2,648 Shares in Ulta Beauty Inc. $ULTA Bought by Whitaker Myers Wealth Managers LTD.

Key Points

• Whitaker Myers purchased a new position of 2,648 shares (~$1.60M) of Ulta Beauty in Q4, and several other institutions also initiated or increased positions, leaving institutional ownership at about 90.39%.
• Director George R. Mrkonic, Jr. sold 452 shares at an average price of $539.29 (reducing his holding by 15.94%), while company insiders collectively own just 0.17% of the stock.
• Ulta slightly beat quarterly expectations with EPS $8.01 vs $7.93 and revenue $3.90B (+11.8% YoY), provided FY2026 guidance of 28.05–28.55 EPS, and holds a consensus analyst rating of “Moderate Buy” with an average price target of $671.27.

Whitaker Myers Wealth Managers LTD. bought a new position in shares of Ulta Beauty Inc. (NASDAQ:ULTA - Free Report) in the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund bought 2,648 shares of the specialty retailer's stock, valued at approximately $1,602,000.

Several other institutional investors and hedge funds have also recently bought and sold shares of the stock. Brookwood Investment Group LLC acquired a new position in Ulta Beauty during the 4th quarter worth $205,000. V Square Quantitative Management LLC acquired a new position in shares of Ulta Beauty during the 4th quarter worth about $813,000. OFI Invest Asset Management boosted its position in shares of Ulta Beauty by 27.8% during the 4th quarter. OFI Invest Asset Management now owns 478 shares of the specialty retailer's stock worth $289,000 after acquiring an additional 104 shares in the last quarter. Jackson Square Capital LLC acquired a new position in shares of Ulta Beauty during the 4th quarter worth about $224,000. Finally, Capital Investment Advisory Services LLC acquired a new position in shares of Ulta Beauty during the 4th quarter worth about $294,000. 90.39% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling

In related news, Director George R. Mrkonic, Jr. sold 452 shares of the company's stock in a transaction on Tuesday, April 7th. The shares were sold at an average price of $539.29, for a total value of $243,759.08. Following the completion of the sale, the director owned 2,383 shares in the company, valued at $1,285,128.07. This represents a 15.94% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. 0.17% of the stock is currently owned by company insiders.

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on the company. Jefferies Financial Group assumed coverage on Ulta Beauty in a research report on Wednesday, January 14th. They set a "hold" rating and a $700.00 price objective for the company. Piper Sandler reaffirmed an "overweight" rating and set a $725.00 price objective (down from $775.00) on shares of Ulta Beauty in a research report on Friday, March 13th. Telsey Advisory Group upped their price objective on Ulta Beauty from $640.00 to $715.00 and gave the stock an "outperform" rating in a research report on Monday, March 9th. Morgan Stanley lowered their price objective on Ulta Beauty from $750.00 to $700.00 and set an "overweight" rating for the company in a research report on Friday, March 13th. Finally, Bank of America upped their price objective on Ulta Beauty from $610.00 to $685.00 and gave the stock a "neutral" rating in a research report on Thursday, January 8th. One equities research analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, ten have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average price target of $671.27.

Ulta Beauty Trading Down 0.0%

Shares of ULTA opened at $532.79 on Friday. The company's 50 day simple moving average is $614.54 and its 200-day simple moving average is $587.49. The firm has a market cap of $23.30 billion, a PE ratio of 20.79, a price-to-earnings-growth ratio of 1.95 and a beta of 0.95. Ulta Beauty Inc. has a 12-month low of $343.89 and a 12-month high of $714.97.

Ulta Beauty (NASDAQ:ULTA - Get Free Report) last released its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, beating the consensus estimate of $7.93 by $0.08. Ulta Beauty had a net margin of 9.31% and a return on equity of 43.56%. The firm had revenue of $3.90 billion during the quarter, compared to the consensus estimate of $3.81 billion. During the same quarter in the prior year, the firm earned $8.46 EPS. Ulta Beauty's revenue for the quarter was up 11.8% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, equities research analysts forecast that Ulta Beauty Inc. will post 23.96 EPS for the current fiscal year.

Ulta Beauty Profile

Ulta Beauty, Inc NASDAQ: ULTA is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer's product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.

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