share
• Price / Cash Flow: 323.71
• Book Value: $4.57 per share
• Price / Book: 0.57

Miscellaneous

• Outstanding Shares: 93,860,000
• Free Float: 66,642,000
• Market Cap: $243.57 million
• Optionable: Optionable
• Beta: -1.65