Aberdeen Group plc boosted its holdings in Booking Holdings Inc. (NASDAQ:BKNG - Free Report) by 5.6% during the second quarter, according to the company in its most recent disclosure with the SEC. The firm owned 27,149 shares of the business services provider's stock after purchasing an additional 1,434 shares during the quarter. Aberdeen Group plc owned about 0.08% of Booking worth $155,193,000 at the end of the most recent quarter.
Other hedge funds and other institutional investors have also bought and sold shares of the company. Atwood & Palmer Inc. purchased a new stake in Booking in the second quarter worth about $29,000. Wealth Preservation Advisors LLC purchased a new stake in Booking in the first quarter worth about $28,000. O Brien Wealth Partners LLC purchased a new stake in Booking in the second quarter worth about $35,000. First PREMIER Bank lifted its stake in shares of Booking by 100.0% in the second quarter. First PREMIER Bank now owns 6 shares of the business services provider's stock worth $35,000 after buying an additional 3 shares in the last quarter. Finally, Keystone Global Partners LLC bought a new position in shares of Booking in the first quarter worth approximately $32,000. Hedge funds and other institutional investors own 92.42% of the company's stock.
Wall Street Analyst Weigh In
BKNG has been the topic of several analyst reports. Evercore ISI upped their target price on shares of Booking from $5,500.00 to $6,250.00 and gave the stock an "outperform" rating in a research note on Wednesday, July 30th. Barclays upped their target price on shares of Booking from $5,700.00 to $6,000.00 and gave the stock an "overweight" rating in a research note on Wednesday, July 30th. Piper Sandler reiterated a "neutral" rating and issued a $5,750.00 target price (up previously from $5,077.00) on shares of Booking in a research note on Wednesday, July 30th. Susquehanna upped their target price on shares of Booking from $6,000.00 to $6,500.00 and gave the stock a "positive" rating in a research note on Friday, August 1st. Finally, Bank of America increased their price objective on shares of Booking from $5,820.00 to $5,850.00 and gave the company a "neutral" rating in a research report on Thursday, July 24th. Three investment analysts have rated the stock with a Strong Buy rating, nineteen have issued a Buy rating and eleven have issued a Hold rating to the company's stock. According to MarketBeat, Booking currently has a consensus rating of "Moderate Buy" and a consensus target price of $5,808.81.
Get Our Latest Stock Report on Booking
Insider Transactions at Booking
In other news, Director Larry Quinlan sold 64 shares of the stock in a transaction on Monday, September 15th. The shares were sold at an average price of $5,511.80, for a total value of $352,755.20. Following the completion of the sale, the director directly owned 131 shares of the company's stock, valued at $722,045.80. This represents a 32.82% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Glenn D. Fogel sold 1,013 shares of the stock in a transaction on Monday, September 15th. The stock was sold at an average price of $5,516.92, for a total transaction of $5,588,639.96. Following the completion of the sale, the chief executive officer directly owned 23,607 shares of the company's stock, valued at approximately $130,237,930.44. This trade represents a 4.11% decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold a total of 4,195 shares of company stock valued at $23,467,630 over the last three months. Corporate insiders own 0.16% of the company's stock.
Booking Trading Down 0.5%
BKNG opened at $5,164.93 on Friday. Booking Holdings Inc. has a 1-year low of $4,096.23 and a 1-year high of $5,839.41. The company has a market capitalization of $167.40 billion, a PE ratio of 35.92, a PEG ratio of 1.61 and a beta of 1.35. The firm's 50 day simple moving average is $5,492.50 and its two-hundred day simple moving average is $5,317.27.
Booking (NASDAQ:BKNG - Get Free Report) last released its quarterly earnings results on Tuesday, July 29th. The business services provider reported $55.40 earnings per share for the quarter, topping the consensus estimate of $50.32 by $5.08. Booking had a net margin of 19.23% and a negative return on equity of 134.19%. The business had revenue of $6.80 billion for the quarter, compared to the consensus estimate of $6.54 billion. During the same period last year, the firm earned $41.90 earnings per share. The company's quarterly revenue was up 16.0% on a year-over-year basis. Booking has set its Q3 2025 guidance at EPS. Equities analysts forecast that Booking Holdings Inc. will post 209.92 earnings per share for the current fiscal year.
Booking Announces Dividend
The company also recently disclosed a quarterly dividend, which was paid on Tuesday, September 30th. Stockholders of record on Friday, September 5th were paid a $9.60 dividend. The ex-dividend date of this dividend was Friday, September 5th. This represents a $38.40 dividend on an annualized basis and a dividend yield of 0.7%. Booking's dividend payout ratio is 26.71%.
Booking Profile
(
Free Report)
Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.
Further Reading
Want to see what other hedge funds are holding BKNG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Booking Holdings Inc. (NASDAQ:BKNG - Free Report).

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest and most accurate reporting. This story was reviewed by MarketBeat's editorial team prior to publication. Please send any questions or comments about this story to contact@marketbeat.com.
Before you consider Booking, you'll want to hear this.
MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Booking wasn't on the list.
While Booking currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.
View The Five Stocks Here

We are about to experience the greatest A.I. boom in stock market history...
Thanks to a pivotal economic catalyst, specific tech stocks will skyrocket just like they did during the "dot com" boom in the 1990s.
That’s why, we’ve hand-selected 7 tiny tech disruptor stocks positioned to surge.
- The first pick is a tiny under-the-radar A.I. stock that's trading for just $3.00. This company already has 98 registered patents for cutting-edge voice and sound recognition technology... And has lined up major partnerships with some of the biggest names in the auto, tech, and music industry... plus many more.
- The second pick presents an affordable avenue to bolster EVs and AI development…. Analysts are calling this stock a “buy” right now and predict a high price target of $19.20, substantially more than its current $6 trading price.
- Our final and favorite pick is generating a brand-new kind of AI. It's believed this tech will be bigger than the current well-known leader in this industry… Analysts predict this innovative tech is gearing up to create a tidal wave of new wealth, fueling a $15.7 TRILLION market boom.
Right now, we’re staring down the barrel of a true once-in-a-lifetime moment. As an investment opportunity, this kind of breakthrough doesn't come along every day.
And the window to get in on the ground-floor — maximizing profit potential from this expected market surge — is closing quickly...
Simply enter your email below to get the names and tickers of the 7 small stocks with potential to make investors very, very happy.
Get This Free Report